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Buy Local, Should Be More Than A Slogan

In Business, Economy, Education, Health, Jobs, Local News, Opinion, Senior Lifestyle, sociology, Uncategorized on September 26, 2012 at 8:01 am

DEER IN HEADLINES

By Gery L. Deer

We hear the phrase constantly – buy local. But regardless of how much encouragement comes from public service announcements, most people still buy what they need from large, corporate chain stores. From toilet paper to breakfast cereal, local markets have always had a difficult time competing with companies like Walmart, Target and Meijer.

Since the start of the recession, local chambers of commerce and other civic groups have tried to get people to switch from big box buying to shopping at the locally-owned retailer. As money belts tightened, those messages were falling on more deaf ears than ever before.

Money in a particular community is a bit like blood in a body, it has to circulate to do any good. Money moves around a region from business to consumer and back, over and over again. That’s how the economic system works. Buying from out-of-town based companies moves the money out of the area. Buying local keeps more (not all) of the money in the community.

Many argue that they simply can’t afford to shop locally because of significantly higher prices. Others complain that local companies lack the product selection or expertise of larger merchants. A family struggling to make ends meet and feed a couple of kids can’t pay $4 for a box of breakfast cereal at a local vendor, when Walmart has it for $2. For them, every dollar counts and the extra five minutes they drive is worth the time and gas if it means there is significant savings at the bottom of the sales receipt.

Prices are lower at chain stores because of mass buying and selling. For example, for every bottle of ketchup a small grocery store sells, companies like Walmart sell hundreds of thousands more. It’s a simple matter of volume. A small business lacks the massive reach and bulk buying power afforded to big companies and therefore has to pay more for products, passing that higher price along to customers at the cash register.

Some small shops lower prices on one aisle, like on every-day necessities such as bread, cereal, soap, and so on, while keeping prices higher on extravagancies to counter the difference. Many already offer a generic alternative to most products or a store brand, the quality of which is often superior to the national offerings.

In the end, it’s up to the consumer to pay attention and do a little homework to see what’s out there and comparison shop. Most large, chain stores will price match nowadays. But nothing is more infuriating than to see someone in Walmart trying for a price match with a coupon from a local store offering a cheaper alternative. Why not just shop at the local retailer and get the deal they’re offering while keeping the money in the community?

Of course, it could be easily argued that big-box stores should be welcomed rather than refuted since they employ more people and pay more taxes to small communities. Valid points of course, but what happens when corporate decides to move the store or shut it down? The collateral damage can be economically devastating.

It should be emphasized also that this problem is not limited to groceries and sundries. Service companies like law offices, insurance providers, carpet layers and even accountants struggle to retain clients, even after years of service. These kinds of businesses are based on trust, relationships and personal referrals, concepts that may have escaped the younger generations who opt, instead, for the online approach or more “progressive” options.

Buying local needs to be more than just a slogan offered up by politicians in tough economic times. Government can’t and won’t save the local economy. It requires a joint effort between consumers and businesses. Consumers need to tell local retailers what they want; Retailers, listen to customers and take action to keep them.

Buying local strengthens a community’s economy against downturn and protects jobs. So, take your next shopping trip to the local grocer and phone your nearest insurance agent for a competitive quote. You might be surprised at what you learn.

Gery L. Deer is an independent columnist and WDTN-TV2, Living Dayton business contributor. More at http://www.gerydeer.com

 

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Fifty Years and Still Trucking

In Business, Economy, Education, Jobs, Local News, National News, Opinion, psychology, Senior Lifestyle, State News, Uncategorized on September 19, 2012 at 7:07 am

Deer In Headlines

By Gery L. Deer

Over the last few years many small businesses fell apart as a result of the recession. But one family business in Jamestown is celebrating a half-century of service with no signs of slowing down anytime soon.

