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Socially Unacceptable News

In Local News, National News, News Media, Opinion, Uncategorized on March 17, 2024 at 9:33 pm

Deer In Headlines II

By Gery Deer

According to recent surveys, nearly 80 percent of Americans have at least one social media account, and the total number of global users is nearly 5 billion worldwide. I happen to be one of the masses. I use it to promote my work and stay in touch with family, friends, and clients. But social media as a news source? I’m afraid not. Unfortunately, Pew Research reports that 6 of every 10 Americans rely on social media as their main resource for news. As a veteran freelance journalist, that’s an unsettling statistic.

I guess it wouldn’t be so bad if people followed qualified news sources, but that’s the exception rather than the rule. Most simply accept everything posted on social media as fact or truth (not the same things and more on that later). What’s worse, a great deal of that junk is created by “bots,” automated programs designed to post incendiary content and drive online traffic. 

Facebook, Instagram, TikTok, and Twitter, or “X,” or whatever it’s called now, are not, I repeat, not news outlets. The most accurate way to describe social media is to compare it to the bulletin board at your local grocery. Anyone can post anything, unmoderated and unvetted. You, the consumer, can choose whether to look and believe what you see.

I understand that nowadays there is a growing tendency for Americans to mistrust news media. It’s even more prevalent among those belonging to extremist groups. Unfortunately, both the far right and the far left are not interested in objective facts. Their sole purpose is to twist and manipulate information to achieve one goal – chaos. They have no interest in journalistic integrity anyway.

I intentionally use the word “facts” instead of “truth” since the concept of truth is entirely subjective, and you shouldn’t find it in the evening news. To paraphrase Indiana Jones, if you’re interested in truth, take a philosophy class. Our news media should present accurate and objective reports, with no subjective notions of truth. 

Speaking of facts, how about those headlines? Headlines shouldentice you with a piece of the story. After all, the whole idea is to get you to read. But extreme and fake news producers create misleading, AI-driven headlines. Algorithms determine what words are more likely to lead readers down an endless and manipulative rabbit hole of advertisements and more deceptive content.

Here’s a great example. Everyone loves Betty White. As so many of her contemporaries passed on, fans hoped she’d live to 100. Sadly, that wasn’t her fate. But a couple of years before she died, there was a headlined story going around social media that read, “Betty White dyes at home.” Do you see anything wrong with that headline? If you don’t, you need a vocabulary lesson, not a philosophy class.

The headline was written to trick gullible fans into clicking on the tragic tale of their beloved Betty’s passing. Eventually, they would realize it was a fake story about White “dying” her hair, at home. By then it was too late. Duped readers were bombarded with unstoppable pop-up ads and the website made a fortune from the pay-per-click fees they were charging advertisers. 

Once again, the story wasn’t posted by any legitimate news agency, but it was well camouflaged. Yes, people should know the difference between the words, “dyes” and “dies,” but even the best proofreader may have missed that if they happened to be Betty White’s biggest fan. Fake and misleading news only gets traction because people share it, and the next story might not be a harmless joke.

You don’t need to fear social media but remember the bulletin board analogy. These platforms can be effective marketing tools. They can help friends and families stay in touch or offer an outlet for creative expression. But every day, social media is also being used to manipulate more people, disseminate misinformation, and spread hate, aggression, ignorance, and fear.

My advice is simple. Get your news from legitimate outlets – like this publication. Ultimately, you have the choice of whetherto believe what you see. Although social media may offer you a road sign on the information superhighway, you are still the onestill steering the car.

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Gery Deer presents Referral Marketing Master Class at The Hub on February 7th

In Business, Dayton Ohio News, Economy, Education, finances, Local News, Media, News Media, Uncategorized on January 16, 2024 at 3:32 pm

In conjunction with International Networking Week, GLD Communications has scheduled a Referral Marketing Master Class at The Hub in the Dayton Arcade, 31 South Main Street, Dayton, OH 45402, on Wednesday, February 7th,11:30 AM until 1:00 PM. The class typically costs more than $250, but this session has been specially priced at just $40 per person.

Presented by GLD Communications’s founder and creative director, Gery Deer, the 90-minute lunch-and-learn session includes techniques for identifying and developing referral partnerships. Pre-registration is required. Seats sell out quickly. Register at gldcommunications.com. 

