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Barnes & Noble Turns the Page: 60-Store Expansion Signals Printed Book Renaissance

In Business, Entertainment, Local News, Print Media, State News, Uncategorized on December 22, 2025 at 6:51 pm

By Gery Deer

After years of contraction and store closures, Barnes & Noble in is writing a new chapter in its history. The nation’s largest bookseller has announced plans to open more than 60 new stores in 2026, a striking vote of confidence in brick-and-mortar retail and a clear sign that printed materials are enjoying a cultural comeback.

Barnes & Noble has announced it will open more than 60 new stores around the country. One of the most recent open in November in Hamilton, Ohio.

Once viewed as a casualty of e-commerce and e-readers, Barnes & Noble has steadily regained its footing under CEO James Daunt, who has emphasized locally curated stores, knowledgeable booksellers and community engagement. The company now operates roughly 600 locations nationwide and reports strong performance at recently opened stores.

“We’ve seen a real resurgence in interest in physical bookstores,” Daunt has said in recent interviews. “Readers want places that feel human again — where they can browse, discover and spend time. A bookstore should be a cultural space, not just a transaction.”

Industry analysts say the expansion reflects a broader shift in consumer behavior. After years of constant connectivity, many Americans are experiencing digital fatigue — exhaustion from endless screen time, notifications and scrolling. Printed books offer an antidote: no alerts, no blue light and a more immersive reading experience.

“People are deliberately stepping away from screens,” said Dr. Laura Mitchell, a media and consumer-behavior analyst. “Books provide focus and calm in a way digital content doesn’t. There’s something grounding about holding a physical object and engaging with it on your own terms.”

Younger readers are also fueling the trend. Social media platforms, particularly TikTok’s influential #BookTok community, have driven bestseller lists and encouraged a new generation to buy — and collect — physical books. Rather than replacing print, digital platforms are now helping revive it.

The expansion is expected to have a noticeable impact in Ohio, where Barnes & Noble has already opened new locations in recent years and is widely expected to continue growing its footprint. Ohio’s mix of suburban growth, college towns and strong library and reading culture makes it fertile ground for bookstores that double as community gathering places.

While independent bookstores remain cautious about competition, many observers note that Barnes & Noble’s new model relies less on uniformity and more on regional identity, allowing stores to tailor selections and events to local tastes.

For an industry once declared obsolete, the message is clear: the printed page still matters. As Barnes & Noble prepares to open dozens of new stores, it is betting that readers are ready to turn down the screen — and turn the page instead.

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The Putin Plan

In Local News, National News, Opinion, Politics, State News, Uncategorized, World News on July 9, 2024 at 4:53 pm

Deer In Headlines II

By Gery Deer

We are in a new Cold War with Russia. Simply put, Russian President Vladimir Putin is a totalitarian dictator pretending to run a democracy. He believes he is “the chosen one” who can rebuild the Soviet Union to its former glory, and the invasion of Ukraine is the vanguard. But why? What is fueling this resurgence of communist values and acceptance of totalitarian rule by the Russian people? More importantly, what’s that to do with us?

Keep in mind there was never anything glorious about the Soviet Union. It was a political mess. Contrary to pop mythology, it didn’t collapse because of President Ronald Reagan’s “Tear Down This Wall” speech in Berlin. The U.S.S.R. fell apart because it was top-heavy. Political infighting, corruption, defections, and KGB activity, constantly threatened to tear it apart. The country was finally brought to its knees by the weight of a stagnant economy maintaining an unnecessary Cold War superiority, an overextended military, and a laundry list of failed Soviet policies.

The disintegrating infrastructure threw the government into turmoil. President Mikhail Gorbachev worked to rebuild his country with a free market economy, reduced military spending, and open democracy. It was a good idea on paper, but generations of Russian people had known only “the party” and had little understanding of individual prosperity or free enterprise.

The Unholy Alliance – Russian President Vladimir Putin, right, and North Korea’s leader Kim Jong Un shake hands during their meeting in Vladivostok, Russia, Thursday, April 25, 2019. (AP Photo/Alexander Zemlianichenko, Pool, File)

Instead of comfort and security, social upheaval, increased crime, and economic crises threw the country into disarray. History has taught us that when people suffer, all it takes to move the needle toward dictatorship is one man saying the right things at the right time. In 1930s Germany, Adolph Hitler promised a new world for his country under a common rule that would ensure jobs and prosperity. You know what happened next. Although his motivation may not be as sinister as Hitler’s, in Russia, Putin’s just getting started.

