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Reward yourself for a job well done.

In Business, Economy, National News, Opinion, Uncategorized on June 3, 2014 at 8:28 am

DIH LOGODo you hate your job? You might be surprised how many people despise their work. Even those making upwards of six figures can find the grind most tedious and would do nearly anything to change it. So why don’t they? Chances are, especially at the high end, people have locked themselves into a lifestyle that requires a certain level of money and position that becomes inescapable, or so they think.

If you were one of the millions of folks displaced from a job during the recession, you’re just counting your blessings and dealing with whatever unpleasantness comes along at work. Whatever the reason for staying, there are many reasons why people hate their jobs.

Much of what causes people to dislike their jobs has to do with a lack of obvious appreciation or recognition for your efforts. It takes more than a paycheck to feel fulfilled in your profession and most people don’t get the recognition they feel they deserve for hard work and dedicated service.

Recognition can also come from promotion and a change in responsibilities which can offer more challenges to your day, as well as a better paycheck. If you don’t have opportunities to grow within an organization, you’re likely to feel stifled and unproductive. That will eat away at you over time.

Another reason for someone might feel badly in their job is when they feel they’re meant to do something else or went to school for something entirely different. We all have had moments when we thought we should be something else. I grew up thinking I was going to be a doctor. When I finally enrolled in a pre-med program, I found I really didn’t like it and transferred into an engineering track.

girl_bookDespite what the academics would like us to believe, very few people really know what they want to do at the age of 18 when society is telling us to choose a lifelong career. The fact is we’re just not that grown up yet and, if we think we are and choose a direction, it often change with age and experience.

So what do you do if you are one of those who is just plain unhappy at work? First, it might be a good idea to try to find another job. Don’t wait until you lose the one you have to be looking for something better. Knee-jerk reactions to an employment crisis rarely bring about good change in life, instead just leading to more of the same mediocrity. Get out there and start looking and interviewing for the kind of work you really feel like you want to do, provided it meets your financial and professional qualifications.

Secondly, if changing jobs isn’t a practical option right now, try to provide yourself with some self-rewards and do things throughout the week to make your situation more enjoyable. As an independent worker and small business owner, I don’t get “rewards” for what I do all day. There is no employee of the month or chance for promotion. I’m as high up as I get and, unless the cat learns to use the printer, it’s doubtful I’m going to receive a certificate for outstanding performance anytime soon.

I still need to stay motivated, though, and so do you. So set up rewards for yourself throughout the week. For example, say you have a big project coming up that may test your patience and tolerance of others. Instead of going home stressed every night, establish yourself some rewards for hanging in there. Schedule a special lunch with a friend or ice cream after work. Go to a movie with your significant other in the middle of the week or even plan for a day off if possible.

These observations merely brush the surface of why people might hate their job, but it’s a start. Having a plan to help yourself better enjoy your work will reduce your stress level and increase your productivity. It will also make you less dependent on others for personal growth and self-worth. More importantly, developing a system of self-reward is something you can take with you.

Gery L. Deer is an independent columnist and business writer based in Jamestown, OH. More at http://www.gerydeer.com.

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E.T. game dig reveals start of Atari collapse

In Business, Economy, Entertainment, National News, Opinion, Technology, Uncategorized on April 28, 2014 at 11:36 am

DIH LOGOIn the nerd-infested world of video game lore, legend says that Atari was so embarrassed by the abject failure of its “E.T.: The Extra Terrestrial” video game cartridge, the company buried all remaining copies of the game in a secret, desert landfill. Following the phenomenal success of Steven Spielberg’s big-budget, heart-wrenching feature film of the same name, the E.T. game was released in 1982 for the classic Atari 2600 game console.

Recently, the legend of the secret cartridge burial was confirmed as a documentary filmmaker set out to unearth the long-lost Atari graveyard, located in a landfill outside Alamogordo, New Mexico, about 200 miles southeast of Albuquerque. Three hours and several layers of trash later, digging in a 150 by 150-foot area, workers uncovered the first signs that this was, in fact, the legendary Atari burial site.

