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Tim Tzimas Named President and CEO of Innovative Sterilization Technologies/ONE TRAY® and Company’s Flagship Product Gets A Second FDA Clearance

In Business, Dayton Ohio News, Economy, Health, Local News, Technology, Uncategorized on February 19, 2026 at 10:05 am

Innovative Sterilization Technologies (IST), headquartered at 7625 Paragon Rd., Suite A in Dayton, has announced the appointment of Tim Tzimas as its new President and Chief Executive Officer, effective January 1, 2026, marking a new chapter for the company as it continues to reshape sterilization efficiency and medical device organization.

Tim Tzimas, new President and Chief Executive Officer of Innovative Sterilization Technologies (IST)

Tzimas brings more than 25 years of leadership experience in the orthopedic, neurosurgical, and medical technology sectors, with a career focused on sales management, operations, and organizational development in regulated healthcare markets.

Most recently, Tzimas served as joint reconstruction sales manager for the New York Metro Branch at Stryker, where he led one of the company’s largest U.S. territories. There, he managed strategic sales, robotic system utilization, and oversaw a team of more than 25 sales, clinical, and operational professionals.

Tzimas steps into IST’s top seat at a time where cases are rapidly transitioning from inpatient to outpatient facilities, causing pressure to do more with less—higher case volumes, tighter margins, and growing regulatory demands. IST’s leadership believes Tzimas’s experience and perspective in the power of consolidating trays, enhancing workflows, and maximizing efficiencies, position the company to meet those challenges head-on while continuing to expand adoption of its flagship ONE TRAY® system.

“Sterilization has long been treated as a necessary behind the scenes function, and in many ways the industry is still operating on outdated assumptions,” Tzimas said. “I want to help IST dispel existing dogma and change the perception in the market about how to best manage surgical instrument sterilization and containment.”

Under Tzimas’ leadership, IST plans to sharpen its focus on helping inpatient and outpatient facilities scale efficiently while maintaining the highest standards of safety and compliance. Wider adoption of ONE TRAY® and EZ-TRAX™ will elevate surgical workflow at facilities challenged by limited space, excessive cost, disconnect in instrument delivery and processing of instrumentation.

“My goal is to help surgical facilities sustain increased volumes and long-term success,” Tzimas said. “When teams are less burdened by unnecessary steps and inefficiencies, they can focus on what matters most—patient care and operational excellence.”

Tzimas sees the opportunity to shift industry language and thinking altogether, with The Total Solution, ONE TRAY®, E-Z TRAX™, and ONE CART ™, not just as another option, but as the standard.

“I want professionals in that space to simply say, ‘Just ONE TRAY® it,’” he added. “That’s when you know you’ve changed the conversation.”

IST officials said Tzimas’ appointment reflects the company’s commitment to innovation, education, and leadership in sterile processing at a time of rapid change. With demand for outpatient procedures continuing to rise, the company expects his vision to guide IST’s next phase of growth while reinforcing its mission to simplify sterilization without compromising quality.

Innovative Sterilization Technologies (IST) announced has also announced that ONE TRAY® sterilization container has received a second clearance from the U.S. Food and Drug Administration (FDA), significantly expanding its use across hospital and surgical facility workflows.

ONE TRAY®’s original clearance in 2006 (IFU K052567*) included sterilization at 270°F (132°C), Exposure Time 4 minutes, Cycle Dry Time Not Required and validated to maintain the sterility of the contents for up to a 48-hour storage period.

ONE TRAY®s NEW additional clearance in 2025 (IFU K250029**) maintains the same validated sterilization parameters – 270°F (132°C), Exposure Time 4 minutes, but with a 365 day event related shelf life/storage period with a 15-minute minimum dry time.

When introduced in 2006, ONE TRAY® represented a new approach to sealed sterilization container technology. Now, according to Barbara Ann Harmer MHA, BSN, RN, Vice President of Clinical Services at IST, the expanded storage window provides facilities with even more operational flexibility.

“The additional storage time gives the surgical department an alternative when unforeseen problems arise in the operating room,” Harmer said. “Those surgical delays often ripple far beyond the OR.”

