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Deer In Headlines Podcast welcomes Melissa Newman and Mary Ryan Wineberg of the Appalachian Writers Conference

In Local News on May 18, 2024 at 4:31 pm

In this episode, Deer In Headlines Podcast host, Gery Deer, speaks with organizers of the Appalachian Writers Conference, slated for September 3rd through the 5th, 2024, in Berea, Kentucky. Set at the historic Boone Tavern, this year’s conference explores genre writing with programs by award-winning authors of mystery, crime, romance, dystopian, and fantasy novels.

To listen, CLICK HERE or search “Deer In Headlines” on your favorite podcast streaming channel

Founded by Melissa Newman, Ed.D., President and CEO of Martin Sisters Publishing, the Appalachian Writers Conference (AWC) offers beginning and intermediate writers the opportunity to sharpen their skills and learn new techniques from a skill-diverse, experienced faculty. The conference also features professional business presentations on topics such as building the author brand, public relations, dissecting contracts, and libel protection.

“I strongly believe that everyone has a story, and most people have more than one,” Newman explained. “The tools and skills are waiting in the gap between these stories and becoming a published author. That’s what we offer at the AWC annual conference, getting writers what they need to step into building a successful career as an author.”

Many of last year’s award-winning faculty will return for the 2024 conference, including epic fantasy/romance author Summer Hanford, fiction novelist Sherry Robinson, and political history editor and journalist Dr. Pam Parry. Cannes Film Festival Finalist screenwriter Mark Daniels returns as well. Frank K. Newman, J.D., President and CEO of the law firm Cole, Cole, Anderson & Newman, PSC, will be back to share insights into publishing and media contracts.

New faces on the faculty team include Susan Furlong, who will present sessions on character development and choosing a crime genre. Among her many accomplishments is, “Shattered Justice,” the New York Times Best Crime Novel of the Year. Her new love-inspired thriller, “Lethal Wilderness Trap,” is set for a 2025 release is now available for pre-order from Harlequin.

Gery Deer, founder of the public relations media agency GLD Communications, is another new addition. Author of the Pulitzer-nominated op-ed series “Deer In Headlines,” Deer will lead sessions on author brand building, PR, and marketing.

In addition to class presentations, faculty will be on hand at lunch for the “Ask Me Anything” panels. The AWC experts will answer questions and discuss writing and publishing topics in a conversational setting.

New this year, Martin Sisters Publishing and the Appalachian Writers Conference present the Appy Inkwell Awards 2024. From now until July 1st, writers can submit the first 2,500 words of a full-length book manuscript in fiction, non-fiction, or memoir categories.

To listen, search “Deer In Headlines” on your favorite podcast streaming channel, or click this link.

“We want to give writers a chance to have their work recognized,” said Appy Inkwell Awards Coordinator, writer, and English Literature instructor Mary Ryan Wineberg. “We may even discover some new literary talent.” The entry fee is $25, and prizes include:

First Prize: Publishing contract with Martin Sisters Publishing and free 2024 Appalachian Writers Conference registration.

Second Prize: Free Registration to the 2024 Appalachian Writers Conference and a $50 gift certificate to the Taleless Dog Bookstore in Berea.

Third Prize: Free Registration to the to the 2024 Appalachian Writers Conference

Visit www.appalachianwritersconference.com for more information and to register for the conference. To listen to this podcast episode, search your favorite podcast streaming channel, or click this link.

Gossip Column

In Local News, Opinion, psychology, sociology, Uncategorized on May 18, 2024 at 9:02 am

Deer In Headlines II

By Gery Deer

Gossip. It’s an insidious phenomenon that always hurts people. Usually, gossip is inaccurate and degrades even more as it travels from person to person. Gossip is a destructive game of telephone that usually ends in the victim’s humiliation.

Gossip begins with someone sharing something confidential, saying, “Hey, just between you and me…” and so on. But it’s doubtful the information will remain a secret. The story inevitably spreads like air escaping a leaky tire.

