Local News & Commentary Since 1890.

Archive for the ‘Economy’ Category

More money needed to combat child poverty

In Children and Family, Economy, National News, Opinion, Politics, sociology on May 19, 2015 at 11:51 am

Deer In Headlines
By Gery L. Deer

DIH LOGOFor many Americans, a day of suffering might include a flat tire on the way to work, the cable going out right before a favorite program, or a long line at the coffee shop. But for millions of children, suffering means doing without basic necessities like proper nutrition and even the most basic health care.

According to the National Center for Children in Poverty (NCCP), more than 16 million children in the United States live in families with income below the poverty level of $23,550. That’s a staggering 22-percent of all the kids in the country.

Some people today believe that childhood poverty in America is something from the past. In fact, one in six children in the United States lives below the poverty line.

Some people today believe that childhood poverty in America is something from the past. In fact, one in six children in the United States lives below the poverty line.

Despite the political rhetoric, generally coming from conservatives who feel poverty is a problem of the lazy, the NCCP reports that most of the parents of these children do indeed work. But low wages and in unstable employment situations continue to restrict any sort of progress for them. Experts agree that poverty is the single greatest threat to the welfare of American children in modern society.

In addition, for those who believe that poverty is a problem mainly suffered by minorities, here are some statistics. The NCCP reports that among America’s poorest children, 4.2 million are white, 4 million are Latino, 3.6 million are African American, 400,000 are Asian, and 200,000 are American Indian. That’s right; the majority of American kids living in poverty are white. But, clearly, the numbers are fairly close, so it’s certainly clear that poverty doesn’t seem to discriminate.

Red Nose DayMost of what’s needed to help this problem involves, as always, more money. There just isn’t enough funding through government social service programs to provide the needed services to support poverty-stricken children and younger adults. The National Broadcasting Company (NBC), along with charity partners such as Boys and Girls Clubs of America and Feeding America, is sponsoring a national day of awareness and fund-raising called, “Red Nose Day,” on Thursday, May 21st.

The United Way of Orange County, California explained the event on their website, “The campaign encourages everyone from children to corporations to do something fun in the name of raising awareness around a serious global issue, while also raising funds to help identify and deliver solutions. Red Nose Day USA activities culminate in a 3-hour telethon airing on NBC Saturday May 21 at 8pm.”

In addition to events like Red Nose Day, people are encouraged to help out in whatever capacity available to them, and it’s not just about writing a check. Those interested in volunteering can check with their local chapter of The United Way or other social service organizations to find out more.

Living in the richest, most powerful country in the world should inherently provide some kind of security for a child, at the very least with regard to food and shelter. Without proper living conditions, a child will simply not be able to learn well and that makes school less of a priority than eventually helping the family to support itself.

Children who can’t learn or leave school will only continue the cycle of poverty in many instances, forever locking themselves into the lowest paying work, when employment is even available.

So the question begs to be asked, “Can’t the government do more?” Yes, it can. But it hasn’t, and it probably won’t. Annually, only a pittance of tax dollars is allocated towards this problem and local social service programs are continually scaled back because of lack of funding.

Even the great Affordable Healthcare Act (a.k.a. Obamacare), which was supposed to provide health insurance for America’s poorest citizens, has made no significant difference. Because of its incredibly complicated application procedures, among other reasons, the program has thoroughly failed to meet healthcare needs of these children and their families.

Even if someone only has a little more, there is always a way to help those with far less. Red Nose Day is a fun start, but there needs to be more done to help those living in poverty. Congress (liberal and conservative alike) and the president share the blame for this tragic disfigurement of American culture. It’d be interesting to see how they would handle living without the six-figure salaries and free insurance.

 

Gery L. Deer is an independent columnist and business writer. Deer In Headlines is distributed by GLD Enterprises Communications. More at gerydeer.com

Yoga studio ribbon cutting and free class in Beavercreek May 19

In Business, Dayton Ohio News, Economy, Education, Health, Religion on May 5, 2015 at 1:05 am
Innerlight Yoga and Wellness offers a variety of classes.

