Local News & Commentary Since 1890.

Archive for the ‘Uncategorized’ Category

, , , , ,

Apocalypse Now & Then: Aunt Margaret and the Mayans

In Children and Family, Economy, Entertainment, Health, Media, National News, Opinion, Politics, psychology, Religion, Science, Senior Lifestyle, sociology, Technology, television, Uncategorized on November 26, 2012 at 11:56 pm

Case in point. The graphic is actually the AZTEC calendar, commonly misused to represent the Mayan version. Misinformation is only part of the problem with the doomsday scare.

By Gery L. Deer

People seem to have a bizarre, and sometimes irrational, fascination with the end of the world. So far, however, concerns about ominous apocalyptic events have been little more than the babblings of high-profile conspiracy nuts, money-grubbing religious fanatics and an over abundance of exaggerated media coverage. Still, the idea of impending doom must generate some money for someone because every few years, there’s a new disaster on the horizon.

In November of 1999, at the age of 91, my Great Aunt Margaret was still a smart woman, if not particularly personable to some, and she’d lost most of her eyesight to Glaucoma. A retired school teacher, she had spent more than three decades living alone in her old, block house at the foothills of the Appalachians, surrounded by other even more isolated senior citizens.

I was standing with her outside the house, watching my dad do something to her garage door, when I felt her frail, thin hand take my arm as she said, calmly, “Gery, what’s this about the world ending or everyone losing all their money because of a problem with all the computers?” Catching me somewhat off guard, I had to think for a moment on how to explain to her the Y-2-K issue in a way she’d understand, considering she knew nothing about computers. Her home still had a manual television and rotary telephone.

“Well,” I began, “old computers only allowed for two digit year notations in their programming so when they roll over from the year 1999 to 2000 on December 31st, they’ll think it’s 1900.” I went on to explain how some software would generate miscalculations but it really wouldn’t cause as big a problem as the media had blown it up to be. Satisfied with my understanding and explanation of the problem, she nodded and dismissed it. But for a time, she was frightened, actually scared she’d lose all her money and that the electricity and water to her home would stop flowing to her isolated home in the hills.

The idea that she and her elderly friends were so frightened by disinformation legitimized by a panic-loving media really angered me. A short time later, laying my technical and writing careers on the table, I published an editorial denouncing Y2K as little more than techno paranoia. As it turns out, unsurprisingly, I was right, but now we’re faced with a similar problem in the form of the Mayan calendar prophecy and other end of the world predictions set for December of this year.

Just like their Y2K counterparts, religious and survivalist extremists from all over the world are out there touting an imminent doomsday of Biblical proportions, stirring up baseless fear and panic. As the stories continue to be blown further out of proportion petrified people pointlessly buy everything from survival books to bomb shelters in an attempt to protect themselves. But experts say there is nothing to fear. The misunderstood Mayan prophecy is based on a calendar that restarts, marking a long period of time the way we might catalog a century or millennium.

Of course we could still fall victim to our own stupidity and blow ourselves up over petty arguments about who owns the world’s resources or whose god is the ‘real’ one. We’re human and we’ve been killing each other since the model was introduced so that’s not likely to stop. But the idea of a cataclysmic natural disaster destroying all life and civilization on earth is pretty far out. Is it impossible, no; staggeringly unlikely, yes.

In any case, if something that big happens there’s nothing that any of us can do about it. All the lunatics out in the woods with a few boxes of dried beef and lots of guns will be just as dead as the rest of us.

Sadly, my aunt passed away several years ago, well into her 90s. But, for all the other “Aunt Margarets” out there, frightened by all this apocalyptic nonsense, please count your blessings, sit back, relax and enjoy the holidays. I promise you, like I promised her; the world isn’t going anywhere anytime soon.

, , , , , , , , ,

Starve A Cold and Stay In Bed

In Business, Children and Family, Education, Health, Opinion, psychology, Senior Lifestyle, sociology, Uncategorized on November 20, 2012 at 9:28 am

DEER IN HEADLINES

By Gery L. Deer

 

When I was helping to care for my mother towards the end of her life, my cousin and I did everything we could to limit her exposure to even the slightest sneeze or sniffle. Everything from the bed rails to the wheelchairs was repeatedly and regularly wiped down with antibacterial solutions to prevent her from picking up a random bug that, in her weakened condition, could possibly be life-threatening.

