Dayton, OH –January 11, 2026 – Two local chapters of Business Network International (BNI) will join forces next month to showcase the power of collaborative referral networking during a special Joint Visitor Day in Dayton.
The Green Team chapter of BNI, based in east Dayton, and the Amplify chapter of BNI, based in Beavercreek, will host the event on Wednesday, February 4, 2026, from 8:00 to 9:30 a.m. at The Galleria Event & Conference Center, 4140 Linden Ave., Dayton.
The joint meeting is designed to bring together business professionals from across the Dayton region for structured networking, relationship-building, and a firsthand look at how BNI chapters operate. Visitors will have the opportunity to connect with members from both chapters, hear success stories, and learn how referral-based networking helps local businesses grow.
“This is a unique opportunity for local business professionals to grow their network and potentially make more money by meeting a group of highly motivated individuals,” said Gery Deer, Mentor Coordinator and Chapter Director Consultant for The Green Team. “No one knows what’s going to happen in the business world over the next year and, as BNI members, we have somewhat insulated ourselves from the uncertainty by agreeing to help each other by referral marketing.” Deer and his company, GLD Communications, a marketing, public relations and media production agency, has been involved with BNI since the late 1990s.
BNI chapters typically meet weekly and limit membership to one professional per specialty, creating an environment where members actively promote one another’s businesses. By combining two chapters for this visitor day, organizers say attendees will experience a broader range of industries and referral opportunities than at a single-chapter meeting.
The event is scheduled in conjunction with International Networking Week ™, intended to encourage professional networking and referral partnerships as the strongest ways to grow and maintain any business. Other events are planned during the week, including a Referral Marketing and Networking Master Class, scheduled later the same day at Dayton’s Entrepreneurs’ Center at The Hub in the Dayton Arcade.
“This joint visitor day highlights what can happen when chapters work together,” said Nikki Gates, Area Director of BNI Miami Valley Region. “It’s about expanding networks, strengthening relationships, and demonstrating how collaboration benefits the entire local business community.”
The event is open to professionals from all industries who are interested in growing their businesses through referrals and long-term professional relationships. Guests will observe a structured BNI meeting, participate in introductions, and engage with established members from both The Green Team and Amplify chapters.
The Galleria Event & Conference Center, centrally located in Dayton, provides a convenient venue for professionals from east Dayton, Beavercreek, and surrounding communities.
For business owners, entrepreneurs, and professionals seeking to expand their referral networks, the joint visitor day offers an opportunity to experience the combined energy and reach of two active BNI chapters working together. For more information visit www.bnimiamivalley.com and click on “events.”
After years of contraction and store closures, Barnes & Noble in is writing a new chapter in its history. The nation’s largest bookseller has announced plans to open more than 60 new stores in 2026, a striking vote of confidence in brick-and-mortar retail and a clear sign that printed materials are enjoying a cultural comeback.
Barnes & Noble has announced it will open more than 60 new stores around the country. One of the most recent open in November in Hamilton, Ohio.
Once viewed as a casualty of e-commerce and e-readers, Barnes & Noble has steadily regained its footing under CEO James Daunt, who has emphasized locally curated stores, knowledgeable booksellers and community engagement. The company now operates roughly 600 locations nationwide and reports strong performance at recently opened stores.
“We’ve seen a real resurgence in interest in physical bookstores,” Daunt has said in recent interviews. “Readers want places that feel human again — where they can browse, discover and spend time. A bookstore should be a cultural space, not just a transaction.”
Industry analysts say the expansion reflects a broader shift in consumer behavior. After years of constant connectivity, many Americans are experiencing digital fatigue — exhaustion from endless screen time, notifications and scrolling. Printed books offer an antidote: no alerts, no blue light and a more immersive reading experience.
“People are deliberately stepping away from screens,” said Dr. Laura Mitchell, a media and consumer-behavior analyst. “Books provide focus and calm in a way digital content doesn’t. There’s something grounding about holding a physical object and engaging with it on your own terms.”
Younger readers are also fueling the trend. Social media platforms, particularly TikTok’s influential #BookTok community, have driven bestseller lists and encouraged a new generation to buy — and collect — physical books. Rather than replacing print, digital platforms are now helping revive it.
