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BUSINESS: Why Referral Partnerships Are Delivering Better ROI for Small Businesses

In Business, Local News, Technology, Uncategorized on August 5, 2025 at 3:53 pm

By Gery Deer

Editor: The Jamestown Comet / Creative Director: GLD Communications

In the past year, small business owners have increasingly shifted their marketing focus toward referral partnerships—and for good reason.

Digital fatigue is turning customers away from their screens.

As digital advertising costs climb and consumer trust in traditional media wanes, referral-based strategies have emerged as a high-impact, cost-efficient alternative. For businesses seeking sustainable growth and deeper community engagement, referral partnerships offer a compelling return on investment (ROI) that outpaces many conventional marketing channels.

GLD Communications, a strategic communications firm based in southwest Ohio, has been at the forefront of helping small businesses harness the power of referral marketing. Through customized branding strategies, community outreach campaigns, and digital visibility audits, GLD equips entrepreneurs with the tools to build meaningful partnerships that drive measurable results.

Here are six key reasons why referral partnerships have become a go-to strategy for small business owners in the last year:

1. Higher Conversion Rates from Trusted Sources

Referred leads are significantly more likely to convert than those acquired through paid advertising or cold outreach. According to Nielsen, 92% of consumers trust recommendations from people they know over any other form of advertising. This trust translates into action: referred customers are four times more likely to make a purchase.

For small businesses, this means that a well-structured referral program—whether through customer incentives or strategic B2B alliances—can dramatically increase conversion rates without the need for aggressive ad spend.

2. Lower Customer Acquisition Costs

Referral partnerships offer a leaner path to customer acquisition. Unlike paid media campaigns that require ongoing investment, referrals often come at a fraction of the cost. A study by the Wharton School of Business found that referred customers cost less to acquire and are more profitable over time.

GLD Communications helps businesses identify and nurture referral channels that align with their brand values, reducing acquisition costs while enhancing customer quality.

3. Improved Customer Lifetime Value

Referred customers don’t just convert—they stick around. Research shows that they have a 25–31% higher lifetime value compared to non-referred customers. They’re more loyal, more engaged, and more likely to become brand advocates themselves.

This long-term value is especially critical for service-based businesses, subscription models, and family-owned enterprises that rely on repeat business and word-of-mouth reputation.

4. Stronger Community and Brand Advocacy

Referral partnerships naturally foster community engagement. Whether it’s a local business collaborating with a nonprofit or a service provider teaming up with complementary vendors, these relationships build trust and visibility within shared networks.

GLD Communications specializes in crafting community-oriented narratives that elevate brand advocacy. Their storytelling approach—often blending emotional depth with factual reporting—helps businesses connect with audiences on a human level, turning customers into ambassadors.

5. Better Measurability and ROI Tracking

Modern referral tools have made it easier than ever to track performance. Platforms like ReferralCandy, Yotpo, and HubSpot offer automated tracking, CRM integration, and analytics dashboards that allow business owners to monitor key metrics such as referral conversion rate, cost per acquisition, and net promoter score.

GLD Communications supports clients in selecting and implementing these tools, ensuring that referral efforts are not only strategic but also data-driven.

6. Adaptability to Privacy and Ad Fatigue Trends

With increasing restrictions on third-party cookies and growing consumer fatigue around digital ads, referral marketing offers a privacy-friendly alternative. It relies on first-party data and authentic relationships, making it more resilient to changes in the digital landscape.

As part of its digital marketing services, GLD Communications advises businesses on how to pivot toward trust-based strategies that align with evolving consumer expectations and regulatory standards.

Building a Referral Strategy That Works

Referral partnerships aren’t just about asking customers to “spread the word.” They require intentional planning, clear incentives, and consistent follow-through. GLD Communications recommends starting with the following steps:

  • Identify natural referral partners: Look for businesses or individuals who share your audience but don’t compete directly.
  • Create a compelling offer: Whether it’s a discount, exclusive access, or a charitable tie-in, make the referral worthwhile.
  • Track and optimize: Use referral software or manual tracking to monitor performance and adjust as needed.
  • Tell your story: Use branded content, testimonials, and community features to reinforce the value of your partnerships.

