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Archive for April, 2024|Monthly archive page

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Editorial series Deer In Headlines extended to a new podcast

In Local News, Media, News Media, Technology, Uncategorized on April 23, 2024 at 3:05 pm

The long-running Xenia Daily Gazette editorial series “Deer In Headlines” has expanded to meet the evolving needs of its audience and is now available as a podcast. Produced by GLD Communications, the weekly column made the leap to digital airways in early April. Listen free – https://deerinheadlines.podbean.com/

Gery Deer is a prolific freelance journalist, award-winning copywriter, editor, and the founder and creative director of GLD Communications, a public relations media agency based in Jamestown, Ohio.

Deer has written for dozens of publications and private clients, providing feature stories, business articles, and three long-running syndicated newspaper columns. The most prominent, “Deer In Headlines,” was a hard-hitting, award-nominated weekly op-ed series from 2008 to 2018.

After a five-year hiatus, Deer revived the series by popular demand, and it is currently published weekly, in print and online. Aptly titled “Deer In Headlines II,” the current series holds a mirror up to the world in a more personal, conversational approach. It has already gained three award nominations.

The podcast, an extension of the newspaper column, offers a unique experience. It not only covers similar topics but also provides a personal touch. Some episodes feature author readings, offering a glimpse into Deer’s process and the stories’ takeaways. This distinct approach sets the podcast apart, making it an attractive sponsorship opportunity.

Deer believes the audience will find value in the podcast’s intimate connection with the author. “Deer In Headlines was never supposed to last this long, but I’m always gratified to hear that people enjoy it and find something useful in my words,” said Deer. “On the podcast, I’ll be talking about the origin of some of the topics, and we’ll discuss writing and books, and, later on, even hear from some guests.” This value proposition makes the podcast an appealing platform for sponsors.

Each episode will run for 15 to 30 minutes. The series is free and available on most streaming platforms, including iHeart Radio, Apple Podcast, Podbean, Google Podcasts, and Amazon Music Podcasts, with more platforms coming soon. A video version of select episodes is also available on YouTube. Just search “Deer In Headlines,” and remember to subscribe for instant notification of new episodes and bonus material.
Deer values his readers’ support of his mission to promote literacy and quality journalism. Therefore, he is offering sponsorship opportunities for the podcast, with a portion of the proceeds going to promote literacy through Reading Is Fundamental.

The weekly print and online column is available by subscription to the Xenia Daily Gazette, Fairborn Daily Herald, and Beavercreek News Current. It is also available free online at www.deerinheadlines.com on a two-week delay.

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The Carriage Returns

In Business, Local News, News Media, Opinion, Technology on April 20, 2024 at 1:22 pm

Deer In Headlines II
By Gery Deer

You may not believe it, but I’m writing this week’s edition of “Deer In Headlines” on an antique manual typewriter. Remember the typewriter? The truth is, I just bought this machine a few days ago at TB Writers Plus, a startup typewriter shop in Dayton, Ohio.

(Check out the Bonus Video and the Deer In Headlines Podcast episode that accompanies this piece!)

I have three manuals, but this is a sleek 1945 Smith-Corona Clipper, matte black, with a textured chassis and gold-lettered, enameled keys. It sounds like I’m describing a classic car, doesn’t it? That’s exactly how some people see it.

Your next question is obvious, and I’ve heard it a dozen times already – why? I’m a technically savvy person with a significant digital presence. So why would I sit down to write on an old typewriter? That’s a great question. I’ll try to answer as we go. Let me first say I’m not alone.

Over the last twenty years or so, interest in typewriters has been on the rise. That sharp, rhythmic clickety-clack has charmed a whole new generation of writers, collectors, and nostalgics. It’s commonly known that actor, author, and director Tom Hanks is a long-time typewriter collector. Whole communities of typewriter enthusiasts share photos and samples from their beloved machines online and in person.

Many attend type-ins, where people gather at typewriter shops, homes, libraries, or anywhere else to, well, type. I often refer to them as cruise-ins for typewriter enthusiasts. There’s even an activity called type-casting, where you create something on a typewriter, scan it as an image, and post it online. (Learn more about the so-called “Typewriter Insurgency” here.)

As a Gen Xer who hit high school during the 1980s, modern office tech was still coming of age. We barely had reliable copy machines. Most schools and businesses had a mix of PCs and typewriters (mostly electric), so I learned both almost simultaneously. I’m comfortable with either.

