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Future of Jamestown Depends on Creativity and Business Savvy

In Business, Economy, Local News, Opinion, Politics, Uncategorized on March 20, 2012 at 9:25 am

Is the sun setting on the historic past of Jamestown, Ohio? (Photo by Gery L. Deer)

By Gery L. Deer

Deer In Headlines

As the last shovel full of bricks was removed from the site of the old Powers Marine building after its demolition, residents have been staring at yet another vacant lot in the downtown and wondering about Jamestown’s future. Founded on the southeastern edge of Greene Countyin 1816, the tiny village has seen its share of catastrophe.

In the late 1890’s, a devastating tornado leveled the entire town while a century later a fire destroyed most of the southwest side of W. Washington Street. But today, Jamestown may face a greater challenge than natural disasters – short shortsightedness.

What would have happened at the turn of the 20th Century if no one had decided to rebuild after the tornado? Within a few moments, homes and businesses lay in splintered wreckage; a town once poised to compete with Xenia for the county seat lay in ruins. Imagine if it had been left that way. That’s essentially what has been happening in Jamestown for the last couple of decades, with a few exceptions, particularly one structure that was snatched from in front of the bulldozers nearly in the nick of time.

Once again alive with the sounds of ongoing renovation efforts and music and laughter filling its auditorium, in the mid 1990’s the Jamestown Opera House was considered an eyesore and there were those who believed it should be torn down. Fortunately, thanks to the determination of a small number of residents who formed the Jamestown Area Historical Society, the historic theatre is without question a shining gemstone in the village’s tarnished crown.

Then again, if things keep going like they are it might be the only downtown building still standing and occupied ten years from now. How’s that for irony? But it’s not just lost history that is costing Jamestown, but the perception that it’s decaying – rapidly.

An informal survey posted on Facebook revealed some opinions as to why Jamestown has declined. Some people suggested that the village and township officials make it too difficult to establish new business, often rejecting proposals for new business and creating so many roadblocks that there would be no reward for the effort.

One comment said that rents of office and store front space in Jamestown cost between $1,500 and $2,000 per month. If true, one of the problems is obvious. With such outrageous expense just to keep the space, limited street side parking, nothing to draw people to town and an ever expanding sprawl away from the downtown area, there is no practical reason to set up shop there.

Another line of discussion from the survey suggested that Shawnee Hills should be annexed for tax revenue because there are higher property values and income levels than those found in the village proper. The extra money could be used to provide incentives for businesses to settle in town, thus drawing more visitors. Needless to say that drew angry responses from lake dwellers, some of whom commented that they don’t consider themselves as Jamestown residents, but merely living within the same postal district.

Of Course, real estate and financial issues are only part of the problem. People still create the biggest roadblock to regenerating a town’s vitality, regardless of its size. Those who hold the power in small towns still seem to believe that they are all-important.

Good old boy politics thrives and for those who have never been exposed to any other way of doing things, their ability to make forward-thinking decisions may be sharply limited. In addition, pointless and continual bickering between township and village officials over petty control issues only serves to drive the coffin nails deeper.

Trying to return Jamestown to the way it was is hopeless. Those days are gone and though this opinion probably won’t sit well with the powers that be, a new era for Jamestown means more creative thinking, some genuine business savvy and a fresh start. Jamestown may not be able to compete with larger communities, but more open minds must soon prevail or it will just end up a dot on a map and a footnote in the history of Greene County.

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Riverside Builder Opens New Contracting Firm

In Business, Economy, Home Improvement, Local News, Media, Senior Lifestyle on March 19, 2012 at 4:40 pm

Marty Walling, owner and president of Marty Walling Construction, LLC hopes to grow his business while serving his community.

RIVERSIDE, OH – Riverside,Ohio resident Marty Walling started his professional career in 1977 on the factory floor as an apprentice at the Inland Division of General Motors. Multiple layoffs and inconsistent work helped him to decide on a career change into the building trades.