For small business owners ready to elevate their marketing ROI, referral partnerships offer a path that’s not only cost-effective but also deeply rooted in trust and community. With the guidance of firms like GLD Communications, these strategies transform informal word-of-mouth accidents into powerful engines of growth.

The Greene County Fair kicked off today in Xenia with opening ceremonies and the famous calf scramble.

In Local News on July 27, 2025 at 8:59 pm

Here are some highlights.

After some weather and other delays, the opening ceremonies were held at 7 PM followed immediately by three calf scramble contest events.

The fair runs now through Saturday, August 2. More information at https://www.greenecountyfairgrounds.com/the-fair

ApplyPressure Dayton keeps your home clean and safe – on the outside.

In Business, Local News on July 25, 2025 at 4:16 pm

(Sponsored)

Learn more at http://www.applypressuredayton.com.

Super Inspirational

In Local News on July 22, 2025 at 7:39 am

Deer In Headlines II

By Gery Deer

(Editor’s note: This piece was originally published in print and online on Friday, July 11, the release date for Supeman.)

This week brings the latest film portrayal of one of pop culture’s most enduring icons: Superman. When the character first appeared in 1938, the world teetered on the edge of war. Hitler’s rise threatened Europe, and anxiety loomed large across America. In that uncertain moment, the country needed a hero—if not in real life, then at least in imagination.

Writers Jerry Siegel and Joe Shuster delivered just that: a strange visitor from another planet, with powers and abilities far beyond those of mortal men. As the decades unfolded, it became clear that Superman’s true strength wasn’t found in feats of physical might. His greatest power was empathy—the ability to witness suffering and respond not with fury, but with compassion.

Even with unmatched power at his fingertips, Superman never acted to inflict fear or dominance. He led by example, embodying restraint, moral clarity, and unwavering courage—a reminder that heroism often begins not with force, but with heart.

“Superman” (2025) grossed $125 million in its opening weekend. Is this a sign that Americans need some hope?

Years ago, I wrote a “Deer In Headlines” column titled “Why the World Needs Superman.” The title was borrowed from a fictional article by Lois Lane in “Superman Returns.” In the film, Lane argues that Superman is not just relevant—but essential. Not because he’s perfect, but because of what he represents. Sometimes, hope isn’t found in the heroes themselves, but in the idea behind them—the symbols. I think we need those kinds of symbols again, maybe now more than ever.

From the disorienting echoes of artificial intelligence to the chaos of political extremism, the world feels more uncertain than it has in decades. We’re surrounded by noise, division, and anxiety. And while I know a comic book character can’t save us, the image of someone striving to do good—someone using their gifts to lift others—can still inspire. I believe that it’s not the cape that gives us courage. It’s the quiet decency of the person underneath.

If you’ve read previous editions of this column, you already know that my childhood wasn’t easy. I was born with a set of birth defects that made me feel like an outsider from the start. People saw me as “different,” weak, and sickly. That perception became a heavy burden. There were many things about myself I kept hidden—not out of shame, but from a fear of how others might treat me if they knew.

That sense of quiet isolation led me to feel a strong connection with the character of Superman—but more specifically, with his alter ego, Clark Kent. Like Clark, I grew up on a farm and carried burdens I couldn’t explain to my peers. He could blend in, unnoticed, among the crowds of Metropolis. I tried to do the same in my small corner of the world. Clark Kent was the mask that allowed Superman to experience life quietly, without ridicule. For me, it took a bit more than a pair of glasses. My disguise was silence, and I often looked to the stories of Superman for inspiration.

Becoming a writer helped exercise that isolation—the ability to give voice to what I once kept hidden. Through much of my work, I’ve been able to share parts of myself in the hope that my words might resonate with those of you carrying invisible burdens of your own. But Superman’s relevance goes well beyond the troubled emotions of a young boy.

Critics say he’s outdated, too perfect. But Superman’s enduring relevance lies not in his superpowers, but in his unselfish, unyielding commitment to do good. In a world rife with cynicism, Superman chose to blend in and understand us, to be one of us, to experience the best and worst of us. There’s humility in that—something we need more of today.