Over the last several years, Putin has been spreading familiar, Soviet-era rhetoric—I can save you, Russia will be prosperous again, America is evil, and so on. The people listened and re-elected him for two consecutive, six-year terms. He even signed a law allowing him to run twice more in his lifetime. Since his KGB-era government squashes any potential challenger, he could remain dictator, oops, sorry, “president,” until 2036. But he’ll likely update that law again and stay until his death.

As the war between Ukraine and Russia continues and Putin attempts to rally communist allies in Southeast Asia, it’s clear he has no intention of slowing down. One example is his recent meeting with North Korean “President” Kim Jong Un. In this reporter’s opinion, Vladimir Putin intends to fully reconstruct the U.S.S.R. to how it was in his youth—a world power. But this time, he wants it to be “the” world power. His actions indicate that he sees the current U.S. political system as tumultuous and plans to take advantage of that distraction while he hopes for a Trump revival.

From my observations, Putin sees Donald Trump as a kindred spirit with the same self-aggrandizing, power-hungry appetite. But he also views him as weak, self-serving, inexperienced, and unfocused, with no genuine personal convictions. He says whatever pleases his followers. That’s not Putin’s method of operation.

Make no mistake, Putin’s a narcissist of majestic proportions. But somewhere in there, he genuinely believes he’s saving his beloved motherland from ruin. If he can rebuild the U.S.S.R. while the American people and their allies are distracted by a haywire presidential election and the war in Gaza, America will be too weak to stop him.

My point is that we should be worried—very worried. Putin will continue his advancements. If we don’t end political divisiveness, begin to work together for the common good, and develop a solid geopolitical policy on Russia before Putin’s plans move forward, this revived Cold War could get hot rapidly.

I don’t like to write about politics, and I promised I wouldn’t do it much in this column. But this is important. We must stop the Jerry Springer-like sideshow that’s playing out in Washington and take this year’s election more seriously. The security of our world, the future of our democracy, and the safety of our country depend on it.

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Writers Note: Just a few days after this piece was published in the print media, a story was released by the Associated Press stating, “A court in Russia ordered the arrest of the widow of Russian opposition leader Alexei Navalny during a hearing Tuesday that was conducted in absentia as part of a sweeping Kremlin crackdown on the opposition.” Further demonstrating Putin’s hold on the country as a dictator – and illustrating where Trump supporters are heading with Project 2025– Full story: https://apnews.com/article/russia-navalnaya-arrest-court-opposition-fde35d06b4659980d99e90fd6f7aeaf7?user_email=7775ccefef02d3596ef384d85462fb06584653d8807c2c8dc2a6afb168710cad&utm_medium=Afternoon_Wire&utm_source=Sailthru_AP&utm_campaign=AfternoonWire_July9_2024&utm_term=Afternoon%20Wire

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Deer in … headlights.

In Business, Health, Local News, Opinion, State News, Uncategorized on December 29, 2023 at 9:10 am

Deer In Headlines II

By Gery Deer

A few weeks ago, I was driving along minding my own business when a deer decided it would be a great time to remodel the front end of my pickup truck. It was dark but I was neither sleepy nor distracted yet saw nothing in advance of the collision. The animal seemed to come from out of nowhere. There was a loud, metallic bang, a hard shudder, and the hood of my truck popped straight up in front of the windshield.

Fortunately, I could see well enough around the hood to get the vehicle to the side of the road. Once I stopped and the dust had settled, the first words that entered my mind were, “So that happened.”

I called 911 to report the accident, and no irony was lost on either me or the dispatcher about a guy named Deer hitting a deer. Not to worry, she was great and sent an officer right away. If you have followed my column, you know this was certainly not my first traffic accident, nor was it the most serious. It was, however, my second deer strike in about four years. Enough, already. I’ve met my quota now, right?

Here’s a photo of Gery’s Ford F-150 truck from this article. It was totaled.

