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Campaign educates drivers about distracted driving

In Children and Family, Education, Environment, Health, Local News, Technology, Uncategorized on April 2, 2014 at 7:19 pm

DDXENIA, OH – In an effort to make our roads safer, the Greene County Safe Communities Coalition announced today that it has joined the “One Text or Call Could Wreck It All” campaign to stop distracted driving.  April is National Distracted Driving Awareness Month and the Coalition has pledged its support to help spread the message that distracted drivers are not only a danger to themselves, but everyone else on the road.

“We all know that talking on our cell phones while driving is distracting, but that doesn’t stop most people from continuing to do it,” said Laurie Fox, Safe Communities Coordinator.  “This effort is intended to educate our community about the dangers of cell phone use and other distractions while driving.  We hope that once people see the statistics and realize the danger involved, they will change their driving habits to help protect themselves, their families, and others on the road.”

In 2012, 3,328 people were killed in crashes involving a distracted driver and an estimated additional 421,000 were injured in motor vehicle crashes involving a distracted driver. That same year, eleven percent of fatal crashes were reported as distraction-affected crashes.

While anything that takes your eyes off the road, hands off the wheel, or mind off the task of driving is a hazard, there is heightened concern about the risks of texting while driving because it combines all three types of distraction – visual, manual and cognitive.

The national distracted driving effort focuses on ways to change the behavior of drivers through legislation, enforcement, public awareness and education – the same activities that have curbed drunk driving and increased seat belt use.

“Every driver in Greene County has a role in this effort,” said Fox.  “However, we especially want to reach out to parents with teen drivers because we know that statistically, the under-20 age group had the highest proportion of distracted drivers involved in fatal crashes.”

The Coalition’s goal is simple – save lives by getting drivers to remember that “One Text or Call Could Wreck It All.”  All drivers are encouraged to put down the phone and arrive alive.

For more information about distracted driving, please visit www.distraction.gov, or you can contact Laurie Fox at 937-374-5669 or lfox@gcchd.org.  

Long-running BNI chapter to hold visitors day April 3

In Business, Dayton Ohio News, Economy, Local News, Media, Technology, Uncategorized on March 30, 2014 at 2:18 am
Greater Dayton Professionals BNI Chapter was originally established more than 14 years ago.

Greater Dayton Professionals BNI Chapter was originally established more than 14 years ago.

BEAVERCREEK, OH – The Greater Dayton Professionals Chapter of Business Network International (BNI), will hold a visitors day event from 7:30 am to 9:30 am on Thursday, April 3, at the Event Connections, 4140 Linden Avenue in Dayton. The free, no-obligation networking event is open to all entrepreneurs, business managers and sales professionals in the Dayton/Miami Valley region.

The Greater Dayton Professionals BNI Chapter is one of the oldest of 23 in the Miami Valley region, having been established early in 1999. Founded in 1985 by professional networking guru Dr. Ivan Misner, BNI has more than 6,400 chapters world-wide.  According to the leadership team of the Greater Dayton Professionals chapter, BNI’s purpose is to help members create a wide-reaching, profitable referral network free of internal competition, something unavailable from chamber organizations or service clubs.

Along with the open networking opportunity, each participant will have the chance to introduce themselves to the group and give a one-minute sales presentation. Many of the Greater Dayton Professionals BNI members will feature table displays and there will be a special presentation on referral-based marketing by BNI Executive Director Darrel Bender.

Greater Dayton Professionals Chapter Vice President and Public Relations Coordinator, Gery L. Deer.

Greater Dayton Professionals Chapter Vice President and Public Relations Coordinator, Gery L. Deer.

Gery L. Deer, of GLD Enterprises Commercial Writing, is the vice president and public relations coordinator for the chapter. “We are interested in meeting highly motivated, professional business leaders who want to increase their sales as much as 30-percent from referral marketing,” Deer says.

“This event provides our visitors with the opportunity to observe the process first-hand and see the success achieved by our members.” He also added that in 2013, his chapter members passed between them nearly a half-million dollars in closed business and just under $100,000 since January 1st of this year.

Using the organizational philosophy called “Givers Gain” members trade in fully-qualified, outside referrals rather than open-ended, unchecked leads. “In order to pass a referral to another member of our chapter, the giver is required to have already communicated with the subject beforehand,” Deer explains. “Qualifying the referral in this way before passing it, rather than giving random leads is what separates BNI from other organizations and nearly assures a closed sale.”

