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A Half-Century of Walmart. Economic Savior or Evil Empire?

In Business, Economy, Entertainment, Jobs, Local News, National News, Opinion, Politics, Senior Lifestyle, sociology, Uncategorized on July 2, 2012 at 10:25 pm

Singer, songwriter Jessica Frech’s satirical music video, “People of Walmart” has attracted more than 6 million viewers, and probably offended just as many. (Jessica is in the upper left square of this screen shot from her video.)

By Gery L. Deer

Deer In Headlines

Most people don’t realize that Walmart is the world’s largest private employer. According to a recent article in Time magazine’s business section, only the U.S. Department of Defense andChina’s People’s Liberation Army employ more people than Sam Walton’s massive dynasty of discount. On July 2, Walmart turned the half-century mark of rolling back prices and shaking up the competition.

On that date in 1962, Sam opened the very first Walmart store inRogers,Arkansas. Fifty years and four-thousand, three-hundred-ninety-nine stores later, the chain employs more than 2.1 million people and sets the standard by which other budget retailers are measured.

Along with those who appreciate Walmart’s contributions toAmerica’s economy, there are equally as many who regard it as an evil, impersonal, corporate monster. And they may be correct, after all, it would have been impossible to become the discount retail leader without doing some damage to the competition and holding fast to as much of its own money as possible along the way to get there.

Impenetrable by unions and continually slammed by the liberal left, the bargain behemoth continues to rake in the cash, bringing in a whopping $443 billion last year. Revenue like that must please the company’s shareholders, who, ironically, are probably the last people to set foot in one of its stores (at least while someone’s looking).

But what is Walmart, really? Is it evil? Or, is this just the price that has to be paid for corporate efficiency and unprecedented business growth? Do small towns really dry up and blow away when Walmart moves in?

The pros and cons of Walmart are probably more a matter of perspective than fact. Walmart shoppers are hard to categorize, but the common image is the middle to lower class, interested in getting the lowest price possible on toilet paper while caring nothing about the environment in which it is sold to them.

Well if you believe singer, songwriter Jessica Frech’s point of view in her satirical YouTube music video, People of Walmart, shoppers simply cannot be categorized. They come in every shape, size, color and creed, from every socioeconomic background and lifestyle. They come at every hour of the day and night in search of, well, a great deal on whatever it is they need.

It’s worth mentioning also that many Wallyworlders found Jessica’s music video terrifically offensive because it uses actual photos of Walmart shoppers in their native habitat. Even so, People of Walmart has been watched by more than 6.1 million viewers. People of Walmart 2, released last November, already has more than 1.6 million views. Apparently people weren’t that offended.

The economic effects by Walmart on local communities are as mixed as its clientele, probably more so than people generally know. According to a 2009 study, most negatively affected by the big box giant are those mom-and-pop retailers selling products in direct competition, such as small, higher-priced grocery, clothing and dry-goods stores.

The research also indicated that retailers offering products and services not available from Walmart tend to do better if in close proximity because people are already prepared to spend the money.

As for Walmart’s overall effect on and property values, new research released by the National Bureau of Economic Research startled the company’s critics. A 2001-2006 study of 159 new Walmart stores found that homes within a half-mile of each actually increased in value as much as 3-percent. Local tax revenue also increases substantially.

Like it or not, Walmart is here to stay. Anytime a business or an individual is successful, they will always have critics and even enemies. Fifty years ago, it’s doubtful that Sam Walton could have imagined what his small shop would eventually become.

Today his company provides jobs, affordable food and clothing, and the most unusually diverse array of patrons any retailer could imagine. So, happy birthday Walmart! Keep the rollbacks coming and, please, could someone fix the wheel on that one shopping cart that just won’t roll when you’re in a hurry?

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Public Transportation Issues Expose Ignorance and Prejudice

In Business, Children and Family, Economy, Education, Jobs, Local News, Opinion, Politics, Senior Lifestyle, Uncategorized on June 26, 2012 at 10:22 am

Plans for public transportation service to local communities stonewalled by ignorance and prejudice. Photo courtesy RTA Dayton Wright Stop Plaza Transit Center

By Gery L. Deer

Deer In Headlines

Throughout most ofOhio, public transportation mainly consists of busses and commuter trains. But around the country, public transportation also includes cable cars, street cars, subways, ferry boats, and a host of other means, all of which are vital to the communities they serve.