The expansion is expected to have a noticeable impact in Ohio, where Barnes & Noble has already opened new locations in recent years and is widely expected to continue growing its footprint. Ohio’s mix of suburban growth, college towns and strong library and reading culture makes it fertile ground for bookstores that double as community gathering places.
While independent bookstores remain cautious about competition, many observers note that Barnes & Noble’s new model relies less on uniformity and more on regional identity, allowing stores to tailor selections and events to local tastes.
For an industry once declared obsolete, the message is clear: the printed page still matters. As Barnes & Noble prepares to open dozens of new stores, it is betting that readers are ready to turn down the screen — and turn the page instead.
(Shared with our partners at the Xenia Daily Gazette)
At Jamestown Café, customers are greeted by a welcoming smile, the smell of fresh coffee, baked treats, and comfort food, and an atmosphere that feels more like a home kitchen than a café. Behind the counter, the staff moves easily from customer to customer, greeting familiar faces and making newcomers feel just as welcome.
Along the wall, people linger over sandwiches, bakery items, ice cream, and specialty drinks, with photos and relics from more than two centuries of Jamestown’s history hanging just above their heads. The café opened in September, and the space feels new, but familiar — warm, relaxed and comfortable, like a place you’ve been invited to stay a while.
This is no ordinary coffee shop, and that feeling didn’t come from a design book or a business plan. It came from the heart, and figuring things out the hard way. Ashley Mannier is not what you’d expect when you picture a café owner — and neither is the path that led her to opening Jamestown Café. But the place, the people, and the story all seem like they were ripped from the script of a Hallmark movie.
When she bought the building, at 9 W. Washington St., Mannier didn’t know how to run a coffee shop. Years earlier, she hadn’t known how to remodel a house either. She was a single mom putting herself through college and barely scraping by financially. “I wasn’t living paycheck to paycheck,” she says. “It was more like paycheck to Wednesday.”
Mannier took advantage of an Obama-era first-time homebuyer tax credit and was approved for a mortgage to buy a foreclosure, despite having little construction or remodeling experience, and with much of her family living overseas. So, she did what a lot of people do when they don’t know where to start: she went to YouTube. “I always joke that I graduated from YouTube University,” Mannier said.
That self-taught education—watching videos, learning by trial and error, and not being afraid to make mistakes—would later prove essential when she decided to turn an aging, long-vacant building on Washington Street into a place where the community could gather. Because for Mannier, the Jamestown Café was never just about coffee. It was about building something real, one lesson at a time, and it started with her family.
Built around 1900, the structure had lived several lives over the years — a shoe store, a tanning and nail salon, and other businesses — before sitting empty and neglected for far too long.
Relics and photos from Jamestown’s history, donated by local residents, hang in frames along the wall.
Inside, nearly everything needed attention. There was leaky, corroded plumbing, outdated electrical wiring, and damage from water and mold. It was the kind of project that can quickly overwhelm even experienced renovators. Mannier, however, wasn’t doing it on her own.
“It’s very expensive to do this kind of work,” she said. “I’m the oldest of ten kids, so I recruited my family to help out, and everyone had their role.” One brother helped with the architectural planning, while her brother-in-law and father built the café counter. “We did it all together.”
With help from village officials, neighboring business owners, her family, and the community, Mannier worked her way through the maze of permits, demolition, construction, and final occupancy. Even with that support, there were moments when the project felt overwhelming.
The challenges extended outside as well. “We rebuilt the entire front of the building,” Mannier said. “We jacked up the main beam and ripped everything out to put in new joists.”
Many of the café’s furnishings came from materials Mannier had collected over the years, often without knowing exactly how or where they would be used. Over time, those pieces found their place. “I’d had this front door for a while and didn’t know what to do with it,” she said. “But here, it’s perfect.”
Before and after renovation photos of the cafe’s building at 9 W. Washington St.
Today, the brickwork and large front windows give the building a classic small-town look. The updates bring it squarely into the present while still honoring its past, much like the café itself. For longtime residents who remember the building in its earlier lives, the transformation is almost hard to believe. Their first reactions tend to be wide-eyed, followed by a slow smile.
Jamestown Café’s warmth isn’t just from a hot cup of coffee; it radiates from the crew behind the counter – including Kearra, Sarah, and Abbey – a group of employees who clearly enjoy being there. Their energy fills the space, turning a renovated building into something more than a café: a place that feels alive.