In the summer of 1962 my father, Gary Deer, Sr., was working the machine shops at the great NCR, laying concrete on his off hours and helping my mother, Lois, raise my brother Gary, Jr., and sister Cathy (I wasn’t quite on anyone’s radar just yet). Money was always tight, but a toolbox full of skills always seemed to provide him with ways to pay the bills, however unconventional his blend of work.

It was around that time, armed only a truck and a scoop shovel, he was hired to haul a load of sawdust from Indiana to a greenhouse in Fairborn. Sawdust was used for landscaping and mixed with potting soil and mulch for bagging trees and other plants. Never one to turn down work, he agreed and that first load of wood shavings and dust led to a job that would support his family for many years to come.

Gary Deer and Son was the name he first gave his business, which included the cement work at the time. Fifty years later, there’s an “s” on the end, but it’s still very much in business and keeping my father and brother busy.

I grew up in the seat of an International Harvester grain truck. It was a beast of a vehicle, nicknamed the “binder” because of its lack power steering, a hand-actuated dump bed with the lever positioned outside and behind the cab and shaky, wooden sideboards. The truck held somewhere around 7,500 pounds of sawdust and always seemed to be in demand by dairies, horse stables and livestock farms.

One of dad’s earliest customers was Young’s Dairy in Yellow Springs. Even today, the popular tourist spot uses the clean, dry sawdust Dad supplies in the barns and around the livestock areas.

Over the last half-century, it’s been a common sight along US 35 to see one of Dad’s signature red (and for a time blue) trucks tarped down in red, white and blue rumbling down the highway. But you can’t imagine what it was like growing up and trying to explain your family’s business to teachers and other kids (particularly those from the city).

While taking a business class at Greeneview High School during my freshman year, we were asked to write a report about a chosen occupation we might pursue. Having no clue yet as to what I wanted to be when I grew up, I decided to write about Dad’s business – assuming I’d eventually be part of the business.

In the essay, I explained that sawdust was a major commodity within the agricultural, livestock and lumber industries. It’s a by-product of the wood finishing process in pallet shops and lumber yards, essentially vacuumed from beneath the saw tables and piped into a pile or building for storage. The mill can then sell off the sawdust at a premium, making money from what was basically waste material.

I went on to explain how grain trucks, semi trailers and wagons are used to then transport the material to dairies and stables to be resold as bedding. People make money by reselling the material, something my father and brother have now been doing for decades. The irony here was that the teacher gave me a “D,” not for my writing ability, but instead citing that sawdust hauling was, “not a viable career.”

Having effectively insulted my family business and our livelihood, the teacher was strongly encouraged by a higher power to change my grade and I wonder what he’d say today? That was more than a quarter-century ago and, though many businesses have dried up and blown away, Dad’s is still going, there’s even a website, garydeerandsons.com.

But I can’t help thinking sometimes about how things worked out, how random that first call was back in 1962 and where it led for my parents. It taught me that sometimes the simplest of circumstances hold opportunities you can’t even yet imagine. Mom and Dad created and managed the business on their own, with no help from anyone, and we are all forever grateful.

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Greene County Authors Featured At Lebanon Book Signing

In Business, Children and Family, Education, Entertainment, Local News, Media, National News, psychology, Senior Lifestyle, State News, Uncategorized on September 10, 2012 at 7:18 pm

Authors C.C. Christian and R.G. Huxley

Lebanon, OH – On Saturday, September 15, Chapters Pre-Loved Books, in Lebanon will host a reading and book signing featuring two, newly published Miami Valley writers. From 1 p.m. until 3 p.m., visitors have the chance to meet C.C. Christian, author of the middle grade adventure novel, The Legendary Tales of Sharktooth and Hammer – The Awakening and R.G. Huxley, author of paranormal thriller, The Cleansing.

Celebrating two years in business, Chapters Pre-Loved Books is a locally-owned, family-operated bookstore located at 726 E. Main St. in Lebanon, at the west end of the Colony Square Shopping Center. Unlike the cramped, musty used bookstores people may be used to, Chapters offers a more upscale experience. A wide selection of new and used books, games, puzzles and more are offered in a welcoming atmosphere which includes a pleasant decor, wide aisles, comfortable seating, coffee and tea for purchase, free wireless internet access, and a welcoming atmosphere.