According to the American Public Transportation Association, in 2010 Americans took 10.2 billion trips on public transit systems. The organization also reports that for every $1 spent on public transportation, $4 of economic return is generated.

Additionally, out of every dollar earned, Americans spend 18 cents on transportation and 94 percent of that money is used for maintaining a personal vehicle. People who use public transportation can save that money or use it for other expenses, providing further economic benefit.

So why are so many local government leaders in towns like Beavercreek and Tipp City resistant to the idea of placing public transit stops in their communities?  The answer is simple; the same things that tend to limit progress in any small community – ignorance and prejudice.

Regardless of how much positive information is provided regarding public transportation, some communities believe that unwanted elements outweigh any potential benefit. One argument leveled by critics is that buses will increase traffic problems. In reality, they actually ease road congestion by reducing the number of individual cars.

Proponents say that civic leaders want to block public transit stops so they can be more discriminating about who has access to certain neighborhoods. In the media both sides seem to be dancing around the concept that minorities, lower income people, the disabled and elderly, and even criminal elements are presumed to be the primary customers of public transportation.

Local officials and residents alike apparently believe that by restricting bus routes from higher-end retail areas they are somehow protecting the community from the less-desirable elements of society. How is that not racist or at the very least, discriminatory towards lower income people?

Of course dangerous criminals like drug dealers can ride into town on the local transit bus, but it’s likely that they already have a way in. Research shows that drugs are highly prevalent in upper income neighborhoods – just better hidden – and a bus stop is unlikely to have much of an effect on that problem, one way or the other.

Politically, government officials often take whatever side they think will appease the voters, regardless of what might be the right thing to do. Not everyone does this, but more do than not, unfortunately.

The indication here is that it’s not just the city councils that are uninformed, but so are the residents. After all, any hope of re-election rests with the brainless masses of the voting public. Remember folks that while your elected official is kissing your baby, he or she is also stealing their lollipop.

Regardless of the political implications, increased consumer traffic is good for local merchants and the economy. Public transportation provides more consumers with additional access to restaurants, malls, civic centers, post offices and other business routes. The money they spend goes into the local economy and increases the value of these businesses. When business values rise, so do those of the properties around them – commercial and residential.

In the end, none of the negative arguments hold much water. It still seems to boil down to snobby white guys (and gals) who are stonewalling public transportation expansions because they don’t want their neighborhoods to look like an inner city.

It might behoove these people to do a little research on urban decay before worrying that something like a bus stop is going to destroy their property value. Sometimes stupid is perpetuated by greed, prejudice and arrogance, and this issue is a perfect example of all three.

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The Key To Identity Theft Prevention Is Preparation

In Business, Economy, Education, Opinion, Senior Lifestyle, sociology, Technology, Uncategorized on June 19, 2012 at 7:35 am

By Gery L. Deer

Deer In Headlines

Apart from locks and security systems, one of the most basic things we can do to keep our homes and families secure is to take steps to prevent identity theft. When the bad guys get hold of critical private information it is not hard for them to start using your information to their benefit.

According to the Federal Trade Commission (FTC), as many as 9 million Americans have their identities stolen each year. Identity theft is the act of using personally identifying information, like name, Social Security number, or credit card number, without your permission, to commit fraud or other crimes.

The crime of identity theft may be perpetrated in various ways, from renting an apartment to opening a credit card. The thefts may actually go unnoticed for some time, often until the victim notes some kind of anomaly in his or her bank statement or credit report. Sometimes the victims do not find out until they are contacted by a debt collecting service.

So what can you do to prevent identity theft? Probably the single most effective weapon against this type of crime is knowledge. Knowledge of the methods used by these criminals to steal your information as well as a better awareness of your own records and personal financial information can help you beat many forms of this crime.