In the background, Gery’s 1964 Royal Safari. (Photo by Hue12 Studios, Dayton, OH)

I bought my first manual typewriter while I was in college, mostly for its portability. A good bit of my earliest writing was done on that machine. It was—or rather is—a 1964 Royal Safari, light blue with off-white keys and accents. It still sounds like I’m describing a ‘57 Chevy. And yes, I still have it.

Aside from nostalgia and mechanical admiration, I think digital overstimulation may have contributed to some people’s leaving the computer behind. I can relate. I’m so immersed in the continuous urgency of the digital environment that I just want—no, need—the quiet of the old ways.

I know the typewriter can be noisy, but I wasn’t referring to “quiet” in that sense. When those keys snap against the paper, I am fully engaged and undistracted from my writing. The slower pace allows me to choose my words more carefully, and there are no pop-ups, email messages, or social media nonsense. It’s kind of freeing.

I’ve also heard some people turn to the typewriter out of paranoia. Privacy has become a real concern in the digital world, and viruses can’t infiltrate typewriters, nor can your printed pages be hacked. You’re most definitely off-grid. But there’s a price to pay for that: time.

You will probably still have to transfer whatever you type into a digital file. Since my column is delivered to the publisher electronically, what you’re reading now was scanned and cleaned up in digital form before being emailed to my editor. All told, it probably added an extra two hours to my process. Plus, I can’t type as fast on a manual as I can on a laptop – yet. That said, I highly recommend hand-strengthening exercises.

There is also something to be said for durability and workmanship. These machines were built to last. This old Clipper, made at the end of World War II, was clearly well-cared for and properly serviced by its last seller. It still works beautifully. How many laptops make it even five years, let alone 80? None.

Unfortunately, however, unless some manufacturer starts cranking out new parts or whole typewriters, once the remaining machines are used up, they’re gone. That really will be the end of an era. No backspace, no return. Just silence.

Until then, you’ll find this reporter parked behind my Safari or the old Clipper, banging out the next great works by Yours Truly.

(See the gallery for photos of the typewriters mentioned in this piece and more.)

Gery Deer’s 1964 Royal SafariPhoto (c)2024
GLD Communications
Gery’s 1945 Smith-Corona Clipper Photo (c)2024
GLD Communications
Photo (c)2024
GLD Communications
Gery at his desk, typing Deer In Headlines “The Carriage Returns.”
The actual typed pages of this column.
Gery’s 1938 Smith-Corona Sterling. A copy of Richard Polt’s “The Typewriter Revolution” and a card featuring his Typewriter Manifesto are on the desk!
August 2024 – Gery’s most recent find, a 1955 Royal De Luxe purchased from an antique mall in Logan, OH.
Another “beauty” shot of the Safari on the bench at TB Writers Plus after her refit.

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No job is bulletproof, not even mine.

In Economy, finances, Media, National News, Opinion, Technology, Uncategorized on April 20, 2024 at 12:02 pm


Deer In Headlines II

By Gery Deer

Have you ever been afraid for your job? I laugh when people think I can’t lose my job since I work for myself. As a writer, even working under my public relations agency, I’m often called “self-employed.” The immediate assumption is that no one can fire you.

There’s a lot of nonsense to unpack there. First, and possibly most important, there’s no such thing as self-employed. Unless you have a magical chest of gold or cash that continuously refills itself, you’re working for somebody who’s paying you. Being independently employed (my preferred terminology) means you’ve traded one boss for many (customers).

Second, working on your own means constantly beating the bushes, knocking on doors, and continuously selling yourself to generate a pipeline of work. My father and brother created multiple, simultaneous jobs for themselves because they never wanted to be out of work—and they never were.

My family seemed to always have multiple income streams—cattle, trucking, engine work, welding, anything that brought a buck. However small the amount of revenue, it added up. Mom and Dad ran the farm and our trucking business, and I always knew my family worked hard for what we had. No two days were alike. Dad might be out on one of our trucks or auctioning cattle one day. The next, he and my brother might be rebuilding a tractor engine and welding a broken hay rake—all before dinner.

Over the years, I adopted the same philosophy, but I wasn’t always independently employed. Once upon a time, I worked for “the man,” and the woman, and the corporate overlords, and whatever else they’re called. From engineering technician and mechanical designer to database developer and coder, I did the 8-to-5 grind for many years before going out on my own.

Writers in every industry are rapidly becoming an endangered species due to Artificial Intelligence.