Yellow Springs, Ohio native C. C. Christian began her writing career unexpectedly by telling stories to her two sons which eventually led to The Legendary Tales of Sharktooth and Hammer – The Awakening.  The story revolves around two young sharks named Sharktooth and his best friend Hammer who set out on a journey to discover the truth of The Battle of the Great Canal – a war that ultimately changed the future of their colony forever.

First in a series of three, the novel is packed with action but, as Christian notes, it’s educational as well. “The story line presents many situations that people, especially kids, face every day,” she says. “This book is meant not only to entertain, but to enlighten and peak the readers’ curiosity about many topics and places.”

Richard (R.G.) Huxley grew up in Fairborn, Ohio. His paranormal crime novel, The Cleansing, follows former police detective Jack Angel, a man who could, at one time, literally feel and see a crime from the point of the victims. When three pastors go mad and try to cleanse themselves by fire right in front of their congregations, one survivor may hold the answer to the disappearance of Angel’s daughter, drawing him reluctantly back into his old life.

“The idea (for the book) came to me one day out of the blue,” Huxley explains. “I remember sitting at my desk and watching a trailer online and it showed this guy walking around the woods and he was engulfed in flames. He wasn’t fighting the blaze and I wondered what if he set the fire himself?”

Excerpts from the books are available from each of the authors’ respective websites, http://www.sharktoothandhammer.com and http://www.rghuxley.com. Visitors to the signing and store anniversary event will receive special pricing, autographs, photo opportunities with the authors and more. For detailed information visit http://www.chaptersprelovedbooks.com or call (513) 934-BOOK (2665).

 

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Of Stuffed Shirts and Empty Chairs

In Business, Economy, Education, Jobs, Local News, National News, Opinion, Politics, sociology, State News, Uncategorized on September 8, 2012 at 8:49 am

DEER IN HEADLINES

By Gery L. Deer

Americans have a tough decision to make in November: re-elect a president with failed policies and lackluster performance or replace him with an arrogant, out-of-touch businessman who seems to hate the poor and elderly (at least that’s how Democrats portray him).

President Obama has forced the country further into debt and is still nursing an unemployment rate of more than 8-percent. His first election campaign was built on the concept of “hope and change,” but his time in office has resulted in neither.

Mudslinging ad campaigns have done nothing to inform the public of what either of these men intend to do about the economy, jobs, healthcare or any other issue. And, for all the glitz, glitter and even Hollywood infiltration at the Republican National Convention, it would be hard to argue that it was anything above unremarkable.

Mitt Romney’s predictable – no, make that inevitable – nomination by the GOP delegates held all the drama of getting part way through a mediocre novel and having someone spoil the ending. Nearly a week later, the only thing still being talked about from the event is the nearly unintelligible ramblings of actor Clint Eastwood to an empty chair.

Ridiculously long and pointless, this scene made no one’s day and served only to confuse viewers and insult senior Americans. Former Secretary of State Condoleezza Rice helped to reverse the “Eastwood” effect, attracting both the African American and female viewer and adding class and intelligence to the stage,

Unless the Republicans can really show how he intends to change things for the better, Mitt Romney is going to have a difficult time showing Obama the door come January.  People simply aren’t responding to the lack of an obvious platform coupled with his image as a stuffed shirt corporate type who registers a big fat zero on the personality scale. Add to that the silver spoon he’s had in his mouth his entire life and it’s a combination that leaves a bad impression on struggling, middle-class voters.

Even though the Obama administration has failed to deliver most of what was promised in 2008, Conservatives seem to lack inspiration on any level and just can’t seem to get out of their own way. Republican Kevin Yoder’s skinny dipping adventure into the Sea of Galilee then trumped by Republican senate candidate Todd Akin’s offensively ignorant statements regarding rape certainly stole Mitt Romney’s spotlight for a few weeks this summer.