One thing you can do is to closely monitor your personal information, such as credit reports and monthly bills, to uncover any problems as soon as possible. Identity thieves depend on the inaction of their victims. Unless the total on a bill is outrageously high, often people just pay it, without scrutinizing the contents.

Another preventative measure against this kind of crime is to be mindful of where your old paperwork goes when it is thrown away. When disposing of any paperwork containing personal information, be sure to shred the documents completely – especially medical files, checks, and credit card statements.

Most people get credit card offers in the mail on a regular basis and just toss them into the trash. This is also something that could lead to an identity theft problem. Criminals will often scour trash for these papers and open credit cards in your name using those documents.

Also, be sure when buying online to use only secured websites and ask them about their security before buying anything if it seems questionable. If you notice anything suspicious on any credit reports, bank statements, or other critical documents, contact the creditor or company as soon as possible.

For those who enjoy making online purchases on a regular basis, create a ‘dummy’ email address at Yahoo or Gmail specifically to be used for these transactions. Retailers often sell email and other contact information to marketing companies which then flood inboxes with junk mail. Some of the incoming messages may come from illegitimate sellers using personal information to obtain passwords and credit card information. Using a different email address allows better control over incoming junk mail and limits the chances of clicking on a link that might inadvertently open the door to an identity thief.

If you have already been plagued by this kind of criminal action, you are not alone. First, contact the authorities. Most police departments now have an identity theft division or someone designated to help with this kind of crime.

Be ready! Keep, readily available, a complete list of all credit cards, online accounts, checking accounts, and so on, including any PIN numbers, passwords and customer service contact information. If something should happen, you can shut down these accounts quickly before more damage is done.

Stay diligent and continue to monitor your private information closely for several months. There is no way to really say how long the effects of identity theft can last.For more information on how to prevent identity theft or what to do if you think you may have been a victim, visit the Federal Trade Commission website at http://www.ftc.gov.

 

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Empty Promises Headline 2012 Presidential Campaign

In Business, Economy, Education, Jobs, Local News, Media, National News, Opinion, Politics, Senior Lifestyle, Uncategorized on June 4, 2012 at 10:28 pm

By Gery L. Deer

Deer In Headlines
 

Remember when good oratory skills and talk of “change” at least seemed like a good start? The concept might have made a great slogan for candidate Obama’s election run, but there’s very little about it that would apply to his presidency. But would Mitt Romney have been able to achieve any greater success given the same circumstances? Probably not.

The president’s dismal job performance numbers and Romney’s complete lack of connection with those bringing home anything less than a seven-figure salary leave both of them a mediocre choice in November. So far, even the media can’t figure out what to say about these two.

In recent weeks, some of the biggest campaign headlines focus on relatively pointless issues like how much Obama is outspending Romney in advertising or the former governor sending hecklers to an event where the president was campaigning. It’s all fluff and no substance – again.

If something doesn’t happen to really define these candidates, the country may see a repeat of the 2008 election when many Americans were just tired of “W” and hisWashingtoninsiders. Most were happy see him gone but neither did they want a left-wing, America-downing liberal or even another Republican crony. So, who better to put in the White House but an untested, junior senator from Illinois?

As they say at Wrigley Field, “Swing and a miss.” Instead of the hopeful changes promised by the Obama camp, the country slipped deeper into recession and near depression-level unemployment which, incidentally, has yet to return to pre-Obama numbers.

But wait, there’s more. Challenging the president this fall is another millionaire – yes President Obama is a millionaire several times over – the Massachusetts Mormon, former Governor Willard Mitt Romney. Here’s a man so rich and out of touch he seemed in one speech to actually believe that every housewife has two Cadillacs and a summer home inCalifornia.

Why is Romney so out of touch? It might have something to do with that silver spoon sticking he always seems to be gagging on. Despite his profession of “humble beginnings” and being a “self-made man,” he attended Stanford, Brigham Young University in Provo, UT, and finally Harvard.

Given that kind of background, it’s highly unlikely he has any idea what it would be like to have to stand in an unemployment office or apply for some kind of welfare assistance after a layoff. But financial extremism is a problem for both parties in this election.