GLD Communications Creative Director, Gery Deer, will present the class.

Deer started GLD Communications in 1997 as a part-time job. Today, it is an old-school public relations firm with media production and content distribution all under one roof. The company provides newswire stories, documentary-styled film productions, podcasting, reputation and crisis management, and copywriting services. This master class is part of the agency’s business success coaching services.

Deer said people rarely learn to turn passive networking into proactive referral partnerships. It requires strategy, time, and commitment. He also noted that most people confuse networking with referral marketing when they are symbiotic.

“People mistakenly interchange the words networking’ and referral marketing, but the two have a causal relationship,” said Deer. “This master class explains how strategic networking is just the beginning and provides the opportunity for Referral Marketing partnerships that can generate revenue for years.”

An award-winning writer and creative director, Deer has navigated many changes in his business over the years. “We have withstood recession, lagging sales, and staffing issues,” he said. “I built and maintained our public relations media agency on referrals, but it was a massive learning curve. I wish someone had a class like this back when I started.”

Deer said the course also offers insight into leveraging your current networking opportunities to identify potential referral partners. He will also cover the various networking organizations ranging from service clubs like Rotary to professional referral organizations, specifically Business Networking International (BNI). Nikki Gates, Managing Director of the Miami Valley Ohio Region of BNI, will also be in attendance to offer information on her organization’s growth in the Dayton market. 

Event parking is not included but is available at Reibold Parking, 25W W. 5th St., Dayton, 45422. For more information and a direct link to register, visit www.gldcommunications.com. 

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New Year’s Convolutions

In Dayton Ohio News, Local News, News Media, Opinion, psychology, Uncategorized on January 14, 2024 at 5:44 pm

Deer In Headlines II

By Gery Deer

Well, it’s New Year’s Day, and you’ve partied like it was 1999, which, as it turned out, wasn’t all that much to party about. You’ve shaken your booty, danced the night away, and watched a sickeningly expensive party favor lowered in ritual celebration.

Then, after the plop, plop, fizz, fizz, you’re ready to face the world. You’ll step up to new challenges, take on the gym and the boardroom, boldly go where … okay, you know the rest of it. Wait a minute, though. Why now? Where’s all this motivation coming from? Why didn’t you have it last year, which was like, you know, yesterday?

Well, unfortunately, many people misguidedly see the new year as the promise of a clean slate, a fresh start, or a time to take on new challenges. In the first couple of months, gym memberships go up, cigarette sales drop, healthier food will fill grocery carts, and a great many engagement rings will need to be resized. Sadly, much of this activity is the result of a convoluted, all-powerful, and yet pointless New Year’s resolution.

According to one study I read, more than 35 percent of adults set New Year’s resolutions, with a surprising majority on the young side, between 18 and 34. As you might imagine, of the list of most common resolutions, health-related choices hold the top 3 spots, with increased exercise as number one.

In most of the research I found, saving more money was one of the lead resolutions. That struck me as contradictory because to achieve many of the others, you generally spend more than you would have in the first place. For instance, gym memberships, travel, starting a new business, healthier eating (the high cost of which makes no sense to me), and even quitting your job require more money.

If you’re interested in demographics, women mostly want to engage in health-related change for themselves. At the same time, men focus more on achieving career ambitions and laying off the booze. Good goals, for sure. Unfortunately, things tend to… dry out, if you’ll excuse the pun.

As it turns out, only about 9 percent of resolutioners stay with it beyond the second year. Nearly 25 percent quit after the first week. That number increases to almost 65 percent by the end of the first month. Oddly, most people quit on the second Friday of that month, and it even has a name. The makers of Strava, a popular activity-tracking app among runners and cyclists, discovered that its use plummets on that day, so they named it, “Quitters Day.”

Seems pretty hopeless, doesn’t it? I mean, why bother trying to improve yourself if you know the statistics are totally against you, right? Well, it wouldn’t be Deer In Headlines without some sage, if not potentially useless, advice from me. So, here goes.

First, forget the New Year’s resolution nonsense. It’s a recipe for failure. Start by identifying small, attainable, and measurable goals that build to the big one. For example, if you want to lose weight, set a realistic goal and, in my opinion, don’t put a clock on it. Create a plan that includes smaller food portions and steps down sweets and high-fat food. But don’t go cold turkey and build in regular exercise – slowly.