“I had always dabbled in building and construction, so I left GM in 1982 and went to work for a builder in Beavercreek, Ohio who was putting up a 126-unit condo development,” says Walling. During nearly three decades with the same company, Walling held the positions of vice president, treasurer and construction manager.

In October of 2011, highly experienced and well connected, he decided to go into business for himself and established Marty Walling Construction, LLC . The company provides complete residential and commercial remodeling and construction services, from the most basic kitchen and bath upgrade to building new homes.  Working on the client’s behalf, the firm handles everything from permits and adherence to local building regulations to managing any subcontracting work that needs to be done.

Walling also offers expertise in several specialized construction services including certifications in energy efficient, green building technologies and home safety modifications for seniors, also known as “aging in place.”

As a Certified Green Professional, Walling’s firm specializes in Insulated Concrete Forms (ICF) construction techniques. An ICF building combines polystyrene foam with reinforced concrete to provide greater energy efficiency (equivalent to R 22.4 insulation), as well as increased fire and storm resistance.

“Our focus is on quality work at a fair price with a focus on building a long-term relationship with our customers,” Walling says. “I’ve got a great team of professionals working with us including framers, roofers, plumbers, electricians and drywall hangers; a cohesive group that works together to prevent problems before they can happen.”

Walling’s work ethic is grounded in a strong belief that giving back to the community and helping those less fortunate is paramount to personal and professional fulfillment. Over the years, he has used his skills as a volunteer with Catch the Building Spirit , a collaborative between Dayton area Catholics and Presbyterians to build housing for low income families through Habitat for Humanity. In 2010, Walling also traveled toHaiti to aid in the relief efforts after the devastating earthquake that struck the country.

Opening a new business amidst a slowly recovering economy offered Walling at once challenge and opportunity and his intention is to focus on the Miami Valley region. “I want to provide a level of service that will allow my clients to experience the ease of building.” For more information about Marty Walling Construction, LLC, call (937) 475-2902 or visit the company’s new website at www.martywallingconstruction.com.

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Rising Oil Prices Choke Economic Recovery

In Business, Economy, Opinion, Uncategorized on February 28, 2012 at 8:42 am

Gery L. Deer, Deer In Headlines

In July of 2008, gas prices hit an average all time high in theUnited Statesof $4.11 per gallon. By November of that year, however, the price of regular unleaded fuel fell to $1.79 per gallon. According to the auto club AAA, as of Tuesday, February 28, the average price of gas inAmericahit $3.71 and is still rising.

According to government officials, including statements made by President Obama, there is no one reason why fuel prices take us on this sickening roller coaster ride. And, though political candidates promise to change things, there is no clear way to lower fuel costs or prevent their upswing because there are too many variables causing the problem.

Some blame speculation in the market, when certain investors make a profit from the rise in prices of various commodities, like oil and grain. Politicians will lay the responsibility on their opponents or some middle-eastern government bent on crippling the Western World. Still others will blame the oil companies for the sticker shock.

Often an accident or shut down in a refinery is blamed for a price jump at your local gas station, but it ends up being more of an easy excuse for price gauging. Oil companies have so much fuel already produced and either in transport or storage it would actually take months for any change in their revenue to be felt so sharply as to require a price change at the consumer level. Oil companies will use any excuse to raise prices and enhance profits.

People have repeatedly asked the government to step in but not much is happening to that effect. Congressional power players, worried about donations to their next campaign, are unlikely to create any legislation that would anger the oil companies.

Oil and gas executives spend millions of dollars every year donating to the campaigns of friendly congressional candidates on both sides of the aisle – yes, Democrats take oil money too. Add to that the idea that members of congress get reimbursed for fuel and travel costs – by us – so it’s unlikely that any fluctuation at the gas pumps would even be on their radar.

Whatever the reason and however unwilling our government officials to act, we still have to get where we are going. And for most, ditching the minivan in favor of some over-priced, underpowered hybrid or electric car is simply not an option. So what do you do?

