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When Snow Is in the Forecast, Calm Should Be Too

In Local News, Uncategorized, weather on January 23, 2026 at 8:43 am

By Gery Deer

Editor

By now, you’ve probably heard it. A winter storm is headed our way this weekend, with forecasts calling for up to 12 inches of snow across Jamestown, Greene County, and other parts of the Miami Valley. Cue the dramatic music, the urgent weather graphics, and—if history is any guide—the sudden disappearance of milk, bread, and eggs from grocery store shelves. Not to mention the appearance of the all too familiar grocery store meme of the panicked little kid running with milk and bread in tow.

How about we all just calm down for a minute? A dose of common sense would be great right about now.

Yes, 12 inches of snow is nothing to shrug off. It deserves respect and preparation. But it does not require panic, hoarding, or acting like we’re about to be snowed in until spring. Around here, heavy snow is usually cleared from main roads within a day or two. Life slows down briefly, then it gets back to normal. That’s how it’s gone for decades.

The problem is that winter storm coverage often turns preparation into panic. Words like crippling, paralyzing, and historic get thrown around, and suddenly people are fighting over the last loaf of white bread as if it’s the final one on Earth. We’ve all seen it. We’ve all laughed about it later. And yet, here we are again.

So, let’s try something different this time: calm, common sense.

Here’s what actually makes sense to do.

First, stock enough essentials for about three days. Not three weeks. Three days. Food you already eat, medications you need, pet supplies, and a little extra drinking water. If the power stays on, great. If it doesn’t, you’ll still be fine for a short stretch.

Second, be ready for possible power outages. Heavy snow combined with wind can bring down tree limbs and power lines. Have flashlights with fresh batteries, or candles if you use them safely and responsibly. If you rely on fuel-burning space heaters, make sure they are properly vented. This is important enough to repeat: never run generators, grills, or fuel-burning heaters inside your home or garage. Carbon monoxide is silent, invisible, and deadly.

Third, think about warmth. Extra blankets, warm clothing, and closing off unused rooms can help conserve heat. Even if your home cools down, layers and common sense go a long way.

Fourth, limit travel. If you don’t absolutely have to be on the roads, stay home. Snow-covered roads, reduced visibility, and impatient drivers are not a great combination. Staying put helps snow crews do their jobs faster and safer, which gets everyone back on the move sooner.

Fifth, charge your devices. Phones, tablets, battery packs—anything that keeps you connected. Reliable communication matters in an emergency, and it’s a lot easier to top off batteries before the lights go out.

A few other smart reminders:

• Park cars away from trees if possible.

• Keep your gas tank at least half full.

• Check on elderly neighbors or those who might need assistance—by phone if travel isn’t safe.

• If you shovel, take it slow. Snow shoveling is more dangerous than the snow itself for many people.

And finally—this is the most important advice of all— don’t panic. Not because the news says everything will be fine. Not because someone on social media claims this storm is “nothing.” But because panic doesn’t help anyone.

Be informed. Be prepared. Be smart.

Winter happens in Ohio. It always has. We get snow, we deal with it, and we move on. A calm, level-headed community handles storms far better than a frantic one. So, skip the panic buying, ignore the hype, and focus on what actually matters: keeping yourself, your family, and your neighbors safe.

The snow will fall. The plows will roll. And in a day or two, we’ll all be talking about how it really wasn’t as bad as everyone thought—again.

Park National Bank names Pat Rastatter Market President

In Business, Local News, Uncategorized on January 22, 2026 at 2:30 pm

NEWARK, Ohio – January 21, 2026. Park National Bank (Park) announced today that Pat Rastatter has been named Market President of the bank’s West Region. He steps into the role previously held by John Brown, who was recently named Chief Retail Banking Officer and Market President of the bank’s Central Region.

“Pat has served our West Region since 2005 and provides exceptional expertise and strong, reliable leadership,” said Park CEO and President Matt Miller. “His dedication to serving customers and communities embodies the values that define Park. I’m confident he will continue to deliver exceptional service and further strengthen our impact.”