I think I was most upset because I had recently paid off the loan on the truck and, just that morning, even ordered new tires. Ever the optimist, I remember I laughed out loud and said to nobody, “Well, at least I don’t have to buy the tires now.” Like they say, onward and upward, right?

Hitting a deer on an Ohio roadway is almost a rite of passage. I’m surprised our driver’s education classes don’t include a section detailing what to do after a deer strike. I can hear it now, in the best 1970s filmstrip narrator’s voice. “After you have hit the animal, get out to see if it’s still alive. Oh, it’s a six-pointer! Be careful. Those antlers are sharp!” Then, it would go on to tell you to call the police and decide what to do with the carcass.

Here in the Buckeye state, if you hit a deer with your car, you’re entitled to keep it. What you do with it after that is entirely up to you. The first time it happened to me, the responding police officer asked if I wanted the carcass, and I said no. Then she said, “Well, you’ll need to decide which of the guys arguing over it gets to take it home.” Seriously? I told her to flip a coin. In hindsight, I should have sold it to one of them. After all, I was out a truck, and they got free venison.

Between hunters flushing them out of the woods into the road and people feeding them on the back porch, deer strikes are becoming more problematic every year. I read an Ohio highway statistic that vehicles had hit more than 13,000 deer in 2022. I can believe that. The day the body shop picked up my truck, the flatbed driver told me he’d hauled four other deer-damaged vehicles just that afternoon. With an overall deer population in the state just under 800,000, I’m surprised the accident tally is so low.

What can you do to avoid hitting a deer? Unfortunately, there’s no easy answer. The problem with deer is that they’re jittery, indecisive, and never travel alone. Trying to outguess them will get you hurt or worse.

The best things you can do are buckle up, drive with your bright beams on in rural or wooded areas, and always remember when you see one, there are always others. By the way, those deer whistles that you stick to the grill don’t work — a siren, maybe, but not those.

Above all, avoid distractions while driving, especially at night. No text, call, or cigarette is that important. Put that stuff down and pay attention to the road. Trust me, it takes only an instant for everything to change.

Although my truck was totaled, it was at least large enough to protect me. I have seen deer go up the hood and crash through the windshield, seriously injuring the driver and passengers. So, please watch out for those… deer in headlights.

Publication Notices: Deer In Headlines and Deer In Headlines II are media properties of Gery L. Deer and GLD Enterprises Communications, Ltd., who is also the copyright holder. The product is distributed via The Jamestown Comet.com (A property of GLD Communications), and by Green County Newspapers / The Xenia Daily Gazette by special permission.

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Artificial Unintelligence

In Books, Dayton Ohio News, Economy, Education, Entertainment, finances, Jobs, Literature, Local News, Media, National News, News Media, Opinion, Science, sociology, State News, Technology, Uncategorized, World News on May 22, 2023 at 7:29 am

A Deer In Headlines II SPECIAL EDITION

By Gery Deer  

This work appeared in print and online, May 19, 2023 – Xenia Daily Gazette, Xenia, Ohio, and affiliated publications.

EDITORIAL NOTE:

The Jamestown Comet.com and Deer In Headlines II are publication products of GLD Enterprises Communications, Ltd. (GLD Communications), a company founded in 1998 on providing Information Technology AND Freelance Journalism, Copywriting, and Public Relations services. The column author, Gery L. Deer, is the company owner and CEO. Gery has been quoted in the media multiple times regarding his position on AI content creation. Here are the Dayton Daily News pieces noting his statements regarding Public Relations and Copywriting.

Our official statement on AI is as follows: We do not use AI programs to create our products, nor will we in the future. We are in full support of the WGAW strike, both in regard to streaming and other platform pay issues and the use of AI-generated material to replace them. We will not work with agencies who produce AI content, nor will we support their products or services. Please contact our office for more information at 937-675-6169 or email gdeer@gldenterprises.net.

Artificial Unintelligence

From congressional hearings to the picket lines of striking screenwriters, Artificial Intelligence, or “AI,” is a growing concern. This technology now affects nearly every industry and is advancing in sophistication. Of major concern to educators, professional writers, and content developers, are AI writing programs like ChatGPT. By the way, the program’s full name is “Chat Generative Pre-Trained Transformer” – I know, right? 

