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Posts Tagged ‘Social media’

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Workshop Offers Fresh Strategies for Service Clubs and Nonprofits to Grow Membership

In Business, Local News, Technology, Uncategorized on October 9, 2025 at 4:02 pm

XENIA — On Wednesday, October 15, the Xenia Area Chamber of Commerce will host a timely and practical lunch and learn workshop titled Organizational Marketing in the 21st Century, aimed at helping service clubs, nonprofits, and small businesses attract new members, customers, and volunteers. The event will run from 11:30 a.m. to 1:00 p.m. at the Chamber’s conference room, located at 334 W. Market Street. Admission is $15 and includes lunch.

Leading the session is Gery L. Deer, founder and creative director of GLD Communications in Jamestown, who brings decades of experience in public relations, media production, and strategic messaging. Deer will share actionable insights on how organizations can modernize their outreach, refine their messaging, and better connect with younger audiences and potential volunteers.

“Too many organizations rely on outdated methods that no longer resonate,” Deer said. “This workshop is about helping groups like Rotary and Kiwanis, as well as small businesses and not-for-profit groups, evolve their approach—because when you speak the language of your audience, you invite them into your mission.”

Gery Deer teaches referral marketing, public relations, and professional development courses as part of his duties with GLD Communications and the Miami Valley, Ohio Region of BNI.

Participants will learn how to identify and communicate their organization’s unique value, leverage low and no-cost marketing tools, and determine when and where to invest in paid outreach. For service clubs and nonprofits facing dwindling membership and board vacancies, the workshop offers a fresh perspective on building community engagement and sustaining growth. Whether you’re a club leader, nonprofit director, or small business owner, this event promises practical strategies you can implement immediately.

Attendees are invited to use the rear entrance and enjoy a complimentary taco bar lunch beginning promptly at 11:30 a.m., with the presentation starting at noon. Space is limited, so early registration is encouraged. For more information, contact the Xenia Area Chamber of Commerce at 937-372-3591, or visit www.xacc.com.

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News Incredulity

In Economy, Local News, News Media, Opinion, Politics, Print Media, Technology, Uncategorized on March 15, 2025 at 3:38 pm

Deer In Headlines II

By Gery Deer

I’ve been a freelance journalist for most of my adult life, going back to my days as a staff writer on a college newspaper. Since then, I’ve been published hundreds of times in everything from weekly newspapers to regional trade magazines. Much of my work consists of feature stories, opinion columns, and a few hard news pieces.

I was trained by an old-school newspaper editor who demonstrated consistent ethics and integrity. I was taught never to take a story to press without three primary sources and on-the-record statements from those directly involved to back up the information.

As the Internet became an easy way for the citizen journalist to publish news and information, credibility and fact gave way to sensationalism and uninformed opinion. Click bait replaced proper headlines. Soon, what was once referred to as “the press,” was suddenly renamed, “the media.” In this reporter’s humble opinion, they are not the same.

Webster’s Dictionary defines media (plural of the word medium) as a means of communication, such as radio, TV, newspapers, social, the internet, and so on. In other words, it refers to the delivery system rather than the content or its source.

For example, social media is a primary source of news for many Americans. Unless the information originates from a reputable news source, the content may have no oversight, no editorial integrity, no fact-checking, nothing.

You may have no idea where the information came from or how it may have changed. Think of it as a game of telephone. The more the word spreads, the less accurate it becomes. To reiterate, the social media platform (or app), such as Facebook, X, or Instagram, is just the vehicle – the medium. Reputable or not, the message originates elsewhere.

“The Press,” on the other hand, is guaranteed by the First Amendment of the U.S. Constitution. Like the three branches of government, it’s literally set up right there in black and white – which is why it’s called the Fourth Estate.

The Press should serve as a watchdog to help hold those in power accountable and provide the public with the information they need to make informed decisions. Trained Press journalists gather facts, verify information, and present it objectively across a variety of media.

