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Posts Tagged ‘Gery L. Deer’

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Shocking! Power companies mislead consumers.

In Business, Children and Family, Economy, Opinion, Senior Lifestyle, Technology, Uncategorized on September 4, 2013 at 9:39 am

DIH LOGO

Today, everyone is trying to save money. From groceries to utilities, we are all looking for a way to hold on to every dollar, particularly our seniors and others on fixed or limited incomes. Unfortunately, some companies are taking advantage of tough times by promising extensive savings on electric bills by switching to third party power suppliers.

Three years ago, my father’s electric bill was increasingly high. I had seen information on a company called “DPL Energy,” being advertised as a partner to Dayton Power and Light (DP&L), offering as much as a 25 percent savings. So, we signed up for the program and DPL Energy became our official service provider.

Confusingly, the electricity bill still comes from DP&L. As time went on, the savings was negligible and outweighed by a definite increase in additional fees for using the outside provider.

IMG_6295Essentially, these companies are “resellers” who broker DP&L’s electric power at a lower rate. Your electricity still originates with the main provider and you continue to call them for outages, emergencies and so on. Plus, once you’re signed up, they make it extremely hard to go back.

Much like cellular phone contracts, if you leave one of these third party plans, there is a termination fee or you must wait until the contract expires – and even then there may be a charge. Having saved nothing, we waited, and finally cancelled the plan. About a year after we left DPL Energy’s plan, my father was apparently signed up with another one of these companies called IGS Energy, although, we have no clear idea how.

According to IGS, someone came to his house and “signed him up by phone.” You read that right. We were told he was signed up in person, but the salesman called in the request for service. First, I don’t believe that anyone went all the way out to where he lives in the middle of nowhere on a cold call without getting any sort of signature verifying his enrollment. I am still investigating this part of the story.

In the end, dad made a couple of late payments and IGS dropped him anyway, but here’s where things get really expensive. According to the DP&L representative I spoke to, since we were signed up with a third party provider, the Public Utilities Commission of Ohio (PUCO) requires DP&L to charge a deposit equal to 130 percent of your average monthly usage. Dad’s deposit fee was over $600. You are essentially being punished for having left the behemoth power company.

Most dangerous of all is the fact that the only requirements to sign up for these misleading programs is your power company account number and the word “yes” anywhere in your conversation with them. Imagine a telemarketer speaking to an elderly person or someone hard of hearing and saying, “I am calling about your DP&L bill.” That’s all they’re going to hear. Panic, concern and fear take over and they listen to whatever the caller has to say because they are afraid of losing power for some reason. It’s really despicable.

Additionally, my investigation turned up the fact that these third party companies are unregulated by the PUCO. There was no explanation as to why there is no oversight, but nothing about their operation is managed by a government agency.

Since DPL Energy is misleadingly branded alongside DP&L while simultaneously claiming not to be the same company, it seems more to me like a way for the mammoth power provider to collect unregulated revenue with plausible deniability. Perhaps Ohio Attorney General DeWine could tear himself away from snooping in the personal records of honest citizens and focus his resources on investigating unscrupulous power companies?

The moral here is to be careful. In my experience, there is no savings with these third-party power companies. Exorbitant fees, inconsistent billing practices and misleading advertising all outweigh any potential benefit.

 

Watch the news story on this topic with Gery L. Deer and WKEF-TV, ABC 22 Dayton … 

http://abc22now.com/shared/news/top-stories/stories/wkef_vid_15751.shtml

 

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Jamestown business celebrates 15 years with televised ribbon cutting

In Business, Economy, Entertainment, Jobs, Local News, television, Uncategorized on September 3, 2013 at 6:39 pm
Deer In Headlines author and Living Dayton business contributor, Gery L. Deer in the "Stafford Jewelers Diamond Room" at WDTN.

Deer In Headlines author and Living Dayton business contributor, Gery L. Deer in the “Stafford Jewelers Diamond Room” at WDTN.

DAYTON, OH – On Thursday, September 5th, GLD Enterprises Commercial Writing in Jamestown will celebrate 15 years in business with a televised ribbon cutting event on the set of the WDTN-TV2 daytime talk show, Living Dayton. Viewers can see the program live on Dayton channel 2 or streaming online at http://www.livingdaytontv.com.

In March of 1998, Gery L. Deer, of Jamestown, started the business from the spare bedroom of a London, Ohio apartment. Originally called GLD Enterprises & Productions, the company had two areas of focus: on-site computer support and entertainment development. It later expanded into variety talent placement and commercial public relations services.

