Local News & Commentary Since 1890.

Archive for the ‘Science’ Category

, , , , , , ,

Science and the public benefit from storm chasers

In Education, Local News, Media, National News, Opinion, Science, Technology, Uncategorized on June 3, 2013 at 10:52 pm

Deer In Headlines

By Gery L. Deer

WHIO-TV's weather radar as it appeared on April 3, 1974 approximately 4:20PM as the Xenia Tornado touched down. Notice the "hook" echo indicating the twister.

WHIO-TV’s weather radar as it appeared on April 3, 1974 approximately 4:20PM as the Xenia Tornado touched down. Notice the “hook” echo indicating the twister.

In the 48 hour period between April 3rd and 4th, 1974, the Midwestern United States experienced one of the most devastating tornado outbreaks in history. Known as a “super outbreak,” 148 confirmed tornadoes touched down from Michigan to Alabama and Illinois to West Virginia, with 30 of them in the F4-F5 categories and resulting in the deaths of 300.

One of the most devastated towns was Xenia, Ohio, where a massive F5 funnel tore through the city leaving a mile-wide path of destruction, killing 33 and injuring more than 1,100. The low death toll is attributed to advanced warning provided by WHIO-TV weatherman, Gil Whitney using the first local weather radar system in the Dayton area.

Satellite, GPS and advanced warning networks, along with modern Doppler radar have all helped increase early warnings for tornado victims from less than 3 minutes to more than 15 minutes. Much advancement in severe weather detection might never have happened, however, without the work of the brave men and women who call themselves, storm chasers.

Storm chasers are serious scientists working to increase our knowledge of tornadoes and how they behave. Unlike those depicted in the 1996 movie, “Twister,” however, chasers experience little glory instead spending days and weeks in preparation that may result only in a few moments of tornado spotting.

As you might expect, purposely trying to outmaneuver the proverbial “finger of God” carries with it some inherent danger. Unfortunately, that danger can turn deadly at any moment.

On May 31st, revered storm chaser Tim Samaras, 55; his son, Paul, 24; and meteorologist Carl Young, 45, were killed near El Reno, Oklahoma as they tried to document one of several tornadoes moving through the area. Since their deaths, many have asked, “Is the data gathered from storm chasing worth the risk?” In my opinion, yes, it is.

I’ve always been fascinated by tornadoes. The day after the Xenia tornado of ’74, my parents took me along as they assisted with the cleanup efforts by using our grain trucks to help haul away debris. I never forgot what I saw there. Nor will I ever forget the darkened, green sky and the strange, coldness of the air as the monster storm was passing through. It marked my psyche for years to come.

Possibly the most famous photo of the Xenia Ohio 1974 Tornado. Taken from Greene Memorial Hospital by Fred Stewart.

Possibly the most famous photo of the Xenia Ohio 1974 Tornado. Taken from Greene Memorial Hospital by Fred Stewart.

The experience left me nearly terrified of storms, until one day in 1988, when I was alone at our family farm and stepped outside after hearing tree branches break during a storm. I stood on our front porch, paralyzed, as I watched a small funnel cloud worm its way across the pasture in front of me, parallel to our house.

My ears popped as I stood motionless, surrounded by completely still air except for the slim tube descending from the sky into a swirling mass of dust. With almost no sound at all, it smashed the wooden sideboards of one of our old trucks, crossed the field about a half mile away and totally demolished a neighbor’s barn.

As quickly as it came, it was gone. That day, my fear gave way to a new respect for one of nature’s most dangerous, ephemeral phenomena. Since then, I’ve been within eye-shot of two more tornadoes and educated myself about them as best I could without taking to the road as a chaser.

But, I have the utmost respect – not to mention appreciation – for those who have. While there are probably some storm chasers who are just thrill-seekers, I have no doubt that most are in it for the science and the potential benefit that comes from the effort.

Early warning systems now broadcast through TV, Internet and cell phones, and most air raid sirens have been re-purposed for use as tornado warning systems. Everyone in and around Tornado Alley should remain diligent when severe weather approaches and heed warnings when they are issued.

It’s doubtful we’ll ever be able to fully predict when and where a tornado will strike but, thanks to the work done by storm chasers, scientists can give people a fighting chance to be better prepared.