As you might guess, I’ve been asked repeatedly if I ever use AI to write this column. With obstinate conviction, I say now and for always, I do not now, nor will I ever use AI to write anything for this column, for my publishers, for my communications clients, nothing – ever. 

Now the Gen Zs and Millennials are probably saying, “he’s just a crotchety old white guy who hates technology.” Nonsense! As a matter of fact, my educational background is in engineering and computer science. I started programming computers in high school and worked in the tech industry for many years. I have a few AI devices in my office and a lot of advanced equipment for creating and editing audio and video productions. Suffice to say, I’m no Luddite. 

My concern with AI writing generators isn’t the technology. In fact, I can see where it could really be helpful in some industries, with human guidance. But the idea that it should be used to replace professional writers to save money is just ridiculous. 

A professional writer doesn’t just chuck out any old bunch of words that fit a set of parameters. Writers must craft their message based on the intent, the audience, the purpose, and the desired outcome. Not to mention that AI programs don’t have to worry about paying the mortgage, feeding a family, or having a purpose in life. 

In 1967, the original Star Trek TV series aired an episode called, “The Ultimate Computer” wherein the Starship Enterprise had been fitted with a highly sophisticated AI computer that would take over the ship’s operation, rendering the crew unnecessary. In one pivotal scene, the computer informs Captain Kirk that he is “non-essential personnel,” causing him to question his position and future relevance. 

Always the conscience of the show, Dr. McCoy, in an effort to console the Captain, reminds us, “We’re all sorry for the other guy when he loses his job to a machine. But when it comes to your job, that’s different.” It might be a science fiction show, but McCoy was spot on.

Predictably, the computer malfunctioned, killing hundreds of people and Kirk outmaneuvered the computer’s logic to save the day. The moral of the story was that computers make efficient servants, but lack the intent, humanity, conscience, understanding, or compassion needed to really replace us.

 Today, many professional creative jobs may be facing the kind of fate factory workers did some 30 or 40 years ago when they were replaced by robots and computer-controlled manufacturing systems. The main difference this time is that creative professions like writers, artists, graphic designers, and filmmakers are harder to automate. Yes, they can generate similar work, but there’s no human inspiration behind it. 

One day, AI may advance to the point where it achieves consciousness, allowing for creative inspiration. But for now, despite what the developers say, I think spontaneous creativity is well beyond its grasp. Without human inspiration and personal experience, the words are empty, the art expressionless, and the designs meaningless. 

I don’t know where AI is going, but I know I won’t be helping it get there. Unlike some digital marketers and other agencies out there, I can’t, in good conscience, use AI generators to produce my work, then charge a client for it. That’s like letting someone else do your homework but still accepting a good grade. It’s fraud, plain and simple – even if you tell them you’re doing it.

We have no idea how AI will affect future jobs or industries, the legal or ethical issues, or which advances will forever change them. Maybe AI will make us all obsolete someday and terminate all of us. Till then, I’ll keep writing so look for me next week because to quote another AI, “I’ll be back.”

Disclaimer: This work is copyright 2023 by GLD Enterprises Communications, Ltd. All Rights Reserved. The Deer In Headlines II and its Special Edition series is a production of The Jamestown Comet, Gery L. Deer, and GLD Communications and does not necessarily reflect the views of our advertisers, publishers, clients, or media partners.

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Rafi’s Amigos Golf Outing to benefit JROTC attendance at Air Camp USA

In Charities, Dayton Ohio News, Economy, Education, Sports News, State News, Uncategorized on April 14, 2023 at 4:47 pm

The sixth annual Rafi’s Amigos Golf Outing is scheduled for Friday, June 2, 2023, from 8:00 AM to 3:00 PM EDT, at Beavercreek Golf Club, in Beavercreek, Ohio. Proceeds will provide an opportunity for Junior Reserve Officer Training Corps (JROTC) Cadets in Greene County, Ohio to attend an exclusive 1-Day Air Camp adventure including flying with an instructor pilot. Full details are available at https://www.askrafi.com/events/6th-annual-rafis-amigos-golf-outing.

6th Annual Rafi’s Amigos Golf Outing will benefit the participation of JROTC Cadets at Air Camp USA

Rafi’s Amigos Golf Outing golf scramble fundraiser is the brainchild of Jose “Rafi” Rodriguez, Colonel, United States Air Force, (retired), president of Rodriguez Financial Strategies, LLC. “I started Rafi’s Amigos Golf Outing to raise funds for causes dear to my heart, such as the United Way, and now, Air Camp, which will support Junior ROTC cadets in Greene County, Ohio,” Rodriguez said. Please see the full video below with interviews and event details.