The same goes for career moves, financial success, or anything else. Remember, you’re trying to make life changes that will stick, and that takes time and commitment. Yes, it’s really hard sometimes, and we are our own worst enemies. It’s okay to be scared. But be kind to yourself, especially if your progress feels slow. Don’t give up and adjust where needed.

Incidentally, I know you want support from family and friends. But, trust me, share what you’re doing only with the closest few. For all the pats on the back, there are just as many slaps in the face – especially on social media. Personal accountability may be difficult, but it results in the longest-lasting success.

Finally, ignore the resolution hype, give yourself a chance, and do the work. I promise that the challenge and results are worth it. Focus, plan, commit, get plenty of sleep, and have a safe and happy new year.

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A House Divided

In Dayton Ohio News, Education, finances, Food, Health, history, Local News, News Media, Opinion, Politics, psychology, Senior Lifestyle, Uncategorized on September 2, 2023 at 2:47 pm

Deer In Headlines II

By Gery Deer

When I restarted this series after a 5-year hiatus, I decided to steer away from politics, religion, and other hot-button topics in favor of more personal subjects. That said, I’ll dip a toe into that pool only enough to express my concern at the level of divisiveness now facing our country and who actually pays the price for it.

The political climate in America today is toxic, with no end in sight. Everything is viewed only from one side by an ill-informed, angry citizenry and uncompromising elected, uncivilized government officials. Over the long haul, we simply can’t function that way. Our legislators must work together in order to govern, even to manage the most basic issues. Unfortunately, that seems unlikely to change when the only people getting attention are the radical extremists.

Regardless of your ethnic background, or whether you’re conservative, liberal, or whatever, surely there are things we can all agree on, right? For instance, instead of spending hours on cable TV news bickering about who caused inflation, wouldn’t our collective energy be better spent on ways to help people get through it? Meanwhile, our dedicated elected officials spend taxpayer money riding around in limousines, secure in their healthcare, paychecks, and benefits, all guaranteed long after they’ve left office.

More absurd is that, in the most powerful and wealthiest country on Earth, there are still people who can’t get enough food, shelter, or other necessities – particularly the elderly, veterans, and children. No, it’s beyond absurd, it’s criminal. This problem affects everyone. The number of working poor continues to grow, most of my family included. Most people are only a paycheck or two from ruin. All it takes is one major catastrophe and boom, we’re on the street. Regardless, people from every side are too busy waving flags and hating each other’s politics to care or do anything about it.

Recently, I did some work at a food pantry and had the opportunity to learn more about the mission of these organizations. I am shocked about how necessary they are in so many communities. In just one year, the number of families served might double, so they must continually find new ways to meet the constantly growing demand.

You might be surprised to know that the people who most need services like this are not homeless or indigent. They are instead the working poor, single-parent families, and, sadly, veterans. No one should feel ashamed of taking help from those who offer it. But I can’t imagine how hard must be for someone who proudly served our country and then is forced to go to a food pantry just to have enough to eat.

The number of military families and veterans who need various types of assistance is also surprising. They include elderly or disabled veterans, military wives and husbands with young children trying to make ends meet while their spouses are deployed, families of all ages and backgrounds, and the kids, wow. Watching a child’s eyes light up over a book or something as simple as a Twinkie or a fresh piece of fruit can be simultaneously enlightening and heartbreaking.

Again, while the politicians ride around in limousines and kowtow to mindless followers during ridiculous cult-like rallies, the people they claim to be fighting for wait in lines at food pantries. They have no money, little healthcare, and a veteran affairs system that’s so broken it needs to be razed and rebuilt from the ground up.

These issues aren’t conservative or liberal, Muslim, Jewish, or Christian. We are so blinded by ridiculous ideologies and political divisiveness that we can’t see the real responsibilities facing our country – poverty, homelessness, substance abuse, an ever-changing job market, and so much more. Certainly, we could all get together on some of these things. Nope, it’s just not going to happen.

The people I meet in these situations don’t want handouts. They want to be understood and for their elected legislature to work for not against them. But until we put down the flags, turn off the news, and choose to be better human beings, nothing will change. So, all I have left to say is to quote my favorite president. “A house divided cannot stand.”