While the liberal left whines about conservative campaign funding from big business, the president is filling his war chest with least as much from the millionaire actors and studio execs inHollywood. Well, at least both parties are getting their cash from people who make a living off the public while pretending to be what they’re not.

 It’s likely that the 2012 election will come down to two things – the economy and jobs – something neither candidate has much to crow about. However, no one can really be congratulated for that. Many experts suggest that the economy would have eventually recovered in a natural progression without sinking billions of tax dollars into the problem.

However it plays out, in order to reach the voters, Obama and Romney will each need to stop the mud-slinging campaigns and tell the public how they will make things better. So far, all they’ve done is rail against each other. Without some real substance and a plan to get behind, the undecided voter will be stepping into the polls simply to choose the lesser of “who cares.”

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Jamestown Entrepreneur on Living Dayton, June 7

In Business, Children and Family, Economy, Entertainment, Local News, Media, Senior Lifestyle, State News, television on June 1, 2012 at 6:28 pm

DAYTON, OH – Jamestown, Ohio writer, entrepreneur Gery L. Deer of GLD Enterprises Commercial Writing will be the guest expert on the business segment of WDTN-TV, Channel 2, daytime show Living Dayton, beginning at Noon, on Thursday June 7.

Hosted by Nathalie Basha and Zuri Hall, Living Dayton is a live, one-hour lifestyle talk show featuring a variety of news and entertainment information from around the Miami Valley. The show premiered in February of 2012, replacing the noon-hour news program on Channel 2.

Best known locally for his work as a freelance columnist and author of the weekly opinion/editorial series, Deer In Headlines, Deer’s entrepreneurial career started in 1993 when he established one of the area’s first on-site, computer support companies – Deer Computer Consulting.

“This month on Living Dayton we’ll be talking about branding your small business,” Deer says. “Every business needs to build a brand and identity. Often, small business owners do this in a makeshift fashion and rarely get to a cohesive, marketable brand identity that will attract customers and keep their company sustainable.”

Deer’s firm, GLD Enterprises Commercial Writing provides concierge (on-demand) freelance business writing, public relations and marketing consulting services. In addition to working with small business, the company also provides marketing and publicity assistance to independent, self-published authors. The small business segment featuring Deer as guest expert will air on the first Thursday of each month. For more information go online to www.gerydeer.com or visit the Living Dayton page atWDTN.com.

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Not Enough To LIKE About Facebook’s IPO

In Business, Economy, Entertainment, Media, National News, Opinion, Politics, Science, Technology, Uncategorized on May 21, 2012 at 11:54 pm

Photo Courtesy Associated Press

By Gery L. Deer

Deer In Headlines

Unless you live in a cave someplace, you probably heard that the Internet social media leviathan Facebook hit Wall Street with their initial public stock offering (IPO) on Friday, hoodies and all. Amidst the rock-concert type excitement over the event, the stock’s dismal performance seemed to leave everyone scratching their heads – except me.

No, I’m not some kind of Wall Street clairvoyant, nor do I consider myself any sort of expert on the subject. I do know tech companies, though, and I suggested a few weeks ago in another article that the Facebook public stock release would be a lot of buildup with no substance. Facebook might be the flavor of the month, but just around the corner there’s always another Mark Zuckerberg (Facebook’s founder, or thief, depending on which story you believe).

Not much happened after Zuckerberg rang the opening bell at the New York Stock Exchange. Trading of Facebook stock was delayed until just after 11:30 in the morning and then watching the Facebook stock ticker was a bit like looking at the slow motion replay of a horse race. You know they’re supposed to go faster, but they just poke along.

The company issued 421.2 shares of stock at an initial price of $38 and never really got much past that. With an intentional sense of irony, just a few minutes into trading, I used Facebook to publicly record my prediction that the stock would not exceed $45 a share – and it never did.

The second day of trading was actually worse. When the market closed on Monday, Facebook stock had fallen nearly 11 percent finally ending at $34.03. To say it was disappointing to Facebook followers is an understatement.

I’m not a financial expert, but I have done my fair share of day trading and information was always the best tool for choosing a stock. I honestly believe many people don’t understand how Facebook, and other businesses like it, actually earn money, thus giving them value. They bought in to be part of the fad, and now they’re paying the price.