Of course, we couldn’t protect her from everything. From time to time, we would have to take her out of the controlled environment of her home for doctor visits, family functions and sometimes just to give her some fresh air. But what I grew increasingly paranoid of was the amazing number of people who would go about their day suffering from severe colds or other illnesses, seemingly ignorant to the potential dangers they posed to others.

Despite other achievements, medical science is still remarkably ignorant of the common cold and its associated contagions. Doped up on symptom-hiding chemicals, people plod blearily through the day without a second thought to the fact that they could make others seriously ill just by being the last person to push a door open or use a shopping cart.

More mind-blowing are the numbers of healthcare workers and restaurant servers who go to work sick and are allowed to remain at their post. This is just ridiculous. I understand that it’s hard to take a day off when you’re working hour by hour but by staying home you may be losing a few bucks but you might be keeping someone else from becoming deathly ill, and getting yourself back to health a bit faster.

So how do you know when you should call in sick? On Tuesday, November 20, Dr. Holly Phillips, on CBS This Morning’s Health Watch, offered these suggestions for knowing when you should stay home. “It’s hard to know when you should call out sick,” she notes. “A fever, particularly in the 101 – 102 degree range, accompanied by aches and pains, might signal the flu, and you should definitely stay home.”

“A milder fever, sore throat white patches on tonsils indicates a strep infection and it’s probably time for some antibiotics, so a doctor visit is recommended,” she says. “A low grade fever coupled with a cough and sniffles mild signal a mild cold, so it’s your choice to stay home or not. But if you choose to go to work, be kind to your co-workers and wash your hands often and cover mouth and nose when coughing or sneezing and don’t handle food.”

Researchers say that the common cold costs American business more than $25 billion every year. More than $17 billion of that loss is attributed to people who go to work sick and are therefore less productive. In my opinion, wives tales and ignorance are also major contributors to that loss.

For years, people thought a cold or other infections illness came from being outside in the rain or by not wearing a coat outside on chilly days. These behaviors lower the immune system, but colds and other diseases come from other people through some kind of contact, either person-to-person, or person-to-object. We spread these things ourselves, no divine intervention is required. In the end, it’ll be our own ignorance that kills us.

I’m not a doctor, but I can tell you from my own experiences that the number one part of preventing colds and flu is in sanitation. Maintaining a clean sink and toilet, using liquid instead of bar soaps, paper towels or air dryers and, when you can’t wash, antibacterial wipes and gels.

An ounce of prevention really is worth a pound of cure. If you do have a cold or some other issue that has you sneezing and coughing all day, please consider those around you. Had we not been so proactive, my mother could have died much earlier from complications of what to some people are just minor respiratory issues.

If you work in food service, stay home. If you work in medical care or around kids and the elderly, stay home. And as they always say, get lots of rest and drink plenty of liquids.

 

 

, , , , , , , , ,

Small Business Saturday on WDTN’s Living Dayton, Nov 23.

In Business, Economy, Education, Local News, Media, television, Uncategorized on November 16, 2012 at 12:56 pm

Entrepreneur Gery L. Deer and Living Dayton co-host, Nathalie Basha.

Jamestown entrepreneur featured to discuss buying local.

Dayton, OH – Jamestown writer, entrepreneur Gery L. Deer will be the expert guest on WDTN-Ch2’s Living Dayton program beginning at Noon, Friday November 23rd in a special segment focusing on  Small Business Saturday. As the program’s resident business contributor, Deer will discussing the background and importance of how the November 24th event will generate awareness and sales for local companies.
American Express started Small Business Saturday in 2010 as a way to encourage consumers to support community businesses. The event takes place on the Saturday between Black Friday and Cyber Monday, the two busiest shopping days of the year. Last year, according to Forbes Magazine, more than 100 million consumers shopped local stores and small, online storefronts. The company is providing free logos and marketing materials to participating retailers and a $25 statement credit to their customers who enroll qualified cards and use them to shop at local merchants.
“Small Business Saturday is a great opportunity to spotlight local merchants,” says Deer, creative director and owner of his copywriting, public relations and entertainment firm, GLD Enterprises in Jamestown. “It includes brick and mortar stores as well as locally-owned, online retailers as well.”
Local merchants can take advantage of the program by simply adding the logo to their websites, shop windows and advertisements, to let customers know. Deer also recommends providing an incentive to shoppers. “Providing a discount, free products or other perks to reward them for their patronage. This is a unique opportunity that comes with a national advertising campaign provided, in part, by the publicity generated by American Express.”  However, Deer also emphasizes the importance of patronizing these businesses year around, including professional services and other companies that may not be retail based.
“Shopping local is not merely something we should do during the holiday buying rush, but a regular practice that helps to strengthen the region’s economic base and protect it from national fiscal problems,” Deer says. “We also need to remember that there are hundreds of non-retail businesses in our communities that can provide us with everything from insurance to electrical contracting. They have competitive products and services to benefit everyone.”
Gery L. Deer also serves on the board of advisers for the Fairborn Community Center and as Secretary Treasurer for the Greater Dayton Professionals Chapter of BNI based in Beavercreek, Ohio. Viewers can see his regular business segments airing the first Thursday of each month on Living Dayton live weekdays from Noon until 1pm on television or streaming live from the station’s website at http://www.wdtn.com/generic/video/living-dayton-live-stream.