A functional and qualified Press works within the realm of fact – not truth (that’s for philosophers). It should present information without bias or commentary (there’s a page for that and you’re looking at it now) and demonstrate integrity in the process.

Before I have people shouting at the screen or tearing up the paper, I agree the problem of misinformation spread by so-called news outlets is in epidemic proportions. Unfortunately, many news agencies have traded integrity for revenue, to say nothing about a complete disregard for journalistic expertise.

Cable news programs often fall into this category. They base their content on current news stories, targeting the biases and interests of a single segment of audience to grow advertising revenue. This is not news – it’s entertainment.

Even worse is when a news outlet censors content to favor the business or political interests of their owners. For example, once a paragon of investigative journalism, “The Washington Post” is rapidly losing credibility because of interference with its newsroom by its owner, Amazon founder Jeff Bezos.

Between social media, so-called citizen journalists, bloggers, and whatever else is out there, unvetted, unqualified, and often false content is cranked at an alarming rate. Their goal is to spread as much click bait as possible and deliver customers to advertisers – it’s all about money. That makes it hard to sift through the noise for qualified, factual news.

In the end, the Press should be rooted in ethics and accuracy. Sadly, many news outlets now prioritize profit, sensationalizing content to stay competitive in digital media. That’s muddied the journalistic waters, making it harder for the public to distinguish between fact and opinion.

My only advice is to check the source and remember that perspective isn’t the same as bias. News should be factual and accurate, not “fair.” There is no such thing as “fair and balanced” news. Fairness suggests compromise, whereas facts stand alone. The standard should be: is it factual, or not?

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Socially Unacceptable News

In Local News, National News, News Media, Opinion, Uncategorized on March 17, 2024 at 9:33 pm

Deer In Headlines II

By Gery Deer

According to recent surveys, nearly 80 percent of Americans have at least one social media account, and the total number of global users is nearly 5 billion worldwide. I happen to be one of the masses. I use it to promote my work and stay in touch with family, friends, and clients. But social media as a news source? I’m afraid not. Unfortunately, Pew Research reports that 6 of every 10 Americans rely on social media as their main resource for news. As a veteran freelance journalist, that’s an unsettling statistic.

I guess it wouldn’t be so bad if people followed qualified news sources, but that’s the exception rather than the rule. Most simply accept everything posted on social media as fact or truth (not the same things and more on that later). What’s worse, a great deal of that junk is created by “bots,” automated programs designed to post incendiary content and drive online traffic. 

Facebook, Instagram, TikTok, and Twitter, or “X,” or whatever it’s called now, are not, I repeat, not news outlets. The most accurate way to describe social media is to compare it to the bulletin board at your local grocery. Anyone can post anything, unmoderated and unvetted. You, the consumer, can choose whether to look and believe what you see.

I understand that nowadays there is a growing tendency for Americans to mistrust news media. It’s even more prevalent among those belonging to extremist groups. Unfortunately, both the far right and the far left are not interested in objective facts. Their sole purpose is to twist and manipulate information to achieve one goal – chaos. They have no interest in journalistic integrity anyway.

I intentionally use the word “facts” instead of “truth” since the concept of truth is entirely subjective, and you shouldn’t find it in the evening news. To paraphrase Indiana Jones, if you’re interested in truth, take a philosophy class. Our news media should present accurate and objective reports, with no subjective notions of truth. 

Speaking of facts, how about those headlines? Headlines shouldentice you with a piece of the story. After all, the whole idea is to get you to read. But extreme and fake news producers create misleading, AI-driven headlines. Algorithms determine what words are more likely to lead readers down an endless and manipulative rabbit hole of advertisements and more deceptive content.

Here’s a great example. Everyone loves Betty White. As so many of her contemporaries passed on, fans hoped she’d live to 100. Sadly, that wasn’t her fate. But a couple of years before she died, there was a headlined story going around social media that read, “Betty White dyes at home.” Do you see anything wrong with that headline? If you don’t, you need a vocabulary lesson, not a philosophy class.