I also think one of the biggest mistakes made by the financial pundits was to constantly compare Facebook to Apple – literally apples to oranges (pun intended). While Apple does offer some web-based services, at its core (another pun intended) the company sells a product, in fact it sells many different products – physical, usable, manufactured products with an understood perceived value – iPhones, iPads, software and computers.

Facebook, on the other hand, is like a free newspaper or magazine in that makes a great deal of its money from selling advertising space. Add to that the fact that Facebook has yet to establish a solid, profit-generating business model for the long term and you get a company that’s far too volatile to be compared to the likes of Apple.

Hype worked for Apple, in fact, for many years, it seems that most of the computer giant’s marketing plan consisted of Steve Jobs, a black turtleneck and a big empty stage. Facebook tries, and fails, to emulate that kind of drama and we saw a great example of that during Friday’s IPO. As of now, everyone who bought in has officially lost money.

Social media sites like Facebook make their money through advertising and licensing of patented or copyrighted applications (custom programming based on the website content). But if too many major advertisers bail, the company loses steam. Just before Zuckerberg rang the opening bell at the New York Stock Exchange on Friday morning, General Motors announced it was pulling all of its advertising from Facebook.

The exodus of the auto giant was bad news for the company’s bottom line, and shook its viability on the stock exchange. Losing GM cost the Internet behemoth much needed credibility and might have had an effect on the early underperformance of the stock.

In my humble opinion, the Facebook IPO was a publicity failure, but not necessarily a business failure. Still, Facebook will always be forced to outdo itself. But where do you go from up? We’ll have to watch and see. Oh yes, and don’t forget to LIKE me on Facebook!
Columnist Gery L. Deer is an independent journalist and business writer based in Jamestown, Ohio. More at http://www.geryldeer.com

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Jamestown Entrepreneur Featured Expert on Monthly TV Segment

In Business, Economy, Entertainment, Jobs, Local News, Media, Senior Lifestyle, television, Uncategorized on April 28, 2012 at 9:16 am

(From Left) Nathalie Basha, Gery L. Deer and Zuri Hall on the set of Living Dayton.

JAMESTOWN, OH – Beginning at noon on Thursday, May 3rd, writer, entrepreneur Gery L. Deer, managing director of GLD Enterprises Commercial Writing in Jamestown, will be the guest expert on the first in a series of monthly small business segments on the WDTN-TV, Channel 2, show Living Dayton. Each interview will cover one of a wide variety of topics from creative marketing techniques to time management.

Best known locally for his work as a freelance columnist and author of the weekly opinion/editorial series, Deer In Headlines, Deer’s entrepreneurial career started in 1993 when he established one of the area’s first on-site, computer support companies – Deer Computer Consulting.

In 1998, with the computer firm well-established, he opened an entertainment and media promotions company but changed its focus several years later. Today, GLD Enterprises Commercial Writing is an award-nominated business writing and marketing practice based in Jamestown, Ohio.

The firm provides concierge (on-demand) freelance business writing, public relations and marketing consulting services. In addition to working with small business, the company also provides marketing and publicity assistance to independent, self-published authors.

“My goal each month on the Living Dayton segment is to offer Dayton area small business owners useful insight and suggestions that they can put into practice immediately,” Deer says. “There’s only so much you can talk about in a few minutes on the air, but if someone can take that information and better their situation then we’ve done what we set out to do.”

Hosted by Nathalie Basha and Zuri Hall, Living Dayton is a live, one-hour lifestyle talk show featuring a variety of news and entertainment information from around the Miami Valley. The show premiered in February of 2012, replacing the noon-hour news program on Channel 2.

In addition to his commercial endeavors, Gery L. Deer also serves as the volunteer public relations coordinator on the board of advisors for the Fairborn Community Center and director of the Western Ohio Writers Association, which offers educational, critique and networking opportunities for writers in southwest Ohio. The small business segment featuring Deer as guest expert will air on the first Thursday of each month. For more information go online to www.gerydeer.com or visit the Living Dayton page at WDTN.com.

