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Posts Tagged ‘2012’

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Jamestown Entrepreneur on Living Dayton, June 7

In Business, Children and Family, Economy, Entertainment, Local News, Media, Senior Lifestyle, State News, television on June 1, 2012 at 6:28 pm

DAYTON, OH – Jamestown, Ohio writer, entrepreneur Gery L. Deer of GLD Enterprises Commercial Writing will be the guest expert on the business segment of WDTN-TV, Channel 2, daytime show Living Dayton, beginning at Noon, on Thursday June 7.

Hosted by Nathalie Basha and Zuri Hall, Living Dayton is a live, one-hour lifestyle talk show featuring a variety of news and entertainment information from around the Miami Valley. The show premiered in February of 2012, replacing the noon-hour news program on Channel 2.

Best known locally for his work as a freelance columnist and author of the weekly opinion/editorial series, Deer In Headlines, Deer’s entrepreneurial career started in 1993 when he established one of the area’s first on-site, computer support companies – Deer Computer Consulting.

“This month on Living Dayton we’ll be talking about branding your small business,” Deer says. “Every business needs to build a brand and identity. Often, small business owners do this in a makeshift fashion and rarely get to a cohesive, marketable brand identity that will attract customers and keep their company sustainable.”

Deer’s firm, GLD Enterprises Commercial Writing provides concierge (on-demand) freelance business writing, public relations and marketing consulting services. In addition to working with small business, the company also provides marketing and publicity assistance to independent, self-published authors. The small business segment featuring Deer as guest expert will air on the first Thursday of each month. For more information go online to www.gerydeer.com or visit the Living Dayton page atWDTN.com.

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Mayan Doomsday Prophecy, the End of an Era

In Economy, Entertainment, Local News, Media, National News, Opinion, Uncategorized on December 27, 2011 at 12:09 am

By Gery L. Deer

Deer In Headlines

Over the next couple of weeks media outlets of all stripes will be running the usual, incessant of year-end retrospectives. Without question, 2011 was one of the most eventful years since the beginning of the millennium.

In the last twelve months the people of the world saw the death of Osama Bin Laden. Libya was finally freed from a dictator’s reign. Americans serving in the Iraq War are finally coming home. Suddenly, Wall Street was occupied by people other than thieving billionaires. And now, a couple of hairdos named Newt and Mitt have risen to become serious contenders for the Republican presidential nomination.

Rather than a retrospective, however, perhaps it would be better to focus on the future. Or would it? According to some, 2012 may be last time the ball drops in Time Square.

Every few years, evangelical Christians stampede to any available microphone and do their best to frighten people into joining their congregations (and offering up their cash) in preparation for the beginnings of events depicted in the Book of Revelations. Of course, they’re not alone. Similar doomsday predictions have been delivered repeatedly by the Chinese, the Egyptians, even Native Americans. Each and every time, they have been wrong.

However, nearly one thousand years before the first words of the New Testament had been scribed, the Mayan culture ofCentral Americaused intricate calculations and primitive astrometrics to create a primitive yet precise calendar. Their culture began to emerge around 1000 A.D. in large areas ofMexico,Guatemala,Belize,HondurasandEl Salvador.

In the 1960’s, archeologists unearthed a stone tablet depicting what could be compared to the Mayan version of Revelations – the return of their god to earth and the end of the world. According to the Mayan Long Calendar, the end will come on the converted Christian calendar date of December 21, 2012. (In case you’re interested, that’s a Friday – good day for the world to end; TGIF, and all that.)

Public fascination with apocalyptic predictions may seem strange to most, but, in this case, it might also prove profitable, both locally and south of the border. Cincinnatiauthor Liz Coley has just released, Out of Xibalba (pronounced shi-bulb-a), a young adult fantasy novel about a modern-day girl thrown back in time to an ancient Mayan civilization. Through a fictional story, the book offers readers a unique look at the Mayan culture and their doomsday prophecy.

In southernMexico, officials are planning year-long celebrations intended to attract tourists to the heart of Mayan territory. According to ABC News,Mexico’s tourism agency expects to draw more than 52 million visitors to the Mayan regions alone. Ordinarily, entire country averages only about 22 million per year. Such an influx of foreign visitors will provide a significant boost to the country’s struggling economy.