Jamestown Café Staff (L to R) Owner, Ashley Mannier, Kearra Anthony, Sarah Davidson, and Abbey Yates.
Nineteen-year-old Kearra Anthony was somewhat surprised when her parents decided to move from Jeffersonville to Jamestown, but she came with them.
“One of my friends got a job here first, and I’ve always wanted to work at a coffee shop,” Anthony said. “Ashley was up on a ladder tiling and gave me an interview.” She said the job is a perfect fit for her because, “I like people and I like being around people.”
Sarah Davidson, 31, is a stay-at-home parent who was looking for a flexible, part-time work option. The café was ideal: a woman-owned small business with a flexible schedule and a real sense of family.
Mannier told Davidson she was hiring some younger women and needed a “mom figure.” Davidson was sold. “I bring the mother energy, and I love it,” Davidson said, who is also the master blender behind all the café’s tea selections.
Abbey Yates is 19 and lives in Jamestown. “In May, I emancipated from foster care and moved into an apartment, and I was looking for employment,” Yates said. “I was walking downtown and noticed someone working inside and asked if they were hiring.” But it took a little more than that before she was brought aboard. “Abbey asked me for a job three different times,” Mannier said, smiling. “I’m so glad I hired her; she’s one of our best workers.”
Each of the women lights up when they talk about their work and Mannier. They exude such excitement and pride that it is apparent they have found a sense of purpose and family with Mannier and the café.
Speaking of family, it wasn’t just the men in Mannier’s family who contributed to the business. Her mother, Jackie, plays a significant role in this endeavor too – she’s the café’s official baker. “A mother of ten, my mom was a little nervous to start this,” Mannier said. “But she’d been cooking for the masses for years, and her best skill is being a giving person.”
Abbey Yates has become known as the “Panini Slinger” at Jamestown Café.
Mannier said her mom came to her and offered to help, and is now an invaluable part of the team. “She does all of the baked goods, and she’s always trying to come up with something new every week,” she said. “Fudge, cookies, muffins, cinnamon rolls – she does all of it and spends a lot of time researching all of it. And she loves being part of something bigger than herself. This place is glued together by what she’s doing, and it wouldn’t exist if she weren’t willing to be a part of it. I couldn’t do it without her.”
And the rest of the menu? That didn’t happen until a couple of weeks before they opened. From the outset, the concept was to keep it simple: café fare with homemade flair. At first, Mannier and her staff were learning the ropes together, how to use the equipment, which drinks to offer, and the best way to make them. But they’ve hit the old standards too – recently introducing a morning biscuits and gravy recipe that regularly sells out.
Public reaction has been overwhelmingly positive. First fueled by curiosity, the café is gaining a regular following and great reviews. “When we first opened, people were really excited,” Yates said. “There weren’t really like good sitting places, and now there are people who are coming in every day, we get to know them.”
What’s next for Jamestown Café? According to Mannier, more of the same, keeping with her original vision. “We have space in the back, and we’re going to put a patio area back there,” she explained. “And I want to continue to work more with other downtown building owners and local businesses to keep doing more to bring people down here.”
Right from the beginning, Mannier envisioned Jamestown Café to be all about offering her community a routine, a third place. It has become exactly that, and it’s run by Jamestown residents who believe their customers are much more than just a coffee order. They’re family.
For more information visit the shop. Check out their Facebook page for regular posts on hours and specials.
Gallery – Photos by Gery Deer (unless otherwise noted)
Front facade framing after demolition. (photo provided by A. Mannier)Interior of the cafe building looking forward to W. Washington St. – Before renovation. (Photo provided by A. Mannier)Before renovations. (Photo provided by A Mannier)Merchandise. Photo by Gery DeerCoffees, teas, mugs. Photo by Gery DeerSpecialty items. Photo by Gery Deer Mugs Photo by Gery DeerBakery and fudge counter. Photo by Gery Deer
Dayton, Ohio – Choosing new flooring can be stressful, especially at the holidays. Between juggling color samples, hauling planks from the store, and second-guessing how everything will look at home, consumers often find themselves overwhelmed. But Floor Coverings International of Southeast Dayton put the showroom on wheels, changing that forever. (Watch the full story.)