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Revising the Book of Romney

In Business, Economy, Jobs, National News, Opinion, Politics, Religion, Uncategorized on April 17, 2012 at 8:38 am

Mitt Romney will have to work hard to earn the 'regular guy' vote in November. Photo by Mark Wilson/Getty Images.

By Gery L. Deer

Deer In Headlines

Presidential GOP front runner Mitt Romney has been repeatedly criticized as being elitist, out of touch, self-aggrandizing and focused only on his capitalist endeavors for gaining wealth. Critics say that he has absolutely no idea what the average American has to go through just to make ends meet in today’s economy, and, unfortunately, his own words have reinforced that image.

During a speech on theMichigan campaign trail, Romney commented that his wife had two Cadillacs. He was attempting to show people that his family owned American-built cars, trying to relate to theDetroit audience. Instead, he left the impression that he thinks that every stay-at-home mom can afford to own two luxury vehicles. Out of touch, or just bad speech preparation?

During the run of the GOP primaries, Romney has often presented himself as snobby, elitist and completely misunderstanding of the challenges faced by today’s worker. His multi-million-dollar income affords him at least two homes, vacations all over the world and much more. But while people are criticizing that kind of success, it’s important to remember that President Obama has also spent a great deal of his adult life in the lap of luxury.

As he finished his first year in office the president reported more than $5 million in personal income; not bad for a junior senator fromIllinois. Like Romney, his fortunes have accumulated because of good financial decisions and investments in the capitalist system – a fact Democrats like to downplay whenever possible.

The truth is, neither man can truly grasp what it’s like to have to scrape together enough money to feed a family or worry that his paycheck won’t be enough to keep the electricity on for another month. But some are working to help change Romney’s image.

Author Jeff Benedict has just released an updated edition of his 2007 book, The Mormon Way of Doing Business, featuring a new chapter about Republican front runner Mitt Romney. Benedict touts a lifetime of the formerMassachusetts governor’s selfless good deeds; from his church-going youth to his big-business adulthood.

No doubt the author added the chapter to use Romney’s fame as a way to refresh book sales, but whatever the motive he does reveal a softer side to the Mormon candidate. In one story Romney grabbed a shovel to assist a family friend after a wildfire nearly destroyed their home. In another, he mobilized a city to search for a missing girl.

In 1996, when the 14-year-old daughter of a business partner disappeared, Romney mobilized the business community and local authorities, creating a command post at his office and utilizing his position to leverage assistance wherever possible. Thankfully, the girl was found, but relatively few know of Romney’s involvement in the incident.

While these stories are emotionally compelling and help to humanize a man who is often seen as cold and without compassion, the timing of their release is precarious. At this point, trying to throw out selfless tales of heroism and personal generosity will likely be reflected by critics as grandstanding from the Romney camp in an effort to win over a few bleeding hearts.

Romney’s business savvy is without question, but can the same be said for his integrity and commitment to working on behalf of a country shackled by an ever-increasing deficit and floundering economy? It’s hard to imagine that a few kind anecdotes will be enough to change his harsh, all-business image enough to sway voters to unseat the president in November.

Given the number of delegates he’s earned in the primaries, the former governor certainly seems a shoe-in for the GOP nomination. If he is chosen to run on the Republican ticket, the challenge will be to convince the majority of the country to give up Obama-ism and follow the book of Romney. It’s too bad the Prophet Moroni didn’t leave behind another golden book to guide his way like the one Joseph Smith found. Romney will simply have to rely on opinion polls and CNN, just like everyone else.

 

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Fairborn Community Center Breakfast and Tent Sale Fundraiser April 14

In Business, Economy, Education, Health, Jobs, Local News, Religion, Senior Lifestyle, sociology, Uncategorized on March 29, 2012 at 4:52 pm

FAIRBORN – The Fairborn Community Center, located at 1076 Kauffman Ave., on the east end of Skyway Plaza, will be holding a fundraising pancake breakfast and Second Chance Boutique tent sale beginning at 9a.m. on Saturday, April 14, 2012. Tickets for breakfast are $ 5 for adults, $3 for children which includes a selection of pancakes, eggs, sausage, juice and breakfast pastries.