Innerlight Yoga and Wellness offers a variety of classes.

Beavercreek, OH  – Innerlight Yoga and Wellness invites the public to share in celebration as they cut the ribbon on a new facility and celebrate a second anniversary in Beavercreek. A free open house is scheduled for 5:00PM, Tuesday, May 19, 2015, at the new location, 1265 N Fairfield Road, with the official ribbon cutting ceremony slated for 5:30PM. Open house visitors are also invited to attend a free, 45-minute, “all levels” yoga class beginning at 6:15PM, RSVP requested.

Jen Ater is the owner of Innerlight Yoga and Wellness. She has been teaching since 2005 and holds a master’s degree from Antioch University in yoga studies with a focus on yoga therapy.

Ater started out in Indiana but opened her first studio in Yellow Springs, Ohio in 2008, then moved to Beavercreek five years later. Innerlight Yoga and Wellness offers somewhere between 24 and 26 classes each week ranging from gentle, restorative yoga to more active, hot power yoga. The studio also offers private yoga sessions, massage, yoga therapy, and other wellness services.

“We have a wide variety of classes, as a human being shows up in many different body shapes and sizes, different ages, different health and mobility issues,” said Ater.  “So, I find that it’s important to offer yoga that’s available for everyone and make it as inclusive as possible.”

Jen Ater, Instructor and owner of Innerlight Yoga and Wellness.

Jen Ater, Instructor and owner of Innerlight Yoga and Wellness.

“I try, on the fly, to present yoga to all different types of people in a down-to-earth way,” said Ater, who, over the years, has taught yoga in diverse settings from chiropractic offices to juvenile detention centers. “Sometimes maybe I failed, but I think that someone who is truly successful has to fail quite a lot in order to really know what they’re doing.”

“I don’t think there’s anyone with as much experience teaching in as many different environments,” she suggested. “And people like the simplicity of our studio. It’s well-kept and organized. It’s also not an overly feminine environment, but very neutral in terms of feminine or masculine.”

Outreach is also a big part of the mission at Innerlight. “I am not

Watch Jen Ater on WDTN, TV2's LIVING DAYTON --- http://wdtn.com/2015/05/14/innerlight-yoga-wellness/

Watch Jen Ater on WDTN, TV2’s LIVING DAYTON — http://wdtn.com/2015/05/14/innerlight-yoga-wellness/

happy, unless I feel like I’m helping people,” explained Ater. Although the programs are not yet in order, Ater has a history of organizing community outreach programs such as the YS Youth Yoga Project, a grant-funded free yoga immersion for Yellow Springs School’s students and staff. “Three percent of the studio’s revenue will go towards outreach programs to bring yoga to schools and other organizations that cannot afford to provide classes,” she continued. “We want to make a difference, on many levels.”

Light refreshments will be provided at the open house, and space is limited for free yoga class, so those interested in attending are asked to RSVP by email to Erin at info@innerlightwellness.net. For more on classes and schedules, call 937-306-8235 or visit Innerlight Yoga and Wellness online at http://www.innerlightwellness.net. CLICK HERE to watch the WDTN-TV2 interview with Jen Ater.

Clinton and the lesser of “who cares.”

In Economy, history, National News, Opinion, Politics on April 14, 2015 at 7:37 am
DIH LOGO

Now that Hillary Clinton has finally confirmed her run at the 2016 Democratic presidential nomination, there is growing concern that the next election will be all about electing a woman, rather than choosing the right candidate for the job.

America’s political landscape has changed a great deal since Clinton’s first run at the Oval Office in 2008. After eight years with a Democrat in the White House, and with Barack Obama’s job approval numbers struggling to maintain a tepid 47-percent, the country may simply be ready for a change. But is a female president too much change?