Although there is debate about whether gossip is predominantly negative, nothing good comes from it. One study even suggests that gossipers tend to have a “darker” personality, uncaring about the social consequences of their behavior. Another offers the theory that we’re motivated by a need to bond with others in our social circles, keep ourselves entertained, vent emotions, and establish social status.

Low self-esteem seems to be a common theme among gossipers. They validate themselves by spreading news of others’ misfortunes and by sharing negative stories about people, reinforcing their imaginary superiority. 

All that sounds great academically. But, personally, I think people are just mean sometimes. They want to feel superior, so they start rumors and gossip to gain an upper hand—even if it’s all in imaginary. Ignorance probably plays a role, too. Those who spread gossip often believe the person at the story’s heart will never find out, so no harm done, right? Wrong. Trust me, they always find out.

In the past, gossip proliferated over the backyard fence or around the water cooler at work. However, with the advent of social media, gossip has taken on a new level, broadcasting misinformation to countless recipients at the speed of light. Clickbait is a perfect example of modern gossip-mongering, complete with a compelling story, video, and photos.

At this point, it’s probably important to clarify how I distinguish between gossip and rumor. Official definitions explain gossip as the spread of information that’s essentially true but likely unkind or hurtful. A rumor, on the other hand, is false information passed around without confirmation or conscience. However, I’m not convinced this distinction is always evident in practice. In my opinion, there’s very little difference between gossip and rumor, regardless of what old Mr. Webster says.

Regardless of your definition, one of the most important things to remember is how gossip affects the victim and how that affects the gossiper. In this context, the word “victim” refers to the person who is the subject or target of gossip. Since most of that information is false or intended to harm someone, that person is indisputably a victim. Although spreading gossip is not criminal, when those actions cause harm, there should be more severe consequences.

Victims of gossip can suffer devastating and long-lasting effects. I remember when I was in fifth grade, one of the bullies in my class made up a story about me that spread through our rural school like a bad case of Chicken Pox.

It was a painfully frustrating time for me. I already had to deal with being a 10-year-old adjusting to a strange new school. Simultaneously, however, I had to get good grades and spend every other waking minute defending myself against ridiculous lies.

Sometimes, gossip severely damages someone’s reputation or their livelihood. In such cases, it could be considered slander, and the harmed person may have a right to pursue legal action. The person who started the false information may be liable and must pay financial or other restitution.

We can’t control what others say about us, to whom, when, or how. At a time when misinformation and fake news are the norm, all we can do is abstain from its distribution. Think about it. Would you want someone gossiping about you, your business, coworkers, or your family?. Finally, remember that the best gossip is the kind you keep to yourself. And, if you hear gossip or the rumor mill is churning out something about someone close to you, do what you can to help put an end to it. I’ll close with a quote from the great Hee Haw Honeys song: “We’re not ones to go around repeating gossip. So, you’d better be sure to listen close the first time.”

Have A Nice Trip

In Local News, Opinion, Travel, Uncategorized on May 3, 2024 at 9:26 am

Deer In Headlines II

By Gery Deer

Spring has finally settled over the Ohio Valley, and summer will be here before you know it. I’ve already heard people talking about summer travel and vacation plans. I don’t really travel much anymore. When I was a kid, though, we always had a camping trailer or motor home, so early in my life, we took a road trip every summer. 

I remember visiting historic places like Gettysburg, Washington D.C., and Kitty Hawk, North Carolina. Once, when I was about four years old, we went to South Dakota and explored the Black Hills in a blue 1959 Cadillac, pulling a bulky travel trailer behind. I even met Fred Flintstone at the “Bedrock City” campground, where we stayed in Custer. I will always remember that. I guess they always wanted me to learn something about America wherever we went but keep it fun.

No matter how much you travel, even if the same destinations call you back again and again, there is always that one trip that holds the most significance in your memory. It could be because of a special occasion or the first time visiting a place that became a lifelong favorite. Whatever the reason, that one memorable trip can stick with you. The one that comes to my mind most often was in the summer of 1989. I had just graduated from college. I was 22, and though I didn’t know it then, it would be the last trip our entire family would take together.

