XENIA — On Wednesday, October 15, the Xenia Area Chamber of Commerce will host a timely and practical lunch and learn workshop titled Organizational Marketing in the 21st Century, aimed at helping service clubs, nonprofits, and small businesses attract new members, customers, and volunteers. The event will run from 11:30 a.m. to 1:00 p.m. at the Chamber’s conference room, located at 334 W. Market Street. Admission is $15 and includes lunch.

Leading the session is Gery L. Deer, founder and creative director of GLD Communications in Jamestown, who brings decades of experience in public relations, media production, and strategic messaging. Deer will share actionable insights on how organizations can modernize their outreach, refine their messaging, and better connect with younger audiences and potential volunteers.

“Too many organizations rely on outdated methods that no longer resonate,” Deer said. “This workshop is about helping groups like Rotary and Kiwanis, as well as small businesses and not-for-profit groups, evolve their approach—because when you speak the language of your audience, you invite them into your mission.”

Participants will learn how to identify and communicate their organization’s unique value, leverage low and no-cost marketing tools, and determine when and where to invest in paid outreach. For service clubs and nonprofits facing dwindling membership and board vacancies, the workshop offers a fresh perspective on building community engagement and sustaining growth. Whether you’re a club leader, nonprofit director, or small business owner, this event promises practical strategies you can implement immediately.

Attendees are invited to use the rear entrance and enjoy a complimentary taco bar lunch beginning promptly at 11:30 a.m., with the presentation starting at noon. Space is limited, so early registration is encouraged. For more information, contact the Xenia Area Chamber of Commerce at 937-372-3591, or visit www.xacc.com.