At present, the Greater Dayton Professionals BNI Chapter is looking for applicants to fill a host of classifications including electrician, printer, banker, health insurance provider, property title agency and more.  Visitors to the chapter are encouraged to bring plenty of business cards and invite others to accompany them to the event.

A brief visitor orientation will be held immediately following the business meeting. For more information go online to http://www.greaterdaytonpros.com or contact chapter public relations coordinator, Gery L. Deer, at (937) 902-4857 or email gdeer@gldenterprises.net.

Like Earhart, evidence lacking in Malaysian Air mystery

In National News, News Media, Opinion, Science, Technology, Travel, Uncategorized on March 17, 2014 at 9:29 am

DIH LOGOMore than 76 years after aviator Amelia Earhart and her navigator, Fred Noonan, vanished during an attempt to fly around the world at the equator, their fate is still an unsolved mystery. The two were presumed lost somewhere over the Pacific Ocean, along with any trace of their Lockheed Electra aircraft. While many theories have surfaced over the years, no conclusive evidence has ever been found to indicate what really happened to, “Lady Lindy,” a woman who was well aware of the potential dangers she faced as a pilot.

On AameliaEarhart.com, the official website commemorating the aviation pioneer, there are passages from a letter written to her husband, publisher G.P. Putnam, in case a dangerous flight proved her last. One particular section fully demonstrates her bravery and total acceptance of the risks she took in the sky. It reads, “Please know I am quite aware of the hazards. I want to do it because I want to do it. Women must try to do things as men have tried. When they fail, their failure must be but a challenge to others.”

Aviation Pioneer, Amelia Earhart vanished in 1937 during an attempt to fly around the world.

Aviation Pioneer, Amelia Earhart vanished in 1937 during an attempt to fly around the world.

Earhart was a ground breaker, driven by a desire, not only to set an example to women who wanted a piece of man’s world, but also to meet a public expectation created by her husband. She was a risk taker at a time when flying was still young. Even now the risks associated with flying are still quite real but there is a reasonable expectation of safety in modern commercial aviation.

Still, no one could have predicted the circumstances surrounding the disappearance of Malaysia Air Flight 370. As of the time of this writing, there is still no trace of the plane. One needn’t be an aviation expert or pilot to know that a Boeing 777, one of the most complex flying machines ever built, cannot simply vanish into thin air. As with the Earhart disappearance, conspiracy theories are running rampant. Was it sabotage, hijacking, or might the plane have been shot down by terrorists? So far, there are no answers.

Other than the tragedy and sheer mystery involved, there is little similarity between the Earhart disappearance and this most recent incident, with one exception: the sheer lack of telemetry data in both situations. Like Earhart’s Lockheed Electra, the Boeing twin-turbofan is a well-tested, commercial passenger aircraft. But, in order to stay aloft longer with fewer stops, the Electra had been stripped down to what amounted to a flying gas can, even leaving behind two parachutes and a life raft to save weight.

Earhart also left behind key equipment that might have aided in pinpointing her position when she went down; the equivalent of disabling satellite tracking systems and radio transponders used on modern aircraft. Officials are reasonably sure that virtually every piece of telemetry technology aboard Flight 370 was intentionally deactivated making it, like Earhart’s Electra, nearly impossible to track.

With a possible search area stretching north into Central Asia and almost as far south as Australia, finding a needle in a haystack would be a piece of cake in comparison. Malaysian officials have requested electronic and satellite data, as well as search and rescue assistance, from more than two-dozen countries. What data does exist suggests that Flight 370 most likely crashed, either in the Bay of Bengal or elsewhere in the Indian Ocean.

Boeing_777_above_clouds,_cropWhether in pieces at the bottom of the sea or parked on some secret tarmac, someone knows where Flight 370 is and how it got there. The real trick will be to find out who orchestrated the plane’s disappearance and what security flaws exist which allowed it to happen.

The mystery of what really happened to Amelia Earhart may never be solved but the search for answers continues. It seems easier to accept the loss of two people in a primitive aircraft than that of 300 in a modern commercial jetliner, but the lack of information invites uninformed speculation. Until some hard evidence is uncovered, however, all anyone can do is let the investigation proceed … and wait.