Two campers and a motorhome carried the lot of us to Kentucky: my parents, my brother and sister, their spouses, and four grandkids. We were headed to the state park named after the song by Stephen Foster, “My Old Kentucky Home.” The park is nestled amongst the rolling hills of Bardstown, known as the “Bourbon Capital of the World” because of its many distilleries.

This is a photo from the Kentucky trip mentioned in this piece. In the foreground, GERY’s four nieces. In Back, his parents and sister-in-law.

Why Bardstown? Well, the history is remarkable, and the area is quite scenic, but that was only part of it. The truth is, Mom loved musicals. She took every opportunity to watch them on TV or go to a nearby dinner theatre to see live productions of shows like Oklahoma or Annie Get Your Gun. We would get all dressed up, pile everyone into one of Dad’s classic limousines (yep, you read that right), and immerse ourselves in musical dinner theatre. It wasn’t Broadway. In fact, sometimes it was terrible. Mom loved it, and I kind of did too. 

As it happened, my mother learned about a long-running outdoor musical that performed in Bardstown during the summer. “The Stephen Foster Story” showcased the songwriter’s life and work with an ensemble cast and set much of the action at his cousin’s Bardstown home, Federal Hill. That’s all it took. What seemed like moments later, the Deer crew was packed up and caravanning to Kentucky. However, at least one of us was, let’s just say, not as excited to go.

I’d just been unceremoniously dismissed from a long-term relationship and an emotional wreck. I spent most of my summer free time holed up in my bedroom, dumping my feelings into my old typewriter and blasting movie scores on my stereo.

Although I didn’t want to go, I will forever be grateful that Mom convinced me otherwise. I wrote, explored the historical sites of The Bluegrass State, healed, and got to know my family again after several years head-down in my schoolbooks. I may have grown up a little too.

It’s funny; the things I remember most about that trip are, in this order, my brother wearing Western boots on a skateboard, my nieces getting along nearly the whole time, and how happy my mother seemed to be because we were all in one place for a change.   We can never recreate experiences like that. They’re once in a lifetime. But at least I have that one precious experience safely tucked away in my memory. Whenever I need a reminder of what my family once was, I go back there with them in my mind. I close my eyes and I can hear the music and see Mom’s smile again. I guess, in a way, it was my Old Kentucky Home too.

This was a lovely comment about this story sent after it was published in print. Thank you!

Editorial series Deer In Headlines extended to a new podcast

In Local News, Media, News Media, Technology, Uncategorized on April 23, 2024 at 3:05 pm

The long-running Xenia Daily Gazette editorial series “Deer In Headlines” has expanded to meet the evolving needs of its audience and is now available as a podcast. Produced by GLD Communications, the weekly column made the leap to digital airways in early April. Listen free – https://deerinheadlines.podbean.com/

Gery Deer is a prolific freelance journalist, award-winning copywriter, editor, and the founder and creative director of GLD Communications, a public relations media agency based in Jamestown, Ohio.

Deer has written for dozens of publications and private clients, providing feature stories, business articles, and three long-running syndicated newspaper columns. The most prominent, “Deer In Headlines,” was a hard-hitting, award-nominated weekly op-ed series from 2008 to 2018.

After a five-year hiatus, Deer revived the series by popular demand, and it is currently published weekly, in print and online. Aptly titled “Deer In Headlines II,” the current series holds a mirror up to the world in a more personal, conversational approach. It has already gained three award nominations.

The podcast, an extension of the newspaper column, offers a unique experience. It not only covers similar topics but also provides a personal touch. Some episodes feature author readings, offering a glimpse into Deer’s process and the stories’ takeaways. This distinct approach sets the podcast apart, making it an attractive sponsorship opportunity.

Deer believes the audience will find value in the podcast’s intimate connection with the author. “Deer In Headlines was never supposed to last this long, but I’m always gratified to hear that people enjoy it and find something useful in my words,” said Deer. “On the podcast, I’ll be talking about the origin of some of the topics, and we’ll discuss writing and books, and, later on, even hear from some guests.” This value proposition makes the podcast an appealing platform for sponsors.