, , , ,

Thanksgiving Travelers Encouraged to Buckle Up.

In Children and Family, Education, Health, Local News, Media, psychology, Science, sociology, State News, Travel, Uncategorized on November 13, 2012 at 3:04 pm

Every Trip. Every Time.

Xenia, Ohio – The Thanksgiving holiday period is one of the busiest travel times of the year, and the Greene County Safe Communities Coalition wants to remind all travelers, whether they’re traveling across the country or just across town, that one of the best ways to ensure a safe arrival is to buckle up, every trip, every time. 

“During the long Thanksgiving travel weekend, many more people than usual are on the roads visiting family and friends,” says Laurie Fox, Safe Communities Coordinator.  “And we want to alert everyone that perhaps the single best thing they can do to save lives and protect themselves and their passengers on our roadways is to insist on the regular and proper use of their seat belts.”  

According to the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), seat belts saved more than 12,500 lives nationwide during 2010 alone. In fact, research shows that the risk of fatal injury to front seat passenger car occupants is reduced by 45-percent and the risk of moderate to serious injury is reduced by 50-percent, when seat beats are worn correctly. 

Yet, too many people are still not getting the message.  Fifty-one percent of the 22,187 passenger vehicle occupants who were killed in motor vehicle crashes during 2010 were NOT wearing seat belts at the time of their fatal crashes.

“It’s a simple step that each of us can take to protect ourselves and our loved ones.  Yet, too many people are still not buckling up — especially in the hustle and bustle of holiday travel,” says Fox. 

During the 2010 Thanksgiving holiday (which ran from 6 p.m., Wednesday, November 24, to 5:59 a.m., Monday, November 29) 337 passenger vehicle occupants were killed in motor vehicle traffic crashes nationwide, and 55-percent of those were unrestrained at the time of the crash. 

“Unfortunately, the overnight hours prove to be the most dangerous on our nation’s roadways, not only during the Thanksgiving holiday, but throughout the year,” says Fox. 

Nationally in 2010, 61-percent of the 10,647 passenger vehicle occupants who were killed in motor vehicle traffic crashes during the overnight hours (6 p.m. to 5:59 a.m.) were not wearing their seat belts at the time of the fatal crash, compared to 42-percent during the daytime hours.

During the Thanksgiving holiday weekend, 64-percent of nighttime fatalities involved unbelted passenger vehicle occupants, while only 41-percent of daytime fatalities involved unbelted passenger vehicle occupants.

“Every day of the year, but especially during more dangerous travel times like the Thanksgiving holiday and at nighttime, we are working hard to remind everyone to always buckle up,” says Fox.  “Seat belts save lives, so please buckle up, every trip, every time, and so you can give thanks this holiday season and enjoy the time with your loved ones.”

For more information about traveling safely during Thanksgiving, please visit www.TrafficSafetyMarketing.gov.  For more information on Greene County Safe Communities, please call 937-374-5669 or email lfox@gcchd.org.  The Greene County Combined Health District is a grantee of the Ohio Department of Public Safety, Office of Ohio Criminal Justice Services, Traffic Safety Division.

, , , , , ,

There’s No Place Like Home. Again.

In Business, Children and Family, Economy, Home Improvement, Jobs, Local News, Media, Opinion, psychology, sociology, State News, Uncategorized on November 13, 2012 at 12:39 pm

DEER IN HEADLINES

By Gery L. Deer

Economists suggest that the Great Recession is over, but the aftereffects are still quite apparent. Along with record unemployment and a troubled political landscape the fiscal meltdown left one more frightening thing in its wake … junior, who came back home to live in your basement.