The headline was written to trick gullible fans into clicking on the tragic tale of their beloved Betty’s passing. Eventually, they would realize it was a fake story about White “dying” her hair, at home. By then it was too late. Duped readers were bombarded with unstoppable pop-up ads and the website made a fortune from the pay-per-click fees they were charging advertisers. 

Once again, the story wasn’t posted by any legitimate news agency, but it was well camouflaged. Yes, people should know the difference between the words, “dyes” and “dies,” but even the best proofreader may have missed that if they happened to be Betty White’s biggest fan. Fake and misleading news only gets traction because people share it, and the next story might not be a harmless joke.

You don’t need to fear social media but remember the bulletin board analogy. These platforms can be effective marketing tools. They can help friends and families stay in touch or offer an outlet for creative expression. But every day, social media is also being used to manipulate more people, disseminate misinformation, and spread hate, aggression, ignorance, and fear.

My advice is simple. Get your news from legitimate outlets – like this publication. Ultimately, you have the choice of whetherto believe what you see. Although social media may offer you a road sign on the information superhighway, you are still the onestill steering the car.

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Rounding up a decade of Deer In Headlines

In Dayton Ohio News, Entertainment, Local News, News Media, Opinion, Politics, Religion, Technology, Uncategorized on April 16, 2018 at 8:12 am

Deer In Headlines
By Gery L. Deer

I wasn’t quite sure how to start this week’s edition except to just come out with it. The week of April 30, 2018, will be the final print edition of Deer In Headlines. After 10 years, it’s time for me to focus on something new. I greatly appreciate the loyalty of my readers and the opposing views and letters of praise I’ve received over the years. If just one person each week looked at the world just a little differently and appreciated anything new, I’ve accomplished my goal.

I started this column to offer my readers a look at subjects from all sides, rarely giving a hint of my personal opinion, although it was evident when I chose for it to be.  But today clear, logical viewpoints no longer have value. People seem to listen only to blowhards, the ignorant, and people who would rather spew hate than kindness. That’s why I have decided to focus on more positive projects, out of the public eye.

This is not a decision I’ve come to lightly, in fact, I have waivered numerous times in my deliberations about it. Over the last decade, I’ve offered a look at politics, religion, education, science, family, and even given you a glimpse into my personal life as I cared for my parents.

We live in volatile times and some have argued that now is when we need a clearer, more rational voice in the media. They may be right, but mine is simply not loud enough to be heard above all the noise of anger, fear, and ignorance out there.

There is a lot of negativity out there and I have worked hard to bring you thoughtful content. I’ve always hoped you’d take away something from the effort, even if, especially if, you didn’t agree with me.

I’ve always said I like to surround myself with smart people who disagree with me because it means I am forced to examine my own convictions, and I hope I’ve done that for you from time to time. If you’ve enjoyed my work, thank you. I appreciate your time and loyalty. If you haven’t, then I’m not sure why you’re even reading this, but, thank you anyway.

For more than 500 editions and in some 360,000 words, I have shared my observations of the world around us. I’ve found that most people are good and decent and try to do their best to improve the world around them. I’ve also seen some ugly things in researching these pieces, information I kind of wish I had never learned. As they say, ignorance is bliss, but I’m afraid I don’t operate that way.

I will continue my work quietly, however, in the background, making a difference by other means. I serve on charitable boards of directors, care for my family, and work to affect change in more concrete ways.

The world is a mess and our country is too, but I can’t do anything about it in the rail column of a newspaper because the people who could make a difference simply don’t want to listen. Still, as ugly as it can seem at times, the world is also a beautiful place, one of a kind – a spinning ball of life making its way around the sun, year after year, as our galaxy moves through the vast emptiness of space.

It was here millions of years before us, and it’ll be here millions of years after we’ve gone. We are but renters and if I were the landlord, I wouldn’t give back the deposit. But that’s a discussion for another time.