Each episode will run for 15 to 30 minutes. The series is free and available on most streaming platforms, including iHeart Radio, Apple Podcast, Podbean, Google Podcasts, and Amazon Music Podcasts, with more platforms coming soon. A video version of select episodes is also available on YouTube. Just search “Deer In Headlines,” and remember to subscribe for instant notification of new episodes and bonus material.
Deer values his readers’ support of his mission to promote literacy and quality journalism. Therefore, he is offering sponsorship opportunities for the podcast, with a portion of the proceeds going to promote literacy through Reading Is Fundamental.

The weekly print and online column is available by subscription to the Xenia Daily GazetteFairborn Daily Herald, and Beavercreek News Current. It is also available free online at www.deerinheadlines.com on a two-week delay.

The Carriage Returns

In Business, Local News, News Media, Opinion, Technology on April 20, 2024 at 1:22 pm

Deer In Headlines II
By Gery Deer

You may not believe it, but I’m writing this week’s edition of “Deer In Headlines” on an antique manual typewriter. Remember the typewriter? The truth is, I just bought this machine a few days ago at TB Writers Plus, a startup typewriter shop in Dayton, Ohio.

(Check out the Bonus Video and the Deer In Headlines Podcast episode that accompanies this piece!)

I have three manuals, but this is a sleek 1945 Smith-Corona Clipper, matte black, with a textured chassis and gold-lettered, enameled keys. It sounds like I’m describing a classic car, doesn’t it? That’s exactly how some people see it.

Your next question is obvious, and I’ve heard it a dozen times already – why? I’m a technically savvy person with a significant digital presence. So why would I sit down to write on an old typewriter? That’s a great question. I’ll try to answer as we go. Let me first say I’m not alone.

Over the last twenty years or so, interest in typewriters has been on the rise. That sharp, rhythmic clickety-clack has charmed a whole new generation of writers, collectors, and nostalgics. It’s commonly known that actor, author, and director Tom Hanks is a long-time typewriter collector. Whole communities of typewriter enthusiasts share photos and samples from their beloved machines online and in person.

Many attend type-ins, where people gather at typewriter shops, homes, libraries, or anywhere else to, well, type. I often refer to them as cruise-ins for typewriter enthusiasts. There’s even an activity called type-casting, where you create something on a typewriter, scan it as an image, and post it online. (Learn more about the so-called “Typewriter Insurgency” here.)

As a Gen Xer who hit high school during the 1980s, modern office tech was still coming of age. We barely had reliable copy machines. Most schools and businesses had a mix of PCs and typewriters (mostly electric), so I learned both almost simultaneously. I’m comfortable with either.

In the background, Gery’s 1964 Royal Safari. (Photo by Hue12 Studios, Dayton, OH)

I bought my first manual typewriter while I was in college, mostly for its portability. A good bit of my earliest writing was done on that machine. It was—or rather is—a 1964 Royal Safari, light blue with off-white keys and accents. It still sounds like I’m describing a ‘57 Chevy. And yes, I still have it.

Aside from nostalgia and mechanical admiration, I think digital overstimulation may have contributed to some people’s leaving the computer behind. I can relate. I’m so immersed in the continuous urgency of the digital environment that I just want—no, need—the quiet of the old ways.

I know the typewriter can be noisy, but I wasn’t referring to “quiet” in that sense. When those keys snap against the paper, I am fully engaged and undistracted from my writing. The slower pace allows me to choose my words more carefully, and there are no pop-ups, email messages, or social media nonsense. It’s kind of freeing.

I’ve also heard some people turn to the typewriter out of paranoia. Privacy has become a real concern in the digital world, and viruses can’t infiltrate typewriters, nor can your printed pages be hacked. You’re most definitely off-grid. But there’s a price to pay for that: time.

You will probably still have to transfer whatever you type into a digital file. Since my column is delivered to the publisher electronically, what you’re reading now was scanned and cleaned up in digital form before being emailed to my editor. All told, it probably added an extra two hours to my process. Plus, I can’t type as fast on a manual as I can on a laptop – yet. That said, I highly recommend hand-strengthening exercises.