Back in 1984, the Democrats put the first woman on a presidential ticket, selecting former Congresswoman Geraldine Ferraro as the vice presidential candidate alongside former Vice President Walter Mondale.  Despite her strong political background and experience many saw her as somewhat of a publicity stunt, designed to appeal to women and a rising number of younger voters.

Ferraro’s albatross, however, turned out to be, not the indecisive voter, but Walter Mondale, a stale, crusty relic of the 1960s who really had no chance against an incredibly popular incumbent by the name of Ronald Regan. Many experts still suggest that the democrats might well have prevailed had the ticket been reversed, with Ferraro as the presidential candidate.

Former Alaska Governor Sarah Palin suffered a similar problem having been anchored to old-guard republican, John McCain. But Palin also lacked Ferraro’s professionalism, legal education and political clout and she was often viewed as little more than a tactic to draw votes from Hillary Clinton.

Women always seem to be held back from being in the real fight. Vice president is obviously a great job – the photo ops, the ribbon cuttings, the pacifiers. But if anything is going to be accomplished in the name of social evolution, the female candidate is going to have to be strong enough to lead the ticket; a trait Hillary has certainly demonstrated in her various roles throughout the last couple of decades.

However, if the next election turns out to be all about social popularity, breaking the glass ceiling of the Oval Office and a long campaign of “he said,” “she said,” then the smartest thing the GOP could do to increase their chances of winning in 2016 is go out and find an African American republican woman with impeccable professional and personal credentials. Actually, they already have someone in their camp that fits all of those qualifications – Condoleezza Rice.

Former Secretary of State Rice is one of the few conservatives (male or female) who could potentially give Clinton a real challenge. A republican ticket led by Rice could very well offer conservative voters something besides the lesser of “who cares.”

Unfortunately, based on her previous statements, she would be unlikely to run at all and, from a public relations standpoint, she’s been out of the limelight for some time. With such a hard-hitting campaign expected, Rice would simply not have the time to help voters get reacquainted with her and her platform.

In the opinion of objective observers, President Obama may have achieved a few things, but his current approval demonstrates that he fell short in many ways. If a well-suited opponent ever surfaces from the conservative sea, Hillary Clinton will have a tough time convincing people another democrat can improve things further.

Sadly, if the voting public is true to their tunnel-versioned pattern, they will once again miss an incredible opportunity to elect the right person for the job, rather than simply pulling the lever to motivate an agenda. Regardless of how seriously Americans want social evolution, it will never be a good idea to vote for someone – to any office – solely because of race, gender, religious background or party affiliation.

For once, if politicians would speak honestly and if voters would take just a moment to consider qualifications, character, and intent, American politics might finally be productive, compassionate and properly serve the people. But, as long as human beings still act with more emotion than good sense, any change would be nothing less than a miracle and Hillary is a sure thing.

Gery L. Deer is an independent columnist and business writer. Deer In Headlines is distributed by GLD Enterprises Communications. More at gerydeer.com.

 

A national, online university is impractical.

In Economy, Education, finances, history, National News, Opinion, Technology, Uncategorized on March 9, 2015 at 12:59 pm

DIH LOGOA recent CNN.com article by Kevin Carey proposed the idea that America could bring to reality George Washington’s dream of a national university by utilizing the Internet-based programs of existing institutions. Colleges and universities already receive millions every year in federal money, so some of that could be allocated towards low-tuition, online education. Good idea in concept, but not practical.

Although Internet-based programs have been in place for some time at universities around the country, many educators still believe that online education lacks the face-to-face contact necessary for students to connect with the subtleties of concepts and ideas. Questions cannot be answered immediately and written communication skills become more vital since intent and personality don’t always come across the same way virtually as in person.