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Aim for a high mark.

In Children and Family, Dayton Ohio News, Education, Entertainment, history, National News, News Media, Opinion, Uncategorized on July 28, 2023 at 12:00 pm

Deer In Headlines II

By Gery Deer

For the last 20 years, I have had the honor of leading a performing troupe of authentic Wild West arts practitioners in the American Western Arts Showcase during the Annie Oakley Festival in Greenville, Ohio.

Every year, whip handlers, knife throwers, trick ropers, and even shooters have gathered to compete, perform, and share our skills to the delight of crowds from all over the country. Of all the things I’ve learned from my time producing this event, my favorite part has been getting to know Annie Oakley, one of the most famous female performers in American history.

Anyone who studies women’s rights should really learn everything they can about Annie Oakley. In short, she was ahead of her time. Most people know Annie was a skilled markswoman with a rifle, a Wild West show performer, and a savvy businesswoman. But she was also the first American woman to brand herself and protect and defend her public image. To truly appreciate how special she was, it’s important to understand the difficult life she led before.

Annie Oakley

Annie Oakley was born Phoebe Ann Moses on August 13, 1860, just a few miles north of the city of Greenville, in Darke County, Ohio. At age 6, her father died, leaving the family impoverished. Her mother was forced to move the family to a rented farm. Later, when a sister died of tuberculosis, she and her siblings were separated, and Annie was moved to the county infirmary. Annie eventually ended up with a terribly abusive family where she struggled through her early teenage years in what she likened to slavery.

Annie learned to shoot at the age of eight, a skill she later used to earn money and goods by trading with local merchants. Discovered at a Cincinnati shooting contest by her future husband, Frank Butler, Annie experienced unprecedented global fame as a performing markswoman. She joined Buffalo Bill’s Wild West Show in 1885 and traveled the world with them until her retirement following a train accident in 1901.

Annie spent her later years at the New Jersey shore with her husband. She occasionally attended public shooting events for charity and was also a vocal and active advocate for women’s rights to hold paid work, equal pay, play sports, and practice self-defense.

In 1908, her public image was devastated by an article published by William Randolph Hearst in the Chicago Tribune claiming she had been imprisoned for stealing to support a cocaine habit. Dozens of newspapers nationwide carried the story which was, it goes without saying, a complete lie.

With Hearst refusing to retract the story, Annie would not stand for such defamation and sued all 55 newspapers that printed it for libel in the largest suit of its kind in U.S. history.

She won all but one case because that defendant cited the newswire as the “trusted resource,” indemnifying the paper. Her victory still resonates through libel law today.

After traveling the globe and performing for the crowned heads of Europe, Annie Oakley died in 1926 in a small house in Greenville, only a few miles from where she was born. Her husband of 50 years, Frank Butler passed just eight days later. She was inducted into the
National Women’s Hall of Fame in 1993 for her charitable support of women’s causes. She was, and is, an inspiration to people all around the world.

I am fortunate to have met members of Annie’s family, studied her professionalism and showmanship, and performed in modern Wild West shows, albeit with a bullwhip instead of a rifle. No matter how tough things get, her most famous quote inspires me to keep trying. “Aim at a high mark and you will hit it. No, not the first time, nor the second, and maybe not the third. But keep on aiming and keep on shooting for only practice will make you perfect. Finally, you’ll hit the bullseye of success.”

As for myself, after two decades 2023 will mark the final season for our showcase performance at the festival that has honored Annie Oakley for 60 years. It’s been an honor and I will greatly miss it. But, no matter what I do, Annie’s wisdom and fortitude will always be with me.

(The gallery shows some photos from the American Western Arts Showcase – originally named the Ohio Regional Wild West Arts Club Convention).

The Masked Man will make an appearance on Saturday during the contest events from Noon – 2 PM!
Gery Deer (left) with Jim Karns in “The Vanishing Bandana” – The Brothers & Co. Variety Show
gldold04

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Artificial Unintelligence

In Books, Dayton Ohio News, Economy, Education, Entertainment, finances, Jobs, Literature, Local News, Media, National News, News Media, Opinion, Science, sociology, State News, Technology, Uncategorized, World News on May 22, 2023 at 7:29 am

A Deer In Headlines II SPECIAL EDITION

By Gery Deer  

This work appeared in print and online, May 19, 2023 – Xenia Daily Gazette, Xenia, Ohio, and affiliated publications.