There is also something to be said for durability and workmanship. These machines were built to last. This old Clipper, made at the end of World War II, was clearly well-cared for and properly serviced by its last seller. It still works beautifully. How many laptops make it even five years, let alone 80? None.

Unfortunately, however, unless some manufacturer starts cranking out new parts or whole typewriters, once the remaining machines are used up, they’re gone. That really will be the end of an era. No backspace, no return. Just silence.

Until then, you’ll find this reporter parked behind my Safari or the old Clipper, banging out the next great works by Yours Truly.

(See the gallery for photos of the typewriters mentioned in this piece and more.)

Not just a cat.

In Children and Family, Local News, Opinion, Uncategorized on April 12, 2024 at 7:22 am

Deer In Headlines II

By Gery Deer

Nearly ten years ago, my chubby tabby cat named Bray was diagnosed with untreatable liver and kidney disease. He was 15 years old and had been in good health, but the level of pain and suffering he was going through was worsening. Knowing what was ahead, I was beside myself with grief.

On the farm, I learned not to get attached to animals because they weren’t there long. While we had livestock, we also had many barn cats, several different dogs throughout the years, and even a few ducks and peacocks. Of course, I had my favorites as I grew up, and some of the dogs and cats were friendlier and more social than others.

But this was different. Bray (a name cobbled together from the words “baby” and “gray”) was my buddy who saw me through some pretty rough times. He was my first indoor pet and had my attached garage as his condo – complete with climbing shelves and a loft.

Since I’ve worked at home for much of my career, Bray would be right there. He would wander in and settle on the recliner I used to keep in the converted bedroom I used as an office. Of course, he couldn’t be bothered with things like conference calls or answering the phone. After all, like other felines, he didn’t have an owner. He had staff – me. And that was fine.

Bray was always a little overweight. Born at my family’s farm, he was kind of a runt but quickly prospered once I brought him home. He no longer had to compete with six siblings. In fact, he just kept getting bigger. At his peak, he was about 18 pounds and, despite his size, all energy.

This is Bray doing one of his favorite things – 2008

He would chase me around the middle section of my house which circled through the hallways, living room, and kitchen. To this day, a strand of elastic string is tied to one of my closet doors with a plastic ball attached. It has a bell inside, and Bray spent what seemed like hours batting it around and holding onto it while gnawing on the elastic.

I used to laugh hard when he’d suddenly let go of the ball, and the elastic would snap back and knock the bell against the door. It was like someone went up behind him and said, “boo.” He’d take off running through the house, his claws struggling for traction as he ran across the slick kitchen floor.

But then Bray started losing weight. He wasn’t eating and was spending time hiding under the bed. For such a social animal, that was unusual behavior for him and sometimes a telltale sign that a cat is sick. We went to the vet, and sadly, his illness had come on pretty rapidly. Little could be done, and what was possible would be painful and expensive. Money was tight then, but regardless, at his age and stage of illness, a full recovery wasn’t likely.

Sometimes, he liked watching movies on Gery’s computer. (2006)

As much as we anthropomorphize them, animals can’t reason as we do, so Bray would have just been in pain with no understanding of what was happening to him. That seemed cruel – to both of us. So, I had to let him go.

I was with both my parents as they left this life. I’ve had to put down cattle that were sick or injured. I even sat with my childhood pony’s head on my lap as he took his last breath after 25 years of companionship. But, with all of that, I’ve had nothing cut me so deeply as having to be the one to decide my little cat was going to die.

My reasoning tells me it was for the best. Even after a decade, I wonder if I did the right thing. Eventually, we have to accept that we chose compassion for the animals we cared for because they depended on us. They’re family and some of the choices we must make on their behalf are easy, others are devastating. As for Bray, I’ll never forget him, and I know there’s someone out there reading this and saying, “It was just a cat.” Maybe to you, but I know better.

Socially Unacceptable News

In Local News, National News, News Media, Opinion, Uncategorized on March 17, 2024 at 9:33 pm

Deer In Headlines II

By Gery Deer

According to recent surveys, nearly 80 percent of Americans have at least one social media account, and the total number of global users is nearly 5 billion worldwide. I happen to be one of the masses. I use it to promote my work and stay in touch with family, friends, and clients. But social media as a news source? I’m afraid not. Unfortunately, Pew Research reports that 6 of every 10 Americans rely on social media as their main resource for news. As a veteran freelance journalist, that’s an unsettling statistic.