 

Gery L. Deer is an independent columnist and business writer based in Jamestown, Ohio. More at http://www.gerydeer.com.

, , , , , , , , , ,

Design Sleep in Yellow Springs offers free workshop on the healing power of sleep May 2nd

In Education, Health, Local News, Science, Senior Lifestyle, Technology, Uncategorized on April 10, 2013 at 10:05 pm
Mike Koveleski of Design Sleep and Dr. Alan Barnes from Living Well Spine Center.

Mike Koveleski of Design Sleep and Dr. Alan Barnes from Living Well Spine Center.

Yellow Springs, OH – According to Gallup Poll surveys more than 56-percent of American adults suffer from drowsiness during the daytime. As technology becomes more invasive and stress levels rise, people grow even more sleep deprived. In an effort to help people combat the problem, Design Sleep, LLC, in Yellow Springs, Ohio, has teamed up with Dr. Alan Barnes, of the Living Well Spine Center in Fairborn, to offer a free workshop that may help.

Barnes’ presentation will be at 7PM, Thursday May 2nd in Design Sleep’s showroom, 108 Dayton St. in Yellow Springs. He will cover the many ways sleep deprivation can negatively impact day-to-day life and explain how to achieve more restful, refreshing sleep to improve mental and physical health.

Design Sleep owner Mike Koveleski’s began his career building solid cherry beds, tables and chairs at Scott Jordan Furniture in the Brooklyn Navy Yard of New York. He opened Design Sleep in April of 2004, having left Manhattan following the events of 9/11. Seeking a more suitable place to raise their five children, he and his wife found that and more in Yellow Springs.

“I love people and furniture,” Koveleski says. “I found the most satisfaction and meaning from designing and selling beds because I believe sleep refreshes life.” His education-focused store offers a variety of ergonomic and organic mattresses and bedroom furniture options as well as sleeper sofas and recliners.

Koveleski suggests that most people have no idea how sleep deprived they are nor do they understand how it affects them physically and emotionally. Teaming up with Living Well Spine Center provides the perfect opportunity to enlighten his community and his customers.

Chiropractic science focuses on the structural misalignment of the spine which can compromise the overall function of the nervous system. Poor alignment during sleep can be particularly aggravating – position, posture, and so on – and may affect how the body heals and regulates itself.

“Our goal is to make people care about sleep because as a culture, we do not value sleep,” Koveleski says. “We need proper sleep to heal and most people fail to realize that. Dr. Barnes presentation will make you realize how much we take sleep for granted and how important it is to the healing process.”

There is no cost or obligation associated with the workshop. For more information or to RSVP for the workshop, call 937-767-7567 or email Mike Koveleski at mike@designsleep.com.

Watch the video featuring the two presenters:

Defeating Sleep Deprivation

, ,

GCCHD Offering Walk-In Clinic Tuesday, January 22

In Children and Family, Health, Local News, Media, Science, Senior Lifestyle, Uncategorized on January 18, 2013 at 3:28 pm

(XENIA, OH)  The Greene County Combined Health District (GCCHD) will hold the following walk-in immunization clinic in Xenia:

  • Tuesday, January 22nd:    8:00 a.m. – 4:00 p.m. at the Greene County Combined Health District, 360 Wilson Dr., Xenia.

Regular childhood immunizations will also be given during this clinic.  The only flu vaccine available at this time is for children 6 months of age to 18 years, while supplies last.  No appointments are necessary for this clinic.  Those older than 18 years of age should consult their family physician or inquire at a local pharmacy.

The 2012/13 seasonal flu vaccine is recommended for persons 6 months of age and older. The cost for each flu shot is $15.00 for children.  Cash and checks will be accepted.  We do accept Medicaid, CareSource, Molina and AmeriGroup.  Cards must be shown.  Everyone else will need to pay by cash or check and send a receipt to their insurance company for reimbursement.

Greene County Health Commissioner, Mark A. McDonnell, reminds everyone to maintain good health by getting their flu shot, washing hands regularly, covering coughs and sneezes, staying home if sick, eating a balanced diet, exercising and getting the right amount of sleep.

For more information, please call the Flu Hotline at (937) 374-5657.