From comic panels to movie screens, Superman has become a global, unifying symbol of justice and truth. He is an immigrant – an alien – who came to our planet and our country to help us be better people. The continued stories of his heroics remind us that true strength lies in choosing compassion and service over vengeance and force. That said, I think America needs Superman now more than ever before. Up, up, and away.

Frontier Arlines flight stopped on the tarmac at CVG, passengers removed, police and K9 searches commenced

In Local News on July 21, 2025 at 7:02 pm

BREAKING – The Jamestown Comet Exclusive – approximately 6:18 PM this afternoon Frontier Airlines flight 1048 returning from Fort Lauderdale landed at the Cincinnati/Northern Kentucky International Airport, but was detained on the tarmac by authorities.

Passengers were removed to a bus which took them to the terminal while police and canine officers searched baggage and plane. No word at this time about the reason for the searches, but one passenger reported they thought someone mentioned the possibility of drugs being smuggled on the plane.

No other information was available at the time.

Vintage aircraft expected for this weekend’s Barnstorming Carnival 

In Local News on July 9, 2025 at 3:08 pm

Event features Family activities, biplane rides, Car Cruise-in, and food trucks at Springfield Beckley Airport 

SPRINGFIELD, Ohio — The eleventh annual Barnstorming Carnival will be held at Springfield Beckley Airport on July 12th and 13th . As always, admission is free. 

This unique community event celebrates the planes and pilots that went all over the U.S. in the 1920s and 30s, selling rides and thrilling communities with daredevil stunts. Modern day barnstormers are as unique as their counterparts from 100 years ago, carrying on this tradition and bringing it to the community. 

Jamestown barnstormer and organizer Dewey Davenport has coordinated a fleet of unique aircraft for the two-day event from all parts of the country. More than 40 aircraft – including vintage biplanes, homebuilts and military trainers – are expected to be on display. 

One of the featured aircraft this year is a 1930 D-25 New Standard open cockpit biplane . This type of aircraft in its day — and still by many — is considered the King of the barnstormers. The front cockpit is big enough to fit a family of four! It will be one of the unique biplanes at the event. Fifteen minute biplane rides will be offered at the event for an addition cost. 

Kestrel Warbirds Rides from Dayton, Ohio will be at the event with their WWII AT-6 Texan. They will also offer unique flight experiences for an additional cost 

The Barnstorming Carnival is also excited to announce that food trucks will be onsite both days of the show. A Car Cruise in on Sunday July 13th starts at 11 and goes until 4pm. All types of cars are welcomed. Other activities for families include paper rocket building workshops, paper plate foam gliders, model airplanes demonstrations, RC flight simulators, balloon-tying clown, Face painter, Buck the Magic Cowboy, and many other activities. 

The event starts Saturday morning with a pancake breakfast hosted by the Hustead EMS department ( public is welcomed) and biplane rides at 8:00 am. For more information about the Barnstorming Carnival and biplane rides visit our website at ⁦www.barnstormingcarnival.com⁩ or call Dewey Davenport 937-877-0837 Brittany Jones 937-323-5804, Airport Manager Seth Timmerman 937-459-2193 

MEDIA NOTICE: All media interested in coordinating biplane rides for stories can contact Dewey Davenport at (937)-877-0837.

Family-Owned Company In Troy Sets New Standards For HVAC Service

In Dayton Ohio News, Local News, Uncategorized on July 8, 2025 at 11:55 am

In an industry often characterized by impersonal transactions and technical specifications, SubZero Heating and Air Conditioning, based near Troy, Ohio, stands out as one of a kind. Co-owners Trishanda and Jack Barhorst, a husband-and-wife team, whose people-first philosophy and family business culture set new standards for HVAC service in Ohio.

The couple launched the business during the pandemic, not exactly the most ideal time to get started. But their belief that service is about people and comfort is more than just a temperature setting, has helped SubZero grow into a trusted name across the region.

Jack Barhorst serves as the company’s vice president and lead technician. “We don’t just fix furnaces or install AC units,” he explained. “We show up for people when they’re uncomfortable and stressed. That’s a big responsibility—and we take it personally.”

President and CEO, Trishanda Barhorst, insists that every client at SubZero be treated like a valued neighbor, in every aspect of the business. From the moment a customer calls, they’re met with warmth, transparency, and a genuine desire to help. “When you call us, you are talking to the CEO of the company from start to finish,” Trishanda said.