According to a February 14, 2012 story in Time magazine, more than 25 million adults returned to live with their parents because they are either unemployed or underemployed, or for a variety of other reasons, primarily economic. Another piece in a recent edition of USA Today quotes Paul Taylor, director of the Pew Research Center’s Social & Demographic Trends project.  “This is a case of families adapting to difficult circumstances,” he says. “Family is the ultimate social safety net.”

A temporary social safety net, yes, but it shouldn’t be indefinite. Most of the adults, single men and women between the ages of 22 and 34, moved back in with Mom and Dad because he or she could not find work in the same field or at a previous level of employment. With rent and other necessities becoming more difficult to manage, they end up on the doorstep of their family home hoping for a fresh start.

Unfortunately, because of lackluster employment growth in America, there seems to be very little light at the end of the tunnel for those empty nesters who invited kids back into the fold with open arms, but many of whom who were also ready to settle in and enjoy retirement. Instead, they’ve been returned to the days before the kids shipped off to the ivy covered walls of college.

Practical society places great importance on financial and personal independence and the idea that your job defines you. For most people moving back to the family home is a last resort and can often have a profound effect on the ego and the social life; a state to be avoided if at all possible.

For others, however, it’s just a cheap way to get out of having to actually look for a job. If you’re a parent whose children have returned to overstay their welcome, the main question now is when to show Maynard G. Krebs the door. Since you’re home with your adult kids, you can explain who he is after they read this.

It’s hard to say when it’s time to cut the purse strings. The lack of self-esteem brought on by unemployment and social rejection can really have a crushing effect on your child’s motivation to change a comfortable, safe situation.

After a time, gentle encouragement might be ineffective and you may need to use stronger, more direct measures. You might try saying something like, “Junior, it’s time for you to take whatever job you can and get back out there.” If that doesn’t work, try “Get out.” Just kidding; unless you think it would work then feel free to use the quote.

Kids, when you come back home, be respectful of the fact that it is still your parents’ house and you need to do whatever you can to make your stay effortless for them. Do your own laundry, cook, buy your own food, help with bills wherever possible and, by all means, be grateful!

Things will get better out there. There has been some improvement and there are jobs available. Sometimes it’s necessary to swallow one’s pride and take whatever work comes along, always striving to get back to wherever it is you want to be. Just keep at it and don’t give up.

 

, , , , , , , ,

Voting With Conscience, Not So Easy

In Economy, Education, Home Improvement, Local News, Media, National News, Opinion, Politics, psychology, Religion, Science, sociology, State News, Uncategorized on October 30, 2012 at 8:34 am

 

 

 

 

DEER IN HEADLINES

By Gery L. Deer

In just a few days, Americans will go to the polls to elect a new president or retain the old one for another term. It’s been a heated race almost from the start but now that we’re down to the wire, the candidates are running in a dead heat.

Governor Mitt Romney and President Barack Obama are neck-in-neck in the polls and pounding the pavement in battleground states like Ohio and Virginia, Hurricane Sandy notwithstanding. But with so much negativity – some say far more than in elections past – how will the non-partisan and undecided voter make a choice come November 6? It’s probably going to end up, for most, to be a vote of conscience.

Voting your conscience may not be easy, but it’s often the only way to feel as if you made a difference and chose the candidate that best serves your values and interests. Sometimes, you have to say, “What’s in it for me?”

Unfortunately, it’s hard to say how any individual might benefit from this election especially since most of the campaigning has been about one candidate saying why the other is bad, rather than telling us what he or she is going to do to once in office. Individual benefit will be based on a kind of trickle-down effect depending on which way the national election goes and how much change there is likely to be at the congressional level.

Once again, as noted previously in this column, it’s the local elections to which people should be giving more attention. It’s at the ground level that things actually get done in a way that directly affects the voter, regardless of how much we’d like to believe otherwise.

When weighing the issues of economic distress and job scarcity, the average person only has his or her experiences to call upon for reference. Discussing these problems on a national scale is almost pointless since the changes needed to affect these issues have to occur at the local level. That leaves the voter even more stymied.

Once more, we’re back to voting with our conscience. If you’re undecided, look at the following characteristics of the candidates – whether local or national.