, , , , ,

Apocalypse Now & Then: Aunt Margaret and the Mayans

In Children and Family, Economy, Entertainment, Health, Media, National News, Opinion, Politics, psychology, Religion, Science, Senior Lifestyle, sociology, Technology, television, Uncategorized on November 26, 2012 at 11:56 pm

Case in point. The graphic is actually the AZTEC calendar, commonly misused to represent the Mayan version. Misinformation is only part of the problem with the doomsday scare.

By Gery L. Deer

People seem to have a bizarre, and sometimes irrational, fascination with the end of the world. So far, however, concerns about ominous apocalyptic events have been little more than the babblings of high-profile conspiracy nuts, money-grubbing religious fanatics and an over abundance of exaggerated media coverage. Still, the idea of impending doom must generate some money for someone because every few years, there’s a new disaster on the horizon.

In November of 1999, at the age of 91, my Great Aunt Margaret was still a smart woman, if not particularly personable to some, and she’d lost most of her eyesight to Glaucoma. A retired school teacher, she had spent more than three decades living alone in her old, block house at the foothills of the Appalachians, surrounded by other even more isolated senior citizens.

I was standing with her outside the house, watching my dad do something to her garage door, when I felt her frail, thin hand take my arm as she said, calmly, “Gery, what’s this about the world ending or everyone losing all their money because of a problem with all the computers?” Catching me somewhat off guard, I had to think for a moment on how to explain to her the Y-2-K issue in a way she’d understand, considering she knew nothing about computers. Her home still had a manual television and rotary telephone.

“Well,” I began, “old computers only allowed for two digit year notations in their programming so when they roll over from the year 1999 to 2000 on December 31st, they’ll think it’s 1900.” I went on to explain how some software would generate miscalculations but it really wouldn’t cause as big a problem as the media had blown it up to be. Satisfied with my understanding and explanation of the problem, she nodded and dismissed it. But for a time, she was frightened, actually scared she’d lose all her money and that the electricity and water to her home would stop flowing to her isolated home in the hills.

The idea that she and her elderly friends were so frightened by disinformation legitimized by a panic-loving media really angered me. A short time later, laying my technical and writing careers on the table, I published an editorial denouncing Y2K as little more than techno paranoia. As it turns out, unsurprisingly, I was right, but now we’re faced with a similar problem in the form of the Mayan calendar prophecy and other end of the world predictions set for December of this year.

Just like their Y2K counterparts, religious and survivalist extremists from all over the world are out there touting an imminent doomsday of Biblical proportions, stirring up baseless fear and panic. As the stories continue to be blown further out of proportion petrified people pointlessly buy everything from survival books to bomb shelters in an attempt to protect themselves. But experts say there is nothing to fear. The misunderstood Mayan prophecy is based on a calendar that restarts, marking a long period of time the way we might catalog a century or millennium.

Of course we could still fall victim to our own stupidity and blow ourselves up over petty arguments about who owns the world’s resources or whose god is the ‘real’ one. We’re human and we’ve been killing each other since the model was introduced so that’s not likely to stop. But the idea of a cataclysmic natural disaster destroying all life and civilization on earth is pretty far out. Is it impossible, no; staggeringly unlikely, yes.

In any case, if something that big happens there’s nothing that any of us can do about it. All the lunatics out in the woods with a few boxes of dried beef and lots of guns will be just as dead as the rest of us.

Sadly, my aunt passed away several years ago, well into her 90s. But, for all the other “Aunt Margarets” out there, frightened by all this apocalyptic nonsense, please count your blessings, sit back, relax and enjoy the holidays. I promise you, like I promised her; the world isn’t going anywhere anytime soon.

, , , ,

Thanksgiving Travelers Encouraged to Buckle Up.

In Children and Family, Education, Health, Local News, Media, psychology, Science, sociology, State News, Travel, Uncategorized on November 13, 2012 at 3:04 pm

Every Trip. Every Time.

Xenia, Ohio – The Thanksgiving holiday period is one of the busiest travel times of the year, and the Greene County Safe Communities Coalition wants to remind all travelers, whether they’re traveling across the country or just across town, that one of the best ways to ensure a safe arrival is to buckle up, every trip, every time. 

“During the long Thanksgiving travel weekend, many more people than usual are on the roads visiting family and friends,” says Laurie Fox, Safe Communities Coordinator.  “And we want to alert everyone that perhaps the single best thing they can do to save lives and protect themselves and their passengers on our roadways is to insist on the regular and proper use of their seat belts.”  