The dig was undertaken by Microsoft Corp’s Xbox Entertainment Studios, the producers behind the documentary film reportedly to be focused on the early years and eventual collapse of the Atari video game empire. The story goes that Atari was saddled with most of the 5 million E.T. cartridges, which were a commercial failure, and buried them, secretly, under cover of night.

One of the VIP’s at the dig was Howard Scott Warshaw, the game’s original designer, who told the press that there could be as many as 750,000 game cartridges buried at the site. Warshaw also designed one of Atari’s biggest hits, “Yar’s Revenge.” Given the “archeological” nature of the Atari dig, there’s an irony in that the game maker also put out a “Raiders of the Lost Ark” video game, also listed with E.T. as one of the company’s worst releases.

ET_GAME_SCREENOn a personal note, and possibly stranger than this story to some, is the fact that I actually still have my original, 1982 Atari 2600 console and game cartridges, all in pristine, working order. Ah, I still marvel at the sleek, faux wood grain finish and the uncomplicated joystick with a single button; classic. I know weird, right? But I always loved my Atari set. It was one of the first “computer” games to which I was exposed and probably contributed to the years of work I spent as a programmer and computer specialist.

A couple of years ago, a friend gave me a modern knock-off of the classic console which is considerably smaller with wireless joysticks and 20 or so games already programmed into it – so no cartridges. Strangely, it loses something on the 46-inch, HD TV screen it’s plugged into. I kind of miss my little, 19-inch color Zenith. Incidentally, I still have my Atari E.T. cartridge and a book that tells you how to win the game. The newer version is just not the same.

In spite of the nostalgia experienced by those of us who grew up in the 80s, there’s a lot to be learned from the E.T. game story. In 1983, Atari was struggling to recover from a failed product and losing sales during a national recession. When a company like Atari creates a product based on a film franchise like “E.T.” or “Batman,” the expense of licensing alone can significantly increase the cost of production over an original title like “Pong” or “Missile Command.”

Because of the added expense, the licensed products must far outperform their counterparts just to be considered successful and add profit for the manufacturer. The E.T. game clearly started out in the red and, because people simply didn’t like the over-priced cartridge, Atari couldn’t recover from the financial blow.

Since Microsoft’s production division is funding the excavation of the Atari landfill site, it stands to reason there is finally money to be made from the demise of the game. My guess is that the dig is simply a film-length “advertisement” for the Xbox game consoles engaged primarily as what now appears to be a highly successful publicity stunt; something Atari could have used more of back in the day.

There’s probably a lot more to be gained from a study of Atari’s successes and failures, but I just don’t have the time. I have to go and see if I can get to the next level on my “Asteroids” cartridge. Good gaming!

 

Jamestown Comet Editor Gery L. Deer is an independent columnist and owner of Deer Computer Consulting, Ltd. in Jamestown, Ohio. More at www.deercomputerconsulting.com

 

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Alas, the plight of the plastic shopping bag

In Business, Economy, Education, Environment, Health, history, National News, Opinion, Politics, Science, Uncategorized on March 31, 2014 at 8:42 am

Deer In Headlines
By Gery L. Deer
The Jamestown Comet Editor

bag_blowingTake a look around outside after a storm and you’ll see them, clinging to the lathe of a garden fence like barnacles to a ship’s hull – those sad, indigent, plastic shopping bags. They’re everywhere, bouncing along the roadside, hung up in the branches of your backyard tree, even melted and tangled around the undercarriage of your car. Once revered for their strength and amazingly useful handles, these marvels of modern shopping are now the scourge of environmental political correctness.

With humble beginnings in 1950s Sweden, the modern plastic shopping bag was the creation of engineer Sten Gustaf Thulin who developed the simple, one-piece bag for Celloplast, the company which patented the design in 1965. Popularity of the product grew rapidly, for a time even knocking paper bags into relative obscurity.

Never again would husbands need worry about earning a night in the doghouse after losing a gallon of milk to the pavement when it crashed through the bottom of a wet paper sack. But, it was that set of wonderfully brilliant handles that really endeared the bags to shoppers. Since the dawn of time, mothers everywhere have struggled on shopping trips to juggle groceries and family.