First, is he or she right for the job? Do they give of the ‘air’ of a president or whatever position they intend to hold? Take the time to surf the internet and review video and read speeches they’ve given before and after becoming a candidate for office. Try to see around the fluff and the ‘marketing’ done to promote the candidate and look for threads of the person underneath. Do they seem genuine? Do you think they believe what they’re telling the people?

Do they share your personal values? I’ve long said that it’s simply a bad idea to choose a presidential candidate based on their religious beliefs or because of their take on subjects like abortion. But, when left with a tied score on the business issues, moral issues have to be taken into consideration, so you have little options at that point.

Does the candidate seem to flip-flop, only saying what his people are telling him to say or what he thinks the voters want to hear? Or, do you believe he holds to a set of ideals? This is probably the most important part of choosing a candidate in any election. Most politicians say what they expect the constituents want to hear. If he or she is a republican, conservative ideology comes across more prominently, and the same with being a democrat; the liberal voice will be louder.

But in order to capture a broader audience, the candidates will “pad” their ideology with sprinklings of the other side, or implied agreement with the opposition in small, virtually insignificant ways. This makes them seem more bi-partisan in an attempt to interest the other side.

Voting your conscience is much harder than voting based in facts and issue stance. Try to do your homework before you go to the polls. Choose the candidate you can feel good about supporting throughout their term and remember, no matter who you vote for, get out and vote.

, , ,

Greene County Combined Health District receives $41,999.99 in Traffic Safety Grants

In Children and Family, Education, Health, Local News, Media, State News, Uncategorized on October 12, 2012 at 7:37 am

Federal Funds from Office of Criminal Justice Services Help Save Lives in Greene County

 

XENIA, OH – Laurie Fox, Greene County’s Safe Communities Coordinator, announced today that the Ohio Department of Public Safety’s (ODPS) Office of Criminal Justice Services (OCJS) awarded $41,999.99 in federal traffic safety funding to the Greene County Combined Health District’s Safe Communities program for federal
fiscal year 2013.

“Partnerships are critical to the success of any safety effort and we are committed to working with law enforcement and other safety partners to address traffic safety concerns in Greene County,” said Fox.

The Greene County Safe Communities Coalition has identified that lack of seat belt use, motorcycle safety and distracted/impaired driving is impacting the safety and welfare of the citizens of Greene County. To save lives and improve the quality of life for our citizens, the Safe Communities Coalition will use the grant funds to increase awareness about distracted and impaired driving in the local high schools, motorcycle safety, and continue to educate the public on the importance of seat belt use through participation in local festivals, school presentations and other programming.

The funds are passed through OCJS from the National Highway Traffic Safety Administration to support the efforts of safety partners statewide and focus on traffic safety priority areas such as restraint use, impaired driving, motorcycle safety and youthful drivers.

Competitive grant proposals are accepted and reviewed by OCJS. The FFY 2013 competitive grant process solicited grant proposals from state agencies, non-profit organizations, colleges, universities, hospitals, political subdivisions and other interested groups within selected Ohio counties and jurisdictions (based upon the number of fatal crashes).

For more information about the Office of Criminal Justice Services and statewide efforts to improve safety on Ohio’s roadways, log on to http://www.ocjs.ohio.gov.

, , , , , , , , ,

Voters can’t handle the truth

In Business, Economy, Education, Local News, Media, National News, Opinion, Politics, State News, Uncategorized on October 9, 2012 at 9:03 am

Deer In Headlines

By Gery L. Deer

Politicians distort the truth and exaggerate facts to elicit effect from an audience. All of them do it. The idea of any candidate being open and honest is not only unbelievable, but would likely bring the American political system to a dead stop.

No one is going to be completely honest and the determination of whether a politician is lying is in the eye of the beholder. Unfortunately die-hard fans of a particular candidate will insist that it’s only the opponent who lies. The hard, cold truth is, they all “lie.”

In the Star Wars film series, mentor Obi Wan Kenobi warns Luke Skywalker that many of the truths we cling to in life depend greatly on our point of view. Nowhere is that a more appropriate statement than in the political ring.

Often, distortion of the facts is an effort to cover uncertainty or a lack of knowledge. No one could possibly provide an answer to every problem and, rather than appear weak or uninformed, a candidate has prepared a neutral response to counter his or her lack of a solution. Voters should learn to read between the lines and determine whether this behavior is a character flaw or the nature of the job.