Originally from Puerto Rico, Rodriguez joined the Air Force ROTC at the University of Puerto Rico in Mayaguez, where he was a distinguished graduate. After a 26-year career in the Air Force, Rodriguez retired as a senior officer while serving at Wright Patterson Air Force Base in Dayton.

Rodriguez proudly chose the name Rafi’s Amigos for the event because ‘amigo’ is the Spanish word for ‘friend.’ “I consider this an event where friends come together, old friends or new friends, to support a common cause in our community,” Rodriguez explained.

His choice to work with Air Camp this year was a natural partnership given Rodriguez’s background, the region, and the goal of the event – to support the community. “The JROTC program offers education in citizenship, self-respect, goal-setting, and prioritizing things throughout life. They will carry those lessons with them into whatever future they pursue.”

Air Camp provides the opportunity for these cadets to experience STEM-based aviation activities, including the science of flight. Based in Dayton, Ohio, Air Camp, Inc., was founded in 2006 by Dr. Vince Russo and Dick Reynolds, Lieutenant General (Retired) USAF.

Organizer and Primary Sponsor of Rafi’s Amigos Golf Outing, Jose “Rafi” Rodriguez, Colonel, United States Air Force, (retired), president of Rodriguez Financial Strategies, LLC

Russo currently serves as the President and Chairman of the organization. “Early on, we decided to use aviation as the learning medium because the real language of aviation is math,” he said. “Our goal is to help the students understand the importance of STEM (science technology engineering math) and inspire them to pursue careers related to those fields.”

Each participant spends one week in a curriculum that puts STEM in the context of aviation and aeronautics. Students meet scientists from the Air Force Research Laboratory and experience the National Museum of the United States Air Force as well as other aviation heritage sites.

Not all students who participate in Air Camp are bound for the military, but the experience is highly beneficial to those in a Junior Reserve Officer Training (JROTC) program. More information about Air Camp is available at aircampusa.org.

This year’s presenting sponsors are White Allen Chevrolet and White Allen Volkswagen in Dayton and the official public relations and media production sponsor for the event is GLD Communications, of Jamestown, Ohio. For more information, to become a sponsor or donate, go online to Rafi’s Amigos Golf Outing.

Learn more about the event, its founder, Air Camp, and our presenting sponsor!

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Exclusive Home Technology Help available without referral only until Thanksgiving!

In Business, Economy, Education, Entertainment, Senior Lifestyle, State News, Technology, Uncategorized on November 2, 2020 at 12:42 pm

Let’s face it, home technology has advanced by leaps and bounds over the last decade. The pandemic has driven even more changes no one could have predicted. Families who are still sequestered at home due to COVID-19 are increasingly dependent on the internet and all of the devices needed to make use of it. (CALL TODAY 937-675-6169)

In addition, a larger number of homes now use smart technology to manage things like security, heating and air systems, and, of course, entertainment. A typical home now has up 10 different devices connected to one wi-fi access point. Plus, more people working from home means exponentially increased requirements on bandwidth both upload and download.

If you’re having trouble with your computers, tablets, smart devices, or other internet-enabled equipment, we can help. Exclusive Home Technology Help is now available in Greene, Clinton, Montgomery, and Fayette Counties in Ohio.

We work primarily by referral, but from now until Thanksgiving 2020, you can get our exclusive, residential technology support service right to your door for as little as *$50.

EHTH works exclusively with residential clients and those with a home office. Services include: Computer Troubleshooting & Repair, Wi-Fi Signal Survey & Report, Virtual Meeting Setup Help, Home Automation Setup and Tech Support, and more.

We don’t have a website or a Facebook page. Why? Because every extra will cost you, the consumer, in paying our overhead costs. We have a landline phone number and an email address. Leave a message and someone will return your call within 24 hours. Hardware pick-up and drop-off are available for an additional charge.

SO DON’T WAIT – CALL TODAY! 937-675-6169! After Thanksgiving, you can’t get our services without a referral from an existing customer!