Pat Rastatter has been named Market President of Park National Bank’s West Region

Rastatter joined Park in 2005 and has held key roles on the bank’s commercial lending teams, including serving as senior lender for the West Region. In addition to his new responsibilities, he will continue to lead the West Region’s commercial lending team.

“I’m honored to step into the market president role,” Rastatter said. “At Park, our strength comes from the relationships we build with our customers, communities and each other. My focus is on empowering our teams to provide personalized solutions and exceptional care, so we remain the trusted financial partner our neighbors count on.”

Rastatter is actively engaged in Clark County, serving as an elder at Fellowship Christian Church and on the boards of the Friends of the Rocking Horse and the Greater Springfield Partnership. He also previously served on the boards of the Small Business Development Center, Clark State College Foundation and Children’s Rescue Center.

Rastatter earned a bachelor’s degree in finance from Wright State University. He’s also a graduate of the Graduate School of Banking in Madison, WI, and received a Certificate of Executive Leadership from the University of Wisconsin-Madison.

Headquartered in Newark, Ohio, Park National Bank has $9.9 billion in total assets (as of September 30, 2025). Founded in 1908, Park has offices and ATMs in Ohio, Kentucky, and the Carolinas. The bank consistently earns high marks and awards for its service, community leadership, and financial performance. For further information, contact Michelle Hamilton, 740-349-6014, media@parknationalbank.com

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In Local News, Uncategorized on January 19, 2026 at 12:58 pm

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Sweeping our little corner

In Opinion, psychology, Uncategorized on January 18, 2026 at 8:00 am

Deer in Headlines

By Gery Deer

I was sitting at a traffic light recently in a quiet residential neighborhood when I noticed an older gentleman standing at the end of his sidewalk near the curb. At first, I didn’t pay him much attention. Traffic lights have a way of training us to stare straight ahead and think about the next thing on our to-do list. But then I realized what he was doing, and the scene quietly grabbed hold of me.

He had a broom in his hands and a small container at his feet. He was sweeping bits of debris from the sidewalk—tiny twigs, leaves, whatever had found its way there—carefully guiding them toward that container. In that moment, this task was the single most important thing in his world. Not emails. Not headlines. Not the state of the economy. Just the sidewalk.

The light was at a busy intersection with a turn lane, which meant I had time to observe without feeling rushed. He swept. He bent down. He nudged the container closer. He swept some more. Over and over again. I couldn’t tell exactly which stubborn leaf or twig was refusing to cooperate, but it was clearly holding his full attention. I found myself wondering if it ever crossed his mind how little this probably mattered in the grand scheme of existence.

Did it occur to him, even briefly, that the universe was unlikely to notice whether that last fragment made it into the container? That galaxies would continue spinning regardless of the condition of his sidewalk. Probably not. And even if it did, it didn’t seem to change his focus. The job at hand was the job at hand.

That’s the part that stuck with me. We spend so much time thinking about big goals, big wins, and big moments that we often overlook how much of life is actually made up of very small things. The daily, repetitive, seemingly insignificant tasks that quietly fill our hours rarely make for good stories. They don’t earn applause or awards. Yet they are the substance of our days.

It can feel almost overwhelming to realize that many of the things we work so hard to accomplish have little to no bearing on the cosmos. The email you send. The floor you mop. The weeds you pull. In a broader context, these actions barely register. And yet, to us, in that moment, they matter deeply. They demand our attention. They give us balance and structure.

That thought followed me long after the light turned green. I’ve caught myself thinking about that man while vacuuming my office, cleaning out the basement, reorganizing the garage, or even sitting here writing this column. From a certain angle, all of it could be dismissed as trivial. None of it is likely to make history.

But the more I thought about it, the more I disagreed with that idea. I don’t think these things are insignificant at all. In fact, I think they’re essential. Who we are is shaped far less by our rare, headline-worthy achievements than small actions. And often they matter more than we think.