My best advice is to take some personal responsibility and try to drive smarter. Basic fuel conservation tips still apply today: don’t let the car idle any more than necessary, drive at the speed limit, try to consolidate your driving into round trips rather than short hops and keep an eye out for the best possible gas prices. In short, a little common sense can go a long way to stretching your gas-buying dollar. Also, if you have the option, leave the SUV or other large vehicle at home.

At a time when Americans are struggling to get a leg up after years of recession and record-breaking unemployment, the pain at the pumps is going to be felt in many more places than the gas tank. Gasoline, jet fuel and diesel are required in the production and shipping of every consumer product from toilet paper to a gallon of milk, so when oil prices rise, so does everything else.

Unfortunately, household incomes are not adjusted to this type of inflation. Families already struggling to make ends meet are pinched even harder and those out of work will have a tougher time getting to job interviews, all because of rising fuel costs. So, the economy remains depressed and any growth touted by the government is even more unrealistic than ever. What happened to that hope and change we were promised?

 

 

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America’s Political Landscape Stalled by Public Apathy

In Business, Economy, Jobs, Local News, National News, Opinion, Politics, State News, Uncategorized on February 21, 2012 at 10:42 am

By Gery L. Deer

Deer In Headlines

 

When considering the country’s currents political and economic state a great deal hinges on some pretty ignorant, uninformed and out of touch people – the American voters. People sit and blame the president, congress and their neighbor’s dog for just about everything that’s wrong with our country, but the best place to start looking for problems is in the mirror. After all, it’s the public who voted them in and only the voters can change the political landscape.

There is an unfortunate tendency in our country (and it’s growing) to want someone else to solve our problems for us. I’ve written countless times on the subject of self-accountability but people still want bailouts and tea parties to make the world right. And if you’re unhappy with what’s going on, but refuse to vote or choose to ignore the facts about candidates and issues, your problems are your own making.

When considering election issues or choosing a candidate, we tend to go with our heart, not our head. I realize that touchy and deeply personal issues like abortion, religious freedom and marital regulation are important to some people but I don’t believe they should be the leading factor that determines which lever to pull on Election Day.

Moral issues, while significant, affect a smaller percentage of the population at any given time than would the economy, civil rights or tax concerns. And, despite White House reports to the contrary, we’re still in the midst of continuing economic troubles and we would be better to first focus on potential solutions for those tribulations.

For example, Indiana Gov. Mitch Daniels recently signed the first right-to-work law enacted in the area known as the Rust Belt, a stronghold for union-represented work forces. The new law makes it illegal to force employees to join a union or pay union dues. Twenty-two other states have similar laws already on the books – andOhiomay be next.

The concept is an effort to make it easier to get a job and for companies to be able to afford to pay workers instead of being strong-armed by over-reaching unions. Some see it as an attack on unions and an attempt to diminish wages and benefits.

Whatever your point of view on the subject, right-to-work legislation is one of those issues that can affect a great number of people and in more ways than people realize at first. The trickle-down, economic and political repercussions from laws like this can impact entire communities, even the whole state.

At the water cooler, discussions about these issues tend to segue into confrontational debates over ineffectual politicians. Ironically, with all that debate, most people never learn one thing more than they’ve already decided about a candidate right up to the time they walk into the polling place.

Many people are voting for the lesser of, “who cares,” but in fact, we need to be more choosey about who we are sending toWashington. While Democrats are stuck with President Obama in the fall, Republicans should have stood up to demand better options than mud-slinging hairdos like Romney and Santorum. In my amateur opinion, none of the Republican frontrunners carries a strong challenge to the president in November.

Each of us needs to make the effort to separate our feelings from the facts and do our best to approve issues and candidates that will best serve the greater good, not just those that pander to the Left or Right to get votes.

In the end, the fate of the country depends on the voters; those diligent, savvy individuals who, more times than not, make the choice in the voting booth based solely on a commercial they saw on television the night before. Could it really be that apathetic a decision for some people? I think it is and that’s why we can only blame ourselves.