The name and focus have changed slightly over time and today GLD Enterprises Commercial Writing specializes in communications services for all types and sizes of business including commercial copywriting, public relations and marketing consulting. The company also has two separate divisions for IT support and entertainment development, each serving a limited and exclusive clientele.

In addition to the anniversary celebration, the firm is also launching a totally re-designed website at www.gldenterprises.net and recognizing the addition of its first outside sales and business development specialist. Karen Schroeder joined up in August to help develop house account projects and provide a liaison to the growing community of women-owned companies in the area.

An award-nominated freelance writer and entrepreneur for more than two decades, Deer has also served as the on-air business expert to the Living Dayton program since it started in February of 2012. His educational background is in engineering and writing, but he learned his business sense from his family’s entrepreneurial history.

GLD_Enterprises_ol“We’ve had to make a great many adjustments to the business over the years to keep going, sometimes even altering it into a part-time status,” Deer says. “But this is an important milestone for us and the local economy, particularly since we hire so many other freelance professionals, from graphics artists to research analysts.”

Deer says his company is one of the most streamlined independent businesses in the area. “We do everything we can to save money, get the most from our efforts and act as a partner to our customers in their long-term success,” he says. “We are grateful that we have such a loyal clientele and we hope the next 15 years give us the opportunity to help more Miami Valley businesses succeed and grow.”

More information about GLD Enterprises Commercial Writing and the televised event is available online at www.gldenterprises.net or by calling (937) 902-4857.

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We see the 1950s with rose-colored glasses

In Entertainment, Opinion, psychology, sociology, Uncategorized on August 20, 2013 at 6:31 pm

DIH LOGOI recently read a CBS News poll asking people to choose a decade back to which they’d like to time travel. Overwhelmingly, the leading answer was the 1950s. What I can’t wrap my head around is, why?

Some people see those times as simpler, easier to manage, with fewer concerns and more security. Gas was 23-cents per gallon and you could get a really nice home for $22,000. A good price when you consider the average annual salary – hold onto your hats – just over $4,100.

So, yes, things were cheaper but only when compared to today’s prices. Actually, I think we have a fairly tainted view of the 1950s, America’s so-called, “Golden Age.” The “Leave it to Beaver” family unit and less-complicated lifestyles of those days simply wouldn’t work in modern society, for a number of reasons.

First, we had all the same problems back then that we have today, but we perceived and dealt with them differently. The country probably wasn’t as politically fractured as it is today, only because we were all riding a bit of a patriotic “high” after the end of World War II.

Technology or the lack thereof made a difference to our perceptions in those days too. There was the radio, a morning newspaper, an evening newspaper, sometimes an “extra” mid-day edition, and an evening television newscast. We didn’t get all the bad news of the world every moment it was happening. If we were going to tell people how our vacation was going, we had to mail out post cards.

According to the 1955 United States Census, America’s population was 166 million and the average unemployment rate was 4.9 percent, or about 81 million people. Today it’s about 314 million with a 7.4 percent unemployment factor, around 23 million.

So, barring some kind of economic cataclysm, as the population doubled, the unemployment rate followed suit. From a ratio standpoint, there were actually more people out of work 60 years ago than there are now. That’s good news, right? Sort of, yes.

What makes this a steeper hill to climb today is, once again, technology related. Labor-intensive, blue collar jobs like those at GM, NCR and other big manufacturers just don’t exist anymore. Many have been eliminated or sent overseas to take advantage of cheaper labor costs.

Additionally, many people – myself included – believe Americans to be lazier than ever and a good number of us simply don’t want to work. People are especially hard to motivate when employee benefits and pensions are a thing of the past and there is no longer any sort of job security.

Speaking of security, remember the “duck and cover” drills of the 50s and 60s? How much of a pointless endeavor was that? “Here, little Johnny, get under this desk so the Russian atomic bomb won’t hurt you.” Really, I mean, how dumb were we?

I suppose at least it gave us all something to do in the face of the unthinkable. In reality, there was nothing secure about the 50s, especially considering we were always on the brink of war with Russia and it only got worse as 1960 approached.

Personally, I think we spend far too much time looking back and not nearly enough looking forward. The past is done and you can plan for the future to some degree, but, reasonably, all we have is the here and now. Focus on making your present more fruitful and your future will follow along.