Sometimes a candidate, in a moment of either clarity or misstep, will betray his or her thoughts. Mitt Romney’s off-the-cuff remarks about the 47-percent of people who will vote for Obama because of the president’s predilection for endorsing entitlement programs is a perfect example of what can happen when a candidate’s true thoughts come to light.

Political candidates are under intense, constant scrutiny. Every word, every step, every mispronounced name can affect their overall image and subsequent performance in polling. Even misspeaking can be inferred as a lie and bring a campaign crashing down at any moment.

No matter how carefully words and phrases are chosen, however, they can still be used out of context to paint a candidate with a single brush stroke. Generally referred to as “sound bites,” the act of hacking up entire speeches into 30-second snippets has become far too common and can lead the listening public to the wrong conclusions.

Along the same concept, political advertising should be focused on informing the public about the intentions of the candidate. Instead, the point of these messages is to tear down the other guy, discrediting the opposition to the point of exclusion. Millions of dollars are poured into these ads just so each campaign can go back and forth on television, radio and on the Internet, just trying to counter the latest round of jabs from the other side.

Print or broadcast, generally the ads follow a simple pattern. One candidate takes a stab at the opponent’s position on something which is then answered from the other side with an accusation of lying about it, followed by some kind of weak rebuttal. But who is actually lying? Once again, that may depend on a point of view.

Developing and keeping on track a strong platform is tough for a political operative in today’s 2-minute news cycle. Since the American voter tends to go on hearsay and emotional preference rather than fact, it’s nearly impossible to maintain a consistent message. Much of the time is spent on damage control, like the president is doing now after his lackluster performance in the first debate.

Still, whether or not a politician lies is almost irrelevant to the modern voter. Americans seem to be more interested in trivial issues than the larger picture, proven by how easily they are distracted from more important problems by garbage issues. One man’s garbage, however, is another man’s treasure; so once again, it’s back to the pesky point of view.

One thing is for certain – all politicians lie. Voters just need to come to terms with how much of that really matters and learn how to separate the facts from the rhetoric.

 

, , , , , ,

Buy Local, Should Be More Than A Slogan

In Business, Economy, Education, Health, Jobs, Local News, Opinion, Senior Lifestyle, sociology, Uncategorized on September 26, 2012 at 8:01 am

DEER IN HEADLINES

By Gery L. Deer

We hear the phrase constantly – buy local. But regardless of how much encouragement comes from public service announcements, most people still buy what they need from large, corporate chain stores. From toilet paper to breakfast cereal, local markets have always had a difficult time competing with companies like Walmart, Target and Meijer.

Since the start of the recession, local chambers of commerce and other civic groups have tried to get people to switch from big box buying to shopping at the locally-owned retailer. As money belts tightened, those messages were falling on more deaf ears than ever before.

Money in a particular community is a bit like blood in a body, it has to circulate to do any good. Money moves around a region from business to consumer and back, over and over again. That’s how the economic system works. Buying from out-of-town based companies moves the money out of the area. Buying local keeps more (not all) of the money in the community.

Many argue that they simply can’t afford to shop locally because of significantly higher prices. Others complain that local companies lack the product selection or expertise of larger merchants. A family struggling to make ends meet and feed a couple of kids can’t pay $4 for a box of breakfast cereal at a local vendor, when Walmart has it for $2. For them, every dollar counts and the extra five minutes they drive is worth the time and gas if it means there is significant savings at the bottom of the sales receipt.

Prices are lower at chain stores because of mass buying and selling. For example, for every bottle of ketchup a small grocery store sells, companies like Walmart sell hundreds of thousands more. It’s a simple matter of volume. A small business lacks the massive reach and bulk buying power afforded to big companies and therefore has to pay more for products, passing that higher price along to customers at the cash register.

Some small shops lower prices on one aisle, like on every-day necessities such as bread, cereal, soap, and so on, while keeping prices higher on extravagancies to counter the difference. Many already offer a generic alternative to most products or a store brand, the quality of which is often superior to the national offerings.

In the end, it’s up to the consumer to pay attention and do a little homework to see what’s out there and comparison shop. Most large, chain stores will price match nowadays. But nothing is more infuriating than to see someone in Walmart trying for a price match with a coupon from a local store offering a cheaper alternative. Why not just shop at the local retailer and get the deal they’re offering while keeping the money in the community?