“When patients arrive for surgery, they’ve already prepared, food and medications withheld, family schedules arranged, anxiety managed,” she said. “If the schedule is seriously disrupted, so are their lives. ONE TRAY® provides two solutions to keep everything on track. If the instrumentation is available, we are the fastest option to maintaining the schedule.”

“With the rising cost of healthcare, everyone is being asked to do more with less,” President and CEO of IST Tim Tzimas said. “The dual FDA clearances improve efficiency across the entire chain of custody in the sterilization process – an increasingly important factor as healthcare systems face mounting costs and staffing pressures. It truly offers a total solution and total flexibility to respond to clinical urgency, optimize inventory, and standardize sterilization processes using a single, reusable sealed container platform.”

IST encourages hospitals and surgical facilities to reach out to Barbara Ann at bharmer@onetray.com or 407-709-7209 for any questions related to the application of the new FDA clearance in their facilities. You can also visit onetray.com/ifucomparison to learn more about each IFU.

* Reference 510k summary- https://www.accessdata.fda.gov/scripts/cdrh/cfdocs/cfpmn/pmn.cfm?ID=K052567

** Reference 510k summary- https://www.accessdata.fda.gov/scripts/cdrh/cfdocs/cfpmn/pmn.cfm?ID=K250029

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BNI Chapters Unite for Joint Visitor Day in Dayton

In Business, Local News, Technology, Uncategorized on January 11, 2026 at 11:58 pm

Dayton, OH – January 11, 2026 – Two local chapters of Business Network International (BNI) will join forces next month to showcase the power of collaborative referral networking during a special Joint Visitor Day in Dayton.

The Green Team chapter of BNI, based in east Dayton, and the Amplify chapter of BNI, based in Beavercreek, will host the event on Wednesday, February 4, 2026, from 8:00 to 9:30 a.m. at The Galleria Event & Conference Center, 4140 Linden Ave., Dayton.

The joint meeting is designed to bring together business professionals from across the Dayton region for structured networking, relationship-building, and a firsthand look at how BNI chapters operate. Visitors will have the opportunity to connect with members from both chapters, hear success stories, and learn how referral-based networking helps local businesses grow.

“This is a unique opportunity for local business professionals to grow their network and potentially make more money by meeting a group of highly motivated individuals,” said Gery Deer, Mentor Coordinator and Chapter Director Consultant for The Green Team. “No one knows what’s going to happen in the business world over the next year and, as BNI members, we have somewhat insulated ourselves from the uncertainty by agreeing to help each other by referral marketing.” Deer and his company, GLD Communications, a marketing, public relations and media production agency, has been involved with BNI since the late 1990s.

BNI chapters typically meet weekly and limit membership to one professional per specialty, creating an environment where members actively promote one another’s businesses. By combining two chapters for this visitor day, organizers say attendees will experience a broader range of industries and referral opportunities than at a single-chapter meeting.

The event is scheduled in conjunction with International Networking Week ™, intended to encourage professional networking and referral partnerships as the strongest ways to grow and maintain any business. Other events are planned during the week, including a Referral Marketing and Networking Master Class, scheduled later the same day at Dayton’s Entrepreneurs’ Center at The Hub in the Dayton Arcade.

“This joint visitor day highlights what can happen when chapters work together,” said Nikki Gates, Area Director of BNI Miami Valley Region. “It’s about expanding networks, strengthening relationships, and demonstrating how collaboration benefits the entire local business community.”

The event is open to professionals from all industries who are interested in growing their businesses through referrals and long-term professional relationships. Guests will observe a structured BNI meeting, participate in introductions, and engage with established members from both The Green Team and Amplify chapters.

Those interested in attending are encouraged to pre-register to reserve their seat, as space is limited. Both chapters are currently accepting applications to fill a variety of open professional categories, including heating and air conditioning, massage therapy, tax accounting, printing, plumbing, electrical contracting, and many other business services.

The Galleria Event & Conference Center, centrally located in Dayton, provides a convenient venue for professionals from east Dayton, Beavercreek, and surrounding communities.