Unfortunately for the RNC, perception is everything in a race like this – especially since no one seems to be paying any attention to the facts. Mitt Romney comes across as the personification of the “Jones” that everyone living in a snooty, upscale neighborhood is trying to keep up with. He’s completely unaware that the people down the street are losing their home to foreclosure or that the guy next door just lost his job because his company shipped the work to China. Romney just wants to have his two Cadillacs in the garage and make sure his boat is ready for a long weekend in the Hamptons.

The main difference between the candidates is, not surprisingly, ideological. Obama is the guy who wants to care about everyone but keep his job. He still wants to hold on to his own wealth of millions – yes, he’s a millionaire just like Romney, but he wants to appear like he’s not. People think he’s a nice guy and respect his efforts while still admonishing his failures. But swing voters seem to be uncertain as to whether he should get four more years to keep trying.

As the Democratic National Convention gets underway, it will be interesting to see how the President counters one resonating quote from Mitt Romney during the RNC: “You know something’s wrong with the job [Obama’s] doing as president when the best feeling you had was the day you voted for him.” The President is still polling better that Romney in many regions, including Ohio, but poll numbers are not election returns and, right now, it’s anybody’s race.

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Blue Jacket Books Hosts WOWA Beatnik Café Author Reading

In Business, Children and Family, Education, Entertainment, Local News, Media, psychology, Uncategorized on August 3, 2012 at 5:25 am

WOWA writers Michael Martin (left) and Gery Deer at the 2010 Beatnik Cafe. Both will be reading at the upcoming event.

XENIA, OH – On Friday, August 3rd, local authors of the Western Ohio Writers Association (WOWA) will present a live reading of short stories and poetry at Blue Jacket Books, 60 S. Detroit St. in Xenia. Known as Beatnik Café, the relaxed, informal format of the evening pays homage to the hole-in-the-wall poetry cafes of the 1960’s in a more contemporary style. An author reception will begin at 6 pm and the live readings will run from 7 pm until 9 pm. The event is free and open to the public and coincides with Xenia’s First Friday activities.

The Beatnik Café is presented three times a year by members of the Western Ohio Writers Association, a resource group that provides support, education and professional assistance for writers in southwest central Ohio, eastern Indiana and northern Kentucky.

Writers in a variety of genres attend monthly WOWA critique and educational meetings where they can hone their skills and have their work reviewed by fellow scribes. Gery L. Deer of Jamestown is the founder and coordinator of the organization.

“Outside of a college class or expensive writers’ conferences, there was no consistent support available in our area,” Deer said. “We started the WOWA to provide critique and networking opportunities to local writers of all genres, both amateur and professional.”

Deer is a professional freelance commercial writer and editorial columnist. While making a move from periodical content to longer, creative manuscripts he found that networking with other writers might help him with the change in writing styles but opportunities were limited.

“The public readings give people the opportunity to hear from some of the most talented writers in the Midwest,” Deer continued. “We invite everyone to come out and meet our writers and enjoy the atmosphere provided at Blue Jacket Books.  It’s an ideal place to hang out, read and enjoy the work of our writers.”

The Western Ohio Writers Association events are sponsored by GLD Enterprises Commercial Writing concierge business writing services. For more information, go online to http://www.theconciergecopywriter.com and click on the WOWA logo in the upper right corner, or email gdeer@gldenterprises.net. The Beatnik Café and the WOWA are trademarks of GLD Enterprises Commercial Writing.

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A Little Girl’s Fight To Survive Reminds Us How Fragile Life Can Be

In Children and Family, Health, Local News, National News, Opinion, psychology, Religion, Science, Technology, Uncategorized on July 17, 2012 at 10:36 pm

Aubrey Jones

By Gery L. Deer

Deer In Headlines

 

My three-year-old cousin Aubrey is a bright, inquisitive and sensitive little girl who loves to play and laugh and be a kid. Every time I see her she is full of energy and doing all the things that little girls do.