I guess it wouldn’t be so bad if people followed qualified news sources, but that’s the exception rather than the rule. Most simply accept everything posted on social media as fact or truth (not the same things and more on that later). What’s worse, a great deal of that junk is created by “bots,” automated programs designed to post incendiary content and drive online traffic. 

Facebook, Instagram, TikTok, and Twitter, or “X,” or whatever it’s called now, are not, I repeat, not news outlets. The most accurate way to describe social media is to compare it to the bulletin board at your local grocery. Anyone can post anything, unmoderated and unvetted. You, the consumer, can choose whether to look and believe what you see.

I understand that nowadays there is a growing tendency for Americans to mistrust news media. It’s even more prevalent among those belonging to extremist groups. Unfortunately, both the far right and the far left are not interested in objective facts. Their sole purpose is to twist and manipulate information to achieve one goal – chaos. They have no interest in journalistic integrity anyway.

I intentionally use the word “facts” instead of “truth” since the concept of truth is entirely subjective, and you shouldn’t find it in the evening news. To paraphrase Indiana Jones, if you’re interested in truth, take a philosophy class. Our news media should present accurate and objective reports, with no subjective notions of truth. 

Speaking of facts, how about those headlines? Headlines shouldentice you with a piece of the story. After all, the whole idea is to get you to read. But extreme and fake news producers create misleading, AI-driven headlines. Algorithms determine what words are more likely to lead readers down an endless and manipulative rabbit hole of advertisements and more deceptive content.

Here’s a great example. Everyone loves Betty White. As so many of her contemporaries passed on, fans hoped she’d live to 100. Sadly, that wasn’t her fate. But a couple of years before she died, there was a headlined story going around social media that read, “Betty White dyes at home.” Do you see anything wrong with that headline? If you don’t, you need a vocabulary lesson, not a philosophy class.

The headline was written to trick gullible fans into clicking on the tragic tale of their beloved Betty’s passing. Eventually, they would realize it was a fake story about White “dying” her hair, at home. By then it was too late. Duped readers were bombarded with unstoppable pop-up ads and the website made a fortune from the pay-per-click fees they were charging advertisers. 

Once again, the story wasn’t posted by any legitimate news agency, but it was well camouflaged. Yes, people should know the difference between the words, “dyes” and “dies,” but even the best proofreader may have missed that if they happened to be Betty White’s biggest fan. Fake and misleading news only gets traction because people share it, and the next story might not be a harmless joke.

You don’t need to fear social media but remember the bulletin board analogy. These platforms can be effective marketing tools. They can help friends and families stay in touch or offer an outlet for creative expression. But every day, social media is also being used to manipulate more people, disseminate misinformation, and spread hate, aggression, ignorance, and fear.

My advice is simple. Get your news from legitimate outlets – like this publication. Ultimately, you have the choice of whetherto believe what you see. Although social media may offer you a road sign on the information superhighway, you are still the onestill steering the car.

Seventh Annual Rafi’s Amigos Golf Outing to Benefit Greene County JROTC

In Business, Children and Family, Dayton Ohio News, Education, Local News, Technology, Uncategorized on March 12, 2024 at 11:41 am

BEAVERCREEK, Ohio – March 12, 2024 – The seventh annual Rafi’s Amigos Golf Outing is scheduled for Friday, May 31st, 2024, beginning at 8:00 AM EDT, at Beavercreek Golf Club, 2800 New Germany Trebein Rd., Beavercreek, Ohio. For the second year, proceeds will fund a one-day, immersive experience at Air Camp for Junior Reserve Officer Training Corps (JROTC) students from three Greene County Schools. Full details are available at https://www.askrafi.com/events/7th-annual-rafis-amigos-golf-outing

José “Rafi” Rodriguez, Colonel (Retired) USAF, president of Rodriguez Financial Strategies, LLC, organizes and hosts the event. “I started Rafi’s Amigos Golf Outing to raise funds for causes dear to my heart, and I am grateful for the incredible community support,” Rodriguez said.