According to the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), seat belts saved more than 12,500 lives nationwide during 2010 alone. In fact, research shows that the risk of fatal injury to front seat passenger car occupants is reduced by 45-percent and the risk of moderate to serious injury is reduced by 50-percent, when seat beats are worn correctly. 

Yet, too many people are still not getting the message.  Fifty-one percent of the 22,187 passenger vehicle occupants who were killed in motor vehicle crashes during 2010 were NOT wearing seat belts at the time of their fatal crashes.

“It’s a simple step that each of us can take to protect ourselves and our loved ones.  Yet, too many people are still not buckling up — especially in the hustle and bustle of holiday travel,” says Fox. 

During the 2010 Thanksgiving holiday (which ran from 6 p.m., Wednesday, November 24, to 5:59 a.m., Monday, November 29) 337 passenger vehicle occupants were killed in motor vehicle traffic crashes nationwide, and 55-percent of those were unrestrained at the time of the crash. 

“Unfortunately, the overnight hours prove to be the most dangerous on our nation’s roadways, not only during the Thanksgiving holiday, but throughout the year,” says Fox. 

Nationally in 2010, 61-percent of the 10,647 passenger vehicle occupants who were killed in motor vehicle traffic crashes during the overnight hours (6 p.m. to 5:59 a.m.) were not wearing their seat belts at the time of the fatal crash, compared to 42-percent during the daytime hours.

During the Thanksgiving holiday weekend, 64-percent of nighttime fatalities involved unbelted passenger vehicle occupants, while only 41-percent of daytime fatalities involved unbelted passenger vehicle occupants.

“Every day of the year, but especially during more dangerous travel times like the Thanksgiving holiday and at nighttime, we are working hard to remind everyone to always buckle up,” says Fox.  “Seat belts save lives, so please buckle up, every trip, every time, and so you can give thanks this holiday season and enjoy the time with your loved ones.”

For more information about traveling safely during Thanksgiving, please visit www.TrafficSafetyMarketing.gov.  For more information on Greene County Safe Communities, please call 937-374-5669 or email lfox@gcchd.org.  The Greene County Combined Health District is a grantee of the Ohio Department of Public Safety, Office of Ohio Criminal Justice Services, Traffic Safety Division.

, , , , , , , ,

Voting With Conscience, Not So Easy

In Economy, Education, Home Improvement, Local News, Media, National News, Opinion, Politics, psychology, Religion, Science, sociology, State News, Uncategorized on October 30, 2012 at 8:34 am

 

 

 

 

DEER IN HEADLINES

By Gery L. Deer

In just a few days, Americans will go to the polls to elect a new president or retain the old one for another term. It’s been a heated race almost from the start but now that we’re down to the wire, the candidates are running in a dead heat.

Governor Mitt Romney and President Barack Obama are neck-in-neck in the polls and pounding the pavement in battleground states like Ohio and Virginia, Hurricane Sandy notwithstanding. But with so much negativity – some say far more than in elections past – how will the non-partisan and undecided voter make a choice come November 6? It’s probably going to end up, for most, to be a vote of conscience.

Voting your conscience may not be easy, but it’s often the only way to feel as if you made a difference and chose the candidate that best serves your values and interests. Sometimes, you have to say, “What’s in it for me?”

Unfortunately, it’s hard to say how any individual might benefit from this election especially since most of the campaigning has been about one candidate saying why the other is bad, rather than telling us what he or she is going to do to once in office. Individual benefit will be based on a kind of trickle-down effect depending on which way the national election goes and how much change there is likely to be at the congressional level.

Once again, as noted previously in this column, it’s the local elections to which people should be giving more attention. It’s at the ground level that things actually get done in a way that directly affects the voter, regardless of how much we’d like to believe otherwise.

When weighing the issues of economic distress and job scarcity, the average person only has his or her experiences to call upon for reference. Discussing these problems on a national scale is almost pointless since the changes needed to affect these issues have to occur at the local level. That leaves the voter even more stymied.

Once more, we’re back to voting with our conscience. If you’re undecided, look at the following characteristics of the candidates – whether local or national.