Since much of what I did in the corporate arena was high-tech, the advanced skills required evolved rapidly. I constantly studied the latest technologies to avoid obsolescence. I’ve always been fascinated by computers, but keeping up with advances in computer technology during the 1990s was exhausting.

If that wasn’t enough to worry about, no matter my job, I always felt like something would ruin it. Someone would take it away from me or decide I wasn’t qualified, and that’d be that. I really did know what I was doing. But I suffered from terrible imposter syndrome. Then, one day, that was enough. I walked away.

Life as an independent professional can be tough, especially if you’re used to a steady paycheck and punching out at 5. At least no one ever gets fired, right? Wrong.

There’s a quote from the TV show “Mad Men” that goes, “The day you sign a client is the day you start losing them.” It means that every customer will eventually leave you—your fault, their fault, nobody’s fault. It’s just part of the process. So, when that happens, you are effectively fired. Depending on how many customers you have, that’s how many times you will be fired.

Despite the romanticization, self-employment is hard work and a bit like riding a bike. If you stop pedaling, you fall. You must exceed customer expectations the first time, or those firings I mentioned start sooner. Is that more secure than a corporate job? In many ways, yes. Let me explain.

If I am a “free agent,” I can play in whatever league I want. However, I only get to set some of the rules. I usually have to work within the guidelines of my profession or the client’s needs. One thing is sure, however. If I do my best, treat people with respect, and give them good value for their money, the work will continue.

That doesn’t mean I don’t worry about my job. I do, but for very different reasons. One is automation. Artificial intelligence, or AI, threatens the livelihood of writers in every industry, and what it generates is, at best, inadequate.

Another concern is that my skills will be devalued by a market flooded with amateurs and dabblers. These people produce inferior work, disparaging the profession and limiting potential business for the pros.

Ultimately, no one’s job is bulletproof—not even mine. Always demonstrate your best work. That will show your value, and you’ll stay employed – somewhere. In the meantime, try to remember that there’s always another job.

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Not just a cat.

In Children and Family, Local News, Opinion, Uncategorized on April 12, 2024 at 7:22 am

Deer In Headlines II

By Gery Deer

Nearly ten years ago, my chubby tabby cat named Bray was diagnosed with untreatable liver and kidney disease. He was 15 years old and had been in good health, but the level of pain and suffering he was going through was worsening. Knowing what was ahead, I was beside myself with grief.

On the farm, I learned not to get attached to animals because they weren’t there long. While we had livestock, we also had many barn cats, several different dogs throughout the years, and even a few ducks and peacocks. Of course, I had my favorites as I grew up, and some of the dogs and cats were friendlier and more social than others.

But this was different. Bray (a name cobbled together from the words “baby” and “gray”) was my buddy who saw me through some pretty rough times. He was my first indoor pet and had my attached garage as his condo – complete with climbing shelves and a loft.

Since I’ve worked at home for much of my career, Bray would be right there. He would wander in and settle on the recliner I used to keep in the converted bedroom I used as an office. Of course, he couldn’t be bothered with things like conference calls or answering the phone. After all, like other felines, he didn’t have an owner. He had staff – me. And that was fine.

Bray was always a little overweight. Born at my family’s farm, he was kind of a runt but quickly prospered once I brought him home. He no longer had to compete with six siblings. In fact, he just kept getting bigger. At his peak, he was about 18 pounds and, despite his size, all energy.

This is Bray doing one of his favorite things – 2008

He would chase me around the middle section of my house which circled through the hallways, living room, and kitchen. To this day, a strand of elastic string is tied to one of my closet doors with a plastic ball attached. It has a bell inside, and Bray spent what seemed like hours batting it around and holding onto it while gnawing on the elastic.

I used to laugh hard when he’d suddenly let go of the ball, and the elastic would snap back and knock the bell against the door. It was like someone went up behind him and said, “boo.” He’d take off running through the house, his claws struggling for traction as he ran across the slick kitchen floor.

But then Bray started losing weight. He wasn’t eating and was spending time hiding under the bed. For such a social animal, that was unusual behavior for him and sometimes a telltale sign that a cat is sick. We went to the vet, and sadly, his illness had come on pretty rapidly. Little could be done, and what was possible would be painful and expensive. Money was tight then, but regardless, at his age and stage of illness, a full recovery wasn’t likely.