Jose “Rafi” Rodriguez (second from right) with representatives of Air Camp, who will host JROTC students benefiting from the golf outing.

Originally from Puerto Rico, Rodriguez joined the Air Force ROTC at the University of Puerto Rico in Mayaguez, where he was a distinguished graduate. After a 26-year career in the Air Force, Rodriguez retired as a senior officer while serving at Wright Patterson Air Force Base in Dayton.

Over the last six years, Rafi’s Amigos Golf Outing, which Rodriguez describes as a “scramble,” raised money for several regional organizations, such as United Way of Greater Dayton Area, and continues to grow. Last year’s event exceeded expectations by several thousand dollars, allowing 40 students and their instructors to attend Air Camp.

Air Camp again was a natural partnership given Rodriguez’s background, the region, and the goal—to support the youth of his community. Based in Dayton, Ohio, Air Camp, Inc. was founded in 2006 by Dr. Vince Russo and Dick Reynolds, Lieutenant General (Retired) USAF.

Russo currently serves as the organization’s President and Chairman. “Early on, we decided to use aviation as the learning medium because the real language of aviation is math,” he said. Our goal is to use aviation to help the students understand the importance of Science, Technology, Engineering, and Math (STEM) and inspire them to pursue careers related to those fields.” More information about Air Camp is available at aircampusa.org.

This year’s presenting sponsor is the White-Allen Auto Group / White-Allen Family of Companies in Dayton. Tim White is the president and grandson of the company’s founder. White explained why his company has supported the golf outing for the last several years. “When you’re dealing with the future of STEM education for the young members of society, that’s a wonderful mission to get behind.”

Rodriguez proudly chose “Rafi’s Amigos” because he wanted it to be where people could enjoy a community event for a great cause. “Amigos” is the Spanish word for ‘friends,’ I consider this an event where friends come together, old or new, to support a common cause in our community,” Rodriguez explained. “I hope people will come to support these future leaders of our country.”

For more information on registering, becoming a sponsor, or donating, visit https://www.askrafi.com/events/7th-annual-rafis-amigos-golf-outing. Please direct media inquiries to the event’s public relations sponsor, GLD Communications, in Jamestown, Ohio.

Gery Deer presents Referral Marketing Master Class at The Hub on February 7th

In Business, Dayton Ohio News, Economy, Education, finances, Local News, Media, News Media, Uncategorized on January 16, 2024 at 3:32 pm

In conjunction with International Networking Week, GLD Communications has scheduled a Referral Marketing Master Class at The Hub in the Dayton Arcade, 31 South Main Street, Dayton, OH 45402, on Wednesday, February 7th,11:30 AM until 1:00 PM. The class typically costs more than $250, but this session has been specially priced at just $40 per person.

Presented by GLD Communications’s founder and creative director, Gery Deer, the 90-minute lunch-and-learn session includes techniques for identifying and developing referral partnerships. Pre-registration is required. Seats sell out quickly. Register at gldcommunications.com. 

GLD Communications Creative Director, Gery Deer, will present the class.

Deer started GLD Communications in 1997 as a part-time job. Today, it is an old-school public relations firm with media production and content distribution all under one roof. The company provides newswire stories, documentary-styled film productions, podcasting, reputation and crisis management, and copywriting services. This master class is part of the agency’s business success coaching services.

Deer said people rarely learn to turn passive networking into proactive referral partnerships. It requires strategy, time, and commitment. He also noted that most people confuse networking with referral marketing when they are symbiotic.

“People mistakenly interchange the words networking’ and referral marketing, but the two have a causal relationship,” said Deer. “This master class explains how strategic networking is just the beginning and provides the opportunity for Referral Marketing partnerships that can generate revenue for years.”

An award-winning writer and creative director, Deer has navigated many changes in his business over the years. “We have withstood recession, lagging sales, and staffing issues,” he said. “I built and maintained our public relations media agency on referrals, but it was a massive learning curve. I wish someone had a class like this back when I started.”