Of course, it could be easily argued that big-box stores should be welcomed rather than refuted since they employ more people and pay more taxes to small communities. Valid points of course, but what happens when corporate decides to move the store or shut it down? The collateral damage can be economically devastating.

It should be emphasized also that this problem is not limited to groceries and sundries. Service companies like law offices, insurance providers, carpet layers and even accountants struggle to retain clients, even after years of service. These kinds of businesses are based on trust, relationships and personal referrals, concepts that may have escaped the younger generations who opt, instead, for the online approach or more “progressive” options.

Buying local needs to be more than just a slogan offered up by politicians in tough economic times. Government can’t and won’t save the local economy. It requires a joint effort between consumers and businesses. Consumers need to tell local retailers what they want; Retailers, listen to customers and take action to keep them.

Buying local strengthens a community’s economy against downturn and protects jobs. So, take your next shopping trip to the local grocer and phone your nearest insurance agent for a competitive quote. You might be surprised at what you learn.

Gery L. Deer is an independent columnist and WDTN-TV2, Living Dayton business contributor. More at http://www.gerydeer.com

 

Sponsored By: 

Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

, , , , , , , ,

TWilly’s FrozenYogurt Café Offers An Adventure

In Business, Children and Family, Economy, Entertainment, Food, National News, Senior Lifestyle, State News, Uncategorized on September 21, 2012 at 7:00 am

T-Willy’s Yogurt Emporium owner, Wendy Preiser

WASHINGTON TWP. / CENTERVILLE – If you think you know what a Velvet Elvis might be, you could be wrong. Instead of a framed piece of retro artwork, imagine swirls of chocolate, soft-serve yogurt, add two slices of flamed bananas, a squirt of peanut butter topping and a generous sprinkling of maple sugar potato chips. How’s that for something “the King” might have had on his table?

That’s just a taste of what is available at T-Willy’s Yogurt Emporium, the newest tenant of Washington Square Shopping Center in Centerville. On Saturday, September 29, T-Willy’s invites everyone to join them in celebrating a brand-new way of enjoying frozen soft-served yogurt during a special, grand opening event.

Beginning with the official ribbon cutting for invited guests at 10 a.m., T-Willy’s will open from 11 a.m. until 10 p.m. for an exciting day of door prizes, samplers and much more. According to shop owner, Wendy Preiser, T-Willy’s Yogurt Emporium is not just another soft serve yogurt café. It’s also about exploring your creative, adventurous side.

“Our store is about trying something new,” Preiser says. “There will always be something to intrigue and inspire our customers.”

Inspiration can certainly be found everywhere in the shop, from the adventurous mural on the wall to the gigantic, tree-trunk toppings table. There’s even an antique, manual typewriter, complete with post cards, all set to take down your special story. If the atmosphere isn’t enough, the myriad of yogurt and sorbet flavors is sure to turn a head or two.

T-Willy’s offers a rotating menu of specially blended frozen yogurt flavors including Blueberry Burst, New York Cheesecake, White Chocolate Macadamia and Tart Cranberry Hibiscus. Of course chocolate and vanilla are available for those who want an old favorite. All of the yogurt and toppings are sold by the ounce, in cups.   Mixing and matching is highly encouraged. There are always options that have no sugar added and most are gluten free.

Originally from Chicago, Preiser completed her undergraduate education at Northwestern University and received a Master of Business Administration from the Kellogg School of Management. After years working in new product development with food companies like Sara Lee Bakery, Nestle Chocolate and Birds Eye Foods, Preiser set out in her new business venture with the knowledge that today’s families are always on the lookout for great-tasting, healthier choices.

T-Willy’s frozen soft serve offers one of the highest counts of live and active yogurt cultures. The average 4-ounce serving contains less than 0.5 grams of dairy butter fat. “Yogurt is such a great basis because it is healthy, tasty and fun,” Preiser says. “My philosophy on food is that we should pay more attention to what we put in our bodies and less about what we leave out.  If we eat consciously, the occasional treat can be good for us physically and especially emotionally.”

T-Willy’s Frozen Yogurt Emporium is located at 6085 Far Hills Ave., near Boston Stoker and just across the parking lot from Dorothy Lane Market. To learn more about T-Willy’s Yogurt Emporium, including the incredible tale of T-Willy, go online to www.twillysyogurt.com or call 937-567-7818. T-Willy’s is open daily during the summer from 11 a.m. until 10 p.m. and until 8 p.m. from October through April.