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Buy Local, Should Be More Than A Slogan

In Business, Economy, Education, Health, Jobs, Local News, Opinion, Senior Lifestyle, sociology, Uncategorized on September 26, 2012 at 8:01 am

DEER IN HEADLINES

By Gery L. Deer

We hear the phrase constantly – buy local. But regardless of how much encouragement comes from public service announcements, most people still buy what they need from large, corporate chain stores. From toilet paper to breakfast cereal, local markets have always had a difficult time competing with companies like Walmart, Target and Meijer.

Since the start of the recession, local chambers of commerce and other civic groups have tried to get people to switch from big box buying to shopping at the locally-owned retailer. As money belts tightened, those messages were falling on more deaf ears than ever before.

Money in a particular community is a bit like blood in a body, it has to circulate to do any good. Money moves around a region from business to consumer and back, over and over again. That’s how the economic system works. Buying from out-of-town based companies moves the money out of the area. Buying local keeps more (not all) of the money in the community.

Many argue that they simply can’t afford to shop locally because of significantly higher prices. Others complain that local companies lack the product selection or expertise of larger merchants. A family struggling to make ends meet and feed a couple of kids can’t pay $4 for a box of breakfast cereal at a local vendor, when Walmart has it for $2. For them, every dollar counts and the extra five minutes they drive is worth the time and gas if it means there is significant savings at the bottom of the sales receipt.

Prices are lower at chain stores because of mass buying and selling. For example, for every bottle of ketchup a small grocery store sells, companies like Walmart sell hundreds of thousands more. It’s a simple matter of volume. A small business lacks the massive reach and bulk buying power afforded to big companies and therefore has to pay more for products, passing that higher price along to customers at the cash register.

Some small shops lower prices on one aisle, like on every-day necessities such as bread, cereal, soap, and so on, while keeping prices higher on extravagancies to counter the difference. Many already offer a generic alternative to most products or a store brand, the quality of which is often superior to the national offerings.

In the end, it’s up to the consumer to pay attention and do a little homework to see what’s out there and comparison shop. Most large, chain stores will price match nowadays. But nothing is more infuriating than to see someone in Walmart trying for a price match with a coupon from a local store offering a cheaper alternative. Why not just shop at the local retailer and get the deal they’re offering while keeping the money in the community?

Of course, it could be easily argued that big-box stores should be welcomed rather than refuted since they employ more people and pay more taxes to small communities. Valid points of course, but what happens when corporate decides to move the store or shut it down? The collateral damage can be economically devastating.

It should be emphasized also that this problem is not limited to groceries and sundries. Service companies like law offices, insurance providers, carpet layers and even accountants struggle to retain clients, even after years of service. These kinds of businesses are based on trust, relationships and personal referrals, concepts that may have escaped the younger generations who opt, instead, for the online approach or more “progressive” options.

Buying local needs to be more than just a slogan offered up by politicians in tough economic times. Government can’t and won’t save the local economy. It requires a joint effort between consumers and businesses. Consumers need to tell local retailers what they want; Retailers, listen to customers and take action to keep them.

Buying local strengthens a community’s economy against downturn and protects jobs. So, take your next shopping trip to the local grocer and phone your nearest insurance agent for a competitive quote. You might be surprised at what you learn.

Gery L. Deer is an independent columnist and WDTN-TV2, Living Dayton business contributor. More at http://www.gerydeer.com

 

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Computer Troubleshooters To Hold Public Grand Opening July 14

In Business, Economy, Jobs, Local News, Media, National News, Science, Senior Lifestyle, Technology, Uncategorized on July 2, 2012 at 10:32 pm

BEAVERCREEK, OH – Computer Troubleshooters of Beavercreek (CTB) is celebrating one year of business with a public grand opening of its new office at 1255 N. Fairfield Rd., Suite 103. From 11 AM until 3 PM on Saturday, July 14, the public is invited to visit the new facility and register to win a desktop printer.

Part of an international network of independently owned franchises, Computer Troubleshooters provides complete information technology (IT) support for residential and commercial clients. In addition to the new location, the company is celebrating one year in business.