 

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Extra! Extra! Examining the plight of print.

In Books, Business, Entertainment, Local News, Media, National News, Opinion, Print Media, Technology on August 13, 2013 at 4:49 pm

Deer In Headlines

By Gery L. Deer

electronic_printAre newspapers dead? Since most of the mass distribution for Deer in Headlines is still in print media, then chances are if you’re reading this it’s probably printed in a newspaper. But it’s also circulated in a fair number of online publications as well so if the publication you’re reading ever went belly-up, you can still find it on the web.

When Amazon’s chairperson, Jeff Bezos purchased The Washington Post, the publication’s circulation had dropped by 40-percent over the last year. A seriously risky bet, Bezos picked up the media icon for pennies and paid for it out of his own pocket. The intention was to preserve the paper in its current state, but it’s just as likely he will take it to the next logical level – all digital.

Far more costly to produce than their digital counterparts, print publications still have a purpose among certain die-hards and the older generation. There’s something about holding that printed page in your hand that has brings about an emotional response unique to each reader.

I’m kind of caught in the middle. I like having a printed page in front of me, whether it’s a book, magazine or newspaper. But I like the convenience of digital media too. If you’re stuck waiting to be seated at a restaurant or in the doctor’s waiting room, you can always bring up something to read on your smart phone or Kindle.

Eventually, pretty much all periodicals (newspapers, magazines, etc.) will be converted to digital, but in my opinion, it’s not just the media format that’s killing print publications. Less ambitious salespeople and a lack of knowledge among advertisers have also helped contribute to their demise.

Publications, like any other media, survive by the vicious circle of subscribers and advertising. The more subscribers, the more profitable the ad revenue, but if the content is lacking no one is going to subscribe. The numbers drop and ad revenue falls along with circulation.

Plus, have you noticed how much smaller your newspaper is these days? Most have shrunken both in sheet size and number of pages, with some content located online to drive people to the publisher’s website. As a practical consumer, why would you pay $1.50 for a publication that has less content than it did when it was 75-cents? Unfortunately, if you want to keep getting a print publication you’ll have to pay whatever price they ask.

Advertising rates are going up too, though that one thoroughly perplexes me. Lower circulation should drive down ad prices, but many publishers are trying to recover lost revenue by adding web-based exposure in conjunction with print packages. For some, it’s too little, too late, however.

An ever more computer-savvy population will eventually drive print to its ultimate end. Attempting to preserve it will be a costly and finally pointless endeavor but some people are making the effort, as Bezos seems to be. But then again, he’s a billionaire and that’s what it would take – deep pockets.

No business can continue to operate in the red, always hemorrhaging money. Unless the operator is treating it like a hobby and has the disposable income to keep it going, it will die.

If you want to keep the presses running on your local newspaper, I suggest the following. First, contact the publisher and remind them how important the paper is to the community. If you are part of a business or organization, make sure to send press releases and other news-worthy information to the editors so they have good, local content to draw from. Include detailed contact information and artwork (photos).

Demand local coverage written by local correspondents. Small, hometown papers can do better financially on their own level than national publications when they have good, locally-created content to drive circulation and advertising.

If you own a business or are part of a community organization, advertise in the local newspaper but do it correctly. You need to display your ad regularly and consistently in the same publication for at least several months before you see a response. Be consistent and be patient. And finally, go buy a paper! You’re helping the community and the economy.

 

Deer In Headlines is syndicated by and intellectual property of Gery L. Deer / GLD Enterprises Commercial Writing. All rights reserved.

 

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Doc Barth’s Medicine Show, still captivating crowds

In Entertainment, National News, Opinion, Travel, Uncategorized on August 6, 2013 at 3:16 pm

DIH LOGOOver the last couple of decades, I have worked all over the country as a writer and performer. From small hometown stages to Hollywood television projects, I think I’ve seen just about everything. Recently, however, I had the privilege of working at a festival in northern Indiana alongside a gentleman who, in my mind, is the quintessential entertainment professional. His name is Dan Barth and for the last 40-plus years, he’s been in the medicine show business.

From the 1850s through the 1930s the traveling medicine show was one of the most effective advertising endeavors in history. Moving from town to town by horse and wagon, these performing salesmen practiced what has become the foundation of the most successful modern advertising.

With a few magic tricks, some ventriloquism and a plethora of bad jokes, the medicine show brought to town a live, often interactive stage performance long before there was radio or television. At the end of the show, the performer would give a lecture about the health properties of some kind of tonic, the tastiness of a box of candy, or any other positive attributes about whatever product he was selling.

