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Posts Tagged ‘mobile’

Password fatigue

In Health, Media, Technology, Uncategorized on August 13, 2024 at 2:45 pm

Deer In Headlines II

By Gery Deer

Last night, I dreamt I was in front of a door with a sign. I pushed and pushed on that door, and I pushed, and I pushed. Then, I finally noticed that the sign, positioned over some keypad, read, “Please enter your password.” 

From what I remember—it was a fuzzy dream at best—I tapped in something on the keypad. That was instantly answered by a blinding, flashing light and a horrendous honking noise. I tried another code. Same result. Then, a third, no change. The honking continued. 

Suddenly, a sign lit up in front of me. “Please use two-step verification,” it glowed. I woke up. The horrible honking sound was my phone alarm. The irony is that I had to punch in a password to make it stop.

Passwords. They help keep your information secure. Still, they remain a constant source of frustration whether you’re trying to download coupons, make a simple phone call, or get access to your hard-earned money trapped behind the screen of an ATM. 

Digital security measures can create an endless and unbreakable barrier to some of the simplest aspects of day-to-day living. And then what happens? Someone in Brazil hacks your bank account and charges a parasailing to your credit card. Seriously?

If all of that isn’t enough to make you throw your cell phone at the wall, now we have artificial intelligence demanding some cybernetic confab before allowing even the most innocuous transaction. It’s even more frustrating if you happen to be part of the older generation, including mine, who were suddenly and unabashedly confronted with these technologies. 

I remember the days when, to withdraw some money from the bank, all you had to do was walk into your local bank, show a picture ID, give them your account number, and sign a piece of paper. That might sound complicated, but the whole process took less than a minute. If there was a problem, you were standing in front of a person who could solve it. You didn’t have to spend two hours proving who you were to some AI bot to withdraw 10 bucks. I know I sound like some grumpy old Luddite. I am, instead, quite a technically skilled person and even I concede that it’s become ridiculous.

Recent surveys indicate that the average person reuses the same password more than 14 times across all their digital accounts. So, it’s no surprise that, believe it or not, all that mucking around with passwords, usernames, and account verification can result in a potentially serious health issue known as password fatigue.

This phenomenon occurs when functionality and security conflict directly with the user’s perspective. We develop frustration, stress, and exhaustion from having to reset, remember, or otherwise manage an onslaught of passwords and other account security information.

How could we not experience stress from all of this? Sometimes, you just want to unlock your mobile phone but can’t manage to properly punch in the correct numbers. It locks. You wait the required time. Try again and again. Finally, it works. Your pulse and blood pressure have skyrocketed, your shoulders tense, and a simple phone call has become a project. 

You’ll hate this advice, especially after all you’ve read here. But there are only a few ways to stay safe, or as secure as possible, in our cyber-consumed world. First, you can go entirely analog and off-grid. It’s not impossible, but it’s tough – especially when banking or handling healthcare issues. The other option is to minimize your stress by keeping a written – pen and paper – password log.

But you must be diligent. Since the best advice for cyber safety is to change your passwords often and make them increasingly complicated, you need to write them down and date-stamp them with every change. It would also benefit you to designate someone you trust to access your accounts in the unfortunate instance of your incapacity or death.

It might seem challenging, but with a little pre-planning and diligence, you can reduce your password fatigue moving forward. And with that, although I’m a bit sleep deprived, I will try to get some more work done. Fortunately, no password is required on a typewriter.

But Wait, There’s More, on a Smartphone Near You

In Business, Media, Opinion, Uncategorized on March 5, 2014 at 1:30 pm

From the DIH Archives. Originally published, April 24, 2012.

dih-logo-SEAccording to a recent survey by CBS News, there are more than 4.6 billion cell phones in the world and the potential for perspective mobile marketing is virtually unlimited. Experts believe that soon mobile marketing will likely become the most influential advertising medium of all time, surpassing even television.

Mobile marketing utilizes the data capabilities of smart phones, tablets and other portable devices as advertising media. The concept originated around 1999 with subscription-based text messaging services that were free to the customer but paid for by sponsors.

Since then, mobile ads have blossomed from short text message blasts to detailed ads, complete with video and sound, sent directly to the smart phones and tablets of buyers when they are closest to shelling out their cash. Sometimes the ads reach potential customers while they are standing in front of the product display in the store. Many ads encourage the viewer to scan the 2-D, block barcode in order to take advantage of special offers.

Sometimes, it can take decades for a new process like this to catch on, often failing on the drawing board. But, with the feverish demand for more and better mobile technology, the field has advanced from in novelty to practical application in only a few short years. Improvements on quality, signal, delivery and service by wireless integrators has only served to increase the response by the consumer to buy more and better smartphones and tablets.

The more devices there are in the hands of the users, the more advertising opportunities exist for business. Some estimates suggest by 2015, more than $163 billion of worldwide sales will come as a result of mobile advertising, in part because of the potential pinpoint accuracy of customer targeting.

It may seem as if advertisers are the only beneficiaries of mobile marketing, but that’s not the case. Consumers are in a unique position today to save money on products and services that they are likely to buy anyway. Often mobile advertising offers on-the-spot, and in some cases exclusive, savings directly through a smart phones – the modern equivalent of an in-store coupon.

Mail order online shopping may also be irrevocably changed by the mobile revolution. Consumers can get an ad for an item on their smart phone, touch the screen a few times, and the product is on its way to their home; quick, easy, and effortless.

For retailers, the advantage is being able to reach a more direct market, giving them more for the dollars spent. But that doesn’t mean it is cheap.

Continuous innovations in technology will require sellers to spend millions more every year just to keep up with the competition. As each company strives to outdo the others, those innovations will grow exponentially to meet the demand and the consumer will be hit broadside with an onslaught of ads on everything from cell phones to blue tooth headsets.

Even in the grocery store, we are bombarded with digital messages!

Even in the grocery store, we are bombarded with digital messages!

Avoiding such a barrage of mobile ads may be near to impossible but the best way seems to be by opting out of every possible source of marketing. For example, free applications (aps) for cell phones and tablets often require the user to be subjected to advertising – that’s how the providers pay for the free ap. Users need to carefully read each screen as the product is installed and used for the first time. Often additional options for the receipt of special offers can be declined only at that time. Once a marketing ap has entrenched itself in your mobile device, there may be no way to remove it.

As an ever increasing number of ads light up the screens of smartphones and tablets, at some point the buying public will begin tuning them out and, indeed, insisting they stop. At present, though, advertisers have their feet firmly planted in the trenches of mobile marketing and they’re not likely to change their tactics anytime soon.

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