First, is he or she right for the job? Do they give of the ‘air’ of a president or whatever position they intend to hold? Take the time to surf the internet and review video and read speeches they’ve given before and after becoming a candidate for office. Try to see around the fluff and the ‘marketing’ done to promote the candidate and look for threads of the person underneath. Do they seem genuine? Do you think they believe what they’re telling the people?

Do they share your personal values? I’ve long said that it’s simply a bad idea to choose a presidential candidate based on their religious beliefs or because of their take on subjects like abortion. But, when left with a tied score on the business issues, moral issues have to be taken into consideration, so you have little options at that point.

Does the candidate seem to flip-flop, only saying what his people are telling him to say or what he thinks the voters want to hear? Or, do you believe he holds to a set of ideals? This is probably the most important part of choosing a candidate in any election. Most politicians say what they expect the constituents want to hear. If he or she is a republican, conservative ideology comes across more prominently, and the same with being a democrat; the liberal voice will be louder.

But in order to capture a broader audience, the candidates will “pad” their ideology with sprinklings of the other side, or implied agreement with the opposition in small, virtually insignificant ways. This makes them seem more bi-partisan in an attempt to interest the other side.

Voting your conscience is much harder than voting based in facts and issue stance. Try to do your homework before you go to the polls. Choose the candidate you can feel good about supporting throughout their term and remember, no matter who you vote for, get out and vote.

, , , , , , , , ,

Imagination and Experience are the Best Teachers

In Business, Children and Family, Education, Jobs, Opinion, psychology, Science, sociology on August 17, 2012 at 9:33 am

By Gery L. Deer

DEER IN HEADLINES

Albert Einstein is said to have commented, “Imagination is more important than knowledge.” As much as I admire the scientist and his great intellect and insight, I’d have to alter his statement, from my own experience, to read, “Imagination is equally important to knowledge.”

During most of my educational experience, imagination was frowned upon. Teachers wanted me to use the knowledge I gained from my books and their instruction and not vary from those works. At home, I had the opposite approach.

My parents, particularly my mother, not only encouraged my imagination, but did everything they could to enhance it. I was given the opportunity to create and experiment with everything from paper sculpture and music to electronics and heavy equipment operation; a unique combination of experiences, to say the least.

The drive to achieve is not limited to those in academia. Applying a vivid imagination using knowledge and experience to solve problems has been a driving force behind American ingenuity.

A great number of history-making people had virtually no formal education; Abraham Lincoln and the Wright Brothers, just to name a few. Some academics would have you believe that these people were anomalies but I believe they are far more common than is generally known.

Often, rising to greatness has more to do with luck and circumstance than anything else. There is something to be said for being in the right place at the right time, regardless of how intensive your labor.

Academics are fine, and necessary, and everyone should take advantage of as much education as they like. But I think our teachers should spend as much time encouraging creative thought and diversified study of the individual. What makes that student thrive? What makes her yearn to know more?

If advanced education is the goal, such as a master’s or post-graduate degree, more hands-on experience should be required before the diploma is awarded. There are far too many MBA’s and PhD’s out there with little to no practical experience behind them.

My educational background is in engineering, computer programming and the sciences, but most of my real-world experience is in communications, writing and the media. My education allows me to have a better understanding of the world as a whole and my experience helps me to apply it to a practical, wage-earning end.

If not for the creativity and drive I was taught by my family, some of which must be inherent, it’s likely I would be punching a clock at some technology lab somewhere, miserable and confined.  I have found, on my own, a blend of these vital components, but that’s hard to teach someone.

Not all educators are as rigid in their teachings as I am generalizing here. I had a few over the years who encouraged self-expression of imagination, even in the sciences. But in the end, each person has to find his or her own path but it should be as balanced as possible between imagination and knowledge.

Humanities greatest achievements have been made by some of the least-educated, most imaginative people who ever lived. There is still room for enlightenment, regardless of how many letters are after your name.

If you are not an academic over-achiever, never be intimidated by knowledge. Knowledge is free for all and in today’s high-tech world it is more accessible than ever. Take advantage of that!

For those with advanced education but no experience, don’t be so cocky about that piece of paper you’re carrying around. Be aware enough of your own shortcomings to ask more experienced people for assistance.

If you value the experience of others, no matter what their educational background, you will go much further and gain respect for your efforts.