From last-minute furnace repairs to full system upgrades, SubZero has made a name for itself as the go-to crew for homeowners across the region. Whether it’s routine maintenance or installing a high-efficiency system, their team shows up with know-how and heart—making sure every family stays comfortable, no matter the season.

SubZero also tackles the big stuff—office buildings, retail spaces, and large industrial facilities. Their commercial services are just as personally-focused, and just as precise. In high-pressure environments where systems are complex and every minute counts, business owners count on SubZero’s quick response times, sharp technical skills, and commitment to keeping things running smoothly.

Jack and Trishanda have created a business where customers and employees feel valued and empowered. Their crew doesn’t just know HVAC systems, but empathy and communication—skills that turn service calls into lasting relationships.

“Everything that we have in our success today really centers on the deep sense of trust we have in our relationship and because of that, we’re able to share that with others,” Trishanda said. “Employees, customers, friends, it gives us something of high value that we can pass on to others. Every person requires differently, with a different set of needs. We always want to leave something with them that matters.”

“We want your equipment to work and when it doesn’t, we’re there to fix it,” said Jack Barhorst. “Call us and we’ll get it back up and running so you can get back to your business.” (Meet the SubZero Office Assistant – Liberty)

As Trishanda and Jack look to the future, their vision remains rooted in the same principles that launched SubZero: family, service, and heart. In an industry that can sometimes feel cold, they’re proving that warmth starts with people.

For more information visit www.sub0hvac.com.

Your questions, answered

In Media, National News, Uncategorized, World News on July 7, 2025 at 12:04 pm
By the Associated Press Staff of The Morning
Editor’s Note: Courtesy of the Associated Press.

As journalists, we ask questions for a living. And we strive to make sure our work addresses the pressing ones on readers’ minds, especially in this time of dizzying political news. That’s why we regularly invite the audience of The Morning to send us their questions, and have our expert beat reporters respond.

Today, we’re addressing your queries about immigration, military spending, Social Security, Medicaid and whether now is a good time to build a house. (Got a question for us? Submit them here.)

ICE raids

With the raids on undocumented immigrants going on, targeting the people who work in the fields and the slaughterhouses, how have these actions affected the supply and prices in our grocery stores? — Anna Halbrook, Otis, Ore.

We asked Julie Creswell, who covers the food industry, to field this one:

We haven’t seen any obvious fallout from immigration raids on grocery prices yet. As of the end of May, prices were up about 2.2 percent compared with a year earlier. Eggs, coffee and meats — ground beef in particular — drove that increase.

But beef prices were climbing even before the raids, because of droughts and high interest rates (ranchers take out loans to run their operations). The nation’s cattle inventory is at its lowest level since the 1950s. Prices of fruits and vegetables have stayed about flat over the past year; tomatoes and lettuce are actually much cheaper right now.

Defense spending

Trump has pushed NATO countries to spend 5 percent of their economic output on the military. How much of its economic output does the U.S. spend on the military? — Diann Ebersole, Copperopolis, Calif.

From German Lopez, who has written several Morning newsletters on this very topic:

The U.S. spends about 3.5 percent of its gross domestic product on the military. That used to put America at the top of NATO’s ranks, but Poland now spends a larger portion, 4.1 percent.

Critics say this makes President Trump a hypocrite: If the U.S. isn’t spending 5 percent, why should other countries? But Trump says that the U.S. doesn’t need to spend as much now because it’s invested a lot more historically. Europe, the argument goes, has let its militaries and defense industries languish through disinvestment. (Some experts agree.) The president contends that those countries need to rebuild in a way that the U.S. doesn’t, and rebuilding has a big upfront cost.

Trump also has a transactional view of the world and alliances. He sees Europe’s renewed spending as payback after the U.S. bore the brunt of NATO’s duties and expenditures for decades.

Retirement benefits

I’ve heard a lot of talk that Social Security will be running out of money. I plan on retiring in the next two to three years. Should I retire sooner to collect my full benefit? — Elizabeth Y.