Sweeping leaves into a trash can isn’t going to change the world. But it might make a sidewalk safer for someone taking a walk. Those leaves might become compost, eventually nourishing the growth of new trees that provide shade, oxygen, and homes for wildlife. The act itself might be therapeutic—a reason to get outside, to move with intention, to feel useful without needing a gym membership or an app to track progress.

There’s a quiet dignity in doing small things well, especially when no one’s watching and no social media attention or commentary. These moments don’t announce themselves. They don’t demand recognition. They simply exist, quietly stitching meaning into the fabric of everyday life. That, I think, is worth noticing.

The point is that we shouldn’t take these tiny accomplishments so lightly. They will never create world peace or settle down our political divisiveness. But, regardless how small, in a sort of butterfly effect, I suppose, each of our actions having a purpose and an influence – we just may never see what that is outside of our little corner of the world.

BNI Chapters Unite for Joint Visitor Day in Dayton

In Business, Local News, Technology, Uncategorized on January 11, 2026 at 11:58 pm

Dayton, OH – January 11, 2026 – Two local chapters of Business Network International (BNI) will join forces next month to showcase the power of collaborative referral networking during a special Joint Visitor Day in Dayton.

The Green Team chapter of BNI, based in east Dayton, and the Amplify chapter of BNI, based in Beavercreek, will host the event on Wednesday, February 4, 2026, from 8:00 to 9:30 a.m. at The Galleria Event & Conference Center, 4140 Linden Ave., Dayton.

The joint meeting is designed to bring together business professionals from across the Dayton region for structured networking, relationship-building, and a firsthand look at how BNI chapters operate. Visitors will have the opportunity to connect with members from both chapters, hear success stories, and learn how referral-based networking helps local businesses grow.

“This is a unique opportunity for local business professionals to grow their network and potentially make more money by meeting a group of highly motivated individuals,” said Gery Deer, Mentor Coordinator and Chapter Director Consultant for The Green Team. “No one knows what’s going to happen in the business world over the next year and, as BNI members, we have somewhat insulated ourselves from the uncertainty by agreeing to help each other by referral marketing.” Deer and his company, GLD Communications, a marketing, public relations and media production agency, has been involved with BNI since the late 1990s.

BNI chapters typically meet weekly and limit membership to one professional per specialty, creating an environment where members actively promote one another’s businesses. By combining two chapters for this visitor day, organizers say attendees will experience a broader range of industries and referral opportunities than at a single-chapter meeting.

The event is scheduled in conjunction with International Networking Week ™, intended to encourage professional networking and referral partnerships as the strongest ways to grow and maintain any business. Other events are planned during the week, including a Referral Marketing and Networking Master Class, scheduled later the same day at Dayton’s Entrepreneurs’ Center at The Hub in the Dayton Arcade.

“This joint visitor day highlights what can happen when chapters work together,” said Nikki Gates, Area Director of BNI Miami Valley Region. “It’s about expanding networks, strengthening relationships, and demonstrating how collaboration benefits the entire local business community.”

The event is open to professionals from all industries who are interested in growing their businesses through referrals and long-term professional relationships. Guests will observe a structured BNI meeting, participate in introductions, and engage with established members from both The Green Team and Amplify chapters.

Those interested in attending are encouraged to pre-register to reserve their seat, as space is limited. Both chapters are currently accepting applications to fill a variety of open professional categories, including heating and air conditioning, massage therapy, tax accounting, printing, plumbing, electrical contracting, and many other business services.

The Galleria Event & Conference Center, centrally located in Dayton, provides a convenient venue for professionals from east Dayton, Beavercreek, and surrounding communities.

For business owners, entrepreneurs, and professionals seeking to expand their referral networks, the joint visitor day offers an opportunity to experience the combined energy and reach of two active BNI chapters working together. For more information visit www.bnimiamivalley.com and click on “events.”