For business owners, entrepreneurs, and professionals seeking to expand their referral networks, the joint visitor day offers an opportunity to experience the combined energy and reach of two active BNI chapters working together. For more information visit www.bnimiamivalley.com and click on “events.”

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The Dark Side of AI

In Opinion, psychology, Science, sociology, Technology, Uncategorized on November 7, 2025 at 7:59 am

Deer In Headlines II

By Gery Deer

Although you may use artificial intelligence applications like ChatGPT or Microsoft Copilot to help you craft work emails and school flyers that you could have done yourself in far less time than it took to give the machine the request, there is a much darker side to the AI world. It’s no secret that I’ve been a vocal critic of artificial intelligence for its role in workforce replacement, creative disruption, and the general laziness and devaluation of the human condition.

If it’s not bad enough that artificial intelligence can be used to resurrect dead celebrities, bully political opponents, and animate your neighbor’s cat to dance at the Super Bowl, a more nefarious problem with generative AI may very well be responsible for loss of life. It lies in the idea of AI getting a little too personal — or, as they call it, a “companion.”

There are ever-increasing stories of people who grew so attached to and intertwined with their artificial intelligence programs that they were literally in relationships with them. For example, one story illustrated how a man became so enamored of his AI companion that, when the computer crashed and all the operational “personality” data was lost, he nearly had a nervous breakdown.

Another story described the emotional impact on impressionable teenagers, who turn to AI bots for support and friendship because the real world failed them. These behaviors can create debilitating emotional problems for many reasons, especially when the AI is removed from the situation or the kids are forced to deal with human beings.

Whatever the situation, it’s clear once again that our technology advances far faster than our wisdom. As awkward and socially unskilled as I may be, I am painfully aware that we need to be in contact with other people. More importantly, we need the support and nurture provided by friends and family, which, no matter how smart, AI could never replace.

So, what happens when we become too dependent on these machines to the point where our emotional stability and mental health are compromised? Unfortunately, many people have already started down this road, sometimes to a tragic conclusion.

I recently became aware of one situation where a 40-year-old woman became so involved with her AI program that it led to her death. Over the course of a couple of years, the program, which I will not name here, designed to serve as an AI companion, began not just to respond to the woman but to manipulate her. In response to her reaction, the program took on the persona of a spouse, which quickly manifested as it referring to itself as God. You read that correctly. It represented itself as God to its user.

Eventually, the program manipulated her into cutting ties with friends and family members. And out of respect and good taste, I won’t go into the final result other than to say there was a tragic loss of life.

Now, no one is suggesting that the woman didn’t suffer from mental health concerns, whether it be depression or another affliction. But the idea that the creators of these applications have no culpability or responsibility for the end result of their use is, at least, to borrow a word, illogical.

As with any consumer product, the positive achievements of artificial intelligence come with manufacturers’ responsibility to ensure its safe use. Put it this way: would you sell a car with no brakes? What about a hairdryer with no off switch? Of course, not, and that’s what this amounts to. No guard rails or safety requirements. These systems are effectively unregulated by any U.S. agency.

When researching the story—and I understand that I’d be ambiguous to protect the family involved—I found very little about the Federal Trade Commission or other organizations investigating problems with the use of artificial intelligence. The primary concern is that it has only just begun.

As with any technology, product, or service, a lack of education, regulation, or general understanding is dangerous to the public. At some point, we have to stop being starry-eyed about these systems and what they can do to make our lives easier, and pay attention to what they’re doing to cause more harm than good.

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Dayton area PR firm named agency of record for controversial biotech author

In Books, Dayton Ohio News, Education, Health, Literature, National News, Print Media, Technology, Uncategorized on October 30, 2025 at 1:45 pm

GLD Enterprises Communications, Ltd. Named Agency of Record for Biotech Whistleblower Becky McClain’s New Memoir, “Exposed”

Jamestown, OH — October 30, 2025 — GLD Enterprises Communications, Ltd. (GLD Communications), a strategic media marketing and public relations firm based in Jamestown, Ohio, has been named the agency of record for biotech whistleblower Becky McClain, author of the explosive new book, “Exposed,” which hits shelves October 28 from Skyhorse Publishing.