EDITORIAL NOTE:

The Jamestown Comet.com and Deer In Headlines II are publication products of GLD Enterprises Communications, Ltd. (GLD Communications), a company founded in 1998 on providing Information Technology AND Freelance Journalism, Copywriting, and Public Relations services. The column author, Gery L. Deer, is the company owner and CEO. Gery has been quoted in the media multiple times regarding his position on AI content creation. Here are the Dayton Daily News pieces noting his statements regarding Public Relations and Copywriting.

Our official statement on AI is as follows: We do not use AI programs to create our products, nor will we in the future. We are in full support of the WGAW strike, both in regard to streaming and other platform pay issues and the use of AI-generated material to replace them. We will not work with agencies who produce AI content, nor will we support their products or services. Please contact our office for more information at 937-675-6169 or email gdeer@gldenterprises.net.

Artificial Unintelligence

From congressional hearings to the picket lines of striking screenwriters, Artificial Intelligence, or “AI,” is a growing concern. This technology now affects nearly every industry and is advancing in sophistication. Of major concern to educators, professional writers, and content developers, are AI writing programs like ChatGPT. By the way, the program’s full name is “Chat Generative Pre-Trained Transformer” – I know, right? 

As you might guess, I’ve been asked repeatedly if I ever use AI to write this column. With obstinate conviction, I say now and for always, I do not now, nor will I ever use AI to write anything for this column, for my publishers, for my communications clients, nothing – ever. 

Now the Gen Zs and Millennials are probably saying, “he’s just a crotchety old white guy who hates technology.” Nonsense! As a matter of fact, my educational background is in engineering and computer science. I started programming computers in high school and worked in the tech industry for many years. I have a few AI devices in my office and a lot of advanced equipment for creating and editing audio and video productions. Suffice to say, I’m no Luddite. 

My concern with AI writing generators isn’t the technology. In fact, I can see where it could really be helpful in some industries, with human guidance. But the idea that it should be used to replace professional writers to save money is just ridiculous. 

A professional writer doesn’t just chuck out any old bunch of words that fit a set of parameters. Writers must craft their message based on the intent, the audience, the purpose, and the desired outcome. Not to mention that AI programs don’t have to worry about paying the mortgage, feeding a family, or having a purpose in life. 

In 1967, the original Star Trek TV series aired an episode called, “The Ultimate Computer” wherein the Starship Enterprise had been fitted with a highly sophisticated AI computer that would take over the ship’s operation, rendering the crew unnecessary. In one pivotal scene, the computer informs Captain Kirk that he is “non-essential personnel,” causing him to question his position and future relevance. 

Always the conscience of the show, Dr. McCoy, in an effort to console the Captain, reminds us, “We’re all sorry for the other guy when he loses his job to a machine. But when it comes to your job, that’s different.” It might be a science fiction show, but McCoy was spot on.

Predictably, the computer malfunctioned, killing hundreds of people and Kirk outmaneuvered the computer’s logic to save the day. The moral of the story was that computers make efficient servants, but lack the intent, humanity, conscience, understanding, or compassion needed to really replace us.

 Today, many professional creative jobs may be facing the kind of fate factory workers did some 30 or 40 years ago when they were replaced by robots and computer-controlled manufacturing systems. The main difference this time is that creative professions like writers, artists, graphic designers, and filmmakers are harder to automate. Yes, they can generate similar work, but there’s no human inspiration behind it. 

One day, AI may advance to the point where it achieves consciousness, allowing for creative inspiration. But for now, despite what the developers say, I think spontaneous creativity is well beyond its grasp. Without human inspiration and personal experience, the words are empty, the art expressionless, and the designs meaningless. 

I don’t know where AI is going, but I know I won’t be helping it get there. Unlike some digital marketers and other agencies out there, I can’t, in good conscience, use AI generators to produce my work, then charge a client for it. That’s like letting someone else do your homework but still accepting a good grade. It’s fraud, plain and simple – even if you tell them you’re doing it.

We have no idea how AI will affect future jobs or industries, the legal or ethical issues, or which advances will forever change them. Maybe AI will make us all obsolete someday and terminate all of us. Till then, I’ll keep writing so look for me next week because to quote another AI, “I’ll be back.”