Obviously, online options are not well-suited for every course of study, particularly where hands-on work is vital, such as the physical sciences or engineering. The ITDL article notes that videos would need to be produced, substantially increasing costs, while still lacking in the ability for students to get direct, immediate feedback. Flaws aside for a moment, online options have some positive aspects as well.

booksA few years ago, one article in the International Journal of Instructional Technology and Distance Learning noted that some educators employ online discussion boards to compensate for absent face time. One professor referenced in the article also suggested that, “a virtual environment reduces gender differences,” creating a more equal educational setting for men and women.

A national university could potentially be cobbled together from existing web-based programs and at a considerable savings. With online education there are fewer administrative issues, no buildings to construct and no libraries to collect.

But if the intent of such a program would be a stepping stone towards achieving President Obama’s promises of free community college education, further examination is probably needed. On the surface, a virtually-based, national community college program looks like a great solution to a daunting issue. Digging down, however, the financial and educational factors that sparked the idea in the first place would also be its greatest hindrance.

In order for such a program to be of value, it would need to be within the reach of the poorest of American citizens. Computers, for all they seem readily available by the upper-middle class, are still fiscally out of reach for those of lower income.

A computer at the local library is great for submitting job resumes or checking Facebook, but long-term study on public computers is impractical and insecure. Add to that most public computers are painfully slow and out-of-date, with restricted web search capability, and they seem like a thoroughly impossible option.

Additionally, free (or nearly free) dial-up Internet access would be wholly insufficient for higher learning programs so students would need to use high-speed broadband service. Once again, pricing and accessibility become the major issues. It simply costs too much for most lower-income families to afford high-speed Internet service and, in rural communities, availability remains shockingly limited.

Finally, there is the issue of prerequisite education. Besides whatever background might be needed for enrollment and future success in any particular program, a lack of computer skills can also hamper online class work.

The average computer user has a parenthetical set of skills: they can surf the web (but tend to stay on websites they know how to navigate), use a simple word processor, send a basic email (without attachments), print something and turn the machine off and on. That’s pretty much it.

Some of college coursework would require the student to possess advanced computer skills related to online research, clerical software manipulation, media production and so on. That might be a problem for someone coming from a background of limited resources or a family where technology didn’t play a major role.

None of this is impossible, but the limits on infrastructure, funding and practicality might be too great a challenge to reach those who would most benefit. An online program alone is just not the answer to America’s higher education deficiencies. Sorry George, no national university just yet. But, hopefully, there are some smart people out there trying to make something like it a reality in the near future.

Gery L. Deer is an independent columnist and business writer. Deer In Headlines is distributed by GLD Enterprises Communications. More at gerydeer.com.

Duct cleaning reduces indoor air pollution

In Economy, Education, Health, Home Improvement, Science, Technology, Uncategorized on February 25, 2015 at 12:51 pm

According to estimates by the U.S. Environmental Protection Agency, indoor air may be as much as 70-percent more polluted than outside. Much of that contamination can be attributed to bacteria and mold growing inside residential and commercial air handling systems.

Allergies, asthma, and other illnesses may be aggravated by microbe-laden air circulated through a building’s duct system. Larry Phillips, owner of Ductz of Southwest Miami Valley, is a professional residential and commercial duct cleaning specialist. A 30-year veteran of the health care industry, Phillips chose a second career that offered the opportunity to continue improving the well being of the community.

Air duct before cleaning.

Air duct before cleaning.

“A thorough cleaning and disinfecting of the air ducts can minimize pollution-causing agents lurking in the air system,” Phillips said. “Cleaning the air system at a seasonal change, such as when switching over from heat to air conditioning, is ideal.”

Phillips also cautions consumers to make sure the duct cleaning service they hire is well qualified. “Duct cleaning technicians should be well trained and follow the guidelines of the National Air Duct Cleaning Association (NADCA), the professional organization that sets the standard for air system cleaning,” he said.

“It should take 4 to 5 hours to clean an average size home’s duct system,” said Phillips. “If done properly, the cleaning should not have to be done annually, but instead only every few years.” Phillips suggests that, in addition to a high efficiency filtration system, air duct sanitization and ultraviolet germicidal disinfection equipment can maintain the air quality after cleaning.