Floor Coverings International of Southeast Dayton operates on a simple but effective premise: bring the entire flooring selection process directly to the customer’s doorstep. The company’s Mobile Flooring Showroom®, a van packed with hundreds of flooring samples, allows homeowners to view options right where they’ll be installed — in their own homes, under their own lighting.
“It’s one thing to pick a sample under bright store lights; it’s another to see it next to your furniture or in your natural light,” said Eric Curtis, owner of the Southeast Dayton franchise. “We realized that customers make better choices when they can actually see how a floor will look in the environment where it’s going to live.”
Curtis, who has a background in retail and customer experience management, said the idea isn’t just about convenience — it’s also about accuracy. The mobile showroom is equipped with a wide range of materials including hardwood, luxury vinyl, carpet, and tile. Customers can compare texture, tone, and durability on-site, while a design consultant measures the space and creates an estimate during the same visit.
Production coordinator James Morrison oversees many of the installations and noted that the approach improves workflow from start to finish. “We take the guesswork out. When people see how the flooring interacts with their wall color or lighting, they make confident decisions. That means fewer returns, fewer delays, and a better final result.”The company’s service model also integrates installation planning into the same visit, which office manager Jeremy Totten said reduces miscommunication between sales staff and installers — a common complaint in the flooring industry. “We order everything and prepare it for the installers, so they have everything they need when they go out.”
“By the time we arrive to install, the customer already knows exactly what they’re getting. The measurements are done, the materials are correct, and they’ve seen everything in place ahead of time,” Morrison continued. “That cuts down on surprises and helps us deliver a cleaner, faster installation.”
Customers who have used the service have echoed those sentiments, noting that seeing samples in their own spaces helped them make better decisions. Curtis said that kind of feedback confirms what the company has seen nationwide: that convenience, paired with transparency, builds stronger relationships.
“The flooring business has always been about trust,” Curtis said. “People are letting us into their homes — that’s personal. When we can bring the entire process to them and make it easy, it changes the tone completely. They feel like we’re partners in the project, not just salespeople.”
As the home improvement industry continues to adapt to changing consumer expectations, Curtis believes this model represents a broader shift toward mobile and in-home services. “We’ve seen people order everything from cars to groceries from their phones,” he said. “Why shouldn’t they expect the same level of service and convenience when they’re making a major design decision for their home?”
For now, the team at Floor Coverings International of Southeast Dayton is focused on serving homeowners across the region, rolling their showroom from neighborhood to neighborhood. “It’s still about craftsmanship,” Curtis added. “We just found a way to make the process smarter — and a lot less stressful for the customer.”
Xenia, OH – The Xenia Area Chamber of Commerce held its November Business After Hours gathering on Wednesday, November 12, at the City of Xenia offices, 107 E. Main Street. The evening event brought together local business leaders, city officials, and community members for networking, refreshments, and a look at the future of downtown Xenia. Many guests even had the opportunity to experience some off-the-cuff sleight of hand by local magician, Dave Davis.
Guests were treated to food, door prizes, and an informative program highlighting current and upcoming city projects. A centerpiece of the discussion was the Xenia Market District Development Project, the ambitious redevelopment of the former Xenia Towne Square Shopping Center. A rolling video display showed some of the plans and progress of the project currently underway.
Xenia Area Chamber of Commerce Executive Director, Donna Saraga, addresses the business after-hours attendees before turning the floor over to City Manager Brent Merriman.
The project’s concept draws inspiration from the townscapes of small, historic Ohio villages. Plans call for updated streetscapes, inviting public spaces, and a vibrant mix of retail, dining, and residential opportunities. The goal is to create a lively, walkable district that reflects Xenia’s heritage – including a memorial commemorating the 1974 tornado – while positioning the city for future growth.
After an official welcome and announcements by Chamber Director Donna Saraga, Xenia City Manager Brent Merriman briefly addressed attendees, noting disappointment at the failure of the recent street project tax levy, while stressing the vibrance and importance of the market district project and business community for economic vitality.
“Xenia is a hot place to do business, there’s a lot happening,” Merriman said. “We have a lot of new housing and neighborhoods coming online, new retail coming online, and we’re very excited with the progress of the market district downtown, where vertical construction has begun in several areas of the project.”