 

, , , , , , ,

A Little Girl’s Fight To Survive Reminds Us How Fragile Life Can Be

In Children and Family, Health, Local News, National News, Opinion, psychology, Religion, Science, Technology, Uncategorized on July 17, 2012 at 10:36 pm

Aubrey Jones

By Gery L. Deer

Deer In Headlines

 

My three-year-old cousin Aubrey is a bright, inquisitive and sensitive little girl who loves to play and laugh and be a kid. Every time I see her she is full of energy and doing all the things that little girls do.

Aubrey’s mother, Lindsey, is a cheerleading coach with four different teams ages 3 to 18, including teams in Fairborn and TippCity. Over the weekend of July 14, Lindsey, her husband Jon, Aubrey, and her baby sister, 4-month-old Kennedy, left their home in Fairborn, Ohio to attend a cheerleading tournament in Indianapolis, Indiana. But soon after they arrived, cheerleading was the last thing on their minds.

On Saturday, Aubrey began to spike a fever and was soon taken to the emergency room at a hospital near the IndianapolisConvention Center. What was originally thought to be a simple viral bug turned out to be a very serious bacterial infection. With almost no warning, little Aubrey was suddenly very ill, and her family was frightened.

Soon she was moved to RileyHospital for Children at IndianaUniversity where she was quickly placed in intensive care. Her tiny body was succumbing to what doctors called a super strain – a severe and aggressive strep-related bacterial infection that is resistant to most individual antibiotic treatment measures.

Since she was admitted, her body has shut down twice, being overcome by infection and high fever. After the first incident, doctors performed surgery to remove some of the infected fluid from her lungs and chest. Early Tuesday morning her condition worsened yet again as destroyed bacteria began to release dangerous toxins into her bloodstream and she crashed once more.

Battling septic shock her organs keep trying to shut down, but little Aubrey clings to life. We nearly lost her a couple of times since this ordeal began, but she is hanging on, swollen and with machines maintaining her functions to give her body a chance to rest.

Aubrey cannot be stabilized enough at this point to be moved to a hospital closer to home so her family is taking turns at her bedside. The stress, exhaustion and expenses are all increasing with each passing day.

I spent Tuesday afternoon and early evening at RonaHillsPark in Fairborn to help Lindsey’s cheerleading students and their parents mobilize door-to-door to collect donations. Aubrey’s seven-year-old sister, Kaydynce is staying with relatives nearby and was on hand to help along with her grandmother and great grandmother.

As I write this, little Aubrey is still in intensive care, kept sedated and in a coma-like state. Her family still waits hopes and prays for all to turn out well. Stranded two-hundred miles from home, they are fighting fatigue, fear and the worry of mounting expenses.

Family and friends, like the cheerleading squads, have pulled together to raise money and there are bank accounts and websites. The incredible outpouring of support is overwhelming and wonderful to see in an age of cynicism and self-absorption.

It’s hard to comprehend how a microscopic creature can swarm and multiply in the blood of a tiny, innocent child, altering the life path of everyone who is close to her. Her world, and that of her family and friends, has been irrevocably altered. Little Aubrey’s plight has brought people together for a common good. Hopefully we never forget and are forever mindful of the fragility of life because in a moment, everything can change.

If you would like to help little Aubrey’s family, donations are being accepted online at http://www.indiegogo.com/aubreyssick and at area Fifth-Third Bank branches. Just make a donation deposit in the name of Aubrey’s mother, Lindsey Warner (Jones).

 

, , , , , , , ,

Computer Troubleshooters To Hold Public Grand Opening July 14

In Business, Economy, Jobs, Local News, Media, National News, Science, Senior Lifestyle, Technology, Uncategorized on July 2, 2012 at 10:32 pm

BEAVERCREEK, OH – Computer Troubleshooters of Beavercreek (CTB) is celebrating one year of business with a public grand opening of its new office at 1255 N. Fairfield Rd., Suite 103. From 11 AM until 3 PM on Saturday, July 14, the public is invited to visit the new facility and register to win a desktop printer.

Part of an international network of independently owned franchises, Computer Troubleshooters provides complete information technology (IT) support for residential and commercial clients. In addition to the new location, the company is celebrating one year in business.