Deer said the course also offers insight into leveraging your current networking opportunities to identify potential referral partners. He will also cover the various networking organizations ranging from service clubs like Rotary to professional referral organizations, specifically Business Networking International (BNI). Nikki Gates, Managing Director of the Miami Valley Ohio Region of BNI, will also be in attendance to offer information on her organization’s growth in the Dayton market. 

Event parking is not included but is available at Reibold Parking, 25W W. 5th St., Dayton, 45422. For more information and a direct link to register, visit www.gldcommunications.com

New Year’s Convolutions

In Dayton Ohio News, Local News, News Media, Opinion, psychology, Uncategorized on January 14, 2024 at 5:44 pm

Deer In Headlines II

By Gery Deer

Well, it’s New Year’s Day, and you’ve partied like it was 1999, which, as it turned out, wasn’t all that much to party about. You’ve shaken your booty, danced the night away, and watched a sickeningly expensive party favor lowered in ritual celebration.

Then, after the plop, plop, fizz, fizz, you’re ready to face the world. You’ll step up to new challenges, take on the gym and the boardroom, boldly go where … okay, you know the rest of it. Wait a minute, though. Why now? Where’s all this motivation coming from? Why didn’t you have it last year, which was like, you know, yesterday?

Well, unfortunately, many people misguidedly see the new year as the promise of a clean slate, a fresh start, or a time to take on new challenges. In the first couple of months, gym memberships go up, cigarette sales drop, healthier food will fill grocery carts, and a great many engagement rings will need to be resized. Sadly, much of this activity is the result of a convoluted, all-powerful, and yet pointless New Year’s resolution.

According to one study I read, more than 35 percent of adults set New Year’s resolutions, with a surprising majority on the young side, between 18 and 34. As you might imagine, of the list of most common resolutions, health-related choices hold the top 3 spots, with increased exercise as number one.

In most of the research I found, saving more money was one of the lead resolutions. That struck me as contradictory because to achieve many of the others, you generally spend more than you would have in the first place. For instance, gym memberships, travel, starting a new business, healthier eating (the high cost of which makes no sense to me), and even quitting your job require more money.

If you’re interested in demographics, women mostly want to engage in health-related change for themselves. At the same time, men focus more on achieving career ambitions and laying off the booze. Good goals, for sure. Unfortunately, things tend to… dry out, if you’ll excuse the pun.

As it turns out, only about 9 percent of resolutioners stay with it beyond the second year. Nearly 25 percent quit after the first week. That number increases to almost 65 percent by the end of the first month. Oddly, most people quit on the second Friday of that month, and it even has a name. The makers of Strava, a popular activity-tracking app among runners and cyclists, discovered that its use plummets on that day, so they named it, “Quitters Day.”

Seems pretty hopeless, doesn’t it? I mean, why bother trying to improve yourself if you know the statistics are totally against you, right? Well, it wouldn’t be Deer In Headlines without some sage, if not potentially useless, advice from me. So, here goes.

First, forget the New Year’s resolution nonsense. It’s a recipe for failure. Start by identifying small, attainable, and measurable goals that build to the big one. For example, if you want to lose weight, set a realistic goal and, in my opinion, don’t put a clock on it. Create a plan that includes smaller food portions and steps down sweets and high-fat food. But don’t go cold turkey and build in regular exercise – slowly.

The same goes for career moves, financial success, or anything else. Remember, you’re trying to make life changes that will stick, and that takes time and commitment. Yes, it’s really hard sometimes, and we are our own worst enemies. It’s okay to be scared. But be kind to yourself, especially if your progress feels slow. Don’t give up and adjust where needed.

Incidentally, I know you want support from family and friends. But, trust me, share what you’re doing only with the closest few. For all the pats on the back, there are just as many slaps in the face – especially on social media. Personal accountability may be difficult, but it results in the longest-lasting success.

Finally, ignore the resolution hype, give yourself a chance, and do the work. I promise that the challenge and results are worth it. Focus, plan, commit, get plenty of sleep, and have a safe and happy new year.

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