Aubrey’s mother, Lindsey, is a cheerleading coach with four different teams ages 3 to 18, including teams in Fairborn and TippCity. Over the weekend of July 14, Lindsey, her husband Jon, Aubrey, and her baby sister, 4-month-old Kennedy, left their home in Fairborn, Ohio to attend a cheerleading tournament in Indianapolis, Indiana. But soon after they arrived, cheerleading was the last thing on their minds.

On Saturday, Aubrey began to spike a fever and was soon taken to the emergency room at a hospital near the IndianapolisConvention Center. What was originally thought to be a simple viral bug turned out to be a very serious bacterial infection. With almost no warning, little Aubrey was suddenly very ill, and her family was frightened.

Soon she was moved to RileyHospital for Children at IndianaUniversity where she was quickly placed in intensive care. Her tiny body was succumbing to what doctors called a super strain – a severe and aggressive strep-related bacterial infection that is resistant to most individual antibiotic treatment measures.

Since she was admitted, her body has shut down twice, being overcome by infection and high fever. After the first incident, doctors performed surgery to remove some of the infected fluid from her lungs and chest. Early Tuesday morning her condition worsened yet again as destroyed bacteria began to release dangerous toxins into her bloodstream and she crashed once more.

Battling septic shock her organs keep trying to shut down, but little Aubrey clings to life. We nearly lost her a couple of times since this ordeal began, but she is hanging on, swollen and with machines maintaining her functions to give her body a chance to rest.

Aubrey cannot be stabilized enough at this point to be moved to a hospital closer to home so her family is taking turns at her bedside. The stress, exhaustion and expenses are all increasing with each passing day.

I spent Tuesday afternoon and early evening at RonaHillsPark in Fairborn to help Lindsey’s cheerleading students and their parents mobilize door-to-door to collect donations. Aubrey’s seven-year-old sister, Kaydynce is staying with relatives nearby and was on hand to help along with her grandmother and great grandmother.

As I write this, little Aubrey is still in intensive care, kept sedated and in a coma-like state. Her family still waits hopes and prays for all to turn out well. Stranded two-hundred miles from home, they are fighting fatigue, fear and the worry of mounting expenses.

Family and friends, like the cheerleading squads, have pulled together to raise money and there are bank accounts and websites. The incredible outpouring of support is overwhelming and wonderful to see in an age of cynicism and self-absorption.

It’s hard to comprehend how a microscopic creature can swarm and multiply in the blood of a tiny, innocent child, altering the life path of everyone who is close to her. Her world, and that of her family and friends, has been irrevocably altered. Little Aubrey’s plight has brought people together for a common good. Hopefully we never forget and are forever mindful of the fragility of life because in a moment, everything can change.

If you would like to help little Aubrey’s family, donations are being accepted online at http://www.indiegogo.com/aubreyssick and at area Fifth-Third Bank branches. Just make a donation deposit in the name of Aubrey’s mother, Lindsey Warner (Jones).

 

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Beavercreek Computer Service Celebrates Grand Opening with Ribbon Cutting

In Business, Jobs, Local News, Politics, Technology, Uncategorized on July 11, 2012 at 7:48 am

By Gery L. Deer

The Jamestown Comet.com

 

Beavercreek – On Tuesday, July 10, Computer Troubleshooters of Beavercreek celebrated its one-year business anniversary with a ribbon cutting at its new location at1255 N. Fairfield Road. Part of an international network of franchises, Computer Troubleshooters provides IT support for residential and commercial clients servicing both Apple and Windows based computer systems.

President and CEO, Cliff Brust spoke briefly after the ceremony. “We’re happy to be here and we hope you don’t have too many computer problems, but if you do, remember we’re here to help you.”

Among the thirty-plus attendees for the event were Beavercreek Mayor Vicki Giambrone, Vice Mayor Jerry Petrak, Council Members Scott Hadley, Debborah Wallace and Chamber of Commerce President/CEO Clete Buddelmeyer. Guests received a tour of the new office and two desktop printers were given away as door prizes. Refreshments were provided by Subway and 4Starters coffee shop.