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Jamestown Whip Artist Appears On “Living Dayton”

In Business, Entertainment, Local News, Senior Lifestyle, Sports News, Uncategorized on February 21, 2012 at 7:00 am

Writer, Entertainer Gery L. Deer with "Living Dayton" co-hosts, Nathalie Basha and Zuri Hall

JAMESTOWN – Writer, entertainer Gery L. Deer of Jamestown appeared Friday on WDTN’s new daytime lifestyle program, Living Dayton to showcase bullwhip classes available at The Whip Artistry Studio. Deer spent a few minutes on the live program talking about the whip with the hosts, Nathalie Basha and Zuri Hall, and gave them the opportunity to try their hand.

“We really just want to let everyone know we are here and we are local,” Deer says. “We have a great offering of whip lessons and performances available to just about any individual or venue. ”

The Whip Artistry Studio opened in 1998 providing the only permanent facility in the U.S. dedicated to the non-combative study of bullwhips and stockwhips for use in sport and performance art. The facility offers individual and group whip lessons for ages 8 and up, as well as providing specialty whip artistry performers for stage, film and television shows, school presentations and educational programs.

For more information go online to http://www.thewhipstudio.com or call (937) 902-4857. All activities are by appointment. The Whip Artistry Studio is an entertainment subsidiary of GLD Enterprises & Productions.

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Local Elections are More Important and Less Visible

In Business, Economy, Local News, Media, National News, Opinion, Politics, State News, Uncategorized on January 24, 2012 at 1:03 pm

By Gery L. Deer

Deer In Headlines

Over the next ten months, the American people will be bombarded with campaign propaganda from all sides. From local races to the push for the White House, billions will be spent in 2012 to persuade voters to flip the lever in favor of one over the others.

Meanwhile, down onMain Street, local campaigns are underway relatively unnoticed almost until the day of the election. Voters often report on exit polls that they know little or nothing about local candidates and make selections based on name recognition alone, with no real basis for the choice.

So why don’t people take as much of an interest in local politics as they do in the national elections? In my opinion, there are several reasons for this, the first being flat out laziness.

Most people are exposed to the daily media barrage of national campaign information, although its accuracy is always in question. But there is almost no coverage of local candidates and virtually no direct resource for voters to learn about them.

Ask someone on the street about local council members or county commissioners and it’s unlikely they can name even one of them. Most people can’t name their state representative.

Some say they simply don’t care about the local races citing relevance to their lives. But, regardless of someone’s view of politics it will still affect them – especially on the local level.

Unfortunately, information about local and state candidates can be a challenge. Voters can usually find a variety of information about state or national elections on the Internet, but, without knowing the names of local candidates that option may be unrevealing.

It may be necessary to do a little legwork in order to obtain details about open government seats and candidates for those jobs. A good place to start is the local board of elections.

The boards of elections offer resources for local races and are positioned based on the region. It may be named by county, city or district, depending on the area and most can provide the most current and complete information about the various races on the November ballot. It may take some time to figure out exactly who to speak to for the right information, but most have a chairperson or board president to begin with, and then work down the list of committee members from there.

Another resource is the local League of Women Voters office. Not only will they have information on each and every race, they usually publish a voter’s guide available to anyone. In addition, most league offices offer a representative who can come out to speak to other concerned organizations such as service clubs or business groups. Information about all possible sides of issues campaigns is provided.

For those who tend to lean on party lines, the local precinct office can provide ballot information, but for their side only. Any issue information will likely be written towards the party line as well. So if balanced, neutral information is important this may not be the best option.

As antique an option as it might seem to the younger crowd, the local library can also be an invaluable source of information about local candidates and issues. Newspaper archives, free Internet access and the reference personnel can offer great benefits unavailable to someone doing the research alone on the home computer.

Business owners concerned about how candidates and issues affect their future in today’s economy might want to contact the area chambers of commerce. Sometimes the chamber will have already assembled any information that may have an affect on their members, including the repercussions of certain candidates being elected. Be aware, again, that there may be a politically-motivated slant to the information but it’s generally in favor of small business development.