As you can see, I’m not done with my opinions quite yet and there are two editions to go. Over the next couple of weeks, I’ll be summing up the last decade in a look back at a few of my predictions for politics, newsmakers, and various other areas I’ve touched on over the years. I hope you’ll join me in these last editions, and thank you again.

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Users must moderate fake news on social media

In Media, National News, News Media, Opinion, Print Media, Technology, Uncategorized on November 23, 2016 at 8:08 am

Deer In Headlines
By Gery L. Deer

DIH LOGOIn the fallout of the presidential election, one topic that seems to surface a lot is the spread of fake news online and on social media. During the campaign cycle, people were constantly posting and sharing fake news all over social media, often more than real stories.

Here are a couple of examples of headlines that turned out to be completely fake: “Terrorists are funding 20-percent of Hillary Clinton’s campaign;” “Tim Kaine will ban the Catholic Church from the US if they don’t change their stance on same-sex marriage;” and “Bus loads of paid Trump protestors arrive in Austin, Texas.”

The protestor story was reportedly shared more than 350,000 times in the first day, including a high-profile Twitter share by Donald Trump. Again, none of these stories were real or had any level of truth to them.

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For decades, alleged “fake” news has earned millions of dollars from a public more than willing to pay for it!

Some false stories are merely satirical and shared out of humor or irony. Unfortunately, they may continue to be shared by some who take them as the real thing and never confirm the content, fueled by unqualified commentary.

Whether from laziness or apathy, most people never look at a story closely enough to see if the stories they share online are factual or phony. Some people never look past the headlines before they start commenting and circulating junk news. And, once shared, the cork has been removed from the bottle and the genie on her way,

People tend to share stories on social media based on political and religious views. Stories are passed along through a digital chain of telephone where no one really looks at the basis of the story nor do they take a moment to consider the logic behind even the most outrageous headline.

Those with a propensity for fake news believe either the liberal left or the fanatical right controls the mainstream media. So, combating the spread of this nonsense is virtually impossible, because even fact checking is ignored.

Additionally, the fact is that fake news has been around far longer than the Internet has even existed. Print media like the National Enquirer, the Globe and other checkout rags have long been accused of publishing stories with no factual basis.

Many of these tabloid publications have been sued for the alleged fabrication of stories. Before the Internet, these publications had circulation in the hundreds of millions but that has dropped considerably over the years. Why wait for sensational stuff at the grocery store checkout when it’s immediately available on Facebook?

There’s also something ironic about the fact that people who seem so upset at the slanted reporting of mainstream media will spend so much time circulating nonsense stories everywhere else. So what can be done? Most of that is up to the reader.

Much of the blame for the proliferation of nonsense news has been focused on the social media outlets. Facebook has come under fire recently for not doing more to limit the distribution of false news during the election cycle. Unfortunately, it’s not the responsibility of social media operators to ensure the accuracy of content generated and propagated by its users.

The real culprits are the folks on the other side of the computer and smart phone screens. Social media operates because of people and if they stop circulating this junk it’ll dissipate. It really is that simple.

Forwarding some outlandish tale simply because it degrades an opposing view benefits no one. And, commenting on a news story without checking out its validity just makes people look ignorant. Sorry, there’s no nice way to say that.

But just imagine if people read beyond the headline and checked out a story from a couple of different resources before passing it along as “fact?” The level of garbage flowing around social media would be immediately cut in half.

Before reposting something, check it out and make sure it’s a real story. They get it wrong sometimes too, but generally, if it didn’t come from a mainstream news outlet, it’s probably not been verified by anyone. There’s nothing new about sensationalism in news, but responsibility for the constant viral circulation of fake or outrageous stories must rest, at least in part, with the users.

 

Gery L. Deer is an independent columnist and business writer. Deer In Headlines is distributed by GLD Enterprises Communications, Ltd. More at gerydeer.com.