**Referral bonus: If you refer someone who ends up using our services, you’ll receive a $10 Amazon Gift Card!

*Starting service fee is $50 and then $35 for each additional hour.

**Referral Bonus applies to referred client spending a minimum of $150.

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Greene County Performers Headline Wild West Shows at 2019 Annie Oakley Festival

In Business, Children and Family, Dayton Ohio News, Education, history, Local News, Music, National News, State News, Theatre, Uncategorized on July 4, 2019 at 7:48 am

Greenville, OH – Entrepreneur and professional whip artist Gery L. Deer and Xenia thrown weapons expert, Kirk Bass, will lead a full troupe of Wild West arts experts during the 2019 American Western Arts Showcase at the Annie Oakley Festival, July 26 and 27 at the Darke County Fairground in Greenville, Ohio. The event is free and open to the public.

Presented in the spirit of the stage-style Wild West shows of the late 19th Century, each production will include some detailed history about how these arts came to be and who still practices them today. In addition to performing, Gery Deer is also the show’s producer and chief backer.

“This is a one-of-a-kind show in this region,” Deer says. “We have some of the best Wild West arts entertainment anywhere in the Midwest with real practitioners of each skill,” says Deer, who started the event in Jamestown, Ohio, in 2002. “These are talented performers with genuine ability, no fakery, no tricks. Everything you see in our show is real and all of our shows are in 3-D and high definition!”

Champion knife thrower Kirk Bass, of Xenia, Ohio, is co-producer of the event. He and his daring wife Melodee are among the performers to take the open-air stage for a series of western arts perform the suspenseful Bass Blades impalement show, and much more.

Whip marksmanship competitions headline the afternoon show beginning with the Whip Speed and Accuracy Exhibition Competition, the world’s first Bullwhip Fast Draw contest. Plus, there is a brand new contest taken straight from the big screen.

The Masked Man will make an appearance on Saturday during the contest events from Noon – 2 PM!

In the spirit of Dr. Jones’ proficiency, this year’s Showcase competition will include a special “blind fast draw,” where whip artists must mimic the move used in the film to turn, draw their holstered whip and shoot at a target with speed and accuracy. In 1981, a fedora-wearing, leather-clad archaeologist threw the crack heard round the world when he “whipped” a pistol from the hand of a jungle guide. At the beginning of “Raiders of the Lost Ark,” Indiana Jones demonstrated his skills with the holstered fast-draw of a 10-foot bullwhip, all while having to spin around to take aim first. Watch a video clip!

“With the popularity of Indiana Jones among western performers, particularly whip artists, it’s odd this hasn’t been done before,” says Deer, who holds multiple, national whip speed and accuracy titles and is the director of The Whip Artistry Studio, the only permanent whip training facility in America. Contests begin at 1 p.m., followed immediately by a matinee performance at 2PM and evening show at 5PM.

The event is sponsored by GLD Enterprises Communications, Ltd., The Whip Artistry Studio and the Annie Oakley Festival Committee. All performances are family friendly and presented on the grounds of the Annie Oakley Festival. For links to the festival and sneak previews of the performers plus more information go online to ohiowesternarts.org.

Production video from a few years ago showing some of the event.

 

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Living Longer vs. Living Better

In Children and Family, Health, Local News, Opinion, psychology, Science, Senior Lifestyle, State News, Technology, Uncategorized on December 26, 2017 at 8:07 am

Deer In Headlines
By Gery L. Deer

Modern medicine is an incredible thing, with breakthroughs almost daily that range from simple treatments for common ailments to advanced organ transplants. Through those great medical innovations, the lifespan of the average person is now well into the 80s, with better living through chemistry, or so they want us to believe.

But while we treat one area of illness another continues to progress making it seem like we’re falling apart in little pieces. Where we once just dropped dead from something simple like a heart attack, now it seems we deteriorate bit by bit, with each component of our bodies being held together by a separate roll of medical duct tape.

Think of it this way. We take a pill for blood thinning so we don’t have a clot and get a stroke or heart attack. We take a pill for diabetes to keep our glucose levels down. But at the same time, our mind is intact, with virtually no deterioration. Or maybe it’s the opposite, Alzheimer’s shreds the mind while the body is still healthy. Eventually, the body follows in decay since the Alzheimer’s begins to affect how the nervous system functions.