The salesman’s performance was the way he got people to sit there long enough to listen to his advertisement. Now, if you think you’re too modern to fall for such things, you should know that this method still works today – every eight minutes or so during your favorite TV show. Think about it.

Dan Barth's traveling historical medicine show.

Dan Barth’s traveling historical medicine show.

With his 19th Century medicine show wagon in tow, Dan and his charming wife, Ulli, have traveled all around the country educating and entertaining crowds with the same kinds of routines used in the original presentations. From ventriloquism to magic, Dan told the story behind his artifacts and the history of the shows. I watched nearly every show he did over our four days together and marveled at how his audience was so taken with his work.

In today’s high-paced world of Wi-Fi, cell phone apps and squirrel-like attention spans, I was fascinated to watch people of all ages sit in the hot, Indiana sun and hang on Dan’s every motion and word. It was gratifying to see that people still have an interest in this kind of entertainment; a type that now seems relegated to the odd variety act or child’s birthday party and even then, thoroughly under-appreciated.

Not this weekend however. People loved watching Dan’s performance, me included. Ironically, I felt good about the fact that we are using some of the same routines in my family’s variety show. Now I think I finally understand why those simple routines are always so well-received.

But from my own standpoint, Dan’s presentation and his audience’s reaction to it allowed me to see more about my work – both in print and on stage – than I have ever noticed before. As a writer or stage performer, if our mind is in the right place, our ultimate goal is to entertain our audience.

I have always believed that most skilled writers and performers spend far too much time showing off their respective talents and not enough actually entertaining anyone but themselves; but not Dan Barth. His mind is always on the audience. He may be in it to make a living, but he really wants his audience to have experienced something unique for their time and he genuinely appreciates their attention.

Gery L. Deer (left) with Dan Barth

Gery L. Deer (left) with Dan Barth

Personally, I’ve seen just about every possible incarnation of sideshow, Wild West performance, medicine show and variety act. But there was something unique about this performance. It was unassuming, generous and genuine. It had my attention every time, even though, by the end of the first day, I could practically recite his script verbatim.

With a 25 minute show, he captivated the audience with no more than four or five routines. But, in the end, it’s not what you do or say on stage or in print, but how you present it. No matter how great your technical skill, there is always room to be more engaging to an audience. From stage shows, to newspaper articles to television advertisements, it’s the consuming audience that matters. After all, they’re the ones paying for the ticket.

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Those thrilling days of yesteryear

In Children and Family, Entertainment, Media, Movies, National News, Opinion, sociology, television, Uncategorized on July 9, 2013 at 8:39 am

DIH LOGOThe Lone Ranger first debuted in 1933 from the studios of WXYZ radio in Detroit, Michigan. Created by station owner George W. Trendle and writer Fran Striker, the character is said to have been based on the exploits of Bass Reeves, a real life federal peace officer who worked in Indian Territory during the late 1870s. Accompanied by his trusty Indian sidekick, Tonto, and themed by the thrilling rhythm of Gioachino Rossini’s operatic William Tell Overture, The Lone Ranger became an immediate success.

By the time that last surviving ranger hit the airways Wild West lore had been incredibly popular for more than two decades, particularly in dime novels, on the radio and in traveling shows. Originally aimed at children, it is estimated that more than half the audience for the program were adults, many of whom had grown up with stories about western legends like Billy the Kid, Bat Masterson and Wyatt Earp.

Unlike his historical counterparts who clearly had bad sides to their character, The Lone Ranger would be the ultimate good guy, with a mask to both maintain his anonymity and help confound corrupt government officials as to his true nature. In order to keep continuity for the character, the original writers created a set of guidelines that established who and what The Lone Ranger is meant to be. Some of the guidelines were a little silly, but others far ahead of their time.

For example, one of the rules stated that the Ranger would never be pitted against an adversary who was not American so as to avoid criticism from minority groups. In other words, it was already practicing political correctness. Another said that he could never drink or smoke and any “saloon” scenes had to be portrayed as cafes with waiters serving food instead of bartenders pouring drinks. One of the most interesting was a rule that stated he would always use perfect grammar and diction, devoid of slang and colloquialisms.

Many people who remember those days believe that actor William Conrad, star of the 1970s P.I. show, “Cannon,” was the original voice of The Lone Ranger on radio, but that is not so. In fact, Conrad voiced another famous western lawman, Gunsmoke’s Marshall Matt Dillon.