CTB President Cliff Brust is excited about the growth of his company. “We’ve been fortunate to find success in the Beavercreek area and we appreciate the support of the business community to allow us to continue to serve them,” he says.

“We have also focused on our managed services and cloud computing for business and medical documentation to provide our clients with the most advanced technology and highest quality support available to them.”

Brust will appear on WRGT TV’s, Fox 45 in the Morning, Monday, July 9th at 8:15AM to talk about common mistakes made by both commercial and personal computer users. For more information contact Cliff or Genevieve Brust by calling (937) 458-2000 or go online to www.ctbeavercreek.com.

Public Transportation Issues Expose Ignorance and Prejudice

In Business, Children and Family, Economy, Education, Jobs, Local News, Opinion, Politics, Senior Lifestyle, Uncategorized on June 26, 2012 at 10:22 am

Plans for public transportation service to local communities stonewalled by ignorance and prejudice. Photo courtesy RTA Dayton Wright Stop Plaza Transit Center

By Gery L. Deer

Deer In Headlines

Throughout most ofOhio, public transportation mainly consists of busses and commuter trains. But around the country, public transportation also includes cable cars, street cars, subways, ferry boats, and a host of other means, all of which are vital to the communities they serve.

According to the American Public Transportation Association, in 2010 Americans took 10.2 billion trips on public transit systems. The organization also reports that for every $1 spent on public transportation, $4 of economic return is generated.

Additionally, out of every dollar earned, Americans spend 18 cents on transportation and 94 percent of that money is used for maintaining a personal vehicle. People who use public transportation can save that money or use it for other expenses, providing further economic benefit.

So why are so many local government leaders in towns like Beavercreek and Tipp City resistant to the idea of placing public transit stops in their communities?  The answer is simple; the same things that tend to limit progress in any small community – ignorance and prejudice.

Regardless of how much positive information is provided regarding public transportation, some communities believe that unwanted elements outweigh any potential benefit. One argument leveled by critics is that buses will increase traffic problems. In reality, they actually ease road congestion by reducing the number of individual cars.

Proponents say that civic leaders want to block public transit stops so they can be more discriminating about who has access to certain neighborhoods. In the media both sides seem to be dancing around the concept that minorities, lower income people, the disabled and elderly, and even criminal elements are presumed to be the primary customers of public transportation.

Local officials and residents alike apparently believe that by restricting bus routes from higher-end retail areas they are somehow protecting the community from the less-desirable elements of society. How is that not racist or at the very least, discriminatory towards lower income people?

Of course dangerous criminals like drug dealers can ride into town on the local transit bus, but it’s likely that they already have a way in. Research shows that drugs are highly prevalent in upper income neighborhoods – just better hidden – and a bus stop is unlikely to have much of an effect on that problem, one way or the other.

Politically, government officials often take whatever side they think will appease the voters, regardless of what might be the right thing to do. Not everyone does this, but more do than not, unfortunately.

The indication here is that it’s not just the city councils that are uninformed, but so are the residents. After all, any hope of re-election rests with the brainless masses of the voting public. Remember folks that while your elected official is kissing your baby, he or she is also stealing their lollipop.

Regardless of the political implications, increased consumer traffic is good for local merchants and the economy. Public transportation provides more consumers with additional access to restaurants, malls, civic centers, post offices and other business routes. The money they spend goes into the local economy and increases the value of these businesses. When business values rise, so do those of the properties around them – commercial and residential.

In the end, none of the negative arguments hold much water. It still seems to boil down to snobby white guys (and gals) who are stonewalling public transportation expansions because they don’t want their neighborhoods to look like an inner city.

It might behoove these people to do a little research on urban decay before worrying that something like a bus stop is going to destroy their property value. Sometimes stupid is perpetuated by greed, prejudice and arrogance, and this issue is a perfect example of all three.

Jamestown Entrepreneur on Living Dayton, June 7

In Business, Children and Family, Economy, Entertainment, Local News, Media, Senior Lifestyle, State News, television on June 1, 2012 at 6:28 pm

DAYTON, OH – Jamestown, Ohio writer, entrepreneur Gery L. Deer of GLD Enterprises Commercial Writing will be the guest expert on the business segment of WDTN-TV, Channel 2, daytime show Living Dayton, beginning at Noon, on Thursday June 7.