Led by founder and creative director Gery L. Deer, GLD Communications will oversee all media access management for McClain, whose story has already sparked widespread interest. The agency will also manage social media engagement and coordinate interviews and appearances related to the book’s release.

“This is a story that demands attention,” said Gery L. Deer. “Becky McClain’s courage in speaking out—despite enormous personal and professional risk—embodies the kind of integrity we strive to amplify. GLD Communications is honored to support her mission and ensure her voice reaches the audiences who need to hear it.”

“Exposed” chronicles McClain’s harrowing journey from molecular biologist to whistleblower, detailing her legal battle against a major biotech corporation over alleged safety violations and retaliation. The book dives deep into the ethical and regulatory failures she witnessed, offering a sobering look at the intersection of science, corporate power, and public health. The topic has proven highly controversial, drawing attention from journalists, activists, and policymakers alike.

Consumer advocate Ralph Nader, who was involved in the original case, penned the book’s powerful foreword, lending further weight to McClain’s revelations. Early media coverage has included interviews with national outlets and investigative podcasts, with more expected following the book’s release.

McClain’s voice resonates throughout the pages of her book. “I’ve written this book as a witness to a system gone bad — a system that breaks people bad — a system that threatens the public’s health, workers’ rights, and America’s right to freedom of speech,” she states, underscoring the urgency and personal cost of her journey.

“Exposed” is more than a memoir—it’s a call to action. Through meticulous documentation and emotional candor, McClain invites readers to examine the intersection of science, ethics, and power. The book also explores the broader implications for workers in high-risk industries and the mechanisms that protect—or fail to protect—them.

The book is poised to become a touchstone in discussions about whistleblower protections and corporate transparency. As the biotech industry continues to evolve, McClain’s story serves as a stark reminder of the human cost of scientific advancement––and the ongoing risks to worker safety as well as public health in a world still marked by the pain and uncertainty caused by the COVID-19 pandemic.

Effective immediately, all media inquiries, interview requests, and public engagement related to “Exposed” will be handled through GLD Communications. For more information or to request media access, contact the agency directly via email gdeer@gldenterprises.net. “Exposed” is available now on Amazon.com and in bookstores. Questions about the publisher or distribution should be directed to the offices of Skyhorse Publishing, New York, New York.

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Workshop Offers Fresh Strategies for Service Clubs and Nonprofits to Grow Membership

In Business, Local News, Technology, Uncategorized on October 9, 2025 at 4:02 pm

XENIA — On Wednesday, October 15, the Xenia Area Chamber of Commerce will host a timely and practical lunch and learn workshop titled Organizational Marketing in the 21st Century, aimed at helping service clubs, nonprofits, and small businesses attract new members, customers, and volunteers. The event will run from 11:30 a.m. to 1:00 p.m. at the Chamber’s conference room, located at 334 W. Market Street. Admission is $15 and includes lunch.

Leading the session is Gery L. Deer, founder and creative director of GLD Communications in Jamestown, who brings decades of experience in public relations, media production, and strategic messaging. Deer will share actionable insights on how organizations can modernize their outreach, refine their messaging, and better connect with younger audiences and potential volunteers.

“Too many organizations rely on outdated methods that no longer resonate,” Deer said. “This workshop is about helping groups like Rotary and Kiwanis, as well as small businesses and not-for-profit groups, evolve their approach—because when you speak the language of your audience, you invite them into your mission.”

Gery Deer teaches referral marketing, public relations, and professional development courses as part of his duties with GLD Communications and the Miami Valley, Ohio Region of BNI.

Participants will learn how to identify and communicate their organization’s unique value, leverage low and no-cost marketing tools, and determine when and where to invest in paid outreach. For service clubs and nonprofits facing dwindling membership and board vacancies, the workshop offers a fresh perspective on building community engagement and sustaining growth. Whether you’re a club leader, nonprofit director, or small business owner, this event promises practical strategies you can implement immediately.