With plastic bags, Mom now had the ability to carry half a dozen fully loaded bags on her arms while clutching Junior in one hand and the dog’s leash in the other. Her world now under complete control, at least for one brief moment, thanks to a simple pair of parallel holes in a plastic tube. Once the groceries were put away, she could even re-use them to line the bathroom wastebasket with a water-proof bag that fit both the can and her household budget.

PBThere was no doubt the plastic shopping bag was truly a miracle of modern commerce. By 1982, most major grocery chains, including Kroger, began replacing paper shopping bags with plastic citing cost savings and customer preference. Sadly, however, as with most other success stories, rival jealousy led to ridicule and scrutiny, mostly from operatives of the paper bag industry determined to unseat the plastic bag from its world-wide fame.

By the 1990s, world ecologists became increasingly vocal about plastic’s potentially destructive effects on the environment. Soon, the plastic shopping bag became an innocent by-stander, caught up in the ever increasing fight between good and evil, liberal and conservative, environmentalist and capitalist – or whoever was paying the most lobbyists. More than ever, environmental groups were touting the need for more extensive use of recyclable materials in consumer goods.

Almost overnight, the plastic shopping bag became the poster child for everything wrong with the environment as pundits heatedly debated their recyclability on cable news and in fiercely negative op-eds.  As usual, the critics had it all wrong because plastic shopping bags were every bit as recyclable as their paper counterparts, but were, in a way, victims of their own success.

As it turned out, the very innovations that made plastic shopping bags so powerful in the supermarket were like Kryptonite to the sorting machines used in recycling. When put through, they bound up the machinery and left it jammed and inert, and the cost to overcome that problem outweighed the benefits.

For years, rumors of a plastic bag uprising have permeated the media, suggesting that millions of these poor, trodden-down bags were massing a resistance in landfills all over America. There, they waited silently, collectively preparing to strike back against their opposition by refusing to decompose, even over thousands of years.

Sadly, an empty threat, since the structure of a landfill is meant to keep the refuse dry and stable, limiting degradation. Nothing is intended to fully decompose; not paper, not food, not plastic … nothing. In fact, newspapers buried in the 1960s have recently been exhumed intact and readable.

Perhaps one day, the full truth of their story will be exposed and plastic shopping bags will regain their once proud position at the end of the checkout. But for now, these bags exist as second-class totes, drifting like tumbleweeds on the wind, dancing their lament of a time when they were kings of the market.
Deer In Headlines is available for syndication. Contact GLD Enterprises Commercial Writing – http://www.gldenterprises.net.

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Long-running BNI chapter to hold visitors day April 3

In Business, Dayton Ohio News, Economy, Local News, Media, Technology, Uncategorized on March 30, 2014 at 2:18 am
Greater Dayton Professionals BNI Chapter was originally established more than 14 years ago.

Greater Dayton Professionals BNI Chapter was originally established more than 14 years ago.

BEAVERCREEK, OH – The Greater Dayton Professionals Chapter of Business Network International (BNI), will hold a visitors day event from 7:30 am to 9:30 am on Thursday, April 3, at the Event Connections, 4140 Linden Avenue in Dayton. The free, no-obligation networking event is open to all entrepreneurs, business managers and sales professionals in the Dayton/Miami Valley region.

The Greater Dayton Professionals BNI Chapter is one of the oldest of 23 in the Miami Valley region, having been established early in 1999. Founded in 1985 by professional networking guru Dr. Ivan Misner, BNI has more than 6,400 chapters world-wide.  According to the leadership team of the Greater Dayton Professionals chapter, BNI’s purpose is to help members create a wide-reaching, profitable referral network free of internal competition, something unavailable from chamber organizations or service clubs.

Along with the open networking opportunity, each participant will have the chance to introduce themselves to the group and give a one-minute sales presentation. Many of the Greater Dayton Professionals BNI members will feature table displays and there will be a special presentation on referral-based marketing by BNI Executive Director Darrel Bender.