Rogue nation: USA

In National News, Opinion, Politics, Uncategorized, World News on January 11, 2026 at 11:24 pm

Deer In Headlines

By Gery Deer

I’ve avoided direct political commentary but, on this subject, it’s hard to remain silent. I’m sickened by the recent behavior of our federal government – all three branches. Whatever your political affiliation, it is impossible to look at the behavior of the current American administration and call it normal. 

What we are witnessing is not tough diplomacy or considered leadership, but a pattern of outlandish conduct that mocks international law and the values the United States claims to champion. When power is exercised without restraint, justification becomes propaganda and accountability disappears.

First, there’s the kidnapping and prosecution of a sitting president of Venezuela. Nicolás Maduro may be a corrupt, authoritarian, drug-trafficking criminal. But none of that gives the U.S. Government legal or moral authority to invade a sovereign nation, seize its head of state, and drag him into an American courtroom without extradition or due process.

Defenders argue that Venezuela’s constitution explicitly prohibits extraditing its own citizens, and the bilateral extradition treaty has long been shaky, suspended in practice by Caracas itself. However, that does not excuse abduction. When lawful avenues are blocked, the answer is not to ignore law altogether. The absence of a workable treaty is not permission to kidnap; it is proof that diplomacy and international pressure, however slow, are the legitimate tools.

This is not how a nation behaves that claims to respect due process. When the world’s most powerful democracy discards extradition treaties and international courts, it signals that rules apply only to the weak. History demonstrates that such a precedent will not protect Americans when the balance of power shifts.

We have been down a similar road before. In 2003, the United States invaded Iraq and removed its leader under the banner of national security. In hindsight, no weapons of mass destruction were found – the years-long operation failed. Hundreds of thousands died. A region was destabilized. Extremism flourished. American credibility was deeply damaged. The lesson should have been clear: removing leaders by force creates chaos, not democracy. Yet here we are again, acting as though power excuses everything.

As if that were not reckless enough, the same administration now speaks openly about literally stealing Greenland from Denmark, as though the territory were merely a trinket to be bought, bullied, or taken by force. Denmark is a NATO ally and Greenland’s people have repeatedly said, “no thanks.” The insanity of a United States military invasion and seizure is unprecedented. It’s forced occupation and shatters trust with allies.

We are told these actions keep us safe and project strength. Instead, they isolate us, invite retaliation, and encourage other nations to discard restraint. When America behaves like regimes it once condemned, the moral high ground collapses beneath our feet.

What is perhaps most alarming is the resistant silence. Congress, entrusted by the Constitution with oversight, war powers, and the duty to restrain executive excess, appears paralyzed. Some lawmakers mutter concerns and look away. Too many say nothing, whether from fear or calculation. This is not how a functioning republic responds to dangerous overreach.

The Democratic Party looks toothless. Republicans who should speak out remain complicit. Checks and balances mean nothing if not exercised. History will not be kind to those who watched democracy collapse and did nothing to prevent it.

Once respected because it claimed to stand for something great and honorable, the U.S. now risks becoming a cautionary tale. Feared and mocked rather than trusted and admired. 

And all of this would be just as wrong if the other party did it and none of it is patriotic. Patriotism is not blind loyalty to a leader or party. Patriotism is fidelity to principles: the rule of law, respect for sovereignty, restraint in the use of force, and accountability at home. Plus, when billions are spent on coercion while vulnerable children, seniors, and veterans lose essential services, moral priorities have evaporated. 

If this behavior continues unchecked, the damage will outlast any presidency. Democracy demands courage from lawmakers who will resist, and citizens unwilling to excuse abuses of power perpetrated in their name. Laws can be repaired, and alliances restored, but only if someone is finally willing to draw a line and Congress acts with courage, and constitutional responsibility.