Attendees are invited to use the rear entrance and enjoy a complimentary taco bar lunch beginning promptly at 11:30 a.m., with the presentation starting at noon. Space is limited, so early registration is encouraged. For more information, contact the Xenia Area Chamber of Commerce at 937-372-3591, or visit www.xacc.com.

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By the numbers: 8th Annual Rafi’s Amigos Golf Outing nets $28,000 for area JROTC

In Children and Family, Dayton Ohio News, Education, Local News, Technology, Uncategorized on September 27, 2025 at 12:00 pm

Beavercreek, OH – On Friday, June 6, 2025, the 8th Annual Rafi’s Amigos Golf Outing welcomed golfers, sponsors, and supporters for a day of purpose-driven play at Beavercreek Golf Club. Despite a rainy start in the morning, the skies soon cleared, making way for an event that ran seamlessly. With 116 players participating, this year’s outing proved to be a resounding success, according to founder, Col. Rafi Rodriguez, USAF (Ret.) and Dr. Jesse Steiner, director of Air Camp.

Rodriguez is the owner of Rodriguez Financial Strategies, LLC, in Beavercreek, Ohio and his annual event raises funds to send Junior U.S. Air Force Reserve Officer Training Corps (JROTC) cadets from the Greater Dayton area to an exclusive one-day AirCamp. The program is designed to introduce the cadets to aviation-focused STEM (Science, Technology, Engineering, and Math) through hands-on experiences—including a flight with an instructor pilot. Rodriguez has made it his mission to provide cadets with opportunities he wishes he had at that age.

USAF JROTC Cadets from Bellbrook, Beavercreek, and Fairborn attended the one-day AirCamp session on September 19 at the Lewis A Jackson Airport in Xenia.

“This outing is more than just a golf tournament—it’s about helping our JROTC cadets access experiences that can shape their futures,” Rodriguez explained. “Through AirCamp, these young men and women are introduced to the fascinating world of aviation, leadership, and teamwork. Seeing them leave inspired is the ultimate reward.”

AirCamp, co-founded by Lt. Gen. Dick Reynolds, USAF (Ret.), has earned a reputation for its unique approach to STEM education, leveraging the thrill of aviation to engage students in critical thinking and problem-solving. “Every time a cadet walks away excited about science and technology, we know we’ve made a lasting impact,” Reynolds said. “This program is about more than flying—it’s about opening doors to new opportunities.”

The outing is funded by presenting sponsor White-Allen Auto Group: Volkswagen, Chevrolet, and European—alongside Dixon Golf,  GLD Communications. Dr. Jesse Steiner is the executive director of AirCamp. “About $16K will go to send 40 Junior ROTC cadets comprised from the Bellbrook, Fairborn, and Beavercreek Hich Schools to attend the exclusive 1-Day Air Camp,” he said. “The event took place on September 19th, 2025, at the MacAir Aviation facilities at the Greene County Airport.”

“A total of $6K will be allocated ($1K each) for two Junior ROTC selected from each participating High School to attend the 1-week AirCamp. This is an increase from $3K last year,” Steiner reported. “A total of $5,000 will go to purchasing new equipment (drones, raft, etc.) for AirCamp training modules.”

Other reported figures from the event included $750 towards supporting the “Girls in STEM” 1-Day AirCamp on September 20th. Residual funds have been allocated for administrative and other supporting expenses.

Rodriguez expressed his gratitude to all who participated and contributed to this year’s success. “We had an amazing turnout and raised significant funds to send these young cadets to AirCamp,” he said. “This program is about investing in their future, and we couldn’t do it without our sponsors, golfers, and the support of our community.”

The 9th Annual Rafi’s Amigos Golf Outing is already scheduled for Friday, June 5, 2026, Beavercreek Golf Club. Registration details to be announced in January at www.askrafi.com/events.

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Share your concerns about ODOT-owned/maintained roads.