Besides older, existing structures, it’s also a good idea to clean the air systems of new construction before the space is occupied. In new buildings, duct work, filters and vents can be layered with dirt, sawdust, and drywall dust from the construction process.

Air duct after cleaning.

Air duct after cleaning.

Home owners and operators of commercial laundry facilities should also pay close attention to the condition of clothes dryer vents. Lint that escapes the trap inside the dryer accumulates inside the vent tube creating a fire hazard. According to statistics provided by Ductz, an estimated 15,500 fires, 10 deaths and 310 injuries are associated with the lint in clothes dryers annually.

“Cleaning the ducts and dryer vents is also good for the environment,” Phillips noted. “Regular maintenance of the air circulation system improves the efficiency of heating and air equipment which helps to save energy, and reduce operating costs.” For more information contact Larry Phillips at Ductz of Southwest Miami Valley by calling (937) 399-8500.

Greene County Real Estate Taxes Due

In Economy, Local News, Uncategorized on February 2, 2015 at 2:30 pm

gcchXenia, OH — Greene County Treasurer, Dick Gould, reminds residents that real estate tax statements for the first half of 2014 have now been mailed and are due February 20, 2015. Over 41,000 bills have been sent. “Bills were mailed a bit later than in past years,” stated Gould.  “We changed our print vendor and had to work through the initial data mapping, causing the delay.  However, this will not be an issue in the future.”  The change in vendors will save the county approximately 10-percent in processing costs.

There are several ways for residents to pay their tax bills.  “We have tried to make it as convenient as possible for residents of Greene County to pay their bills,” Gould stated.  “People can pay online at http://www.co.greene.oh.us/, by mail, in-person, or via the locked drop box located outside the office.”

“The curbside drop box lets anyone with checks avoid lines inside,” Gould shared.  “People don’t even have to leave their cars to use the curbside drop box and they can be assured that their payment will be secure and processed promptly.”

Residents should note that for the first time in years, Fifth Third Bank will not be accepting payments, due to their concern of liability for the undeposited amounts.

The Treasurer’s Office hours are 7:30 a.m. – 4:30 p.m. Monday – Friday.  There will be extended hours from 8:00 a.m. until noon on Saturday, February 14, and from 7:30 a.m. to 6:00 p.m. on February 18, 19, and 20.  For more information contact the Greene County Treasurer’s Office at 937-562-5017.

E-commerce that supports local business

In Business, Economy, finances, Holiday, Local News, National News, Technology, Uncategorized on November 26, 2014 at 4:25 pm

GLD Enterprises Commercial Writing's "e-commerce kiosk," at Amazon.com

GLD Enterprises Commercial Writing’s “e-commerce kiosk,” at Amazon.com

JAMESTOWN, OH – Shoppers are being encouraged to buy from small, local retailers this holiday season, but did you know there was a way to support local business and still buy from Amazon.com? They’re called “Amazon aStores,” and they allow local business to set up a virtual storefront through Amazon.com and offer products of their own choosing.

Retailers can set up what is essentially a virtual kiosk inserted within the company website. Each item is selected individually and can be categorized for easy indexing. Shoppers can then visit the main website for the company, providing the owner with valuable marketing information about how often the site is frequented, and then click on the business’s amazon store to shop further.

The hosting business is then paid an advertising fee by Amazon for each product sold through its store. Such a store doesn’t generate a great deal of revenue, but it can provide some helpful cash flow, if people know to use it.

Gery L. Deer, owner and creative director fro GLD Enterprises of Jamestown, Ohio has three such Amazon stores in operation on different websites. “We do a great deal of work with local authors, and the Amazon store allowed us a way to market the electronic versions of books, as well as other specialized items, often unavailable from local retailers.”