Greater Dayton Professionals Chapter Vice President and Public Relations Coordinator, Gery L. Deer.

Greater Dayton Professionals Chapter Vice President and Public Relations Coordinator, Gery L. Deer.

Gery L. Deer, of GLD Enterprises Commercial Writing, is the vice president and public relations coordinator for the chapter. “We are interested in meeting highly motivated, professional business leaders who want to increase their sales as much as 30-percent from referral marketing,” Deer says.

“This event provides our visitors with the opportunity to observe the process first-hand and see the success achieved by our members.” He also added that in 2013, his chapter members passed between them nearly a half-million dollars in closed business and just under $100,000 since January 1st of this year.

Using the organizational philosophy called “Givers Gain” members trade in fully-qualified, outside referrals rather than open-ended, unchecked leads. “In order to pass a referral to another member of our chapter, the giver is required to have already communicated with the subject beforehand,” Deer explains. “Qualifying the referral in this way before passing it, rather than giving random leads is what separates BNI from other organizations and nearly assures a closed sale.”

At present, the Greater Dayton Professionals BNI Chapter is looking for applicants to fill a host of classifications including electrician, printer, banker, health insurance provider, property title agency and more.  Visitors to the chapter are encouraged to bring plenty of business cards and invite others to accompany them to the event.

A brief visitor orientation will be held immediately following the business meeting. For more information go online to http://www.greaterdaytonpros.com or contact chapter public relations coordinator, Gery L. Deer, at (937) 902-4857 or email gdeer@gldenterprises.net.

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Jamestown Chamber informational forum Tuesday March 4

In Business, Economy, Local News, Uncategorized on March 3, 2014 at 6:49 pm

JAMESTOWN –  The Jamestown Area Chamber of Commerce (JACC) and the Southern Ohio Chamber Alliance (SOCA) invite the public to attend tho 2014 Informational Forum from 5:30 pm to 7:30 pm onTuesday, March 4, at Greeneview High School, 4710 Cottonville Rd Jamestown, Ohio 45335.

The objective for the forum is to inform chamber members, area businesses, and individuals about the chamber’s activities, their role in advocating businesses in the community, and the benefits available through the JACC and SOCA.

The event is designed to answer questions and provide information regarding :

  • Chamber and SOCA member benefits
  • Affordable medical, dental and vision insurance for your employees
  • Starting and setting up a new business
  • Affordable ways to market and grow your business
  • Staying current and complying with HIPAA laws and regulations
  • Where to find a qualified accounting firm
  • Help with Worker’s Comp claims
  • Having an online presence without creating a custom website
  • Document storage and secure destruction
  • Computer networking and maintenance
  • Design, display and printing services available locally
  • Registration and sponsoring information for the 2014 Chamber Golf Outing
  • How you can support local businesses and the community

Chamber members are invited to set-up a table and promote their business. For more information, please contact the chamber membership director, Cory Newhouse at 937-675-6841, or at cory@jtchamber.com.

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You can avoid a visit from creditors.

In Economy, Local News, Opinion, Uncategorized on February 19, 2014 at 1:56 pm

By Gery L. Deer

Deer In Headlines

knockRecently, the credit card company, Capital One, came under attack for contract language that would allow them to show up a customer’s workplace or home, without warning and at any time. The creditor’s contractual fine print came was the topic of an LA Times article on February 18, that ignited a firestorm of consumer anger. According to the column, the contract states that customers can be contacted by mail, phone, email, or by “personal visit” at home or their place of employment.

A statement released by Capital One insists the language exists mainly to permit recovery of large items like boats, jet skis, and so on, through repossession. Without inclusion of the proper wording they would have little legal ground to stand on should the debtor renege on the agreement, adding that they are reviewing the language following consumer feedback.

CCOddly, this is not a new method for creditors. Most mortgage loan servicing companies already send local contractors out to knock on the door of customers who are behind in their payments. Generally showing up in personal vehicles and loitering around the neighborhood until just the right moment, these paid agents ambush the homeowner demanding a payment or insisting they contact the company immediately, or else.