The evening offered business leaders a chance to connect while learning how city initiatives will shape the local economy. Chamber representatives noted that events like Business After Hours strengthen ties between the public and private sectors, ensuring that Xenia’s growth is both collaborative and community driven.
With food, fellowship, and forward-looking plans on the table, the November gathering underscored the Chamber’s role as a hub for conversation and progress in Xenia. For information about the next after-hours event, and other upcoming programs, including a new monthly speaker series, visit the Xenia Area Chamber of Commerce’s website at http://www.xacc.com.
XENIA — On Wednesday, October 15, the Xenia Area Chamber of Commerce will host a timely and practical lunch and learn workshop titled Organizational Marketing in the 21st Century, aimed at helping service clubs, nonprofits, and small businesses attract new members, customers, and volunteers. The event will run from 11:30 a.m. to 1:00 p.m. at the Chamber’s conference room, located at 334 W. Market Street. Admission is $15 and includes lunch.
Leading the session is Gery L. Deer, founder and creative director of GLD Communications in Jamestown, who brings decades of experience in public relations, media production, and strategic messaging. Deer will share actionable insights on how organizations can modernize their outreach, refine their messaging, and better connect with younger audiences and potential volunteers.
“Too many organizations rely on outdated methods that no longer resonate,” Deer said. “This workshop is about helping groups like Rotary and Kiwanis, as well as small businesses and not-for-profit groups, evolve their approach—because when you speak the language of your audience, you invite them into your mission.”
Participants will learn how to identify and communicate their organization’s unique value, leverage low and no-cost marketing tools, and determine when and where to invest in paid outreach. For service clubs and nonprofits facing dwindling membership and board vacancies, the workshop offers a fresh perspective on building community engagement and sustaining growth. Whether you’re a club leader, nonprofit director, or small business owner, this event promises practical strategies you can implement immediately.
Attendees are invited to use the rear entrance and enjoy a complimentary taco bar lunch beginning promptly at 11:30 a.m., with the presentation starting at noon. Space is limited, so early registration is encouraged. For more information, contact the Xenia Area Chamber of Commerce at 937-372-3591, or visit www.xacc.com.
Berea, KY – Writers from across the country will converge in Kentucky this fall for the 2025 Appalachian Writer’s Conference 2025 (AWC), an immersive, genre-inclusive gathering designed to sharpen craft and demystify the business of publishing. From agent pitch sessions to expert-led workshops on branding, contracts, and publicity, AWC equips aspiring and established authors alike with the tools to thrive. Founded by Martin Sisters Publishing President and CEO Melissa Newman, Ed.D., the conference has evolved into a nationally respected event featuring award-winning faculty dedicated to helping writers succeed, regardless of their path or project.
“I strongly believe that everyone has a story, and most people have more than one,” Newman explained. “What we offer at our conference is the opportunity for writers to learn from professionals and develop the skills they need for a successful career as an author.”
Returning to this year’s faculty are fantasy/romance author Summer Hanford, fiction novelist Sherry Robinson, crime thriller novelist Susan Furlong, and screenwriter Mark Daniels. Frank K. Newman, J.D., President and CEO of the law firm Cole, Cole, Anderson & Newman, PSC, will be back to share insights into publishing and media contracts. Gery Deer, GLD Communications‘s creative director and author of the Pulitzer-nominated op-ed series “Deer In Headlines,” also returns with a session on making a living writing professionally in between book projects.
Deer first attended in 2023 as a participant but transitioned into a faculty role and took on a support position last year. “This is a unique experience for writers, and the intimate setting is ideal, in my opinion, for a better learning experience,” he said. “Melissa has created an environment of support and education, and the faculty is part of the group, interacting and spending time with the participants as fellow artists.” Deer also noted that they continue efforts to improve the event based on participant feedback.
For example, a literary agent joins the faculty for the first time at AWC. Jackie Kruzie, author, literacy advocate, and associate literary agent at Focused Artists, will lead sessions on “Perfecting Your Pitch,” “The Dreaded Synopsis,” and a Lunch-and-Learn Session called “Should I Get an Agent?” She will also meet with authors for eight-minute pitch sessions. Another new addition is award-winning crime, thriller, and suspense novelist Trace Conger. In addition to class presentations, faculty will participate in the “Ask Me Anything” lunch panel to answer questions and discuss writing and publishing topics in a conversational setting.