In Dayton Ohio News, finances, Local News, Politics, Technology, Uncategorized on September 24, 2025 at 11:31 am

Provided by the Greene County Engineer:

The Ohio Department of Transportation (ODOT) is developing a multi-modal, long-range transportation plan that will shape the state’s transportation policies and investments over the next 25 years. Access Ohio 2050 outlines 10 objectives designed to achieve four key goals: safety, preservation, efficiency, and mobility.

ODOT oversees projects on major roadways, including highways and interstates across the state and here locally of 675, 68, 235, 35 , 444, 4, 70, 73, 42, 380, and 725.

Now is your opportunity to share your input with ODOT at locations we hear concerns about from you on ODOT owned/maintained roads, like I 675 at Wilmington Pike, I 675 at Grange Hall, I 675 at WPAFB Gate, US 35 Superstreet in Beavercreek, US 68 at Hyde Road, SR 235 at Trebein Road, SR 235 at Bryon Road, SR 235 at Hilltop Road, US 68 at Brush Road, Spring Valley Paintersville Rd at SR 380, etc This is your opportunity to share input on future projects in the Greater Miami Valley and across the state!

(DIRECT PUBLIC SURVEY LINK)

These concerns can be intersection safety related, corridor safety related, traffic congestion related, pedestrian safety related, bike crossing safety related, road condition related, etc.

Attend the Public Open House on Oct 8!

Complete the online survey!

Click the link to take the survey: https://publicinput.com/v54281

While the survey uses a rating scale, additional comments and feedback are welcome and can be sent directly to:

• Casey Clark, Project Manager: Casey.Clark@dot.ohio.gov

• Randy Lane, Statewide Planning Manager: Randy.Lane@dot.ohio.gov

Learn more here https://www.transportation.ohio.gov/programs/accessohio

Note : Comments posted on this post are NOT collected as part of the survey so please go to their page and complete the survey and submit your feedback there, attend the open house and/or email them directly.

On Facebook:

Ohio Department of Transportation – Cincinnati District 8

Ohio Department of Transportation

Greene County Sheriff’s Office

Ohio State Highway Patrol

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Vision Quest

In Health, Opinion, psychology, Religion, sociology, Technology, Uncategorized on August 22, 2025 at 1:32 pm

Deer In Headlines II

By Gery Deer

Somewhere between the motivational posters in your work break room and the TED Talk rabbit
hole you fell into online last Tuesday, someone probably told you that you need a “vision” for
your life. A grand, sweeping, cinematic plan that guides your every move like you’re the
protagonist in a Christopher Nolan film. Lights, camera, confusion.

Now, let’s be honest – most of us are just trying to remember where we left our coffee mug and
whether we fed the dog this morning. But a life vision? That sounds exhausting, and at least
partially unrealistic.

Don’t misunderstand. I’m not saying you should wander aimlessly through life like a robot
vacuum cleaner with a dying battery, bumping your way from wall to wall, down this hallway and
that. Any purposeful achievement generally starts with a dream and some kind of plan, even an
informal one. To me, that’s just common sense.

But obsessing over the idea of a perfectly curated roadmap for your life might do more harm
than good. That’s especially true when we project the obsession onto others—our kids, our
coworkers, some unsuspecting barista. And you need to allow for some flexibility so you can
recognize opportunity when it comes and act in your best interest – that’s more how I work, I
would say.
When someone says you can’t make it without a vision board and a color-coded calendar that
looks like NASA designed it, they are probably trying to sell you something. In case you haven’t
figured this out on your own, life is messy, unpredictable, and occasionally throws a raccoon
through your metaphorical window.


Some of the most successful people I know didn’t start with a vision. They began with a
problem, a deep interest in something, or just plain boredom. They stumbled into opportunities,
made a few mistakes (okay, a lot of mistakes), and figured things out along the way. Their “vision” was more like a foggy windshield they wiped clean with the sleeve of their hoodie – and
that’s okay.

Here’s the thing: having a vision sounds noble, but it can also blind you. When you’re so
focused on the end goal, you miss the weird little detours that could lead to something better.
You ignore the people around you who might need help, or who might help you.