These are only a few of the potential resources available to voters where they can learn more about the candidates and issues affecting them on the local level, where the real work is done. Clearly, the point to take away here is that it is up to the individual to educate themselves on those elections that most affect their lives.

Gery L. Deer is an independent business writer and columnist based in Jamestown, Ohio. More at http://www.deerinheadlines.com.

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Blue Jacket Books Hosts Signing with Novelist Liz Coley

In Business, Economy, Entertainment, Local News, Uncategorized on January 10, 2012 at 12:38 pm

Liz Coley, of Cincinnati, Author of the young adult fiction novel, "Out of Xibalba"

XENIA, OH – Blue Jacket Books, located at 60 S. Detroit St. in Xenia, Ohio, will host a reading and book signing by noted Cincinnati author Liz Coley from 5:30 p.m. until 7:00 p.m. on Thursday February 16th.

Originally from San Diego, CaliforniaLiz Coley is a prolific author of young adult science fiction and fantasy. Her published works include six short stories and two novels, including her newest work, Pretty Girl-13, a contemporary psychological thriller set for a 2013 release by Harper Collins, Katherine Tegen Books. Her work is also featured in three recently published anthologies, The Last Man Anthology: Tales of Catastrophe, Disaster, and Woe, Strange Worlds Anthology and More Scary Kisses.

“I vividly remember my teenage years, and while I know things have changed, the emotions of those years are universal,” Coley says. “I think that’s why my stories speak to teens and to people who ever were teens.”

During her presentation, Coley will offer her own insight on the writing process and read from her book, Out of Xibalba, (pronounced Shi-bal-ba) a young adult novel about a teenage Ohio girl thrown back in time over a thousand years. Finding herself in pre-Columbian Belize and mistaken for a Mayan goddess, the young heroine is immersed in the culture of her father’s ancestors. The fast-paced story is told from two points of view and based on the Mayan prophecy foretelling the end of time on December 21, 2012.

The event is free and open to the public, but seating is limited. Copies of Out of Xibalba will be on sale at the event for $14.99. Blue Jacket Books is south of the Greene County Courthouse, just off Main St., downtown. For more information visit the author’s website, http://www.LCTeen.com or contact her publicist, Gery L. Deer, at (937) 902-4857.

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Employers within Rights to Reject Smokers

In Business, Economy, Health, Jobs, Local News, National News, Opinion, Uncategorized on January 10, 2012 at 10:52 am

By Gery L. Deer

Deer In Headlines

Recently, USA Today reported that an increasing number of employers, primarily hospitals, are imposing bans on smoking – even on personal time. More employers are rejecting applicants who test positive for any traces of nicotine in pre-employment drug screenings.

Tobacco smoke contains more than 7,000 chemical compounds. More than 250 of these chemicals are known to be harmful, and more than 60 are known to cause cancer. Regardless of the proven health risks involved however, there are an estimated 46 million smokers in the United States.

Employers of all stripes are tightening their belts just to keep the lights on. Productivity and healthcare costs can both have a major impact on the bottom line in any business. Smoking is considered an addiction caused by the nicotine contained in the tobacco – though some also attribute the problem to artificial additives. Either way, many smokers see it as their right to disrupt productivity and force non-smokers to make more expensive contributions to employer-sponsored health insurance.

Contrary to what some would like to believe smoking is not (yet) protected under the Americans with Disabilities Act or equal opportunities laws. Smoking is a choice, unlike being a paraplegic or having some other kind of legitimate disability. Smokers do not deserve special treatment any more than someone hooked on alcohol or even caffeine.

Since the anti-smoking campaigns of the 1990’s, many companies have instituted a ‘no smoke break’ rule. That doesn’t mean that people cannot smoke on their breaks. It means they have to wait and take the same number of breaks as everyone else, and rightfully so.

If a company hires someone to work, they expect the employee to honor his or her agreement to do so. In exchange they receive a paycheck, possibly health or retirement benefits, and valuable experience which may provide future opportunities.