Martin Sisters Publishing and the Appalachian Writers Conference present the Appy Inkwell Awards for the second year. “We want to give writers a chance to have their work recognized,” said Appy Inkwell Awards Coordinator, writer, and English Literature instructor Mary Ryan Wineberg. “We may even discover some new literary talent.”
This award celebrates outstanding achievement in fiction writing and offers talented writers the opportunity to showcase their creativity and skill before a supportive community of peers. Participants can submit up to 2,500 words of unpublished fiction, in progress or complete, that demonstrates originality, craft, and storytelling prowess. Eligible submissions include: a complete short story, a short story collection, or a piece of flash fiction.
The Dr. Pam Parry Lifetime Learning Award also debuts this year. It was created in memory of Dr. Parry, an integral presence within the AWC faculty and a trusted conference advisor whose remarkable life touched many. This award will celebrate someone whose passion for lifelong learning and generosity in the writing community make a lasting impact.
Editor: The Jamestown Comet / Creative Director: GLD Communications
In the past year, small business owners have increasingly shifted their marketing focus toward referral partnerships—and for good reason.
Digital fatigue is turning customers away from their screens.
As digital advertising costs climb and consumer trust in traditional media wanes, referral-based strategies have emerged as a high-impact, cost-efficient alternative. For businesses seeking sustainable growth and deeper community engagement, referral partnerships offer a compelling return on investment (ROI) that outpaces many conventional marketing channels.
GLD Communications, a strategic communications firm based in southwest Ohio, has been at the forefront of helping small businesses harness the power of referral marketing. Through customized branding strategies, community outreach campaigns, and digital visibility audits, GLD equips entrepreneurs with the tools to build meaningful partnerships that drive measurable results.
Here are six key reasons why referral partnerships have become a go-to strategy for small business owners in the last year:
1. Higher Conversion Rates from Trusted Sources
Referred leads are significantly more likely to convert than those acquired through paid advertising or cold outreach. According to Nielsen, 92% of consumers trust recommendations from people they know over any other form of advertising. This trust translates into action: referred customers are four times more likely to make a purchase.
For small businesses, this means that a well-structured referral program—whether through customer incentives or strategic B2B alliances—can dramatically increase conversion rates without the need for aggressive ad spend.
2. Lower Customer Acquisition Costs
Referral partnerships offer a leaner path to customer acquisition. Unlike paid media campaigns that require ongoing investment, referrals often come at a fraction of the cost. A study by the Wharton School of Business found that referred customers cost less to acquire and are more profitable over time.
GLD Communications helps businesses identify and nurture referral channels that align with their brand values, reducing acquisition costs while enhancing customer quality.
3. Improved Customer Lifetime Value
Referred customers don’t just convert—they stick around. Research shows that they have a 25–31% higher lifetime value compared to non-referred customers. They’re more loyal, more engaged, and more likely to become brand advocates themselves.
This long-term value is especially critical for service-based businesses, subscription models, and family-owned enterprises that rely on repeat business and word-of-mouth reputation.
4. Stronger Community and Brand Advocacy
Referral partnerships naturally foster community engagement. Whether it’s a local business collaborating with a nonprofit or a service provider teaming up with complementary vendors, these relationships build trust and visibility within shared networks.
GLD Communications specializes in crafting community-oriented narratives that elevate brand advocacy. Their storytelling approach—often blending emotional depth with factual reporting—helps businesses connect with audiences on a human level, turning customers into ambassadors.
5. Better Measurability and ROI Tracking
Modern referral tools have made it easier than ever to track performance. Platforms like ReferralCandy, Yotpo, and HubSpot offer automated tracking, CRM integration, and analytics dashboards that allow business owners to monitor key metrics such as referral conversion rate, cost per acquisition, and net promoter score.
GLD Communications supports clients in selecting and implementing these tools, ensuring that referral efforts are not only strategic but also data-driven.
6. Adaptability to Privacy and Ad Fatigue Trends
With increasing restrictions on third-party cookies and growing consumer fatigue around digital ads, referral marketing offers a privacy-friendly alternative. It relies on first-party data and authentic relationships, making it more resilient to changes in the digital landscape.