Instead of the kind of vision you read about in self-help books, maybe what we need is a clearer
view—the ability to see what’s happening right now. That way, we notice the opportunities, the
needs, the small wins, and then be present enough to pivot when life throws a curveball—or a
raccoon.

If you’re in a position to guide others—whether you’re a parent, a manager, or just the guy who
always gets asked for directions at the grocery—there’s a temptation to impose your vision on
them. You want them to succeed, so you hand them your blueprint. “Here’s how I did it. Follow
this, and you’ll be fine.”

Really? People don’t come with identical parts and a universal tool kit. What worked for you
might be a disaster for someone else. Your vision might be their nightmare.
Instead of handing out visions like party favors, let’s ask questions. What excites you? What
scares you? What do you want to try, even if you might fail? Influence isn’t about shaping
someone’s path—it’s about helping them find their own flashlight.

So here’s my alternative vision pitch: wander with purpose. Be curious. Be open. Set goals,
sure—but don’t carve them into stone. Scribble them on napkins and be willing to toss them
when life hands you a better idea.

Life isn’t a straight line. It’s a squiggly mess of trial and error, happy accidents, and moments of
clarity that usually arrive while you’re doing something mundane like folding laundry or eating
cold pizza in the middle of the night. So what to do? Ignore all the nonsense out there and do
what leads you to the life you want.

While a valuable foundation, vision isn’t an absolute. Flexibility, awareness, and a good sense
of humor are your best tools along life’s path. Now – what did I do with that coffee mug?

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C2 Market at Davis-Linden Building Celebrates Dayton’s Creativity and Commerce —Rooted in Historic Innovation

In art, Local News, Technology, Uncategorized on August 22, 2025 at 12:41 pm

DAYTON, OH — On Saturday, September 20, and Sunday, September 21, from 10 AM to 4 PM, the Davis-Linden Building will host the C2 Market. This vibrant weekend event blends Dayton’s legacy of innovation with its modern creative spirit, and it is open to the public.

Located at the corner of Davis and Linden Avenues, just north of U.S. 35, the Davis-Linden Building is more than just a venue—it’s a landmark of Dayton’s industrial past. Originally home to the Davis Sewing Machine Factory, the site later became the birthplace of the iconic Huffy Bicycle, a brand that pedaled its way into American homes for generations. Today, the building has been reimagined as a hub for creativity and commerce through the “C2 Initiative.”

This will be the first of what the C2 organizers hope is many regularly scheduled events. (AI-generated rendering pictured here.)

The C2 Market will feature a variety of member tenants showcasing their work, from wood crafting and glass creations to specialty photography. Visitors will have the chance to meet the creators, explore a portion of the historic building, and learn how its legacy continues to inspire new ventures.

“The C2 Initiative is an effort to create a community of creativity and commerce,” said Becca Brumfield, Operations Manager. “Our goal is to help enlighten Dayton and encourage the innovative spirit that thrives in our city.”

What sets the Davis-Linden Building and the C2 program apart from other creative spaces like the Hub at the Dayton Arcade or the Front Street art district is versatility and room for growth. “We are an exclusive facility that provides not only office and artistic space, but also light manufacturing, storage, and studio space as well,” Brumfield explained. “And there’s room to expand. We want our member tenants to grow with us. Their success is tied to ours.”

Looking ahead, the C2 Initiative plans to launch community-focused projects that give back to Dayton through mentorship, education, and collaborative outreach—ensuring that the building’s future is as impactful as its past.

Parking is available at 15 Davis Ave and 115 Davis Ave, with entry through Door 1 (corner of Davis and Linden, up the long, cement staircase) or Door 4 (across from 115 Davis Ave). For more information, visit www.davislindenbuilding.com.

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BUSINESS: Why Referral Partnerships Are Delivering Better ROI for Small Businesses

In Business, Local News, Technology, Uncategorized on August 5, 2025 at 3:53 pm

By Gery Deer

Editor: The Jamestown Comet / Creative Director: GLD Communications

In the past year, small business owners have increasingly shifted their marketing focus toward referral partnerships—and for good reason.