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Join my #facebookfast and unplug for Memorial Day

In Children and Family, Health, Holiday, News Media, Opinion, Technology, Uncategorized on May 23, 2015 at 5:58 am

DIH LOGOOver the years I’ve done several articles and television interviews on the subject of going “off the grid,” when you put down the smartphone and tablet computer to unplug for a while. But some people simply can’t imagine letting go of their connection to the information superhighway, even for a few minutes.

Who knows what disasters might befall them if they miss that one, all-important posting that could quite literally change their lives forever. Of course, in reality, none of that stuff really matters.

It could be argued that political, racial and other social tensions might be less volatile if there were no social media to spread negativity and anger at the speed of light. Although it offers a positive outlet to promote social change, it also invites hateful rhetoric that can be distributed instantly and constantly.

Social media can sometimes even exacerbate depression in people already prone to the problem. True, it can sometimes elicit encouragement, support and sympathy. In my opinion, however, that level of support is only effective in the long term if it comes from in-person contact with people who really know you and care.

For the record, my job and my lifelong ties in technology leave me as guilty as the next person when it comes to maintaining my cyber connection. That said I still try to treat it like a tool – one for communication, maintaining a surface contact with friends I rarely get to see or just keeping up with my interests. But it can still be overwhelming at times and then I have to shut it off.

As it turns out, there is something called “social media anxiety.” Although it’s not recognized as a mental disorder (yet), from what I have read the problem results, in part, from this unrealistic sense of urgency with which we have endowed our virtual engagements. So, I think we all need a break.

Can you unplug for the #facebookfast?

Can you unplug for the #facebookfast?

If you’re one of the millions suffering from social media anxiety or just need a respite from the constant “Likes,” texts, tweets, pins and pokes, I’d like to make the following proposal. I’m inviting all of my readers, followers, and everyone else, to join me in what I’ve chosen to call, “The Facebook Fast.”

For 24 hours, we turn off all social media, going cold turkey on everything; no tweets, Facebook messages, or Pinterest posts – nothing. I considered suggesting a 48-hour-moratorium, but I thought that might send some people to a rubber room. The big question is, when?

The Memorial Day holiday weekend is always best spent with family and friends in the real world, so it seems the perfect time for a cyber-fast. Therefore, “The Facebook Fast” will kick off on Monday, May 25, 2015, at 12:01 a.m. and remain in effect until 11:59 p.m. the same day, so you even get two free minutes.

I expect this will be a challenge for a lot of people, me included. Because of the holiday, we’re all going to want to post and check in all day but we must resist temptation. If you can get your family and friends to participate too, it’ll be easier to hang in there.

Oh, I can almost feel the panic setting in at the mere thought of cutting the social media cord. But relax, consider it a “cyber cleanse.” Don’t worry; these particular DTs will pass quickly. And, in the event you can’t possibly imagine how you will stay in touch with the world for a whole day without social media, I have a few suggestions.

You could: read a book or newspaper, go outside, pick up the phone and actually call someone, meet a friend for dinner, go to a ball game, visit a local attraction, or any number of other activities that involve actual, human contact.

In something of an irony, the best way to spread the word about the fast is by using the hash tag, #facebookfast. I feel safe in guaranteeing to you that nothing bad will happen from ignoring social media for one day. The world will continue to turn and, if we’re lucky, it might also slow down just a little bit and give us all a moment to catch our breath.

 

Special Editorial Note: For fans of the late author Douglas Adams and his series of books from “The Hitchhiker’s Guide to the Galaxy,” May 25th is also “Towel Day.” If you want to participate in the #facebookfast, just save up photos from Towel Day events and activities and post them at 11:59PM! If everyone hits it at once, “Towel Day” will trend on Twitter! 

 

Gery L. Deer is an independent columnist and business writer. Deer In Headlines is distributed by GLD Enterprises Communications. More at gerydeer.com.

 

 

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