Jamestown Comet.com Editor Gery L. Deer is an independent columnist and business contributor to WDTN-TV2’s “Living Dayton” program.

Going off the mobile grid.

In Dayton Ohio News, Education, Local News, Opinion, Technology, Uncategorized on January 16, 2014 at 5:48 pm

dih-logo-SEAlmost a century ago, American Telephone and Telegraph (AT&T) considered the prospect of a wireless telephone but quickly abandoned the idea. Today, that move certainly seems at the very least shortsighted. But with a total U.S. population at that time of 180 million, the idea of a future with more than 320 million wireless subscribers was unimaginable.

The information superhighway (Do people even use that phrase anymore?) is truly at our fingertips and it’s also in our pockets or purses and on our hips.  It’s everywhere and it’s with everyone! At the grocery, at the mall, at work, stuck in traffic, at a boring neighbor’s barbecue; and it is only getting better and faster.

GERY_GRIDBut, like the song says, every rose has its thorn and there is an ugly downside of the mobile frenzy – constant connectivity. In the blink of an eye, we were unable to escape the beep, buzz, and ringtone of our smartphones and iPads. It was hard enough to get away from the daily grind when we weren’t carrying the office around in a hip pocket, but now it’s nearly impossible.

The constant mobile distraction is certainly not limited to business professionals, or even adults. School districts have now begun to ban smartphones from classrooms and even entire school grounds just to keep the students’ attention. We are so connected that we’re even missing out on some of life’s most amazing events.

A friend recently shared an anecdote about a man who was in the delivery room for the birth of his first child. Amidst all the breathing and pushing, he was preoccupied with his cell phone, texting with someone about work. Before he realized it, the baby had been born and he totally missed it. I don’t know how true that story is, but it’s not impossible to imagine.

Watch the Living Dayton tie-in segment with Gery Deer and Shaun Kraisman.  Click the photo to watch.

Watch the Living Dayton tie-in segment with Gery Deer and Shaun Kraisman. Click the photo to watch.

And then there’s me. Since my first Commodore VIC-20 computer appeared under the Christmas tree in 1981, I’ve been immersed in technology. I’ve been a programmer, a database developer and a systems administrator. I’ve designed websites and developed social media marketing campaigns. Suffice to say, I know my stuff. But nothing prepared me for how mobile technology was going to grab my life and shake it like a rag in a dog’s mouth!

As a self-employed freelance writer, my day is spent connected to some kind of technology from the time I wake up until I pass out from exhaustion 20 hours later. From my iPhone to my Kindle Fire, I’m constantly surrounded by WiFi gadgets and mobile broadband receivers of all kinds.

For some people, the ability to disconnect from that level of techno-submersion is a serious challenge. But, with a little trial and error, I found easy ways to disconnect without being totally out of touch.

One of the biggest problems with all of this mobility is a lack of personal boundaries, with yourself and others. Back when there were only a couple of phone extensions in the house, many families would not allow calls to be made or received past a certain time of day. A level of courtesy long since gone prevented people from calling during the dinner hour or on a holiday. With a little self discipline, the restrictions can be set regarding cell phone, email and social media time.

When you work for yourself, you don’t have the luxury of watching the clock and a home office keeps the job on your mind almost continually. Fortunately, my office is not in my home, but I’m still connected, even after I lock up for the day. Over time, it was necessary for me to impose what I call “black out” hours; when I don’t answer the phone, I don’t return emails and I don’t post on social media.

I had a particularly hard time sticking to the black outs because, at first, I was always worried about missing that one all-important call that could make or break my career. Trust me, nothing is that important. And, if it is, modern caller ID technology helps you to screen calls so you get to decide whether or not to answer.

Other people need to understand and respect your boundaries as well. Unfortunately, however, it’s up to you to educate them about your availability. Remember if you train people that you answer email, texts and phone calls at all hours, they’re likely to take advantage of that.

Here are some other suggestions that might help you keep your real and cyber lives in better harmony.