Digital fatigue is turning customers away from their screens.

As digital advertising costs climb and consumer trust in traditional media wanes, referral-based strategies have emerged as a high-impact, cost-efficient alternative. For businesses seeking sustainable growth and deeper community engagement, referral partnerships offer a compelling return on investment (ROI) that outpaces many conventional marketing channels.

GLD Communications, a strategic communications firm based in southwest Ohio, has been at the forefront of helping small businesses harness the power of referral marketing. Through customized branding strategies, community outreach campaigns, and digital visibility audits, GLD equips entrepreneurs with the tools to build meaningful partnerships that drive measurable results.

Here are six key reasons why referral partnerships have become a go-to strategy for small business owners in the last year:

1. Higher Conversion Rates from Trusted Sources

Referred leads are significantly more likely to convert than those acquired through paid advertising or cold outreach. According to Nielsen, 92% of consumers trust recommendations from people they know over any other form of advertising. This trust translates into action: referred customers are four times more likely to make a purchase.

For small businesses, this means that a well-structured referral program—whether through customer incentives or strategic B2B alliances—can dramatically increase conversion rates without the need for aggressive ad spend.

2. Lower Customer Acquisition Costs

Referral partnerships offer a leaner path to customer acquisition. Unlike paid media campaigns that require ongoing investment, referrals often come at a fraction of the cost. A study by the Wharton School of Business found that referred customers cost less to acquire and are more profitable over time.

GLD Communications helps businesses identify and nurture referral channels that align with their brand values, reducing acquisition costs while enhancing customer quality.

3. Improved Customer Lifetime Value

Referred customers don’t just convert—they stick around. Research shows that they have a 25–31% higher lifetime value compared to non-referred customers. They’re more loyal, more engaged, and more likely to become brand advocates themselves.

This long-term value is especially critical for service-based businesses, subscription models, and family-owned enterprises that rely on repeat business and word-of-mouth reputation.

4. Stronger Community and Brand Advocacy

Referral partnerships naturally foster community engagement. Whether it’s a local business collaborating with a nonprofit or a service provider teaming up with complementary vendors, these relationships build trust and visibility within shared networks.

GLD Communications specializes in crafting community-oriented narratives that elevate brand advocacy. Their storytelling approach—often blending emotional depth with factual reporting—helps businesses connect with audiences on a human level, turning customers into ambassadors.

5. Better Measurability and ROI Tracking

Modern referral tools have made it easier than ever to track performance. Platforms like ReferralCandy, Yotpo, and HubSpot offer automated tracking, CRM integration, and analytics dashboards that allow business owners to monitor key metrics such as referral conversion rate, cost per acquisition, and net promoter score.

GLD Communications supports clients in selecting and implementing these tools, ensuring that referral efforts are not only strategic but also data-driven.

6. Adaptability to Privacy and Ad Fatigue Trends

With increasing restrictions on third-party cookies and growing consumer fatigue around digital ads, referral marketing offers a privacy-friendly alternative. It relies on first-party data and authentic relationships, making it more resilient to changes in the digital landscape.

As part of its digital marketing services, GLD Communications advises businesses on how to pivot toward trust-based strategies that align with evolving consumer expectations and regulatory standards.

Building a Referral Strategy That Works

Referral partnerships aren’t just about asking customers to “spread the word.” They require intentional planning, clear incentives, and consistent follow-through. GLD Communications recommends starting with the following steps:

  • Identify natural referral partners: Look for businesses or individuals who share your audience but don’t compete directly.
  • Create a compelling offer: Whether it’s a discount, exclusive access, or a charitable tie-in, make the referral worthwhile.
  • Track and optimize: Use referral software or manual tracking to monitor performance and adjust as needed.
  • Tell your story: Use branded content, testimonials, and community features to reinforce the value of your partnerships.

For small business owners ready to elevate their marketing ROI, referral partnerships offer a path that’s not only cost-effective but also deeply rooted in trust and community. With the guidance of firms like GLD Communications, these strategies transform informal word-of-mouth accidents into powerful engines of growth.