Hosted by Nathalie Basha and Zuri Hall, Living Dayton is a live, one-hour lifestyle talk show featuring a variety of news and entertainment information from around the Miami Valley. The show premiered in February of 2012, replacing the noon-hour news program on Channel 2.

Best known locally for his work as a freelance columnist and author of the weekly opinion/editorial series, Deer In Headlines, Deer’s entrepreneurial career started in 1993 when he established one of the area’s first on-site, computer support companies – Deer Computer Consulting.

“This month on Living Dayton we’ll be talking about branding your small business,” Deer says. “Every business needs to build a brand and identity. Often, small business owners do this in a makeshift fashion and rarely get to a cohesive, marketable brand identity that will attract customers and keep their company sustainable.”

Deer’s firm, GLD Enterprises Commercial Writing provides concierge (on-demand) freelance business writing, public relations and marketing consulting services. In addition to working with small business, the company also provides marketing and publicity assistance to independent, self-published authors. The small business segment featuring Deer as guest expert will air on the first Thursday of each month. For more information go online to www.gerydeer.com or visit the Living Dayton page atWDTN.com.

Greene County Safe Communities Promotion Emphasizes Motorcycle Safety

In Children and Family, Education, Health, Local News, Media, National News, Sports News, State News, Uncategorized on May 23, 2012 at 7:45 am

Motorcyclist Fatalities Have Increased After Decline in 2009

XENIA Motorcyclist fatalities increased slightly in 2010 to 4,502, accounting for 14% of total fatalities for the year. This increase in motorcycle fatalities for the year resumes the unfortunate overall increasing trend over the last 13 years, an upward trend that saw only a single one-year decline in 2009, when 4,462 motorcyclists were killed. However, the greatest decrease in the estimated number of injured people is among motorcyclists, with an 8.9% decrease.

In response to this increase, Greene County Safe Communities announced today that it is joining with other federal, state and local highway safety, law enforcement, and motorcycle organizations in proclaiming May as “Motorcycle Safety Awareness Month.”  During this time – and during the rest of the year – motorists and other road users are reminded to safely “share the road” with motorcycles, and to be extra alert to help keep motorcyclists safe.  Changing the driving habits of motorists and motorcyclists alike will help decrease the numbers of motorcyclist killed and injured in crashes.  Motorcyclists are reminded to make sure that they are visible to motorists, and that they follow the rules of the road.  All road users are reminded to never drive, ride, walk or bicycle while distracted.

“As the weather improves, more and more motorcyclists are hitting the roads,” said Laurie Fox, Safe Communities Coordinator.  “And with that in mind, pedestrians, bicyclists and drivers of all vehicles, including SUVs, passenger cars and trucks, need to be extra attentive and make sure they ‘share the road.’  A motorcycle is one of the smallest vehicles on our roads, often hidden in a car or truck’s blind spot.  Every driver needs to aggressively look for them before changing lanes or merging with traffic.”

Motorists and bicyclists should perform visual checks for motorcyclists by checking mirrors and blind spots before they enter or exit a lane of traffic, and at intersections.  Pedestrians should also get into the habit of scanning for motorcyclists who might be hidden by other traffic.

Ms. Fox reminds all road users that, “Motorcyclists have responsibilities, too.  They should obey traffic rules, be alert to other drivers, never ride while impaired or distracted, and always wear a Department of Transportation-compliant helmet and other protective gear.”

Ms. Fox said that a motorcyclist is much more vulnerable than a passenger vehicle occupant in the event of a crash.  She said that research from DOT’s National Highway Traffic Safety Administration shows that per vehicle mile traveled, motorcyclists are about 39 times more likely than passenger car occupants to die in traffic crashes.

Ms. Fox offered tips for drivers to help keep motorcyclists safe on our roadways.