  • Time your activity. Keep track of your computing time. You might be surprised how much time you actually spend with your mobile devices.
  • Out of sight, out of mind. Remove your phone and other gadgets from convenient access so you won’t be continuously tempted to check texts or Facebook.
  • No tech at the table. Parents who want better communication with kids should restrict technology use at the dinner table. Of course, that means you have to rule by example. Relationships are better when people talk while sharing a meal.
  • Put down the phone and drive. Besides being safer, listening to music or just some quiet time on your commute might help ease a stressful day.
  • Resurrect an old hobby. For some people, mobile computing has overtaken time once spent on more relaxing pursuits.

Finally, my best piece of advice is to just hit the off button. Shut down the laptop, eReader, and smartphone and do something with family or friends. Go for a walk, visit a museum, read a newspaper or a book – yes, they still make paper ones – just disconnect. Going off the grid a few hours a day can really help you – psychologically, emotionally and professionally.

Click to watch the television interview tie-in that goes with this supplement.

Language skills lacking in American education

In Children and Family, Economy, Education, National News, Opinion, Technology, Uncategorized on December 18, 2013 at 12:45 pm

DIH LOGOIn June of 2013 the Commission on the Humanities and Social Sciences released a report stating the United States is losing its long-time advantage in language and social sciences. Honestly, I didn’t need a federally mandated report to know that Americans are suffering from a chronic lack of language skills.

Every day I read business letters, websites, reports, technical documentation and a mountain of other material supposedly created by professionals but which exhibit the communication skills of a seventh-grader. Even basic sentence structure and punctuation seem to elude people today. Of course, it wasn’t always so.

Once upon a time, American education stressed the importance of what was somewhat inaccurately referred to as, the “three R’s” – reading, writing, and arithmetic. In those days, being able to read and write was considered paramount to a bright future and that’s never been truer than it is today. As information technology advances via the Internet and its collective user devices, one would expect people to actually become better communicators rather than the opposite.

Despite the low-tech, no-budget educational systems of the old days, it’s entirely possible Americans living a century ago may have been far better educated and communicative. Back then students of different grades spent the early school years together in a one-room schoolhouse having the basics repeatedly drilled into them. It might have been redundant by today’s standards, but people seemed to be better able to communicate.

WRITING R USRemote educational technologies coupled with strings of poorly strategized legislation have led to what I consider to be the isolation of the American student. Individualized study, Internet-based classrooms, severe budget reductions in schools and a constant decrease in human interaction have all contributed to the decline of language proficiency. Many states have even removed the teaching of cursive handwriting from the curriculum, a skill, in my opinion, that helps promote a more thoughtful, creative approach to the written language.

Today, however, humanities programs have continued to lose favor, not to mention funding, to high-tech and STEM schools. If you’re unfamiliar, STEM is an acronym for Science Technology Engineering and Mathematics, and refers to a school that specializes in those fields.

All well and good, particularly in today’s high-tech job market. But if these kids never learn to properly write a letter or give a verbal presentation, what’s the point? Having an engineering background myself I can personally attest to the fact that effective writing is vitally important in high-tech fields, yet communications courses are still not a priority for many schools.

Writers used to be highly respected, experienced professionals no matter what their area of expertise. Not anymore. Just ask anyone and you can bet he or she is a “writer,” making it harder for those more qualified who are trying to make a living. I don’t work cheaply, because I have two decades of experience writing for publishers and commercial clients and I am good at what I do.

Still, that seems to count for nothing when publishers are cash poor and I’m competing for work against the latest blogger cranking out poor quality content for free. Unfortunately, the ability for anyone and everyone to publish online has diminished the public’s intellectual expectations of quality content.

Qualified editors are likewise disappearing from the professional landscape. An increasing number of publishers are selling newspapers, magazines and books with scathing grammatical and technical errors making even the professionals appear amateur and sloppy.

It’s no wonder these skills are dying off even more rapidly than we might have anticipated even just five or six years ago. Increasingly, people are communicating not in words, but in a cyber-shorthand, through texting and instant messages. Words are abridged to their most needed letters making our written language read like a vanity license plate.

In order to remain competitive and relevant on the global stage, American education must enhance language and social science programs. If we put as much effort into reading and writing as we do into having the best football team, just imagine what our students could achieve.

 

Gery L. Deer is an independent columnist and co-founder of the Western Ohio Writers Association. More at http://www.gerydeer.com

U.S. Stalking economy is likely here to stay.