The Fairborn Community Center is a 501(c)3 non-profit referral, advocacy, and educational organization that provides vital community resource programs including Summer Lunch, SonSet Café, Son Ministries, The Christmas Project, Tuesdays Together, and Second Chance Boutique. Second Chance Boutique is the community center’s high-end thrift store which offers a wide selection of high-quality items ranging from clothing to furniture and electronics to household goods.

“The goal of the event is to raise awareness and funding for the Community Center and its programs,” says Jen Lyman, Executive Director. “We want to have a breakfast on the second Saturday of each month to help support seasonal programming.” Proceeds from this event will benefit those receiving services.

The programs offered through the organization provide resources for people dealing with issues revolving around hunger, housing, transportation and education. According to Lyman, the Community Center is more than just a stand-alone organization. It has, “Evolved into a supportive network of friends and neighbors working together to improve the wealth of the community by improving the lives of its people.”

The facility also provides a needed meetings space to several outside organizations such as the OSU 4-H program, the Christian Alliance, the Fairborn House of Prayer Team, Family and Children First’s Parenting classes, the Western Ohio Writers Association, Fairborn Girls Softball and three church groups.

Parking at the event is free and plentiful. Breakfast continues until 1 p.m. and the tent sale will end at 4 in the afternoon. For more information, call (937) 878-6061 or visit www.fairborncommunitycenter.org.

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Greater Dayton Professionals BNI to Hold Visitors Day April 5

In Business, Economy, Local News, Media, Uncategorized on March 26, 2012 at 11:19 am

Greater Dayton Professionals Chapter of BNI welcomes visitors from the Miami Valley April 5.

BEAVERCREEK – The Greater Dayton Professionals Chapter of Business Network International (BNI) will hold a special Visitor’s Day beginning at 7:30 a.m., Thursday April 5, 2012 at the City Barbeque Restaurant, 2330 N. Fairfield Rd. in Beavercreek. There is no cost or obligation and the event is open to all local business professionals.

Founded in 1985 by professional networking guru Dr. Ivan Misner, BNI now has more than 6,000 chapters worldwide. The goal of organization is to help members network with one-another on a level that is not possible in chamber organizations or service clubs.

In the BNI strategy, each member tries to learn as much as possible about the others to the extent that they can give an informed recommendation to potential clients. Direct, qualified referrals like these generate a greater closed business rate and provide more success for each individual. Over the past 5 years, BNI members around the world have referred more than $11 billion in closed business to other members.

The Greater Dayton Professionals (GDP) Chapter is one of the longest running BNI groups in the Miami Valley area. In 2011, reported $1.3 million in closed business through referral marketing within the group.

Long time GDP chapter member, Gery L. Deer, of GLD Enterprises Commercial Writing, is part of the group’s membership committee. “The BNI process is well defined and we have a great leadership team,” Deer said. “I first started with BNI in 1998, in this same chapter. It’s great to be part of a group of professionals who not only promote but practice a mutually beneficial philosophy.”

The Dayton/Miami Valley Region of BNI (Business Network International) was recently rated #1 in the world according to Traffic Lights Report. According to Jim Weghorst, the Executive Director of BNI’s Dayton/Miami Valley Region, the ranking was achieved four consecutive months; July, August, September and October of 2011 among 440 BNI regions in 48 countries. In addition, the Dayton/Miami Valley Region was recognized for being a top ten region, worldwide, for the entire 2011 fiscal year.

Through the BNI structure, a network of professional connections can grow well beyond the core group and extend the reach of a small business to unrealized potential customers. The organization is intended for entrepreneurs and sales professionals in all types of businesses from plumbers and photographers to landscapers and attorneys.

During the event, Executive Director Jim Weghorst and Assistant Director Sheryl Wagner will provide a presentation introducing visitors to BNI’s word of mouth method of marketing. For more information or to make a reservation for Visitor’s Day, please call chapter president Don Sword at (937) 426-2886. Visitors are encouraged to bring plenty of business cards and be prepared to stay after the meeting for a short follow-up. To learn more about BNI, go online to http://www.bni-ohio.com.