“Deer In Headlines” sheds a Roman numeral

In Local News, Opinion, Uncategorized on January 7, 2026 at 12:51 am

Jamestown, OH – In a move that will delight grammarians, confuse absolutely no one, and mildly disappoint fans of Roman numerals everywhere, writer Gery Deer’s long-running column, Deer In Headlines II is officially dropping the “II.”

As it was when it first hit newsprint in 2008, from this point forward, the column will simply be known as Deer In Headlines.

No sequel. No reboot. No director’s cut.

Just Gery Deer and his outlook on the world.

The change quietly debuted with the first edition of January 2026, though longtime readers may have noticed immediately—because readers always notice. Especially when something changes that didn’t really need changing, but made sense anyway.

The original column ran from 2008 – 2018 under the name, “Deer In Headlines.” When Deer restarted the series in 2023, the “II” was added as a nod to the way movie sequels were numbered in the 1980s. However, the designation was never meant to suggest a second act so much as a return engagement. When Deer In Headlines reappeared after a five-year hiatus, the numeral was added to signal both its comeback and a slightly evolved identity—new angles, broader themes, and a tone that reflected the times as much as the writer.

But time, as it often does, flattened the distinction. “My column resonates with readers of all backgrounds and interests,” Deer explained. “It might make you happy, or sad. It can anger you or motivate you. Whatever the response, I’ve done my job and it’s time to keep the brand more cohesive—one or two, it’s all Deer In Headlines.

And that, in true Deer In Headlines fashion, is the point.

The column has never been about numbering systems. It’s been about observation—sometimes sharp, sometimes sentimental, often inconvenient, and occasionally uncomfortable. It’s a space where headlines become excuses to talk about people, priorities, contradictions, and the quiet moments between the noise.

Over the years, Deer In Headlines has grown into more than a weekly column. It is the lead feature of the online news outlet TheJamestownComet.com, and appears every Friday in the print and digital editions of the Xenia Daily Gazette and Fairborn Daily Herald, as well as the weekly Beavercreek News Current.

The name also anchors the Deer In Headlines podcast, where many of the column’s themes are expanded, unpacked, and occasionally challenged. The podcast often explores the origins of a column, the thinking behind it, and the conversations it sparks—available on most major streaming platforms, including iHeartMedia and Amazon Music.

Dropping the “II” isn’t an ending. It’s not even a beginning.

It’s simply a reminder that whether the headline makes you nod in agreement, shake your head in disbelief, or pause longer than you expected—
it’s all still Deer In Headlines.

Festina Lente

In Local News, Opinion, sociology, Uncategorized on January 4, 2026 at 12:56 pm

Deer In Headlines

By Gery Deer

Change in our lives comes in two speeds, and neither of them bothers to ask our permission. It either creeps along like a stubborn snail crossing a sidewalk, or it arrives so fast we wake up wondering who moved the furniture while we were asleep. Slow change is invisible because it’s gradual. Fast change is invisible because it’s overwhelming. It reminds me of the Latin phrase, “Festina Lente,” which means, “make haste, slowly.” Either way, we rarely recognize those significant moments of change until after they’ve happened.

I think our lives are divided into chapters or acts, like a play. Each one is marked by some moment, some Rubicon we didn’t know we were crossing at the time. That moment signals a new direction, usually unexpected and rarely announced with trumpets or a warning label. There’s no narrator to step forward and tell us this is Act Two. Life just keeps going, and we keep improvising.

Some people believe those moments don’t exist at all, that life is simply a continuous stream of overlapping events pushing us forward with little control. Others, like me, are convinced that fate is a convenient myth. Our lives are driven by choices. We make decisions based on circumstance, opportunity, fear, optimism, and experience. Those decisions quietly determine what comes next.

When real change happens, there is a moment when something nudges our lives in a new direction. The frustrating part is that we only notice it in hindsight. One of mine occurred in October of 1987, while reading the classified ads in my college newspaper. I needed a job. Buried among the listings was a small notice that the paper was hiring staff writers.