In Business, Dayton Ohio News, Economy, Media, Opinion, Technology on December 5, 2013 at 12:00 am

DIH LOGOIf you shop online or use social media on a regular basis, you’ve probably wondered how the ads you see seem so perfectly suited to your own interests. That’s because you told them. Really, you did, but it’s unlikely you were even aware of having done so.

Some experts refer to this practice as just another component of today’s ever advancing “stalker economy,” referring to constant surveillance for what you buy, talk about and “LIKE” online. It’s all being monitored by websites and social media pages on which the transaction occurs. The data is collected, analyzed, and regurgitated into useful information and sold to future advertisers.

No longer do advertisers need to track ‘cookies,’ those tiny bread crumbs of data left behind when you visit a website that lay a clean, detailed trail of your online pathways. Instead, they just get the information directly from you – in many different ways.

While there is so-called, “do not track” legislation designed to regulate companies which monitor and customize ads based on a user’s experiences, the laws are mostly toothless. Much of the existing legislation makes compliance voluntary. Plus, if a user does not want to be tracked, the information is still collected but no personalized advertising will be generated. Why even bother having the laws in the first place?

Today’s “stalking economy” is unlikely to change but rather get progressively more invasive and nosey because of the explosion of mobile devices and enhanced cellular communication options. According to the CTIA-The Wireless Association, 89-percent of people living in the United States have mobile broadband subscriptions.

The CTIA’s research shows that, “The U.S. wireless industry is valued at $195.5 billion, which is larger than publishing, agriculture, hotels and lodging, air transportation, motion picture and recording and motor vehicle manufacturing industry segments.”

It might sound like just a lot of meaningless industry trivia until you consider how much goes into its infrastructure and operation. From website and app development to marketing and advertising strategies, hundreds of thousands are employed in the business of keeping you connected to your favorite things. And the advertisers sell to millions that way.

Many experts still believe the mobile and web-based media industries are still just in their infancy! Think of it, just five years ago most cell phones were barely capable of sending a text message, today people can do their banking, video chat with their children away at college and watch the TV show they missed the night before.

Learning to capitalize on America’s obsession with the web has made tracking essential, but still relatively unwanted. Of course there are those who simply don’t care if their online activity is being monitored. If anything, these individuals believe they’ll be of the first to know about a new product or service and be in on version 1-point-0, trend-setting from the ground floor.

Most websites allow a user to opt-out from receiving advertising material, but that won’t stop them from keeping an eye on them. So what’s the good side of the “stalker economy” to the consumer? Over the long haul, consumers are more frequently introduced to products and services they wouldn’t have otherwise known about and in a much shorter time period than would have been possible otherwise.

The consumer also wins because advertising to a highly focused target market will cost less to execute. Since marketing is one of the most expensive parts of selling a product, this will help the merchant maintain affordability.

It’s doubtful that people will ever be completely free from electronic snooping, at least the kind that keeps a running list of our Amazon purchases. But you can do some things to limit what they see. First, read everything; every single line presented to you on a website regarding your account or how your information is used. The rest is due diligence. Keep a running record of websites you use for social media, shopping, whatever. Make sure they have what you want them to have and no more. In any case, it’s up to you to decide how much to put out there. Keep it as little as possible.

Evolve or die: More occupations are becoming extinct.

In Economy, history, Jobs, National News, Opinion, Technology, Uncategorized on November 6, 2013 at 5:45 pm

Deer In Headlines

By Gery L. Deer

What would you do if, not just your particular job, but your entire occupation was no longer needed – ever again? There are on dozens of job categories that are either slowly becoming unnecessary or have already suffered the fate of mechanized extinction.

operatorsAlready gone are the ice and milk delivery man (they were just men back in the day), the telephone operator, record player repairman, elevator operators, professional typists, and a host of others. Those occupational positions feeling the Grim Reaper nipping at their heels may include the gas station attendant, the postal delivery worker, video store clerk, department store sales person, newspaper delivery workers (the paper boy), travel agents and the old-fashioned barber.

Oddly enough even newspaper columnists, like yours truly, are fading away. Modern publishers can use syndicated filler columns or hire “bloggers” who often possess little or no journalistic experience – and pay pennies for the material if anything. Most of my freelancing colleagues have adapted to commercial writing or do as I have, by taking on a wider variety of work to earn a living.