Unfortunately, there is little that can be done about these practices because, somewhere in the miles of paperwork, the borrower signed an agreement allowing this to happen. Whether it’s a home, a car, a boat or a hunting cabin, virtually every large purchase contract has some kind of repossession language included. But with unsecured debt, like credit cards, consumers have a false sense of security and an unrealistic expectation of the consequences.

In an effort to force credit companies to behave more fairly towards customers and help control consumer debt, the Obama administration passed the Credit Card Act of 2009. Among its many fee and rate hike regulations, it also states that the creditor must provide a clear disclosure of terms before a customer opens an account. While the language was made simpler, there was still a ton of information and what the bill couldn’t do was to force people to actually read the documentation provided by the credit card company.

For consumers, the best way to avoid these kinds of problems is to simply steer clear of using credit cards in the first place. But if you’re already in over your head, it might be time to speak to someone about debt management options. Consumer credit counseling agencies can assist in reducing payments and interest and most are non-profit. Appointments are tough to get, however, and require as much documentation as possible regarding your creditors and income information.

If credit counseling is not an option, your next step may well be a personal bankruptcy. Jeremiah B. Webb is a bankruptcy attorney at the Xenia, Ohio firm of Wead, Anderson, Phipps and Aultman, LLC. He said people are often scared of their creditors and generally don’t understand the debt relief process.

“There are many myths surrounding bankruptcy,” Webb said, “beginning with a feeling of failure and that they’ll lose everything they have. Some people believe they can’t afford to file, but if you stop paying those minimum payments and put that money towards a reasonable attorney fee, you can hopefully wipe out that debt and relieve the stress.”

Although creditors publicly state that the door knocking method is a last resort, it leaves their debtors feeling frightened and constantly anxious. Usually, the inability to pay is out of the individual’s control and completely unintentional. Still, there is an underlying responsibility on the part of the consumer to do their best to avoid this kind of debt in the first place.

Credit card companies are ruthless and have no interest in excuses for non-payment. Their job is to make as much money as possible from you for as long as they can. But don’t be afraid. If you’re drowning in debt get help now, don’t give these people a reason to knock on your door. The only failure is to do nothing.

Gery L. Deer is editor of The Jamestown Comet.com, a self-syndicated columnist and business contributor to WDTN-TV2’s Living Dayton program.

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Liberals and corporate America must co-exist

In Business, Charities, Economy, Local News, Media, Opinion, Politics, Uncategorized on January 22, 2014 at 11:52 am

DIH LOGOIt wouldn’t be inaccurate to say that most liberals with a severe opinion of corporate America are primarily on the left-wing extremist end of things. But their voices are heard, nonetheless, and help to further expand the gap between left and right.

I recently posted to my social media page a paraphrased quote from a conservative business owner expressing her outrage over a liberal commentary on how businesses shamelessly promote themselves to generate sales. Her response was as follows, “Liberal bleeding hearts always seem to hate corporate America, right up until they want money for something.” Needless to say, the woman’s comment was not taken well by some of my liberal Facebook friends.

Regardless of how they want to think of themselves, liberal-based non-profits are, in fact, corporations in business. Although the term “non-profit” could be debated in many respects, they are still in business to create a product that generates revenue and pays salaries. In fact, they pay employees very well. The current CEO of National Public Radio pulls in about $1.4 million a year, a number that the network’s news commentators would likely find deplorable were it related to a commercial business chief.

So, how does one respond to a conservative business person who remarks, “If I advertise my business then the liberals call me vulgar? But it’s perfectly acceptable for them to go on TV and beg for money to keep their non-profit going. Why is that ok?” Seems like a simple question, but the answer is a bit more complex.

Corporate advertisers are regularly accused of manipulating consumers into buying. At the same time, non-profits (typically liberal causes or organizations) are just as manipulative when asking for “member support,” or however they decide to word it. Is there a difference? Not really. It’s actually more about perspective.

debt calamityLiberal non-profit heads will argue that what they do is for a greater good; people helping people, and so on. At the same time, they will accuse the conservative business owner of being interested only in turning a profit and getting rich. He, in turn, will refute the charge, saying that he’s offering a quality product for a premium price and doesn’t need to “guilt” anyone into handing over their money, all while employing people and keeping the economy going.