Less than an hour later, my writing career began. I was an engineering student with no sense that a decision made from necessity and desperation would shape the rest of my working life. I didn’t feel a shift. There was no lightning bolt. I just filled out an application.

Years followed in engineering and technology, but I kept writing. Newspapers. Technical publications. Industry magazines. Software manuals. The transition from a technical career to a creative one didn’t happen overnight. It was painfully slow, full of doubt, subjectivity, and rejection. Writing is a hard business in which to make a name, and I’m still working on it.

Along the way, I changed direction more than once. Demand shifted. Markets changed. The economy had opinions. Some pivots worked. Others failed spectacularly. I adjusted, recalibrated, and kept moving forward, sometimes confidently, other times reluctantly.

Nearly forty years later, that moment sitting in front of the bookstore with a newspaper folded open on my lap was clearly a dividing line. At the time, it was just another Tuesday.

As we settle into a new year, consider what might need to change in your life. Or what changed in the past year without notice. Professionally. Personally. Emotionally. We like to believe we’ll recognize those moments when they arrive, that we’ll feel enlightened or prepared. We won’t. Change doesn’t work that way, no matter how many self-help books promise otherwise.

So what do we do? We do the best we can with what we know at the time. We pay attention. We stay flexible. We understand that most change happens in tiny, almost imperceptible increments, except when it doesn’t. Perspective is everything. Our reality is defined by how we see ourselves, our surroundings, and the people around us.

If there’s comfort in that, it’s this: you don’t have to have it all figured out. Recognizing change comes later. Coping with it comes from patience, adaptability, and a willingness to pivot when necessary. Life will change, slowly or suddenly. Our job is simply to keep showing up, learning as we go, and trusting that today’s ordinary moment may someday reveal itself as the one that changed everything.

Change asks us to breathe, to pause, and to remember that discomfort often signals growth – however difficult. When things accelerate, ground yourself. When they crawl, stay patient. Talk to others. Write things down. Measure progress over months, not days. Most of all, give yourself time. You are not late. You are living inside the process, not observing it from the end.

New Year’s Ponderings

In Local News, Media, Opinion, Uncategorized on December 26, 2025 at 8:42 am

Deer In Headlines II

By Gery Deer

With 2026 just around the corner, I was all set to write about the usual New Year inspiration. You know the list. Get in shape. Find the perfect job. Move someplace warm where shoveling snow is only a rumor. Usually, this is the time of year when we convince ourselves that a calendar flip magically turns us into a better version of ourselves.

But after the year we just had, simply making it to the finish line of 2025 feels like a minor miracle. For a lot of people, survival deserves its own parade. So no, I’m not here to rain on your celebration. I’m also not here to sell you on New Year’s resolutions, because we all know how that story usually ends. Somewhere around mid-February, the gym bag becomes a storage container, and the resolution quietly slips out the back door.

What I do believe in is change that actually sticks. Not because it’s trendy, or because someone on social media told you it would make your life perfect, but because it genuinely makes your life better. Let me explain how I stumbled into that lesson.

Not long before the pandemic, I was approaching my forty-ninth birthday while also caring for my father. One evening, I set his dinner plate in front of him and, without missing a beat, he looked up and said, “You’re gettin’ fat, ya know it?” There is nothing quite like blunt parental honesty to take the edge off a long day. He wasn’t trying to be cruel. He was being accurate.

I had gained weight. I was stiff, sore, and tired more often than not. This wasn’t about fitting into smaller jeans or impressing anyone. It was about the slow realization that my body was filing formal complaints. Something needed to change, and the holidays were closing in fast. I had no interest in starvation diets or workout plans that required yelling at a mirror. Whatever I did had to be sustainable.

The first step was figuring out the real problem. I’m not a foodie, so overeating wasn’t the issue. The issue was movement, or the lack of it. I needed to move more, on purpose. So, I started where I felt comfortable. I went to the pool. Swimming has been part of my life since before I could walk, and it felt familiar instead of intimidating.