Printing press operator jobs, once abundant in the Dayton, Ohio region are now all but gone. The more publications move toward fully electronic versions, the fewer press jobs there will be and the skill will be in higher demand with those companies still rolling out ink and paper.

As time passes, some of these occupations will have to either evolve into other forms or go the way of the door-to-door vacuum cleaner salesman. Librarians, for example, may have been headed towards obscurity but now manage a variety of media, both on the shelf and online. But others may not be able to adapt to serve alternative functions and will simply die out, like the salaeratus maker (that’s someone from the 1800s who made baking soda). See what you can learn from Deer In Headlines?

So what is to be learned from all of this professional progression? Clearly, more education is going to be necessary and the market will adapt to the need. New types of jobs will be created as others fade away.

But are there any jobs unlikely to be replaced by technological breakthrough? Oddly, anyone who is required to create, build and repair that technology has a goldmine ahead of them. Let’s face it, the nerds rule the world and they’re not going anywhere! There are whole television shows about them now.

Incidentally, it isn’t merely technology that causes occupational evolution, but the economy and changes across a business sector, particularly where several types of industries overlap. Consolidation of responsibilities combined with changes in technology can result in the need for more highly-trained workers, but requiring fewer to do the same jobs.

Doctors and nurses will probably always be required, even though patients will pay more to see them less. Hospitals are in a constant state of change as well. Budget cuts and lack of necessity have long-since done away with the helpful but redundant “orderly” position. Today, nursing and medical assistants have taken the place of orderlies, having more education and medical training that can serve a larger need than merely as a gurney driver.

On-air radio professionals, once called “disc jockeys,” have had to evolve as well. Digital media and station automation have made these jobs scarce, but those who are surviving are evolving through other types of media like Internet-based entertainment and even creating their own online listenership.

Whatever the job, workers should make an effort to stay ahead of the game through personal enrichment, continued education and, above all, keep an open mind. Those people who are very resistant, even defiant, toward technology will have a much harder time adapting.

The bottom line here is that occupational evolution is a necessity of any economy. As technology changes and America continues its slow but steady recovery from recession, more workers will be needed while some jobs disappear because they’re just obsolete. *

Gery L. Deer is an independent columnist and business contributor to WDTN-TV2’s “Living Dayton” program. Learn more at http://www.deerinheadlines.com

Once innovative, Apple’s image is bruised by publicity stunts

In Economy, Media, National News, Opinion, Technology, Uncategorized on October 22, 2013 at 3:10 pm
Apple CEO Tim Cook sitting at Steve Jobs' right at an event in 2007. (Credit: James Martin/CNET)

Apple CEO Tim Cook sitting at Steve Jobs’ right at an event in 2007.
(Credit: James Martin/CNET)

The business community can learn an important lesson from Apple – on what not to do. At one time Apple was the pinnacle of panache when it came to unveiling new innovations.

Back in those days, the media and the faithful alike waited with baited breath as the late Steve Jobs glided to the stage in his signature black turtleneck, taking the pulpit from which to spout gospel to millions of faithful disciples. Once there, he had the audience in the palm of his hand, they’d buy just about anything he was selling because it was innovative, new and, above all, elitist.

Since Jobs’s death, however, the company seems to be trying to recapture that fanaticism in a way that seems almost a parody. As hard as he may try, Apple CEO Tim Cook, just isn’t the ‘cool guy’ that Jobs personified on stage. He doesn’t easily pull of the slacker look in an untucked black button-down and jeans. Plus, there is little innovation in what he has to unveil, just more of the same.

Even avid Apple followers have been disappointed with the company’s offerings over the last year. Many snobby Apple-ites seem to think the plastic-bodied iPhone-5C, a unit developed to be cheaper and more colorful, tainted the line, allowing too much riffraff amongst the Apple crowd. Now, if you can afford cell service, you can probably afford an iPhone – not so elite anymore. It’s like the country club admitting anyone who can tie a necktie. How dare they?

The “big unveiling” announcements are, to say the least, becoming tiresome. They were great when there was true innovation to be released – the iPhone, the iPad, etc. – but now, it’s just more of the same thing. Sure, they’re lighter, a bit faster, and offer prettier colors, but there’s really nothing that is substantially new about any upcoming product from the corporate giant.