The celebration continues this weekend. Computer Troubleshooters is holding a public grand opening from 11AM until 3PM on Saturday July 14. Visitors can stop in to meet the staff and register to win a free desktop printer. For more information contact Computer Troubleshooters by calling (937) 458-2000 or visit http://www.ctbeavercreek.com.

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Greene County Wild West Artists Host 10th Annual Event in Greenville

In Children and Family, Economy, Entertainment, Local News, National News, Senior Lifestyle, television, Uncategorized on July 9, 2012 at 8:16 pm

GREENVILLE, OH – Wild West performers headlining the 10th Annual Annie Oakley Western Arts Showcase are gearing up for five live performances during Annie Oakley Days in the upper level of the Darke County Fairground Coliseum. Whip artists, trick ropers and other Wild West art experts who have appeared shows like America’s Got Talent and The Bonnie Hunt Show will be on hand to perform at 7 p.m. on Friday July 27 at 7 p.m. on Saturday the 28th 1 p.m. and 6 p.m. with two more shows at Noon and 2 p.m. on Sunday the 29th. Each show is free with regular admission.

The event started out as a gathering of whip crackers in May of 2002 at the family farm of the founder and producer of the event, nationally known writer, entertainer Gery L. Deer. Deer expanded the event a year later to include trick roping, knife throwing and much more and moved it to the grounds of Annie Oakley Days Festival. Participants have the opportunity to learn from some of the best names in the business while sharing their skills to entertain the public.

Deer is an award-winning whip artist who has spent a quarter century performing, competing and teaching whip artistry. “We’re happy to be back at Annie Oakley Days for our tenth year of precision whip artistry, knife throwing and fancy trick roping,” says Deer, who is also the managing director of The Whip Artistry Studio, bullwhip training center inJamestown,Ohio. “I’m grateful that we have the opportunity to show the public genuine Wild West arts that require talent and skill, not to mention years of practice.”

Each showcase will also feature champion knife thrower Kirk Bass, of Xenia, who teams up with wife Melodee in the suspenseful Bass Blades impalement show. Bass is a certified thrown weapons instructor with the International Knife Throwers Hall of Fame and the assistant director for the Western Arts Showcase events.

According to Deer, the best show to see will be on Saturday evening. “We pull out all the stops on Saturday, with Wild West arts exhibitions during the afternoon performance and a longer, variety show in the evening.” For the 9th year at the festival, Saturday night’s extended program will be hosted by The Brothers & Co. Entertainers music and variety group fromJamestown,Ohio. Often compared to The Statler Brothers or Oak Ridge Boys, the group offers audiences a brilliant combination of four-part vocals and Vaudeville-style comedy and variety routines.

All performances are family friendly. For more information go online to http://www.ohiowesternarts.org or call (937) 902-4857.

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Computer Troubleshooters To Hold Public Grand Opening July 14

In Business, Economy, Jobs, Local News, Media, National News, Science, Senior Lifestyle, Technology, Uncategorized on July 2, 2012 at 10:32 pm

BEAVERCREEK, OH – Computer Troubleshooters of Beavercreek (CTB) is celebrating one year of business with a public grand opening of its new office at 1255 N. Fairfield Rd., Suite 103. From 11 AM until 3 PM on Saturday, July 14, the public is invited to visit the new facility and register to win a desktop printer.

Part of an international network of independently owned franchises, Computer Troubleshooters provides complete information technology (IT) support for residential and commercial clients. In addition to the new location, the company is celebrating one year in business.

CTB President Cliff Brust is excited about the growth of his company. “We’ve been fortunate to find success in the Beavercreek area and we appreciate the support of the business community to allow us to continue to serve them,” he says.

“We have also focused on our managed services and cloud computing for business and medical documentation to provide our clients with the most advanced technology and highest quality support available to them.”