When a worker is spending more time for smoke breaks than doing the job, however, they are costing the employer far more than they are producing, in more ways than one. Studies suggest that smokers cause a substantial increase in employer healthcare premiums and reduce earnings and productivity.

One of the earliest investigations into this issue, a 2007 study of more than 14,000 Swedish workers, was performed by Petter Lundborg, Ph.D., an economist at the Free University of Amsterdam in theNetherlands. Lundborg’s research found smokers took an average of 11 more sick days than non-smokers.

In the current state of unemployment, any individuals who would rather spend more time smoking than working should quit the job and let someone who wants to work have the position. Outside of work, however, is another matter entirely and therein lays the controversy.

Except for those working certain government or military positions, or short of criminal behavior, an employer really has very little say in what a worker does outside the office. However, smoking, alcoholism or drug abuse, have a significant effect on the overall performance of an employee and sometimes affects the public’s perception of the employer.

First is the aforementioned hike in the insurance expense caused by having smokers on the group plan. Smoking drives up the cost. No explanations required here –though many smokers see this policy as discriminatory as well, ignoring the science and economics behind it.

As for image, perception is everything. It is difficult to take seriously the advice of a healthcare professional, for example, who reeks of tobacco. It’s like a convicted felon offering legal defense strategies, “Don’t do as I do, do as I say.”

In short, Nicotine is a controlled substance. Employers have the right to refuse a job to anyone who fails their drug testing criteria. Who knows, perhaps this kind of regulations will give some die-hard smokers the motivation to finally kick the habit. There is never a down side to quitting.

Gery L. Deer is an independent columnist and business writer based in Jamestown. More at http://www.deerinheadlines.com

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Bullwhip Lessons Offer Unique Valentine’s Day Gift

In Business, Entertainment, Local News, Media, National News, State News, Uncategorized on January 4, 2012 at 11:05 am

“Writer, entertainer Gery L. Deer of Jamestown is offering a unique Valentine’s Day gift idea – Bullwhip Lessons!”

Jamestown, Ohio – Since its inception, men and women have struggled to find the perfect Valentine’s Day gift, often settling for the tired triad of dinner, flowers and candy. Shared activities, however, are enjoyed by both and remembered far longer than some clichéd gift.

One Ohio-based performing arts studio urges couples to forget ballroom dancing and horse-drawn carriage rides this Valentine’s Day and try something new – bullwhip lessons. For the fifth year, The Whip Artistry Studio based in Jamestown, Ohio, is offering special bullwhip handling lessons designed just for couples.

“Whip artistry” is a relatively new concept applied to an ancient skill. The term refers to the use of a bullwhip or stock whip, not just to crack it and make a loud noise, but for precision sport and performance art.

The Whip Artistry Studio opened in 1998 as the only full-time, permanent facility in the United States dedicated to the study of whip arts. The studio is the home base of the Society of American Whip Artistry and operates like a creative arts center, providing certified individual or group lessons and stage performances.

Each year, individuals, couples and even entire families come to The Whip Artistry Studio to learn the whip for fun and sport. Most are hobbyists who are just interested in learning a unique skill. Others are professional performers and stage entertainers who want to add the whip to their repertoire.

Couple’s bullwhip lessons starts with a quick safety overview and covers the basics of whip artistry. Contrary to what one might think, the couple does not crack the whip at each other nor is it used in any dangerous manner. Instead the couple shares a unique experience and learns a new skill together.

Gery L. Deer, an independent writer and nationally-known whip artistry performer and instructor, is the studio’s managing director. “Whips have been around in some form for thousands of years,” says Deer. “They are a fun, precision tool for sport and entertainment and a great activity for couples and families to share; akin to archery, fencing and target shooting.”

An award-winning whip artist of 20 plus years, Deer has coached and performed around the country including Dayton’s Victoria Theatre as well as national television programs like The Bonnie Hunt Show and NBC’s America’s Got Talent. He also develops whip-holstering equipment and specialty training for movie studios and theatrical companies.