Deer says this kind of pre-packaged e-commerce is a good way for small businesses to have an online sales presence, even if the company is not necessarily a retailer. “Our business is primarily a business-to-business marketing and copywriting agency,” Deer says. “As a service business, we don’t have retail sales, but the products we provide through our online store can benefit the customer by offering another way to both save money on shopping and support local business, all at the same time.” For more information visit Amazon.com.

Here are links to the Amazon stores managed by GLD Enterprises and its partner companies:

GLD Enterprises Commercial Writing Amazon Store: Features locally-authored books and related products. Some product sales benefits the Western Ohio Writers Association.

GLD Enterprises & Production: Features a wide variety of books, electronics, specialty items and locally-authored material.

Deer Computer Consulting, Ltd.: Books, software, electronics, and more “computer” related products.

 

 

E-commerce shoppers beware price steering

In Economy, finances, Holiday, Media, National News, Technology, Uncategorized on November 17, 2014 at 2:28 pm

DIH LOGORecent surveys suggest that nearly 60 percent of shoppers will do their holiday buying online this year. That’s probably not too surprising to most people.  But did you also know that many e-commerce websites actually adjust pricing based on your personal information to get the most money they can from each shopper? It’s called “price steering,” and it’s perfectly legal. Here’s how it works.

Let’s say Bob goes online to buy a hammer using his smart phone. The e-commerce hardware site offers the item for $10 with a $2 shipping charge. From his desktop computer at work, John looking up the very same hammer on the same website, but his price is showing at $15 with a $5 shipping charge. The cost variation is based on data collected from each buyer’s Internet device.

Whenever you visit a website it leaves a “fingerprint,” on your computer, smart phone or tablet in the form of cookies, browsing history, and so on. For our example, let’s say Bob and John live in different parts of the country, work in different occupations, and have individual buying habits, so their computers, smart phones and other devices portray a very different “electronic personality,” or “E.P.”

The E.P. information is used to “steer” each buyer to the same product but with different pricing based on the collected data. That level of electronic tracking might sound a bit distressing, but it’s really been going on for quite some time.

Deer Computer Consulting, Ltd. recommends checking e-commerce prices from different devices.

Deer Computer Consulting, Ltd. recommends checking e-commerce prices from different devices.

Internet users receive a plethora of personalized information every day. As they go about their day-to-day activities, complex programming is used to sift through online profile data and previous online activity, constantly processing it through something called a “personalization algorithm.” If you’ve ever wondered why Amazon knows that you like country music or white tigers, and constantly offers you products related to those things, that’s how they do it.

A similar process is used at grocery and other retail stores, using a combination of product placement and special pricing. I often refer to it as “the milk effect,” because dairy products, meats and other essentials are positioned in the back of the store and shoppers must pass a myriad of floor and end cap displays to get to them.

This “steers” the shopper past all of the sale items, incidentals, and virtually everything else, as they make their way to the household staples. Unlike price steering online, however, this practice is fairly transparent and has few components to allow unique pricing adjustments for each buyer.

User data collection and manipulation may provide many people with better pricing but it can also be used to force others to pay more. A recent study by researchers at Northeastern University brought into question the level of transparency offered by popular e-commerce sites and price steering practices.

Price steering actually hap­pens every day and is well-advertised. In a standard retail setting, for example, senior citizens might get a dis­count at the movies or a col­lege stu­dent pays less for books. And, according to the university’s website, authors of the study note that there is nothing inherently sinister in the processes.

But before you click “buy now,” it’s up to you to make sure you’re getting the best possible price online. Here are a few simple tips to help.

First, clear the browsing history on your device and turn off tracking cookies. Websites can’t access your history if there’s nothing there to see. Be aware, however, that some websites require that cookies be allowed or the site will not work properly.

Next, view the website on different devices. Some of the data collected can tell retailers that you are using an expensive smart phone and may be more inclined to pay more at checkout.

If you’re a regular user of a particular retailer’s website, log out and log in as a guest through another device. Sometimes guests are provided with lower pricing to entice them to buy.