Mr. Conservative Business Man will also add to his statement that several times a year some non-profit knocks on his door wanting a handout, to which he responds with a nice, fat check. No one loses. People are employed, consumers get what they want – and if they didn’t want it, there’d be no product – all while the non-profit gets to keep its doors open.

The truth is, non-profits could not exist without big business. It just can’t be done. The majority of money given to public charities and social causes, as well as larger efforts like PBS, all comes from big business or charitable trusts created from successful corporate endeavors. To argue that people in corporate America make “too much money,” is also ridiculous, since the majority of U.S. companies are classified as small business, owned by middle-class people.

Several of the arguments against the Facebook quote I noted earlier focused on what one poster called, “a certain political persuasion speaking in absolutes,” and she couldn’t have been more accurate. This entire concept is based on black and white vision with no gray areas of mutual understanding. Fortunately, most people who are successful, either in business or non-profit management, understand that both have to co-exist to survive.

Corporate America has the responsibility to help those less fortunate but to do that they first have to be successful and self-sufficient. Simultaneously, non-profits have a responsibility to balance needs with wants and manage both budgets accordingly. We all have to do the best we can and work together so there will be good jobs, sustainable social programs and a strong economy.

Gery L. Deer is an independent columnist and business contributor to WDTN-TV2’s Living Dayton program. More at http://www.gerydeer.com.

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Aging in place: Helping seniors remain home longer

In Economy, Home Improvement, Local News, Opinion, Senior Lifestyle, Uncategorized on January 8, 2014 at 11:26 am

DIH LOGOCurrent statistics show approximately 1.3 million American seniors now reside in nursing homes at an annual cost of more than $83,000 per room. As more of the population comes to retirement age in the next decade, those numbers are expected to triple. Some seniors, however, are choosing to invest money to modify their current homes to meet specific accessibility needs so they can remain there as long as possible.

The professional building trade refers to it as, “aging in place,” adapting an existing home to serve as a long-term residence including the retrofit of service equipment such as grab bars, ramps, side-entry bathtubs and so on. Other alterations include the widening of hallways, lowering of cabinets and sinks, or the addition of an elevator.

Some builders now offer certified contracting services for the express purpose of refitting a home for longer occupancy, regardless of disability. For the last several years, the National Association of Home Builders (NAHB) has provided a specialized certification called, “Certified Aging in Place Specialist, or CAPS. The program is designed to educate contractors on the latest methods and products for creating a safe, supportive environment in a senior’s existing residence.

The number of seniors living in retirement communities and nursing facilities is expected to triple in the next decade.

The number of seniors living in retirement communities and nursing facilities is expected to triple in the next decade.

Keep in mind that when you hire a Certified Aging in Place Specialist you are buying a service rather than a product. Each CAPS professional draws from a different knowledge base and will approach your project from a unique perspective, focusing on your needs.

Marty Walling, owner of Marty Walling Construction, LLC, in Riverside, Ohio, has been an NAHB Certified Aging in Place Specialist for more than two years. According to Walling, the process should be all about the individual experience and meeting the needs of the resident.

“A CAPS professional is trained to identify and recommend attractive design solutions that create a safe and comfortable environment for individuals who want to age in place,” Walling said. “Aging in place is more than the simple addition of grab bars and bathtub seating. These modifications offer seniors the ability to live in their own home and community safely, independently, and comfortably regardless of age, income, or ability level.”

But not every contractor is right for these kinds of jobs and consumers should do their homework before hiring. The first step is to contact the NAHB to find a CAPS designated builder in your area. This is a niche market and few remodelers have the proper certifications.

Next, have a meeting with the builder in the home to be remodeled and discuss the needs and expectations of the project. Attendees should include the caregiver and, if possible, the individual who will most benefit from the alterations. He or she can demonstrate any accessibility problems in their existing environment so the builder can properly adapt solutions to the need.