Deer says, “Similar to ballroom dancing, whip artistry is learned in steps with basic techniques branching into precision movement. It really is a unique and entertaining activity, and much safer than people might expect.” In addition to training, The Whip Artistry Studio also supplies custom-designed whip accessories for stage, film and television productions.

Couple’s whip lessons start at $85.00 for 90-minutes, including equipment rental. Individual lessons are also available at a reduced cost during this promotion. To get the special rates, a deposit is required and reservations must be made by Tuesday, February 13th,but the actual lesson can be scheduled for any date. Studio hours vary and all activities are by appointment only. For more information go online to The Whip Artistry Studio website http://www.thewhipstudio.com or call (937) 902-4857.

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Was Verizon Payment Fee A Publicity Stunt?

In Business, Economy, Local News, Media, National News, Opinion, Uncategorized on January 2, 2012 at 11:14 pm

By Gery L. Deer

Deer In Headlines

In November of 2011, a consumer backlash led Bank of America to scrap plans for a monthly, $5 fee levied on all debit card users. Customers took to social media like Facebook and Twitter, berating the company for punishing the middle class with nickel and dime fees.

On average, the lower and middle classes are the largest group of debit card users. But what if another company, seeing the tremendous amount of free media attention bestowed on Bank of America, decided to try the same thing?

In December, Verizon Wireless attempted to stick customers with a $2 fee for paying bills either online or by telephone. Most experts agree that these services are used primarily by those who either pay at the last minute or late. According to Bloomberg writer Alex Sherman in a January 1st story, Verizon, “It would add the fee to address costs it incurs for processing the single payments.”

Within moments of the announcement, however, customers began railing against the proposal through social media and online discussion boards. By December 30th, less than 72 hours after the fee announcement was released, Verizon Wireless, the largest cellular wireless carrier in the United States, scrapped the entire plan.

In a public statement, Dan Mead, chief executive officer of Verizon Wireless said, “The best path forward is to encourage customers to take advantage of the best and most efficient options, eliminating the need to institute the fee at this time.”

It should be noted that Verizon Communications, one of two parent firms that owns the wireless giant, experienced 12 percent growth over the last year. The company employees more than 83,000 workers nationwide and services approximately 90 million customers.

The consistently volatile economy has made consumers more sensitive to overcharging, particularly by major corporations. Based on what happened with Bank of America, it’s hard to imagine that Verizon executives wouldn’t have predicted a similar, overwhelmingly negative response? Or maybe that was their plan all along.

While no evidence exists to support such a statement, there are those who are speculating that the fee and its subsequent elimination were little more than a publicity stunt. Theorists imagine that Verizon executives and marketing wizards were inspired by the staggering amount of free media coverage Bank of America as a result of the ATM fee debacle.

Where Bank of America was concerned, it’s unlikely that executives were concerned about losing customers. Sitting atop an industry that already had its share of bad press and facing legal troubles over bad mortgages, it’s far more likely the financial behemoth backed down to minimize the amount of negative attention they were getting. In this case, bad press was only making things worse.

Similarly, under attack for excessive and often hidden fees, Verizon has been getting some equally bad press. But they may have decided to see if they could make the negative media work to their benefit by creating a situation wherein they would end up the good guys. It’s possible they may have even initiated the aggressive social media barrage on their own accord just to prime the proverbial pump and get people talking about it.

Going on the old adage, “there’s no such thing as bad publicity,” the company might never have intended to charge the fee in the first place – unless no one complained. If that had happened, they could simply apply the fee where stated, rake in millions in extra revenue, and maintain business as usual with the public none the wiser. They really couldn’t lose either way.

Could the stunt have cost them customers? Maybe, but the number would have been insignificant compared to the amount of free, national media coverage that, in the end, painted a bright, sunny picture of a big corporation that listened to the little people.

Consumers need to be smarter than to think a multi-billion-dollar corporation is really going to be so responsive, regardless of how many people Tweet about them. They are all in the business to make money and as long as they have what the buying public needs, they will continue to do so, unfair fees and all.
Gery L. Deer is an independent columnist based in Jamestown. More information available at http://www.gerydeer.com.