Finally, scroll around, making sure to check the very bottom of the web page. Lower-priced products may be displayed elsewhere besides the top of the page. Do your homework, get the best price and enjoy this holiday shopping season.

(TUNE INTO WDTN-TV2’S LIVING DAYTON AT NOON ON FRIDAY NOVEMBER 28TH FOR A SPECIAL SEGMENT ON THIS TOPIC PRESENTED BY DEER IN HEADLINES AUTHOR GERY L. DEER.)

Gery L. Deer is an independent columnist and business writer based in Jamestown. More at gerydeer.com.

 

 

 

Local festivals must evolve to continue.

In Charities, Economy, Entertainment, Holiday, Local News, Media, Opinion on September 22, 2014 at 12:05 pm

DIH LOGOVirtually every community festival I’ve been involved with around Ohio this season has reported steadily decreasing attendance. Some of them have run for more than a half-century, others only a few years, but regardless of their endurance, the people just aren’t coming like they used to. Could it be time to mothball the town festival and pool resources into larger, joint events like county fairs?

Over the course of the last couple of decades I have participated annually in more than a dozen different festivals and similar community events. Since 2002, I’ve produced the Western Arts Showcase performances at the Annie Oakley Festival in Greenville, Ohio, an event that’s been running for more than 50 years. Sadly, I’ve watched the attendance at these events dwindle year after year to the point where even the vendors aren’t coming.

I hate the idea of our local festivals shutting down, but it’s not possible to perpetuate an event on good intentions. It must evolve with the times. With that in mind, and for those interested in trying to breathe new life into a long-running festival, here are a few ideas to consider.

First, whether you want to think of it this way or not, a town festival is like any other product you’re trying to sell to the public, from toothpaste to breakfast cereal. Consumers have options and getting them to choose your event over another takes effort and money.

Poor marketing on the part of festival organizers is common and usually the result of inadequate funding. It’s simply not enough to pin up cookie-cutter fliers that look the same year after year. Like any business venture, it takes real advertising and legwork to get the word out.

Could deteriorating attendance kill local festivals?

Could deteriorating attendance kill local festivals?

Community organizers should consider another question too, “What is the purpose of the festival?” If the reason is just to have one, then maybe that’s part of the problem. Every event should have an end goal, whether it’s charitable fundraising or increased awareness of what the community has to offer.

Successful events tend to seek out corporate sponsorships; not from local merchants but larger resources. For example, instead of going to the local Pepsi retailer, contact Pepsi’s corporate office and ask to speak to regional marketing reps or district managers. Tell them what you need and they can often direct you to the right department.

Those advanced funds should go toward better marketing and, most importantly, high-end feature entertainment, the real draw to any community event. Organizers should strongly resist the trend toward using the local bluegrass garage band.  Grants are also a potential funding option, but carry oversight burdens and restrictions on festival content.

Financially, local residents don’t provide enough of a revenue base to sustain an event year after year. To keep people coming in, you have to reach outside the area to draw attendees to your event with something to set it apart from all of the others – feature entertainment, unique exhibits, something. Let’s face the facts, there’s no difference between the funnel cakes at your event and those at any other.

Finally, one organizer I spoke to recently suggested that the major roadblock to growing his local festival was the old guard’s resistance to fresh ideas, complicated by an unbreakable, well-established good old boy system – a common problem in small communities. Organization committees are generally manned by those who show up or others who need to feel powerful. If that’s the case, and the argument given against change is often something like, “We’ve done it this way for 20 years and …” and nothing has improved! It’s probably time for new blood.

If no one is willing to change, it may be hard to maintain an event and people will just stop coming. If you belong to an organization that’s trying to decide whether to keep an event running, and few are open to change, ask this simple question. After the bills are paid this year, is there enough money left over from the event to cover start up costs on next year’s festival? If the answer is no, it may be time to hang it up. Remember, nostalgia won’t pay the bills.
The Jamestown Comet.com Editor / Publisher Gery L. Deer is an independent columnist and business writer based in Jamestown, Ohio. More at gerydeer.com

When did being nerdy become cool?