Thanks to modern science, we’re living longer than ever, but I wouldn’t call it healthier or with much of a quality of life. There’s something to be said for just having the lights go out all at once. One of the most horrific things I have had to endure is watching my mother’s mind go as her body still functioned reasonably well. Or what might be worse, having an active, clear mind trapped in a degenerating body that refuses to follow the brain’s instructions any longer.

At what point are we living too long for our own good and quality of life? Can medical science develop a plan to help the entire body and mind maintain the same or reasonably similar level of health for as long as possible? I don’t think that’s really possible.

So, here we are, a pill for this and a potion for that, all in the name of better living through chemistry. Granted, much of what’s wrong with us is their our doing – smoking, drinking, sugar, fat, it goes on and on. Personal responsibility as one ages should at least be taken into account here. We are what we eat, and boy, it’s a mess.

Formaldehyde and chemicals in our water, the carcinogenic material in our meat, pesticides in our vegetables, super-sized everything at the fast food counter, vaping (yeah, like that’s not smoking, whatever). It’s all killing us. But don’t worry, there’s a pill to counteract the effects of all that, so don’t worry about it.

Isn’t it idiotic, though, how much of what happens to us as we age is our own fault? We’re getting older, but we’re sicker when we live longer. When we won’t take care of ourselves even in the short term, someone else has to pay for that later on.

Last year, for example, obesity-related illness cost Americans nearly $200 billion and treating sickness related to smoking cost more than $300 billion. But wait, there’s more! Excessive use of alcohol costs Americans $249 billion.

Fighting obesity is sadly not as simple as trading a cheeseburger for a celery stick. It takes a full and complete lifestyle overhaul that may require generations to affect a family line. But you can totally prevent alcohol and tobacco illness by never lighting up or popping open that cold one.

Addiction may be a disease, but even that is 100-percent preventable because that first drink or smoke is a choice. A penny toward prevention is worth billions toward a cure.

Well, some of this we have control over, some we don’t. It’s so hard to imagine how people can just not care about their own well-being and how that affects those around them. As we age, we need more help from others. Wouldn’t it be great if that burden were just a little easier on our loved ones?

Yes, we’re living longer. But, despite what the big pharmaceutical company advertisements tell you, the quality of that long life is not measured in milligram doses.

 

Gery L. Deer is an independent columnist and business writer. Deer In Headlines is distributed by GLD Enterprises Communications, Ltd. More at gerydeer.com

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Christine Soward and DMS ink to be honored at 2018 Prevent Blindness Ohio, People of Vision Award

In Education, Health, Science, Senior Lifestyle, State News, Uncategorized on December 6, 2017 at 4:21 pm

Dayton, OH – The Ohio Affiliate of Prevent Blindness, Shaun Yu, Discover Classical WDPR and Karen Levin, the Levin Family Foundation are pleased to announce that DMS ink and President/CEO Christine Soward, will be honored at the Annual People of Vision Award Event for their outstanding visionary leadership and philanthropic work in the community.

The award will be presented byShaun Yu, Discover Classical WDPR and Karen Levin, the Levin Family Foundation at a luncheon ceremony on February 14, 2018 at noon at the Dayton County Club. The Master of Ceremonies for year’s luncheon will be Gery L. Deer of GLD Enterprises Communications, Ltd., who also holds the position of executive council chair for the Miami Valley of Ohio Chapter of Prevent Blindness, Ohio Affiliate.

DMS ink President and CEO, Christine Soward (center) with staff and members of the 2018 People of Vision Steering Committee

Founded in 1908, Prevent Blindness is the nation’s leading volunteer eye health and safety organization dedicated to fighting blindness and saving sight. The Ohio Affiliate of Prevent Blindness is Ohio’s leading volunteer nonprofit public health organization dedicated to prevent blindness and preserve sight. We serve all 88 Ohio counties, providing direct services to more than 800,000 Ohioans annually and educating millions of consumers about what they can do to protect and preserve their precious gift of sight.

Nearly 200 people attend the People of Vision Award Luncheon each year and the event raises more than $50,000 to support the sight saving programs of Prevent Blindness including vision screening training, advocacy to widen access to vision care and vision research support.