While writers, film makers and travel agents cash in on this ancient mythology, fortunately, for the rest of humanity, there is evidence that dates beyond 2012 were recorded. Scientists are baffled, however, as to why people seem to simply ignore it, preferring instead to insist that the end is, in fact, nigh.

In any case, it’s probably a good bet the world will still be here on the 22nd of December so it might be a good idea not to quit work or cash out the retirement account just yet.

Scientists can certainly make mistakes. But, so far, there is no evidence to support any sort of pending global catastrophe predicted by the Maya or anyone else.

Mathematicians and related experts have analyzed the Mayan data time and again. The end of this period of their calendar is no more significant than was the change of the Christian millennia. The best advice is to sit back, enjoy the books, movies and television programs about the Mayan culture, and relax. Oh, and Happy New Year.

Gery L. Deer is an independent columnist and business writer based in Jamestown, Ohio. For more visit http://www.gerydeer.com.

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Political Autobiographies: Style Lacking Substance

In Entertainment, Local News, Media, National News, Opinion, Politics, State News on August 29, 2011 at 10:24 pm

By Gery L. Deer

Deer In Headlines

 

Between Joe Biden’s spray-on tan and Michele Bachmann’s fashion faux pas, the political stage has never been graced by such a ridiculous cast of insubstantial people. It’s amazing how many people of lackluster quality can gain the attention of so many Americans.

As the kings and queens of shameless self-promotion, each one spends most of his or her time in front of a camera criticizing the other guys for doing the same thing. Of course, that’s part of their job, but running for the highest office in the land should depend more on substance than style. Sadly, however, that’s just not how it works on modern politics. Today it’s all about marketing.

Getting the word out to the mush-brained masses requires use of every media trick in the book, old and new. All those 2012 Republican nomination hopefuls are jetting around the country doing television interviews and giving stump speeches in the hopes that they will be the next tenant at1600 Pennsylvania Avenue.

Seemingly in three places at once, these people maintain an almost inconceivable campaign schedule. One way to disseminate as much information as possible is by writing an autobiography.

Books are a great way to control what information is given out about a candidate, but they’re almost never written by the politician. When political heavyweights want to write a newspaper column or a book, they often use a ghost writer.

Ghost writers are authors who write material that is officially credited to someone else. The ghost writer does the research and develops the manuscript, sometimes with little or no  intervention on the part of the person whose name eventually ends up in the byline.

Some publishers will print only a limited run of political autobiographies to generate as much revenue as possible while the subjects are in the media headlights. With the help of reasonably good writers, political biographies can be interesting and informative, even though they’re just a 300-page brochure for the candidate. Unfortunately, there are times when the political figure has too much influence over a manuscript.

Here’s an example from Sarah Palin’s book, Going Rogue: An American Life. “I was sitting next to the stove, patching up little Gopher’s North Face jacket, when I got the call (to be John McCain’s running mate), and I figured, gosh-a-mighty, why not? Well, they scoot me down toDayton — and let me tell you, that place could use a new coat of paint…” And she goes on to say that theDayton reporters will, “Twist and turn my words so I look like an idjit.”

It gets worse from there. Did she actually use the word, idjit? Unless she was trying to get a part in a movie opposite Yosemite Sam, the reporters wouldn’t have needed to do much to make twist her words. In fact, it would take more effort to untwist them enough to understand exactly what it was she had said in the first place. Clearly, there are times when a ghost writer is not only an option, but a necessity.

Once released, political autobiographies have a short shelf life and quickly end up in the bargain rack.  Publishers do their best to cash in on these projects while there is still widespread demand for information.

Without question, there is a broad audience for this material and, at least initially, most of these books sell very well – some better than others. Barack Obama’s two books for example, Audacity of Hope (2006) and Dreams From My Father (1995), both of which he wrote before ascending to the presidency, have sold nearly a half-million copies.

In the past, a politician could only get a book published if he or she had made some significant contribution. Today, however, the trend seems to be in writing the book before ever doing anything and cashing in on 15 minutes of fame.

 

Gery L. Deer is an independent columnist based inJamestown. Read more at http://www.deerinheadlines.com.

 

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