Expense and time are also of importance and should be discussed as soon as needs are assessed and products are selected. Walling noted, “Project costs will vary with need but the average bathroom upgrade, for example, takes about two weeks to complete and the resident can remain in the home while the work is done.”

Décor should also be considered when making changes to existing furnishings. “Savvy CAPS builders will work with designers to incorporate color and style to match the home’s décor and do their best to avoid the sterile, hospital look,” Walling said. “There are safety products available that blend right in with the current design of the space which can sometimes make the modifications less obvious.”

It’s also important to stress that this kind of remodel is helpful to all types of people, not just the elderly or disabled. Alterations can be made for any need and it is all about making the homeowner more comfortable and providing them with a feeling of safety, security and ease of access.

If you or a loved one are considering nursing care because of accessibility and you own your home, an Aging in Place upgrade might be the right solution. A CAPS specialist can help you determine what works for you or whether the changes are practical, mechanically and financially. In either case, the safety and security of the resident should be the primary concern.

 

Deer In Headlines author and Living Dayton business contributor, Gery L. Deer in the "Stafford Jewelers Diamond Room" at WDTN.

Gery L. Deer is an independent business contributor to WDTN-TV2’s LIVING DAYTON program. More at http://www.gerydeer.com.

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Language skills lacking in American education

In Children and Family, Economy, Education, National News, Opinion, Technology, Uncategorized on December 18, 2013 at 12:45 pm

DIH LOGOIn June of 2013 the Commission on the Humanities and Social Sciences released a report stating the United States is losing its long-time advantage in language and social sciences. Honestly, I didn’t need a federally mandated report to know that Americans are suffering from a chronic lack of language skills.

Every day I read business letters, websites, reports, technical documentation and a mountain of other material supposedly created by professionals but which exhibit the communication skills of a seventh-grader. Even basic sentence structure and punctuation seem to elude people today. Of course, it wasn’t always so.

Once upon a time, American education stressed the importance of what was somewhat inaccurately referred to as, the “three R’s” – reading, writing, and arithmetic. In those days, being able to read and write was considered paramount to a bright future and that’s never been truer than it is today. As information technology advances via the Internet and its collective user devices, one would expect people to actually become better communicators rather than the opposite.

Despite the low-tech, no-budget educational systems of the old days, it’s entirely possible Americans living a century ago may have been far better educated and communicative. Back then students of different grades spent the early school years together in a one-room schoolhouse having the basics repeatedly drilled into them. It might have been redundant by today’s standards, but people seemed to be better able to communicate.

WRITING R USRemote educational technologies coupled with strings of poorly strategized legislation have led to what I consider to be the isolation of the American student. Individualized study, Internet-based classrooms, severe budget reductions in schools and a constant decrease in human interaction have all contributed to the decline of language proficiency. Many states have even removed the teaching of cursive handwriting from the curriculum, a skill, in my opinion, that helps promote a more thoughtful, creative approach to the written language.

Today, however, humanities programs have continued to lose favor, not to mention funding, to high-tech and STEM schools. If you’re unfamiliar, STEM is an acronym for Science Technology Engineering and Mathematics, and refers to a school that specializes in those fields.

All well and good, particularly in today’s high-tech job market. But if these kids never learn to properly write a letter or give a verbal presentation, what’s the point? Having an engineering background myself I can personally attest to the fact that effective writing is vitally important in high-tech fields, yet communications courses are still not a priority for many schools.

Writers used to be highly respected, experienced professionals no matter what their area of expertise. Not anymore. Just ask anyone and you can bet he or she is a “writer,” making it harder for those more qualified who are trying to make a living. I don’t work cheaply, because I have two decades of experience writing for publishers and commercial clients and I am good at what I do.

Still, that seems to count for nothing when publishers are cash poor and I’m competing for work against the latest blogger cranking out poor quality content for free. Unfortunately, the ability for anyone and everyone to publish online has diminished the public’s intellectual expectations of quality content.