Here’s Tara Siegel Bernard, who recently interviewed retirees on this:

Social Security has long faced financing challenges, but the issue becomes more pressing each year. The trust fund that pays retiree benefits is projected to be depleted in 2033, or when today’s 59-year-olds turn 67. At that point, the program will have enough incoming revenue to pay only 77 percent of benefits — in other words, a 23 percent cut. But that happens if Congress does nothing to address the problem, like raising payroll taxes or trimming benefits.

The decision of when an individual should take Social Security is highly personal. There can be a huge payoff for healthy people who can afford to wait: Starting at 67 instead of 62, for example, can mean monthly checks that are 43 percent higher. And for each year you delay retirement past 67, your monthly payment rises 8 percent.

Ask yourself: Would collecting a reduced benefit for a couple of extra years be preferable to locking in a higher benefit for the rest of your life? A conversation with a financial planner is often a solid investment; these are high-stakes decisions.

Who loses Medicaid?

Are there some specific examples of who will be affected by Medicaid cuts and requirements to work in the big policy bill passed last week? Will people with Parkinson’s who are in long-term care be cut off because they can’t work? — Amy, Glenview, Ill.

From Margot Sanger-Katz, who covers health care for The Upshot:

The bill’s work requirement is focused on a relatively specific group of Medicaid beneficiaries: childless adults without disabilities and parents of children older than 13. But it is certainly plausible that the bill’s policies could have spillover effects for other populations.

A person in long-term care with Parkinson’s would almost certainly still be covered. But someone with Parkinson’s who has not yet qualified for Social Security disability status may have to prove they are too sick to work. States will also have to build new enrollment systems to check who is eligible and who is compliant, and several current and former state officials are worried the magnitude of that effort could lead to errors and delays for everyone.

When to build

Is this a good time to build a house? — Janie Spataro, Ringgold, Ga.

Conor Dougherty, who covers the housing industry, offers this advice:

Can you afford to build it, and do you plan on living there for seven to 10 years? If the answer to both of those questions is yes, then it’s as good a time as any to build.

Housing is an unusual good in that it is both a consumable, like a car, and an investment, like a stock. Most of the worst home-buying decisions — overstretching on a mortgage, buying in an area you don’t really like — come from thinking of housing as an opportunity to make money instead of as a place to live. A house is only a good investment if you think of it as home.

Cycling for a Cause: Support Veterans and Explore Greene County Trails.

In Dayton Ohio News, Education, Health, Local News, psychology, sociology, Uncategorized on June 27, 2025 at 11:07 am

XENIA, Ohio — On any given day, the trails of Greene County provide a scenic escape for cyclists and nature lovers alike. But on Saturday, July 19th, they will play host to a much deeper purpose: supporting the Greene County Suicide Prevention Coalition (GCSPC) Veteran Subcommittee. Registration is $50 per rider and those registered before June 30 will receive a commemorative t-shirt.

The ride will begin at the Fairgrounds Recreation Center with flexible start times between 8 a.m. and 9 a.m., allowing cyclists to ease into the event at their own pace. The event is made possible by the Greene County Parks and Trails, the volunteer Trail Sentinels, and various sponsors including Rodriguez Financial Strategies, LLC of Beavercreek, and White Allen Auto Group.

According to the GCSPC Facebook page, the non-profit organization is, “A group of dedicated mental health, law enforcement, education and other professionals and volunteers, working to reduce suicide in our community.” The subcommittee focuses on mental health and suicide prevention for veterans, service members, and their families.

“This event is about more than just cycling; it’s about community,” said Gery Deer, a Greene County Trail Sentinel volunteer and event liaison. “Our trails offer connection—both with nature and with each other—and we’re channeling that spirit into something truly impactful for veterans in our area.” Deer’s company, GLD Communications, is also a sponsor of the event.

Those who register before June 30 will receive this commemorative t-shirt.

Three planned routes of 10, 30, and 60 miles are available, accommodating cyclists of all skill levels. Along the way, participants will traverse some of the county’s most iconic pathways, including the Creekside Trail, The Little Miami Scenic Trail, Xenia-Jamestown Connector, and the Ohio to Erie Trail. Rest stops stocked with refreshments will be strategically placed to ensure riders remain energized and hydrated, and the ever-dependable Greene County Trail Sentinel volunteers will be on hand throughout the day to assist participants.