Disclaimer: This work is copyright 2023 by GLD Enterprises Communications, Ltd. All Rights Reserved. The Deer In Headlines II and its Special Edition series is a production of The Jamestown Comet, Gery L. Deer, and GLD Communications and does not necessarily reflect the views of our advertisers, publishers, clients, or media partners.

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700 Words

In Entertainment, Literature, Local News, Media, News Media, Opinion, Uncategorized on April 7, 2023 at 5:05 pm

Deer In Headlines II

By Gery L. Deer

A few weeks ago, I appeared on a local television program to promote this column. During the 3-minute interview, the host was surprised to learn that Deer In Headlines II is – and has always been – exactly 700 words in length.

Unfortunately, limited time prevented a deeper dive into such a precise word count. But the conversation made me realize, though you may be a regular reader, you may not know much about how all this works. So, here’s a look at how it all comes together.

First, riddle me this. What’s the difference between a writer and a pizza delivery person? The answer – a pizza delivery person can feed a family of four. Yes, I know, terrible joke, but not entirely inaccurate.

I’ve heard it said that writing for a living is like having homework every day for the rest of your life. That wasn’t far off either. Writers are romanticized in movies and TV. We’ve all seen images of the Hemmingway wannabes, huddled over an old IBM Selectric (go look it up), pecking out the next great American novel. It’s all so dramatic – and all such nonsense. I’m sure some see themselves that way, we scribes can be a self-absorbed lot for sure. But that is certainly not me.

I’m not a novelist, though I have a couple of manuscripts in a drawer somewhere. My work is focused on non-fiction, freelance journalism, copywriting, and public relations. Sometimes I do get to work in my fuzzy slippers, but most days I go to an office and sit at a desk. I also traded in my manual typewriter for a MacBook Pro – much easier to fit in a messenger bag.

I am the founder and creative director of a public relations and media production firm and, although I might own the place, I’m not my own boss. That’s a load of nonsense. I have a dozen bosses, and they all pay my salary – they’re called clients. When I’m asked, “Are you a professional writer,” the answer is a resounding yes, though it didn’t start that way.

In college, I was an engineering and computer science student but worked for my college newspaper as a staff writer, eventually earning the senior editor position. I even stayed on after graduation to handle the summer editions. My coursework always included English composition, communication, and classical author studies like Charles Dickens and D.H. Lawrence.

When I started the original Deer In Headlines, some 15 years ago, my inspiration came from the news. Today, that inspiration comes from people, their struggles, achievements, interests, convictions, and feelings. Most of the time it all starts with a tiny glimmer of an idea; that word, or phrase that just won’t leave me alone. As it becomes something more substantial, I write down what your grade-school English teacher might have called, “the main idea.” Oddly enough, that often becomes the headline.

Then I sit down with my laptop, or sometimes just paper and pencil (not a pen), and see where the idea takes us. I say “us” because you, my audience, are there with me – following the words as they paint a picture of my thoughts and feelings about a subject that I hope will give you food for thought, inspiration, hope, or whatever might help you at that moment.

I will never use an AI (artificial intelligence) writing program. Because, if my work is to have meaning, there must be a human mind and heart behind the keyboard. When you read this, what you get is all me, like it or not.

Before I close, I don’t want to leave you without answering the original question. Why 700 words? I wish I could give you some deep, philosophical, or even technical answer. Within the first year, the original DIH series just worked out and it became a clear goal each week. It also fits nicely in the print layout, and you can easily read it in just over 2 minutes, then get on with your life. But I hope you take away something useful out of these 700 words every week and please know that I thoroughly appreciate your time and attention.

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Beavercreek Chamber of Commerce Announces 2022 Annual Award Winners.  

In Business, Charities, Dayton Ohio News, finances, Local News, News Media, Uncategorized on November 23, 2022 at 12:22 pm

Beavercreek Chamber of Commerce Annual Meeting and Awards was held on November 17, at Mills Park Hotel in Yellow Springs, Ohio. Chamber CEO Wendy Rodgers, opened the event by reflecting on the success of the past year and recognized valuable community partners, expressing the organization’s vision moving forward into 2023.   