Qualified editors are likewise disappearing from the professional landscape. An increasing number of publishers are selling newspapers, magazines and books with scathing grammatical and technical errors making even the professionals appear amateur and sloppy.

It’s no wonder these skills are dying off even more rapidly than we might have anticipated even just five or six years ago. Increasingly, people are communicating not in words, but in a cyber-shorthand, through texting and instant messages. Words are abridged to their most needed letters making our written language read like a vanity license plate.

In order to remain competitive and relevant on the global stage, American education must enhance language and social science programs. If we put as much effort into reading and writing as we do into having the best football team, just imagine what our students could achieve.

 

Gery L. Deer is an independent columnist and co-founder of the Western Ohio Writers Association. More at http://www.gerydeer.com

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U.S. Stalking economy is likely here to stay.

In Business, Dayton Ohio News, Economy, Media, Opinion, Technology on December 5, 2013 at 12:00 am

DIH LOGOIf you shop online or use social media on a regular basis, you’ve probably wondered how the ads you see seem so perfectly suited to your own interests. That’s because you told them. Really, you did, but it’s unlikely you were even aware of having done so.

Some experts refer to this practice as just another component of today’s ever advancing “stalker economy,” referring to constant surveillance for what you buy, talk about and “LIKE” online. It’s all being monitored by websites and social media pages on which the transaction occurs. The data is collected, analyzed, and regurgitated into useful information and sold to future advertisers.

No longer do advertisers need to track ‘cookies,’ those tiny bread crumbs of data left behind when you visit a website that lay a clean, detailed trail of your online pathways. Instead, they just get the information directly from you – in many different ways.

While there is so-called, “do not track” legislation designed to regulate companies which monitor and customize ads based on a user’s experiences, the laws are mostly toothless. Much of the existing legislation makes compliance voluntary. Plus, if a user does not want to be tracked, the information is still collected but no personalized advertising will be generated. Why even bother having the laws in the first place?

Today’s “stalking economy” is unlikely to change but rather get progressively more invasive and nosey because of the explosion of mobile devices and enhanced cellular communication options. According to the CTIA-The Wireless Association, 89-percent of people living in the United States have mobile broadband subscriptions.

The CTIA’s research shows that, “The U.S. wireless industry is valued at $195.5 billion, which is larger than publishing, agriculture, hotels and lodging, air transportation, motion picture and recording and motor vehicle manufacturing industry segments.”

It might sound like just a lot of meaningless industry trivia until you consider how much goes into its infrastructure and operation. From website and app development to marketing and advertising strategies, hundreds of thousands are employed in the business of keeping you connected to your favorite things. And the advertisers sell to millions that way.

Many experts still believe the mobile and web-based media industries are still just in their infancy! Think of it, just five years ago most cell phones were barely capable of sending a text message, today people can do their banking, video chat with their children away at college and watch the TV show they missed the night before.

Learning to capitalize on America’s obsession with the web has made tracking essential, but still relatively unwanted. Of course there are those who simply don’t care if their online activity is being monitored. If anything, these individuals believe they’ll be of the first to know about a new product or service and be in on version 1-point-0, trend-setting from the ground floor.

Most websites allow a user to opt-out from receiving advertising material, but that won’t stop them from keeping an eye on them. So what’s the good side of the “stalker economy” to the consumer? Over the long haul, consumers are more frequently introduced to products and services they wouldn’t have otherwise known about and in a much shorter time period than would have been possible otherwise.

The consumer also wins because advertising to a highly focused target market will cost less to execute. Since marketing is one of the most expensive parts of selling a product, this will help the merchant maintain affordability.

It’s doubtful that people will ever be completely free from electronic snooping, at least the kind that keeps a running list of our Amazon purchases. But you can do some things to limit what they see. First, read everything; every single line presented to you on a website regarding your account or how your information is used. The rest is due diligence. Keep a running record of websites you use for social media, shopping, whatever. Make sure they have what you want them to have and no more. In any case, it’s up to you to decide how much to put out there. Keep it as little as possible.

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