In the past eighteen months, Apple has seen a decline in sales for its iPhone and iPad devices, partly due to excessive cost. During that time, the company lost market share, slipping from 65-percent down to 50, with Android-based phones and tablet computers now boasting control of the other half, and that number is expected to grow as more applications (apps) become available. So the need for Apple to make another announcement before the upcoming holiday shopping rush was vital. For the business community, however, all eyes should be on Apple’s marketing mistakes right now.

Tablet computers, for example, are in a market that is still coming of age. It’s a critical time for manufacturers, including Apple, who will need to work harder to set themselves apart from the competition. It’s likely they are all making more money from replacement devices than from new sales.

As mentioned earlier, other than minor alterations to existing equipment like extended battery life, larger screens and lighter weight devices, there are very few additions to Apple’s product line. Cost is still excessive for most consumers. A larger MacBook Pro, with a 15-inch screen, comparable to the average Toshiba or Dell laptop, will average more than $2,100 while its closest competitor barely exceeds $1,500 with similar specifications.

Additionally, there are just too many of these unveiling announcements and the format and style just don’t suit the new leadership. There is just no way to recapture Jobs’s methods and energy and they shouldn’t be trying. Overuse of such a public relations event becomes tiresome, not just on the media but on the consumer as well. If Apple is going to make such a big deal out of these announcements, there should be something worth hearing about – lately there hasn’t been.

It seems like Apple is done shooting for innovation but now relies instead on brand loyalty and publicity stunts, such as offering free operating system source code. It might take a while, but without something original on the horizon, new users are going to continue to migrate toward Android and Microsoft devices.

 

Over-medicated and under-educated

In Children and Family, Education, Health, Media, National News, Opinion, psychology, Science, Senior Lifestyle, Technology, Uncategorized on September 18, 2013 at 9:18 am

DIH LOGOA recent report by the Centers for Disease Control and Prevention (C.D.C.) noted that at as many as two-million Americans become ill from antibiotic-resistant infections annually, killing at least 23,000. The report notes that less than half of the antibiotics prescribed for patients are unnecessary or incorrectly used increasing the potential for more drug-resistant germs to evolve, exacerbating the problem.

Over time, the use of broad-spectrum antibiotics rather than ones targeting specific infections can cause various strains of bacteria to become immune and render conventional treatment ineffective. According to C.D.C. Director, Thomas Frieden, as the trend towards overuse of antibiotics continues, “The medicine cabinet may be empty for patients with life-threatening infections in the coming years.” Additionally, the overuse of antibiotics on farms as preventative medicine in healthy animals is also a contributing factor.

All of that said, these drugs are not prescribing themselves. Doctors know better than to continually prescribe broad-spectrum antibiotics unnecessarily or to treat viral infections, for which the drug is completely ineffective. But, many still do both, either at the insistence of the patient or as a preventative measure. Beyond the issue of nagging patients who want a prescription every time they have a sniffle is the point where the medical professional should say, “no.”

medsIn addition to antibiotics, it seems as though doctors are passing out a pill for everything and never seem to try to dig deep enough to address the real cause of various health problems.  For people with chronic illness it seems like that would be extremely frustrating. Apart from something like long-term, degenerative diseases like Parkinson’s or Multiple Sclerosis, there should be a way to find the cause to a problem and treat that, rather than just trying to drown the symptoms in medication.

More often than not, patients get, maybe, 10 minutes with their doctor after a two-hour office wait only to be handed a prescription and shuffled out the door. People spend far more time filling out forms and waiting to be seen than ever actually getting attention from a person who bills hundreds of dollars an hour for a few minutes work per patient.

An additional problem arises when the drug manufacturers spend far more time and money marketing to the patient than educating the physician about the proper use and potential hazards of a medication. However unethical it should be, doctors are given trial samples and kick-backs for going with one drug-over another. All the while, patients are inundated by drug ads on television, the Internet and in periodicals with no understanding of the treatment process.

Which actually contributes to another step in the downfall of health care is the all-knowing, internet-browsing patient himself. These home-spun experts come in with a fist-full of self-diagnosis printouts from Web MD and a stack of drug ads from Cosmo.  They demand medication for what they are certain is their particular ailment and there is no swaying their shade tree expertise. Except that’s exactly what the doctors should be doing – dissuading them and refusing to prescribe medicine without a thorough examination of the problem.