  • ·         Remember, a motorcycle is a vehicle with all of the rights and privileges of any other motor vehicle.
  • ·         Always allow a motorcyclist the full lane width—never try to share a lane.
  • ·         Perform a visual check for motorcycles by checking mirrors and blind spots before entering or exiting a lane of traffic, and at intersections.
  • ·         Always signal your intentions before changing lanes or merging with traffic.
  • ·         Don’t be fooled by a flashing turn signal on a mo­torcycle – motorcycle signals are often not self-canceling and riders sometimes forget to turn them off. Wait to be sure the motorcycle is going to turn before you proceed.
  • ·         Allow more following distance – three or four sec­onds – when behind a motorcycle so the motorcyclist has enough time to maneuver or stop in an emer­gency.
  • ·         Never tailgate. In dry conditions, motorcycles can stop more quickly than cars.
  • ·         Never drive while distracted. 

Ms. Fox also said motorcyclists can increase their safety by:

  • ·         Avoiding riding in poor weather conditions;
  • ·         Wearing brightly colored protective gear and a DOT-compliant helmet;
  • ·         Using turn signals for every turn or lane change, even if the rider thinks no one will see it;
  • ·         Combining hand signals and turn signals to draw more attention to themselves;
  • ·         Using reflective tape and stickers to increase conspicuity;
  • ·         Positioning themselves in the lane where they will be most visible to other drivers; and
  • ·         Never driving while impaired. 

Our message to all drivers and motorcyclists is: Help to share in the responsibility of keeping all road users safe, and do your part by safely “sharing the road.”

For more information on motorcycle safety, please visit http://www.nhtsa.gov/Safety/Motorcycles.  For information on Greene County Safe Communities, please call 937-374-5669 or email lfox@gcchd.org.

Fairborn Community Center Breakfast and Tent Sale Fundraiser April 14

In Business, Economy, Education, Health, Jobs, Local News, Religion, Senior Lifestyle, sociology, Uncategorized on March 29, 2012 at 4:52 pm

FAIRBORN – The Fairborn Community Center, located at 1076 Kauffman Ave., on the east end of Skyway Plaza, will be holding a fundraising pancake breakfast and Second Chance Boutique tent sale beginning at 9a.m. on Saturday, April 14, 2012. Tickets for breakfast are $ 5 for adults, $3 for children which includes a selection of pancakes, eggs, sausage, juice and breakfast pastries.

The Fairborn Community Center is a 501(c)3 non-profit referral, advocacy, and educational organization that provides vital community resource programs including Summer Lunch, SonSet Café, Son Ministries, The Christmas Project, Tuesdays Together, and Second Chance Boutique. Second Chance Boutique is the community center’s high-end thrift store which offers a wide selection of high-quality items ranging from clothing to furniture and electronics to household goods.

“The goal of the event is to raise awareness and funding for the Community Center and its programs,” says Jen Lyman, Executive Director. “We want to have a breakfast on the second Saturday of each month to help support seasonal programming.” Proceeds from this event will benefit those receiving services.

The programs offered through the organization provide resources for people dealing with issues revolving around hunger, housing, transportation and education. According to Lyman, the Community Center is more than just a stand-alone organization. It has, “Evolved into a supportive network of friends and neighbors working together to improve the wealth of the community by improving the lives of its people.”

The facility also provides a needed meetings space to several outside organizations such as the OSU 4-H program, the Christian Alliance, the Fairborn House of Prayer Team, Family and Children First’s Parenting classes, the Western Ohio Writers Association, Fairborn Girls Softball and three church groups.

Parking at the event is free and plentiful. Breakfast continues until 1 p.m. and the tent sale will end at 4 in the afternoon. For more information, call (937) 878-6061 or visit www.fairborncommunitycenter.org.

Greater Dayton Professionals BNI to Hold Visitors Day April 5

In Business, Economy, Local News, Media, Uncategorized on March 26, 2012 at 11:19 am

Greater Dayton Professionals Chapter of BNI welcomes visitors from the Miami Valley April 5.

BEAVERCREEK – The Greater Dayton Professionals Chapter of Business Network International (BNI) will hold a special Visitor’s Day beginning at 7:30 a.m., Thursday April 5, 2012 at the City Barbeque Restaurant, 2330 N. Fairfield Rd. in Beavercreek. There is no cost or obligation and the event is open to all local business professionals.