CTB President Cliff Brust is excited about the growth of his company. “We’ve been fortunate to find success in the Beavercreek area and we appreciate the support of the business community to allow us to continue to serve them,” he says.

“We have also focused on our managed services and cloud computing for business and medical documentation to provide our clients with the most advanced technology and highest quality support available to them.”

Brust will appear on WRGT TV’s, Fox 45 in the Morning, Monday, July 9th at 8:15AM to talk about common mistakes made by both commercial and personal computer users. For more information contact Cliff or Genevieve Brust by calling (937) 458-2000 or go online to www.ctbeavercreek.com.

, , , , ,

Not Enough To LIKE About Facebook’s IPO

In Business, Economy, Entertainment, Media, National News, Opinion, Politics, Science, Technology, Uncategorized on May 21, 2012 at 11:54 pm

Photo Courtesy Associated Press

By Gery L. Deer

Deer In Headlines

Unless you live in a cave someplace, you probably heard that the Internet social media leviathan Facebook hit Wall Street with their initial public stock offering (IPO) on Friday, hoodies and all. Amidst the rock-concert type excitement over the event, the stock’s dismal performance seemed to leave everyone scratching their heads – except me.

No, I’m not some kind of Wall Street clairvoyant, nor do I consider myself any sort of expert on the subject. I do know tech companies, though, and I suggested a few weeks ago in another article that the Facebook public stock release would be a lot of buildup with no substance. Facebook might be the flavor of the month, but just around the corner there’s always another Mark Zuckerberg (Facebook’s founder, or thief, depending on which story you believe).

Not much happened after Zuckerberg rang the opening bell at the New York Stock Exchange. Trading of Facebook stock was delayed until just after 11:30 in the morning and then watching the Facebook stock ticker was a bit like looking at the slow motion replay of a horse race. You know they’re supposed to go faster, but they just poke along.

The company issued 421.2 shares of stock at an initial price of $38 and never really got much past that. With an intentional sense of irony, just a few minutes into trading, I used Facebook to publicly record my prediction that the stock would not exceed $45 a share – and it never did.

The second day of trading was actually worse. When the market closed on Monday, Facebook stock had fallen nearly 11 percent finally ending at $34.03. To say it was disappointing to Facebook followers is an understatement.

I’m not a financial expert, but I have done my fair share of day trading and information was always the best tool for choosing a stock. I honestly believe many people don’t understand how Facebook, and other businesses like it, actually earn money, thus giving them value. They bought in to be part of the fad, and now they’re paying the price.

I also think one of the biggest mistakes made by the financial pundits was to constantly compare Facebook to Apple – literally apples to oranges (pun intended). While Apple does offer some web-based services, at its core (another pun intended) the company sells a product, in fact it sells many different products – physical, usable, manufactured products with an understood perceived value – iPhones, iPads, software and computers.

Facebook, on the other hand, is like a free newspaper or magazine in that makes a great deal of its money from selling advertising space. Add to that the fact that Facebook has yet to establish a solid, profit-generating business model for the long term and you get a company that’s far too volatile to be compared to the likes of Apple.

Hype worked for Apple, in fact, for many years, it seems that most of the computer giant’s marketing plan consisted of Steve Jobs, a black turtleneck and a big empty stage. Facebook tries, and fails, to emulate that kind of drama and we saw a great example of that during Friday’s IPO. As of now, everyone who bought in has officially lost money.

Social media sites like Facebook make their money through advertising and licensing of patented or copyrighted applications (custom programming based on the website content). But if too many major advertisers bail, the company loses steam. Just before Zuckerberg rang the opening bell at the New York Stock Exchange on Friday morning, General Motors announced it was pulling all of its advertising from Facebook.

The exodus of the auto giant was bad news for the company’s bottom line, and shook its viability on the stock exchange. Losing GM cost the Internet behemoth much needed credibility and might have had an effect on the early underperformance of the stock.

In my humble opinion, the Facebook IPO was a publicity failure, but not necessarily a business failure. Still, Facebook will always be forced to outdo itself. But where do you go from up? We’ll have to watch and see. Oh yes, and don’t forget to LIKE me on Facebook!
Columnist Gery L. Deer is an independent journalist and business writer based in Jamestown, Ohio. More at http://www.geryldeer.com

Is this your new site? Log in to activate admin features and dismiss this message
Log In