Sometimes, he liked watching movies on Gery’s computer. (2006)

As much as we anthropomorphize them, animals can’t reason as we do, so Bray would have just been in pain with no understanding of what was happening to him. That seemed cruel – to both of us. So, I had to let him go.

I was with both my parents as they left this life. I’ve had to put down cattle that were sick or injured. I even sat with my childhood pony’s head on my lap as he took his last breath after 25 years of companionship. But, with all of that, I’ve had nothing cut me so deeply as having to be the one to decide my little cat was going to die.

My reasoning tells me it was for the best. Even after a decade, I wonder if I did the right thing. Eventually, we have to accept that we chose compassion for the animals we cared for because they depended on us. They’re family and some of the choices we must make on their behalf are easy, others are devastating. As for Bray, I’ll never forget him, and I know there’s someone out there reading this and saying, “It was just a cat.” Maybe to you, but I know better.

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Uniquely Portable Magic

In Books, Education, Entertainment, Opinion, Print Media, Technology, Uncategorized on April 7, 2024 at 9:47 am

Deer In Headlines II

By Gery Deer

“Books are uniquely portable magic.”—Stephen King, On Writing: A Memoir of the Craft.

I’ve often quoted classic books in this column for several reasons. For one thing, those brilliant writers of old had wisdom that still eludes me, and I need to borrow it occasionally. 

I also enjoy the opportunity to share my love of books with those of you who are kind enough to give me your attention for a few minutes each week. My hope is that, in addition to my humble observations, I can share some words from those scribes who were (or are) far wiser and more eloquent than me. 

Of course, I don’t just cite the classics. I toss in something fun and modern here and there as well. You may not realize it, but I’ve shared some words from the likes of Douglas Adams, George R.R. Martin, J.K. Rowling, and more. 

I wasn’t a voracious reader when I was young, but that changed as I grew up. In high school, I became interested in Charles Dickens. Later, it was the stories of Mark Twain. From “The Little Red Lighthouse and the Great Gray Bridge” to “Lord of the Flies,” one book led to another. It’s interesting how that happens. Once you’re hooked…

That said, here are my questions of the day: Have books become obsolete in the shadow of the internet and social media? As some try to ban classics like Huckleberry Finn and To Kill A Mockingbird, what has become of literature’s social significance? What does the future hold for the classics and all the unwritten works yet to come? I don’t have the column inches to answer these questions, so here are my brief thoughts. 

In my humble opinion, Stephen King had it right. Books are magical. They transport us to faraway lands, introduce us to people around the globe, and inspire imagination and dreams. But books are far more than mere escapism from our daily grind into the worlds of Harry Potter and Captain Nemo. 

Books are the arks of our history. They help us learn from the past, hold a mirror to the present, and prepare for the future. Every published page offers a tiny glimpse into who we are as a species—warts and all. When you read a book, you have no choice but to learn something. Ignorance is replaced with knowledge and understanding, and then a funny thing happens—people get along better. Books provide the knowledge that breaks down all the barriers that separate us.

Booksellers are struggling, however. In many American communities, there might be a Starbucks or a parking lot where the neighborhood bookstore once stood. Instead of the pages of some great new novel, many people seem far more interested in scrolling through social media.

Although I prefer the printed page for most of my reading, my appreciation for books is more about content than construction. I typically read two or three books simultaneously, each in a different medium—audio, digital, or print. 

A book is a book. Unless you can convince me that words read aloud are less meaningful than those read by eye, listening to an audiobook still counts as reading. You should read however you feel comfortable.

Concerning book bans, I won’t get into the obviously paranoid politics involved. If you don’t like a book, don’t read it. But the concept of book banning should horrify us because it casts a long shadow backlit by terrors of the past. 

Some writers spend decades crafting the perfect book, hoping it will positively impact the reader. No matter your age, the genre, or the medium, reading a book will improve critical thinking and creativity and release dopamine, the brain’s “happy” chemical. 

If you haven’t done so for a while, it’s time to get some of that happiness for yourself or give it to someone else. A book is one of the most meaningful gifts you can give. Libraries and bookstores offer a fun, affordable family experience you will remember forever.

Thankfully, books, even printed ones, aren’t going away anytime soon. But if they were ever to disappear, so would our society, our humanity, and, eventually, the record of our very existence. 

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More Information:

Your local library is a great, free resource for the whole family to explore the unlimited world of books!

If you want to learn more about the book industry, the future of printed books and bookstores, check out these documentary films: The Booksellers. And Hello, Bookstore.

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