Founded in 1985 by professional networking guru Dr. Ivan Misner, BNI now has more than 6,000 chapters worldwide. The goal of organization is to help members network with one-another on a level that is not possible in chamber organizations or service clubs.

In the BNI strategy, each member tries to learn as much as possible about the others to the extent that they can give an informed recommendation to potential clients. Direct, qualified referrals like these generate a greater closed business rate and provide more success for each individual. Over the past 5 years, BNI members around the world have referred more than $11 billion in closed business to other members.

The Greater Dayton Professionals (GDP) Chapter is one of the longest running BNI groups in the Miami Valley area. In 2011, reported $1.3 million in closed business through referral marketing within the group.

Long time GDP chapter member, Gery L. Deer, of GLD Enterprises Commercial Writing, is part of the group’s membership committee. “The BNI process is well defined and we have a great leadership team,” Deer said. “I first started with BNI in 1998, in this same chapter. It’s great to be part of a group of professionals who not only promote but practice a mutually beneficial philosophy.”

The Dayton/Miami Valley Region of BNI (Business Network International) was recently rated #1 in the world according to Traffic Lights Report. According to Jim Weghorst, the Executive Director of BNI’s Dayton/Miami Valley Region, the ranking was achieved four consecutive months; July, August, September and October of 2011 among 440 BNI regions in 48 countries. In addition, the Dayton/Miami Valley Region was recognized for being a top ten region, worldwide, for the entire 2011 fiscal year.

Through the BNI structure, a network of professional connections can grow well beyond the core group and extend the reach of a small business to unrealized potential customers. The organization is intended for entrepreneurs and sales professionals in all types of businesses from plumbers and photographers to landscapers and attorneys.

During the event, Executive Director Jim Weghorst and Assistant Director Sheryl Wagner will provide a presentation introducing visitors to BNI’s word of mouth method of marketing. For more information or to make a reservation for Visitor’s Day, please call chapter president Don Sword at (937) 426-2886. Visitors are encouraged to bring plenty of business cards and be prepared to stay after the meeting for a short follow-up. To learn more about BNI, go online to http://www.bni-ohio.com.

Future of Jamestown Depends on Creativity and Business Savvy

In Business, Economy, Local News, Opinion, Politics, Uncategorized on March 20, 2012 at 9:25 am

Is the sun setting on the historic past of Jamestown, Ohio? (Photo by Gery L. Deer)

By Gery L. Deer

Deer In Headlines

As the last shovel full of bricks was removed from the site of the old Powers Marine building after its demolition, residents have been staring at yet another vacant lot in the downtown and wondering about Jamestown’s future. Founded on the southeastern edge of Greene Countyin 1816, the tiny village has seen its share of catastrophe.

In the late 1890’s, a devastating tornado leveled the entire town while a century later a fire destroyed most of the southwest side of W. Washington Street. But today, Jamestown may face a greater challenge than natural disasters – short shortsightedness.

What would have happened at the turn of the 20th Century if no one had decided to rebuild after the tornado? Within a few moments, homes and businesses lay in splintered wreckage; a town once poised to compete with Xenia for the county seat lay in ruins. Imagine if it had been left that way. That’s essentially what has been happening in Jamestown for the last couple of decades, with a few exceptions, particularly one structure that was snatched from in front of the bulldozers nearly in the nick of time.

Once again alive with the sounds of ongoing renovation efforts and music and laughter filling its auditorium, in the mid 1990’s the Jamestown Opera House was considered an eyesore and there were those who believed it should be torn down. Fortunately, thanks to the determination of a small number of residents who formed the Jamestown Area Historical Society, the historic theatre is without question a shining gemstone in the village’s tarnished crown.

Then again, if things keep going like they are it might be the only downtown building still standing and occupied ten years from now. How’s that for irony? But it’s not just lost history that is costing Jamestown, but the perception that it’s decaying – rapidly.

An informal survey posted on Facebook revealed some opinions as to why Jamestown has declined. Some people suggested that the village and township officials make it too difficult to establish new business, often rejecting proposals for new business and creating so many roadblocks that there would be no reward for the effort.