“We have some amazing members in our chamber and the award selection was a challenge this year,” Rodgers said. “I’m grateful for the support and participation of all of our award winners and we hope recognition will encourage more participation in the chamber and the business community we serve.” 

The Annual Award Winners for 2022 are as follows: 

(Pictured left to right)

Chamber Volunteer of the Year – Jessica Miller, TrueNorth Global Training Institute 
Awarded to an individual who is active and engaged with the Beavercreek Chamber of Commerce. A member who has performed exemplary acts to promote the mission of the chamber throughout the year. 

Chamber Young Professional of the Year – Matt Peck, Atomi Financial 
Awarded to a member in good standing, between the ages of 21 and 40. One who is active and engaged with the Beavercreek Chamber, looking to strengthen and enhance their leadership abilities. 

Outstanding Chamber Business of the Year – Back to Business I.T. 
An active and engaged member of the Beavercreek Chamber of Commerce, located in Beavercreek as well as positively impacted the Beavercreek business community. 

Gussie Jones Civic Award – Beaver Creek Wetlands Association 
Awarded to an individual or organization having performed outstanding service for the betterment of the Beavercreek Community.  Must possess characteristics including honesty, sincerity, and integrity.  

Military Award (In Memory of Ret. Col. Len Holihan) – Ret. Col. Rafi Rodriguez, Rodriguez Financial 
Awarded to an individual or organization, also a member of the Beavercreek Chamber who has enhanced the relationship between the Beavercreek Community and the military.  

E.G. Shaw Lifetime Achievement Award – Don Adams (not pictured)
Awarded to an individual who has exemplified the character and memory of E.G. Shaw: service to others, characteristics including honesty, sincerity, and integrity. One who has performed outstanding service for the betterment of the Beavercreek Community. 

The event also featured the premier presentation of the Beavercreek Chamber’s first Business Development Grant, funded in part by BCC Annual Gold Sponsor, Back To Business IT. “The purpose of the grant is to provide business capital and promote growth through increased capacity, the addition of a new venture, or to fund other expansion,” Rodgers said. “We hope to increase the amount of the grant and support more local companies each year.” 


The first recipient of the Beavercreek Chamber of Commerce Business Development Grant is Patrick Stilwell for his company, 937 Home Inspection. Stilwell applied for the grant to purchase the necessary training and equipment to conduct radon gas measurements with his current home inspections.  This grant will allow him to be able to begin this process, increasing his profit per inspection by just over 24 percent.  Additionally, the funds will allow the company to serve clients more comprehensively, retain more revenue within the City of Beavercreek, and create a safer community by detecting this harmful gas sooner for residents. 

BCC GRANT AWARD 2022 WINNER – Patrick Stilwell, 937 Home Inspection

Rodgers also officially announced the promotion of Operations Manager Chris McClure to Vice President in recognition of his dedication and service since taking the job in 2021. “Chris is my right hand,” Rodgers said. “I don’t think we would be where we are today without his hard work, and the promotion is well deserved.” 

For more information on the annual awards, and the Business Development Grant, or to join the Beavercreek Chamber of Commerce, go online to www.beavercreekchamber.org. 
 

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GLD Enterprises Communications, LLC celebrates 21 years with new services and additional staff

In Business, Dayton Ohio News, Economy, finances, Local News, News Media, psychology, Uncategorized on April 4, 2019 at 10:09 am

April 3, 2019, Jamestown, Ohio – GLD Enterprises Communications, Ltd. of Jamestown, Ohio, has announced the expansion of their company with the addition of a new principal staffer and additional services. The firm’s announcements come as it celebrates 21 years in business.

Julie Barth, Director of Digital Media Communication

Founded in March of 1998, GLD Enterprises Communications, Ltd., is a marketing communications agency specializing in strategic marketing, copywriting, public relations, and creative development. The company’s CEO and founder is a lifelong entrepreneur, advertising award-winner and Pulitzer-nominated freelance journalist, Gery L. Deer.

To deepen the professional bench, Julie Barth has joined the agency as a partner in the role of Director of Digital Media Communication (Media Director). Her primary duties focus on audio and video development and production, media relations, digital content, and social media.