So what is to be done? Unfortunately, not much can be done. Unless healthcare providers are going to be more proactive and limit use of antibiotics except for targeted need, and other drugs are prescribed only after the cause of the symptoms is determined, it’s unlikely that anything will change soon.

It just seems as if everyone is sick all the time. Chronic illness like fibromyalgia (long-term, body wide tenderness and pain) seem to be affecting more and more people and early-onset dementia appears to be far more common than it once was. Could these diseases the result of long-term misuse of various drugs, including antibiotics?

The truth is, no one really knows for sure. Many of these drugs are relatively new and scientists are only now learning how the long-term use of previous medications is affecting second and third generations. From birth defects to chronic disease, overuse of drugs and under-education of patients definitely has the potential for some serious side effects.

 

Shocking! Power companies mislead consumers.

In Business, Children and Family, Economy, Opinion, Senior Lifestyle, Technology, Uncategorized on September 4, 2013 at 9:39 am

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Today, everyone is trying to save money. From groceries to utilities, we are all looking for a way to hold on to every dollar, particularly our seniors and others on fixed or limited incomes. Unfortunately, some companies are taking advantage of tough times by promising extensive savings on electric bills by switching to third party power suppliers.

Three years ago, my father’s electric bill was increasingly high. I had seen information on a company called “DPL Energy,” being advertised as a partner to Dayton Power and Light (DP&L), offering as much as a 25 percent savings. So, we signed up for the program and DPL Energy became our official service provider.

Confusingly, the electricity bill still comes from DP&L. As time went on, the savings was negligible and outweighed by a definite increase in additional fees for using the outside provider.

IMG_6295Essentially, these companies are “resellers” who broker DP&L’s electric power at a lower rate. Your electricity still originates with the main provider and you continue to call them for outages, emergencies and so on. Plus, once you’re signed up, they make it extremely hard to go back.

Much like cellular phone contracts, if you leave one of these third party plans, there is a termination fee or you must wait until the contract expires – and even then there may be a charge. Having saved nothing, we waited, and finally cancelled the plan. About a year after we left DPL Energy’s plan, my father was apparently signed up with another one of these companies called IGS Energy, although, we have no clear idea how.

According to IGS, someone came to his house and “signed him up by phone.” You read that right. We were told he was signed up in person, but the salesman called in the request for service. First, I don’t believe that anyone went all the way out to where he lives in the middle of nowhere on a cold call without getting any sort of signature verifying his enrollment. I am still investigating this part of the story.

In the end, dad made a couple of late payments and IGS dropped him anyway, but here’s where things get really expensive. According to the DP&L representative I spoke to, since we were signed up with a third party provider, the Public Utilities Commission of Ohio (PUCO) requires DP&L to charge a deposit equal to 130 percent of your average monthly usage. Dad’s deposit fee was over $600. You are essentially being punished for having left the behemoth power company.

Most dangerous of all is the fact that the only requirements to sign up for these misleading programs is your power company account number and the word “yes” anywhere in your conversation with them. Imagine a telemarketer speaking to an elderly person or someone hard of hearing and saying, “I am calling about your DP&L bill.” That’s all they’re going to hear. Panic, concern and fear take over and they listen to whatever the caller has to say because they are afraid of losing power for some reason. It’s really despicable.

Additionally, my investigation turned up the fact that these third party companies are unregulated by the PUCO. There was no explanation as to why there is no oversight, but nothing about their operation is managed by a government agency.

Since DPL Energy is misleadingly branded alongside DP&L while simultaneously claiming not to be the same company, it seems more to me like a way for the mammoth power provider to collect unregulated revenue with plausible deniability. Perhaps Ohio Attorney General DeWine could tear himself away from snooping in the personal records of honest citizens and focus his resources on investigating unscrupulous power companies?

The moral here is to be careful. In my experience, there is no savings with these third-party power companies. Exorbitant fees, inconsistent billing practices and misleading advertising all outweigh any potential benefit.

 

Watch the news story on this topic with Gery L. Deer and WKEF-TV, ABC 22 Dayton … 

http://abc22now.com/shared/news/top-stories/stories/wkef_vid_15751.shtml