From there, I added small pieces. Basic core work. Flexibility. A yoga class where I learned that balance is mostly an act of optimism. Eventually, I got back on a bike. None of this happened overnight. It was slow, awkward, and humbling. But I showed up and did something every day.

A few months later, I was swimming two or three times a week, riding a hundred miles on the bike, and doing daily core exercises. It was hard. I mean, really hard. I still don’t love gym culture, but I found my way around it. Over time, the effort paid off. The weight came off, the aches eased, and I even collected a couple of cycling medals.

The real lesson wasn’t about fitness. It was about intention. If you want change, you need a plan, even a simple one. Write it down. Make it realistic. My goal was never “lose twenty pounds.” My goal was “have more energy, less pain, and better sleep.” Not flashy, not measurable, but deeply meaningful.

That approach works for more than health. It applies to careers, relationships, and even how we treat ourselves when things don’t go perfectly. Big change usually comes from small, consistent steps, taken for the right reasons. It doesn’t require January first, fancy equipment, or public announcements. It just requires deciding that you’re worth the effort.

If you’re thinking about making a change, skip the resolution. Choose something that serves your health, your peace, or your happiness. Start small, stay honest, and give yourself credit for showing up. Progress counts, even when no one else notices, and you are capable of more than you think. Keep going, be patient with yourself, and remember that every positive step forward, no matter how small, truly matters more than ever. Happy New Year.

Barnes & Noble Turns the Page: 60-Store Expansion Signals Printed Book Renaissance

In Business, Entertainment, Local News, Print Media, State News, Uncategorized on December 22, 2025 at 6:51 pm

By Gery Deer

After years of contraction and store closures, Barnes & Noble in is writing a new chapter in its history. The nation’s largest bookseller has announced plans to open more than 60 new stores in 2026, a striking vote of confidence in brick-and-mortar retail and a clear sign that printed materials are enjoying a cultural comeback.

Barnes & Noble has announced it will open more than 60 new stores around the country. One of the most recent open in November in Hamilton, Ohio.

Once viewed as a casualty of e-commerce and e-readers, Barnes & Noble has steadily regained its footing under CEO James Daunt, who has emphasized locally curated stores, knowledgeable booksellers and community engagement. The company now operates roughly 600 locations nationwide and reports strong performance at recently opened stores.

“We’ve seen a real resurgence in interest in physical bookstores,” Daunt has said in recent interviews. “Readers want places that feel human again — where they can browse, discover and spend time. A bookstore should be a cultural space, not just a transaction.”

Industry analysts say the expansion reflects a broader shift in consumer behavior. After years of constant connectivity, many Americans are experiencing digital fatigue — exhaustion from endless screen time, notifications and scrolling. Printed books offer an antidote: no alerts, no blue light and a more immersive reading experience.

“People are deliberately stepping away from screens,” said Dr. Laura Mitchell, a media and consumer-behavior analyst. “Books provide focus and calm in a way digital content doesn’t. There’s something grounding about holding a physical object and engaging with it on your own terms.”

Younger readers are also fueling the trend. Social media platforms, particularly TikTok’s influential #BookTok community, have driven bestseller lists and encouraged a new generation to buy — and collect — physical books. Rather than replacing print, digital platforms are now helping revive it.

The expansion is expected to have a noticeable impact in Ohio, where Barnes & Noble has already opened new locations in recent years and is widely expected to continue growing its footprint. Ohio’s mix of suburban growth, college towns and strong library and reading culture makes it fertile ground for bookstores that double as community gathering places.

While independent bookstores remain cautious about competition, many observers note that Barnes & Noble’s new model relies less on uniformity and more on regional identity, allowing stores to tailor selections and events to local tastes.

For an industry once declared obsolete, the message is clear: the printed page still matters. As Barnes & Noble prepares to open dozens of new stores, it is betting that readers are ready to turn down the screen — and turn the page instead.