In 1949, the show made the ultimate leap from radio to the fledgling technology known as television, with Clayton Moore donning the famous mask and Native American actor Jay Silverheels as Tonto. After eight seasons on ABC, two of which with a different actor in the lead role, the show was cancelled in 1957. A year later, a theatrical feature was released starring the TV actors in a new adventure but the demand for the masked man never quite returned to its former pitch, though a couple of other failed attempts were made to return him to both the theatre and the small screen.

In 1981, a big screen version of The Lone Ranger was met with the harshest of criticism and dismal box office receipts. The movie failed partly because it was just a bad film, but mostly because the producers sued former star, Clayton Moore, to forbid him from wearing the signature mask in public appearances. Who says there’s no such thing as bad press?

The most recent incarnation of the Masked Man hit the silver screen this summer as a tongue-in-cheek Disney flick featuring Armie Hammer as Ranger John Reid (The Lone Ranger) and Johnny Depp as his trusted Indian partner. Unfortunately the campy tone that worked so well for Depp in the Pirates of the Caribbean series falls flat in this film, detracting from the nature of the characters and overshadowing the story.

Disney had the opportunity here to introduce two beloved characters of Americana to a new generation. But, instead of using the elements that made the show a success originally, they changed the formula and merely created another summer flop from a classic franchise. Hopefully, The Lone Ranger has not forever ridden off into the sunset and will get another chance to let audiences experience, “a cloud of dust and a hardy ‘Hi-Yo Silver!’”

 

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Who am I, and what am I doing here?

In Entertainment, Health, Opinion, psychology, Religion, Senior Lifestyle, sociology, Uncategorized on May 15, 2013 at 12:04 pm

Deer In Headlines

By Gery L. Deer

We’ve all had moments when we’ve turned to someone, a father, a brother, a God and asked, “What was I meant for? Am I doing what I was supposed to do?” It’s a normal exercise for us to question our situation, regardless of its status.

But we have to be careful to realize, regardless of how much we’d like the world to be a mystical place, our own choices landed us where we are and nothing was “meant to be,” that wasn’t directed by personal decisions.

I think it’s pretty normal to think we were meant for something more than we are, at least most of us probably feel that way. What many people tend to miss is how much value their lives have to others and how much would be different in the world without their contributions.

Over the last few years, I’ve written a great deal about my late mother, Lois. She passed away in November of 2011 after long battle with Alzheimer’s disease which among other things robbed her of a lifetime of memories.

Mom wasn’t an overly complicated person but she was very smart and caring, always putting others ahead of her – particularly her children and grandchildren. She only ever worked as a school volunteer, on the farm with Dad and for a time as a waitress in a little hometown restaurant where I grew up.

She might not have had the life people grow up dreaming about, but I’d like to think she felt like she had made a difference in the world. I know she did for me and my family. She didn’t have money or status or important connections, but she had wisdom and a level of understanding of her world and those in it that I truly wish I could emulate.

To some people a basic, down-home lifestyle could seem like Purgatory; a futile, pointless existence. Even though she didn’t have a list of college degrees after her name, nor did she work some high-powered job (unless you count managing my dad), her mere influence upon those around her probably had far greater reach than she ever knew.

In my mind, Mom had the life she was “meant” to live, evidenced by the efforts of those who helped care for her and offer support to our family as her illness advanced. We all have a place in the world and it might not seem like it matters at the time, but we are often more influential than we realize.

Since the kind of work life I have chosen does not lend itself to earning fistfuls of cash, far from it, I have always hoped that my labors have at least helped to enhance someone’s life, even in the slightest. Whether I am making people laugh on stage during The Brothers & Co. variety shows, or passing along my worldly observations in my writing, I always try to give people something that will help make their life better, even if it’s only for a moment. To me, that’s rewarding in itself.

Even when people don’t agree with something I’ve written, the point to take away is that they read it, and it made them think. I don’t want everyone to agree with me, nor am I trying to persuade them to alter their life paths based on my opinion of something. My job is to enhance someone’s life just by giving them something new to think about and that is the accomplishment.

So, a sense of accomplishment isn’t always derived from academic or financial achievement, and in my limited view of the world, it almost never comes from material success. Sometimes just being who you are and contributing to the world around you makes the longest-lasting difference.