In Children and Family, Economy, Education, Opinion, sociology, Technology, Uncategorized on August 25, 2014 at 12:14 pm

DIH LOGOAm I to understand that, largely because of a television situation comedy, it is now cool to be awkward, socially inept, and very smart, all while being considered – dare I use the word – “nerdy?” When did this happen? In my day, we nerds were cast out from all the best tables in the school lunchroom or forced to get bad grades to avoid being picked on because we were smart  – that never worked, by the way. It’s just not fair that today’s geeks get a pass! But, it’s about time!

Yes, I was a nerd, of the ultimate type, though I never made much of an effort to show my smarts on my report card; the dreaded “permanent record.” Best part is, I’m still pretty nerdy, if not more so, except now, people think it’s much cooler. Ok, maybe not so much when you’re nearly 50 years old, but still, it’s better than the reverse.

It is highly unlikely, however, that the power struggle of lunchroom hierarchy has changed too much. Although I have learned that there are now “smart kid cliques,” like a “herd of nerd.” These gaggles of bespectacled hackers, techies, science geeks and math whizzes won’t let the cool kids – jocks, cheerleaders, etc. – sit at their tables. Oh my, how the lunch tables have turned! So what, exactly happened to cause this mirror universe effect (there’s a Star Trek reference for anyone who’s paying attention)?

GLD Enterprises Commercial Writing managing copywriter Gery L. Deer at his Jamestown office.

GLD Enterprises Commercial Writing managing copywriter Gery L. Deer at his Jamestown office. Nerd is in!

Were our Heisenberg compensators out of calibration? Was there a paradoxical overlap in the delicate fabric of space and time? Perhaps J.J. Abrams decided to re-imagine nerddom in his own image? However interesting these explanations may sound, the popularity shift albeit a smaller one than you might think has more to do with money than anything else, on several levels.

In the 1990s, the nerds of the 80s were rolling in the cash as the tech boom swept across the nation and rapidly spread worldwide. Billions of dollars were going into research and development as the Internet expanded and commerce took notice.

Suddenly, everyone was a hacker or web developer. Countless tech startups swamped Silicon Valley and the rest of the country as everybody with a modem tried to cash in on the boom.  In short, the nerds of yesterday are the successful business tycoons of today, at least some of the time.

Next, it would be hard to talk about this subject without at least a hat-tip to the TV nerds of CBS’s hit comedy, “The Big Bang Theory.” The quirky, discomfited antics of Sheldon, Leonard, Raj and Howard have become a sensation. The show seems to be broadcast every hour of the evening, primetime or in syndication. Watching people who seem far more awkward and unsure than ourselves has always been a pastime, but this is somehow even more engaging.

Most of us who have worked in the engineering or technical fields knew or knows someone like each of these guys, but with nowhere near the personality or likability of the four fictional personas. Speaking of real life, I’m fortunate that I don’t carry a grudge for all the harassment I endured growing up.

If anything, it’s been a source of great resolve and I’ve have written many times on the subjects of bullying, mean-spirited teasing and the like. Unfortunately, there are some of my nerd kin out there who just can’t let it go or, if they’re still in school, carry a sharp chip on their shoulders because they aren’t part even of the herd of nerd that as claimed a spot at one of the cool tables.

There is every possibility that the reason someone doesn’t socially advance has as much to do with the person than the environment. A bad attitude goes both ways. No one will be popular if he or she is always pointing out the mistakes of others, belittling someone’s intelligence or carries that chip on the shoulder that keeps others at bay.

I learned to embrace my inner (and outer) geek and like whom I’ve become. In the end, it’s far better to be smart and socially functional, than sit alone in the cafeteria.

 

Gery L. Deer is an independent columnist and contributor to WDTN-TV2’s program, Living Dayton. More at gerydeer.com.