One comment said that rents of office and store front space in Jamestown cost between $1,500 and $2,000 per month. If true, one of the problems is obvious. With such outrageous expense just to keep the space, limited street side parking, nothing to draw people to town and an ever expanding sprawl away from the downtown area, there is no practical reason to set up shop there.

Another line of discussion from the survey suggested that Shawnee Hills should be annexed for tax revenue because there are higher property values and income levels than those found in the village proper. The extra money could be used to provide incentives for businesses to settle in town, thus drawing more visitors. Needless to say that drew angry responses from lake dwellers, some of whom commented that they don’t consider themselves as Jamestown residents, but merely living within the same postal district.

Of Course, real estate and financial issues are only part of the problem. People still create the biggest roadblock to regenerating a town’s vitality, regardless of its size. Those who hold the power in small towns still seem to believe that they are all-important.

Good old boy politics thrives and for those who have never been exposed to any other way of doing things, their ability to make forward-thinking decisions may be sharply limited. In addition, pointless and continual bickering between township and village officials over petty control issues only serves to drive the coffin nails deeper.

Trying to return Jamestown to the way it was is hopeless. Those days are gone and though this opinion probably won’t sit well with the powers that be, a new era for Jamestown means more creative thinking, some genuine business savvy and a fresh start. Jamestown may not be able to compete with larger communities, but more open minds must soon prevail or it will just end up a dot on a map and a footnote in the history of Greene County.

Jamestown Variety Show Finishes With Standing Ovation

In Entertainment, Local News on March 11, 2012 at 9:22 pm

The Brothers & Co. Variety Show (l to r) Gery Deer, Jim Karns, Ed Jones and Gary Deer Jr.

JAMESTOWN– The Jamestown Opera House came alive with laughter and standing ovations Saturday evening, March 10th, during The Brothers & Co. Variety Show. The “Boys In Black,” as the group is known to fans, took the stage for a two hour, music and variety performance to help raise money towards the continued renovation of the 123-year-old facility.

After a brief introduction and prayer by historical society representative, and formerJamestownmayor, Mark Ferrell, the western-clad quartet of country crooners opened with “Daddy Sang Bass.” Music continued through the show with covers by Ricky Nelson, John Denver, The Statler Brothers and a special version of George Jones’ hit, “He Stopped Loving Her Today.”

Acoustic artist Ed Jones received two, house-shaking rounds of applause for his guitar picking talents during the group’s rendition of “Rocky Top,” and singer, drummer Gary Deer Jr., ofJamestown, delivered a stirring version of the country hit, “Jukebox in My Mind.”

Inspiring four-part harmonies were not the only entertainment on the program, however. Singer, bass player Jim Karns, ofFairborn,Ohio, is also the variety troupe’s comic magician. “The Professor,” as he is known in the group, worked his magic on a number of laugh-loaded feats of prestidigitation including a hilarious magical mystery involving a hapless white pigeon, an innocent Coke bottle, and a lot of feathers.

Not to be out done, the band’s pianist and tenor singer, Gery Deer, ofJamestown, made some magic of his own with a Wild West-styled comedy bullwhip routine. From a crisp newspaper cut to supersonic candle snuffing, the crowd was treated to a type of entertainment almost lost on theatrical stages today.

Following their energetic finale performance of “Blue Moon,” they received a standing ovation, cheers and whistles from the entire crowd. Organizers have asked them to return toJamestown’s stage next year. This is was the second performance by The Brothers & Co., sponsored by Culligan of Dayton, The Portrait Gallery inJamestown, Computer Troubleshooters inBeavercreek, 91.3 WYSO Radio, Yellow Springs and the Jamestown Area Historical Society.

The Brothers & Co. Variety Show will be appearing at The Murphy Theatre, Saturday June 16, 2012. Watch their website for schedule details – http://www.thebrothersandcompany.com or look them up on Facebook and YouTube.

 

Business Feature Advertorial Available

In Uncategorized on March 1, 2010 at 4:55 pm

Don’t waste money and time on ads that get ignored. Get a business feature story on The Jamestown Comet Online for less and link to it again and again! Credibility is the key to advertising and display ads cannot give you that “personal” feel of a feature story in a publication seen by thousands!