“DMS ink and Christine Soward possess an exemplary commitment to serving our community and providing resources to people in need living in Montgomery County,” said Deer. “Their support of the community provides a strong foundation for families to build upon and Prevent Blindness is proud to honor them with this award. I encourage anyone who has ever been affected by a vision-related problem to join us at the event in February and help support Prevent Blindness and honor Christine and DMS ink for their service.” Click here to see Christine and Gery discussing the POV event on WDTN-TV2’s Living Dayton.

The People of Vision Award was established in 1985 by the Ohio Affiliate of Prevent Blindness to honor and recognize visionary organizations and their top leadership for the outstanding work they have undertaken to enhance the quality of life within their communities. The premise of the People of Vision Award is that our community is enriched by such leadership which reflects a “vision of community” to be celebrated and emulated. It’s been recognized as one of Montgomery County premier charitable events.

For more information or purchase a table or individual seat for the luncheon, click to download the sponsorship packet, call 800-301-2020, or visit the website at www.pbohio.org or on Facebook and Twitter.

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Avoid Election Misdirection

In Education, history, Local News, Media, National News, Opinion, Politics, psychology, sociology, State News, Uncategorized on October 19, 2017 at 6:08 am

Deer In Headlines
By Gery L. Deer

With an election coming up, it’s important to keep focused on what’s going on here at home rather than be distracted by the childish circus that has become Washington. Do you know what local governmental seats are up for grabs or the effect the next school levy might have on you if it fails?

Most of the time, we focus our attention on big stories from national news sources and lose sight of the things that really matter. Sometimes, that’s exactly what the politicians, pundits, and issue-pushers want to happen. Politics might seem, on the surface, about an open debate between candidates or issues, but it’s mostly about misdirection.

In the 2016 presidential election, the Trump camp used misdirection and the divided state of the Democratic base to push their message. While people who could greatly alter the outcome of the election were busy with the chaos on the left, Trump’s people had more opportunity to manipulate the right and win over some middle-of-the-road and undecided voters. The same thing happens on a much smaller scale right in your own backyard.

Most local candidates, regardless of whether they are incumbent, hope that simple name recognition will do the trick. Buying a few local newspaper ads and planting hundreds of signs everywhere can give them just that, not so much recognition but a hope that people can’t remember the names of the others.

Think about it. When you step into a voting booth and there’s a seat open for township trustee (and you barely know what a trustee is, much less any of their names), you’re going to pick the name you remember. In the back of your mind, you’ve seen the signs and ads everywhere of the guy who spent the most at the print shop so you touch the screen on his name and that’s that.

Then there’s some human services levy up for a vote and you have no idea what the fine print says, but it’s for the hospital, or children’s services issue right? What kind of person would you be if you say no to that, so what if you have no idea that it’s going to double your property tax for the next five years? This might seem exaggerated but the point is clear – learn about these candidates and issues before that Tuesday in November.

In this year’s election, the state issue that stands out as most confusing to people seems to be Ohio Issue 2, the drug price standards initiative. Both sides have spent a fortune in print, digital, direct mail, and broadcast advertising trying to sway your vote one way or the other, and it’s only going to increase.

We won’t spend any time on the issue here, but suffice to say that it’s controversial because it involves Medicare drug pricing agreements between the state government and pharma companies. Talk about an unholy alliance. Can you think of any two organizations that have proven to care less about the plight of the average citizen? That’s why it’s so confusing to people.

But, you’re going to have to go look up the exact wording, but take your lawyer with you. Actually, that may not help, because the language of these proposals is made overly complicated for a reason – so you can’t understand them. That’s no accident. The more complex the wording, the more confusing it is to the voter. Mission accomplished.

Remember that the local elections mean far more than the national ones in the grand scheme of things. Pay as close attention as possible to these smaller ballots because the outcomes have a far more immediate effect on your day-to-day life.

Most of these candidates have little or no money to spend on advertising so you may not even see their names until you get to your polling place. You’ll have to do some digging. Your county elections board has all the information you need to get started understanding these issues before it comes time to punch a chad, pull a lever, or tap a screen.

Take the time to know for whom and what you’re voting. It’s up to you to make the best choice for yourself and your community.

Gery L. Deer is an independent columnist and business writer. More at deerinheadlines.com

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