Were you “meant” to be who you are, though? That’s a question best left to you. Only you can evaluate your level personal satisfaction from the world you’ve created for yourself. You are who you are, right or wrong. So like I heard once in a song, “This is it. This is life, the one you get, so go and have a ball.” And enjoy being you. It doesn’t matter how you got there.

 
Gery L. Deer is an independent columnist and business writer based in Jamestown, Ohio. More at www.gerydeer.com.

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Christmas trees represent peace and goodwill

In Education, Entertainment, Health, Media, National News, Opinion, Politics, psychology, Religion, sociology on December 3, 2012 at 11:55 pm

Deer In Headlines

By Gery L. Deer

1836 sketch of a Christmas tree in America

1836 sketch of a Christmas tree in America

Are you offended by the term, “Christmas” tree? Or, on the other hand, maybe you get upset when someone refers to a “holiday” tree? Whatever your viewpoint, you might be surprised to learn that until the 1840’s, the Christmas tree was virtually nonexistent in America and largely considered a pagan symbol. Like many other Christian images and traditions, the tree was borrowed from earlier beliefs.

In fact, leaders of early New England Puritan societies preached against what they considered to be “heathen traditions,” such as caroling, decorating and so on. Around 1659, the General Court of Massachusetts declared any observance of the “sacred” December 25th holiday a penal offense.

Only church services were permitted and anything else, even the simplest ornaments or decorations, earned the offender punishment by fine or imprisonment. That mentality continued, for the most part, until the 19th Century when the first recorded display of a Christmas tree in America was by German settlers of Pennsylvania in 1830. So what happened? History.com offers this explanation.

“In 1846, the popular royals, Queen Victoria and her German Prince, Albert, were sketched in the Illustrated London News standing with their children around a Christmas tree. Unlike the previous royal family, Victoria was very popular with her subjects, and what was done at court immediately became fashionable—not only in Britain, but with fashion-conscious East Coast American Society.”

And with that, the Christmas tree was finally accepted in the New World. But why is the evergreen used? As it turns out, that story has ancient beginnings. During the winter solstice, ancient people collected evergreen boughs and placed them over entrances and windows. It was believed in many countries that the evergreen helped to keep away evil spirits, witches, demons and other supernatural bad guys.

The mysterious Druids, the Vikings and even the ancient Egyptians and the Romans had similar tree-related practices. Today, 16th Century Deutschland is credited with the origins of the modern Christmas tree, or tannenbaum, a German word meaning “fir tree.”  Devout Germans borrowed the ancient practice and added decorations to the trees, brought them into their homes and eventually added candles and gifts to the tradition.

In the 21st Century, the tree has finally become the centerpiece of Christmas holiday decor. Some of the largest trees are placed on the grounds of The White House in Washington D.C., and New York City’s, Rockerfeller Center. But as America grows increasingly secular regarding Christmas, people are starting to refer to “holiday” trees, effectively removing the Christian association from the emblem.

As odd as it might sound, given the varied history of the institution, it may be more accurate to share the image outside the Christian connotation. Since the tradition stems from such ancient beginnings, thousands of years before Christ, tree decorating is not uniquely Christian. Hard line Christians may be offended by this idea, but hopefully they can see the promise over the offense. Sharing the practice may open the hearts of those less cordial, regardless of their faith.

Whether to you it is truth or myth, the story of the birth of Christ is one of hope. Christmas is not about the decorations, songs or presents associated with the holiday. It’s about a spirit of good will to celebrate the hope that mankind can be better than he is the other 364 days of the year.

For the truly devout, deeply held faith cannot be rocked by the change in reference to one holiday image. But remember, respect for beliefs other than your own should be paramount if Christmas is to have any meaning at all. Only through respect, understanding and kindness can there truly be peace on earth and goodwill to… everyone. Have a Merry Christmas, a joyful Hanukkah and a happy and safe New Year.

 

 

 

 

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Small Business Saturday on WDTN’s Living Dayton, Nov 23.

In Business, Economy, Education, Local News, Media, television, Uncategorized on November 16, 2012 at 12:56 pm

Entrepreneur Gery L. Deer and Living Dayton co-host, Nathalie Basha.

Jamestown entrepreneur featured to discuss buying local.