Brust will appear on WRGT TV’s, Fox 45 in the Morning, Monday, July 9th at 8:15AM to talk about common mistakes made by both commercial and personal computer users. For more information contact Cliff or Genevieve Brust by calling (937) 458-2000 or go online to www.ctbeavercreek.com.

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A Half-Century of Walmart. Economic Savior or Evil Empire?

In Business, Economy, Entertainment, Jobs, Local News, National News, Opinion, Politics, Senior Lifestyle, sociology, Uncategorized on July 2, 2012 at 10:25 pm

Singer, songwriter Jessica Frech’s satirical music video, “People of Walmart” has attracted more than 6 million viewers, and probably offended just as many. (Jessica is in the upper left square of this screen shot from her video.)

By Gery L. Deer

Deer In Headlines

Most people don’t realize that Walmart is the world’s largest private employer. According to a recent article in Time magazine’s business section, only the U.S. Department of Defense andChina’s People’s Liberation Army employ more people than Sam Walton’s massive dynasty of discount. On July 2, Walmart turned the half-century mark of rolling back prices and shaking up the competition.

On that date in 1962, Sam opened the very first Walmart store inRogers,Arkansas. Fifty years and four-thousand, three-hundred-ninety-nine stores later, the chain employs more than 2.1 million people and sets the standard by which other budget retailers are measured.

Along with those who appreciate Walmart’s contributions toAmerica’s economy, there are equally as many who regard it as an evil, impersonal, corporate monster. And they may be correct, after all, it would have been impossible to become the discount retail leader without doing some damage to the competition and holding fast to as much of its own money as possible along the way to get there.

Impenetrable by unions and continually slammed by the liberal left, the bargain behemoth continues to rake in the cash, bringing in a whopping $443 billion last year. Revenue like that must please the company’s shareholders, who, ironically, are probably the last people to set foot in one of its stores (at least while someone’s looking).

But what is Walmart, really? Is it evil? Or, is this just the price that has to be paid for corporate efficiency and unprecedented business growth? Do small towns really dry up and blow away when Walmart moves in?

The pros and cons of Walmart are probably more a matter of perspective than fact. Walmart shoppers are hard to categorize, but the common image is the middle to lower class, interested in getting the lowest price possible on toilet paper while caring nothing about the environment in which it is sold to them.

Well if you believe singer, songwriter Jessica Frech’s point of view in her satirical YouTube music video, People of Walmart, shoppers simply cannot be categorized. They come in every shape, size, color and creed, from every socioeconomic background and lifestyle. They come at every hour of the day and night in search of, well, a great deal on whatever it is they need.

It’s worth mentioning also that many Wallyworlders found Jessica’s music video terrifically offensive because it uses actual photos of Walmart shoppers in their native habitat. Even so, People of Walmart has been watched by more than 6.1 million viewers. People of Walmart 2, released last November, already has more than 1.6 million views. Apparently people weren’t that offended.

The economic effects by Walmart on local communities are as mixed as its clientele, probably more so than people generally know. According to a 2009 study, most negatively affected by the big box giant are those mom-and-pop retailers selling products in direct competition, such as small, higher-priced grocery, clothing and dry-goods stores.

The research also indicated that retailers offering products and services not available from Walmart tend to do better if in close proximity because people are already prepared to spend the money.

As for Walmart’s overall effect on and property values, new research released by the National Bureau of Economic Research startled the company’s critics. A 2001-2006 study of 159 new Walmart stores found that homes within a half-mile of each actually increased in value as much as 3-percent. Local tax revenue also increases substantially.

Like it or not, Walmart is here to stay. Anytime a business or an individual is successful, they will always have critics and even enemies. Fifty years ago, it’s doubtful that Sam Walton could have imagined what his small shop would eventually become.

Today his company provides jobs, affordable food and clothing, and the most unusually diverse array of patrons any retailer could imagine. So, happy birthday Walmart! Keep the rollbacks coming and, please, could someone fix the wheel on that one shopping cart that just won’t roll when you’re in a hurry?