Originally from New Jersey, Barth earned a Bachelor’s degree in Psychology from Heidelberg University and recently graduated from the International College of Broadcasting in Dayton with a degree in Audio and Video production. She also supports some of the firm’s business development activities and represents them as a member of the leadership team of the Huber Heights chapter of the H7 Network business referral organization.

Because of the founder’s background, GLD Enterprises Communications, Ltd. strengths have always been in the creation of marcom content for clients. Therefore, in addition to traditional communications and PR services, the agency’s expansion includes audio-visual production, such as promotional videos and podcasting services, and a unique, highly successful audience-centric content marketing approach called, “HEO ™,” which stands for Human Engagement Optimization™.

“We are excited about this next chapter in the firm’s evolution,” said Deer. “Most advertisers are trying to reach people, not search engines. After all, who is it that buys their products or services? Google? No, it’s people. We develop content for our clients to engage with the human being on the other side of the screen.”

According to Deer, over the years, GLD Enterprises Communications, Ltd. has gone through many changes including name and focus. “We’re always learning, always adjusting to the needs of our clients and the market,” Deer said. “To stay stagnant is to go out of business, and how will that help the dozens of clients who depend on us? We will continue to evolve.”

For more information, visit the company’s website at www.gldenterprises.net, or connect on LinkedIn and Facebook.

 

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Good Night, and Good Luck. The final installment of “Deer In Headlines.”

In Dayton Ohio News, Health, Home Improvement, Local News, News Media, Opinion, psychology, sociology, Uncategorized on May 2, 2018 at 12:32 pm

This edition of Deer In Headlines marks if you’ll pardon the dramatics, the end of an era, at least for me. The question I’ve been asked most often since announcing the end of the series is, “So what will you do now?”

Let me start by saying while an important part of my work over the last decade, this column is not all I’ve been doing, not by a longshot. I’ve run an ad agency, written thousands of published pieces on everything from public relations to marketing, and given lectures and workshops about the media and writing all around the region. I’ve covered a lot of ground and struggled with how best to say goodbye and then it occurred to me.

It has always been my goal to have readers to take something useful from my writings and I don’t want this final installment to be any different. Since it represents several hours a week in research and writing, in the hope of having a positive influence on the thoughts and lives of anyone I can reach, leaving this column behind is a big change for me.

For some people, change is the enemy, it throws them off their game and causes chaos and, for much of my life, it was the same for me. But in recent years, change has become more of a companion that walks through life with me, always nudging me in the side to never be complacent or stagnant either in my actions or my convictions.

We may not like it, but change is the natural order of things. Nothing stays the same for very long. As they say, “to everything there is a season,” and rather than fighting those changes, we should embrace them. It’s not easy, but it makes life more interesting and far less stressful.

It’s easy to see how change affects people in simple ways, like when a child graduates from high school or you move to a new town. We get caught up in happiness and sadness all at the same time, it twists our emotions and forces us to face new challenges and differences in our day-to-day lives. Of course, there are negative changes too, and we have to take the good with the bad. That’s just life.

We grow accustomed to how things are in our world and we’re thrown when it alters. We all know that person who has to have a cup of coffee at a certain time of day, with a specific amount of sugar, or just the right drop of cream. If those kinds of things aren’t met with an exacting order, he or she cannot function. The more flexible you are, the more enjoyable your life. Otherwise, you’re in a constant state of stress.

With that, I’ll take you back to the question of what I will be doing next. It is definitely a time of even more change for me. I’ve recently accepted a position as vice president of communications and public relations with a social internet company. That and caring for my father takes up most of my work time, but I have other projects as well.

I’m still doing television and writing for the print and online media from time to time. I’m concentrating my writing time on my fitness blog, The Old Nerd in The Gym (www.oldnerdinthegym.com). I’m hoping my work helps others who are new to fitness and more healthy living.

Life goes on and new challenges await. I’m just getting started. And that’s how you should feel today too. Treat every day as bringing new opportunity to learn, grow, and achieve, regardless of how great or small the accomplishment and embrace that change! Your future isn’t written yet, so get out there and make it a good one!

With that, it’s time for Deer In Headlines to pass into the newspaper archives. Thank you for indulging me every week and, whether you agreed with me or not, I hope you got something useful or insightful from my ramblings. So, I’ll borrow a classic sign off from a news hero of mine, Edward R. Murrow, and simply say Good Night, and Good Luck.

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