Dayton, OH – Jamestown writer, entrepreneur Gery L. Deer will be the expert guest on WDTN-Ch2’s Living Dayton program beginning at Noon, Friday November 23rd in a special segment focusing on  Small Business Saturday. As the program’s resident business contributor, Deer will discussing the background and importance of how the November 24th event will generate awareness and sales for local companies.
American Express started Small Business Saturday in 2010 as a way to encourage consumers to support community businesses. The event takes place on the Saturday between Black Friday and Cyber Monday, the two busiest shopping days of the year. Last year, according to Forbes Magazine, more than 100 million consumers shopped local stores and small, online storefronts. The company is providing free logos and marketing materials to participating retailers and a $25 statement credit to their customers who enroll qualified cards and use them to shop at local merchants.
“Small Business Saturday is a great opportunity to spotlight local merchants,” says Deer, creative director and owner of his copywriting, public relations and entertainment firm, GLD Enterprises in Jamestown. “It includes brick and mortar stores as well as locally-owned, online retailers as well.”
Local merchants can take advantage of the program by simply adding the logo to their websites, shop windows and advertisements, to let customers know. Deer also recommends providing an incentive to shoppers. “Providing a discount, free products or other perks to reward them for their patronage. This is a unique opportunity that comes with a national advertising campaign provided, in part, by the publicity generated by American Express.”  However, Deer also emphasizes the importance of patronizing these businesses year around, including professional services and other companies that may not be retail based.
“Shopping local is not merely something we should do during the holiday buying rush, but a regular practice that helps to strengthen the region’s economic base and protect it from national fiscal problems,” Deer says. “We also need to remember that there are hundreds of non-retail businesses in our communities that can provide us with everything from insurance to electrical contracting. They have competitive products and services to benefit everyone.”
Gery L. Deer also serves on the board of advisers for the Fairborn Community Center and as Secretary Treasurer for the Greater Dayton Professionals Chapter of BNI based in Beavercreek, Ohio. Viewers can see his regular business segments airing the first Thursday of each month on Living Dayton live weekdays from Noon until 1pm on television or streaming live from the station’s website at http://www.wdtn.com/generic/video/living-dayton-live-stream.

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Greene County Wild West Artists Host 10th Annual Event in Greenville

In Children and Family, Economy, Entertainment, Local News, National News, Senior Lifestyle, television, Uncategorized on July 9, 2012 at 8:16 pm

GREENVILLE, OH – Wild West performers headlining the 10th Annual Annie Oakley Western Arts Showcase are gearing up for five live performances during Annie Oakley Days in the upper level of the Darke County Fairground Coliseum. Whip artists, trick ropers and other Wild West art experts who have appeared shows like America’s Got Talent and The Bonnie Hunt Show will be on hand to perform at 7 p.m. on Friday July 27 at 7 p.m. on Saturday the 28th 1 p.m. and 6 p.m. with two more shows at Noon and 2 p.m. on Sunday the 29th. Each show is free with regular admission.

The event started out as a gathering of whip crackers in May of 2002 at the family farm of the founder and producer of the event, nationally known writer, entertainer Gery L. Deer. Deer expanded the event a year later to include trick roping, knife throwing and much more and moved it to the grounds of Annie Oakley Days Festival. Participants have the opportunity to learn from some of the best names in the business while sharing their skills to entertain the public.

Deer is an award-winning whip artist who has spent a quarter century performing, competing and teaching whip artistry. “We’re happy to be back at Annie Oakley Days for our tenth year of precision whip artistry, knife throwing and fancy trick roping,” says Deer, who is also the managing director of The Whip Artistry Studio, bullwhip training center inJamestown,Ohio. “I’m grateful that we have the opportunity to show the public genuine Wild West arts that require talent and skill, not to mention years of practice.”

Each showcase will also feature champion knife thrower Kirk Bass, of Xenia, who teams up with wife Melodee in the suspenseful Bass Blades impalement show. Bass is a certified thrown weapons instructor with the International Knife Throwers Hall of Fame and the assistant director for the Western Arts Showcase events.

According to Deer, the best show to see will be on Saturday evening. “We pull out all the stops on Saturday, with Wild West arts exhibitions during the afternoon performance and a longer, variety show in the evening.” For the 9th year at the festival, Saturday night’s extended program will be hosted by The Brothers & Co. Entertainers music and variety group fromJamestown,Ohio. Often compared to The Statler Brothers or Oak Ridge Boys, the group offers audiences a brilliant combination of four-part vocals and Vaudeville-style comedy and variety routines.

All performances are family friendly. For more information go online to http://www.ohiowesternarts.org or call (937) 902-4857.