“Our role as Trail Sentinels isn’t just about ensuring safety,” said Deer. “We’re here to make the experience enjoyable and memorable for every rider. Whether someone’s doing the 10-mile route or tackling all 60 miles, we’re committed to helping them have a great day while supporting a critical cause.” In addition to riding the routes to assist riders, the Trail Sentinels will also have a support table under the shelter at Xenia Station, joined also by volunteers from the Greene County Suicide Prevention Coalition Veteran Subcommittee.

Participants and visitors to Xenia Station will have the opportunity to connect with like-minded individuals, share stories, and learn more about the impactful work of the Subcommittee. Funds raised from this event will go directly to supporting programs that provide essential resources for veterans, including mental health services and outreach initiatives.

“This is a chance for people to do something they love—riding bikes—while making a real difference in the lives of our veterans and their families,” Deer added. “At a time when critical services are underfunded and undermanned, this event is proof that even a simple activity like cycling can have a profound impact when it’s done for a cause.”

From seasoned cyclists to those who are simply looking for a meaningful way to spend a day outdoors, this one-day ride offers an unforgettable experience that combines the joy of exploration with the fulfillment of giving back. To register go to, https://www.gcparkstrails.com/event/greene-county-bike-tour-for-veteran-suicide-prevention/  

If you or someone you know is in crisis, please call the 988 suicide and crisis hotline, dial 1 for veteran support.

Decades of Imagination: The Creative Legacy of Dayton’s Historic Davis Linden Building

In Dayton Ohio News, Economy, Entertainment, Local News, Technology, Uncategorized on June 19, 2025 at 9:29 am

Dayton, Ohio – The Davis Linden Building, an historic landmark located at 400 Linden Avenue in Dayton, Ohio, has long been a beacon for creative professionals seeking customized commercial spaces. Owned by Matt Dieringer of Dieringer Development, the facility continues to thrive and expand, offering a nurturing environment for artists, businesses, sculptors, photographers, and other creative professionals.

Over the years, the facility has seen good times and bad. But Matt Dieringer’s vision for the Davis Linden Building has been, and will continue to be, one of growth and community. “We are committed to provide spaces that not only meet the unique needs of our tenants but also foster a sense of belonging and collaboration,” says Dieringer. This commitment is evident in the building’s diverse range of tenants, each contributing to a vibrant and supportive community.

One of the most notable tenants is Michael Bashaw, a musician and sculptor who has located his studio in the Davis Linden Building since the 1980s. Bashaw’s long-term presence is a testament to the building’s ability to provide a stable and inspiring environment for creative professionals. “My grandfather was a tenant in the building in the 1950s, so I was well aware of it,” says Bashaw. “I was originally looking for a space where I could work on my sculpture and do music rehearsals. I’m very grateful and very fortunate to be here.”

Click here for a video interview with Bashaw.

“I’m on year two and have already outgrown one space,” says tenant Tiffany Lewis, owner of Immortelle Bijouterie, an era-inspired jewelry and clothing shop. “I love the atmosphere here – the big windows, the open concept, and that there are other artists here.”

Becca Brumfield, the building’s office manager, shared her view as both a tenant and employee. She described The Davis Linden Building as a center of creativity, business, and community. Her husband, Trevor, operates one of Ohio’s last full-service typewriter repair and sales shops, TB Writers Plus, located in the building since 2023.

The dedication of the Davis Linden Building’s management to promote a sense of community among its tenants is one of its defining features. This collaborative spirit is what sets the facility apart from other commercial spaces. In that spirit, the management will soon unveil “The C2 Initiative,” based on the idea of Creativity and Commerce. The initiative is intended to expand on that sense of community with memberships, access to shared creative space, and much more.

As Dieringer Development continues to invest in the growth and development of the Davis Linden Building, the future looks bright for this creative hub. With its commitment to providing customized spaces and fostering a strong sense of community, the Davis Linden Building will undoubtedly remain a cornerstone of Dayton’s creative scene for years to come.

For more information about the Davis Linden Building and its available spaces, visit their website, www.davislindenbuilding.com/, or call 937-498-8635.