As part of its digital marketing services, GLD Communications advises businesses on how to pivot toward trust-based strategies that align with evolving consumer expectations and regulatory standards.
Building a Referral Strategy That Works
Referral partnerships aren’t just about asking customers to “spread the word.” They require intentional planning, clear incentives, and consistent follow-through. GLD Communications recommends starting with the following steps:
Identify natural referral partners: Look for businesses or individuals who share your audience but don’t compete directly.
Create a compelling offer: Whether it’s a discount, exclusive access, or a charitable tie-in, make the referral worthwhile.
Track and optimize: Use referral software or manual tracking to monitor performance and adjust as needed.
Tell your story: Use branded content, testimonials, and community features to reinforce the value of your partnerships.
For small business owners ready to elevate their marketing ROI, referral partnerships offer a path that’s not only cost-effective but also deeply rooted in trust and community. With the guidance of firms like GLD Communications, these strategies transform informal word-of-mouth accidents into powerful engines of growth.
BELLBROOK, Ohio, April 1, 2025 /PRNewswire/ — This year marks a significant milestone for Parrot Promo Essentials and its sister and origin company, Parrot Sports Gear, as they celebrate 30 years of innovation, growth, and community impact. Founded in Bellbrook, Ohio, by Kim Massie, she and twin daughters, Holly Beard and Krista Guiliano, have grown these family-owned businesses into staples in the promotional products and sports gear industries.
Parrot Promo Essentials and Parrot Sports Gear owners Krista Guiliano, Kim Massie, and Holly Beard are celebrating 30 years.
Massie’s journey into entrepreneurship began with a desire to channel her creativity into something meaningful. Having started her career in the pharmacy business, Kim spent years in the healthcare industry before the entrepreneurial opportunity arose. “I was constantly seeking ways to fulfill my creative side, which wasn’t possible in my previous career,” Kim recalls. “Starting Parrot Sports Gear part-time allowed me to explore that passion while supporting my family.”
Motivated by her daughter Holly’s involvement in competitive swimming, Massie started by selling goggles and swim caps. “I remember setting up at swim meets to sell supplies,” Massie explained. “It was a labor of love, and seeing my daughter’s enthusiasm for the sport inspired me to keep going.” Later, Parrot Sports Gear expanded to branded apparel and promotional items, particularly those for swim teams.
In 2013, Parrot Promo Essentials became a full-time venture that quickly gained a reputation for its personalized approach and wide range of products. Their partnership with Proforma Albrecht & Co. provided access to high-quality vendor relationships and buying power, further solidifying their position in the market. Meanwhile, Parrot Sports Gear continued to thrive. They opened brick-and-mortar space and expanded swimwear and activewear lines for teams and individuals.
Holly Beard, now co-owner of both businesses, fondly remembers those early days. “My mom’s dedication was incredible,” she said. Her sister, Krista Guiliano, co-owner of Parrot Promo Essentials, came aboard a while later. “What I love about this job is connecting with people, learning about their businesses, and educating them on ways they can use products to promote their businesses.”
Parrot Promo Essentials 30th Anniversary open house at Proforma Albrecht near Cincinnati.
Holly also emphasized the importance of adaptability. “The business landscape has changed so much over the years, but our ability to evolve while staying true to our core values has been key to our success,” she said.
“We are very different people. But we each bring different strengths to the table, and that diversity has been our greatest asset,” Krista noted. “It’s what allows us to provide the best possible service to our clients.”
What do the next three decades have in store for the business? “We’re constantly exploring new ways to innovate and serve our customers,” Massie said. “The next chapter will be just as exciting as the last 30 years.”
“We’re grateful for the support of our community and clients,” Holly said. “They’ve been with us every step of the way, and we’re committed to continuing to exceed their expectations.”
Krista believes that the future will be met with the same passion and dedication that has carried them thus far. “This anniversary is not just about looking back, but how to serve our customers moving forward,” she said. “We want to maintain the same personalized service but on a larger scale.”
The 30th anniversary of Parrot Promo Essentials and Parrot Sports Gear is a celebration of family, perseverance, and the impact of small businesses on their communities. The company continues to expand its reach, serving clients across the country. As Kim, Holly, and Krista forge ahead with heart and vision, their story inspires entrepreneurs everywhere.
The Jamestown Comet 