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Greene County Wild West Artists Host 10th Annual Event in Greenville

In Children and Family, Economy, Entertainment, Local News, National News, Senior Lifestyle, television, Uncategorized on July 9, 2012 at 8:16 pm

GREENVILLE, OH – Wild West performers headlining the 10th Annual Annie Oakley Western Arts Showcase are gearing up for five live performances during Annie Oakley Days in the upper level of the Darke County Fairground Coliseum. Whip artists, trick ropers and other Wild West art experts who have appeared shows like America’s Got Talent and The Bonnie Hunt Show will be on hand to perform at 7 p.m. on Friday July 27 at 7 p.m. on Saturday the 28th 1 p.m. and 6 p.m. with two more shows at Noon and 2 p.m. on Sunday the 29th. Each show is free with regular admission.

The event started out as a gathering of whip crackers in May of 2002 at the family farm of the founder and producer of the event, nationally known writer, entertainer Gery L. Deer. Deer expanded the event a year later to include trick roping, knife throwing and much more and moved it to the grounds of Annie Oakley Days Festival. Participants have the opportunity to learn from some of the best names in the business while sharing their skills to entertain the public.

Deer is an award-winning whip artist who has spent a quarter century performing, competing and teaching whip artistry. “We’re happy to be back at Annie Oakley Days for our tenth year of precision whip artistry, knife throwing and fancy trick roping,” says Deer, who is also the managing director of The Whip Artistry Studio, bullwhip training center inJamestown,Ohio. “I’m grateful that we have the opportunity to show the public genuine Wild West arts that require talent and skill, not to mention years of practice.”

Each showcase will also feature champion knife thrower Kirk Bass, of Xenia, who teams up with wife Melodee in the suspenseful Bass Blades impalement show. Bass is a certified thrown weapons instructor with the International Knife Throwers Hall of Fame and the assistant director for the Western Arts Showcase events.

According to Deer, the best show to see will be on Saturday evening. “We pull out all the stops on Saturday, with Wild West arts exhibitions during the afternoon performance and a longer, variety show in the evening.” For the 9th year at the festival, Saturday night’s extended program will be hosted by The Brothers & Co. Entertainers music and variety group fromJamestown,Ohio. Often compared to The Statler Brothers or Oak Ridge Boys, the group offers audiences a brilliant combination of four-part vocals and Vaudeville-style comedy and variety routines.

All performances are family friendly. For more information go online to http://www.ohiowesternarts.org or call (937) 902-4857.

Computer Troubleshooters To Hold Public Grand Opening July 14

In Business, Economy, Jobs, Local News, Media, National News, Science, Senior Lifestyle, Technology, Uncategorized on July 2, 2012 at 10:32 pm

BEAVERCREEK, OH – Computer Troubleshooters of Beavercreek (CTB) is celebrating one year of business with a public grand opening of its new office at 1255 N. Fairfield Rd., Suite 103. From 11 AM until 3 PM on Saturday, July 14, the public is invited to visit the new facility and register to win a desktop printer.

Part of an international network of independently owned franchises, Computer Troubleshooters provides complete information technology (IT) support for residential and commercial clients. In addition to the new location, the company is celebrating one year in business.

CTB President Cliff Brust is excited about the growth of his company. “We’ve been fortunate to find success in the Beavercreek area and we appreciate the support of the business community to allow us to continue to serve them,” he says.

“We have also focused on our managed services and cloud computing for business and medical documentation to provide our clients with the most advanced technology and highest quality support available to them.”

Brust will appear on WRGT TV’s, Fox 45 in the Morning, Monday, July 9th at 8:15AM to talk about common mistakes made by both commercial and personal computer users. For more information contact Cliff or Genevieve Brust by calling (937) 458-2000 or go online to www.ctbeavercreek.com.

A Half-Century of Walmart. Economic Savior or Evil Empire?

In Business, Economy, Entertainment, Jobs, Local News, National News, Opinion, Politics, Senior Lifestyle, sociology, Uncategorized on July 2, 2012 at 10:25 pm

Singer, songwriter Jessica Frech’s satirical music video, “People of Walmart” has attracted more than 6 million viewers, and probably offended just as many. (Jessica is in the upper left square of this screen shot from her video.)

By Gery L. Deer

Deer In Headlines

Most people don’t realize that Walmart is the world’s largest private employer. According to a recent article in Time magazine’s business section, only the U.S. Department of Defense andChina’s People’s Liberation Army employ more people than Sam Walton’s massive dynasty of discount. On July 2, Walmart turned the half-century mark of rolling back prices and shaking up the competition.

On that date in 1962, Sam opened the very first Walmart store inRogers,Arkansas. Fifty years and four-thousand, three-hundred-ninety-nine stores later, the chain employs more than 2.1 million people and sets the standard by which other budget retailers are measured.

Along with those who appreciate Walmart’s contributions toAmerica’s economy, there are equally as many who regard it as an evil, impersonal, corporate monster. And they may be correct, after all, it would have been impossible to become the discount retail leader without doing some damage to the competition and holding fast to as much of its own money as possible along the way to get there.

Impenetrable by unions and continually slammed by the liberal left, the bargain behemoth continues to rake in the cash, bringing in a whopping $443 billion last year. Revenue like that must please the company’s shareholders, who, ironically, are probably the last people to set foot in one of its stores (at least while someone’s looking).

But what is Walmart, really? Is it evil? Or, is this just the price that has to be paid for corporate efficiency and unprecedented business growth? Do small towns really dry up and blow away when Walmart moves in?

The pros and cons of Walmart are probably more a matter of perspective than fact. Walmart shoppers are hard to categorize, but the common image is the middle to lower class, interested in getting the lowest price possible on toilet paper while caring nothing about the environment in which it is sold to them.

Well if you believe singer, songwriter Jessica Frech’s point of view in her satirical YouTube music video, People of Walmart, shoppers simply cannot be categorized. They come in every shape, size, color and creed, from every socioeconomic background and lifestyle. They come at every hour of the day and night in search of, well, a great deal on whatever it is they need.

It’s worth mentioning also that many Wallyworlders found Jessica’s music video terrifically offensive because it uses actual photos of Walmart shoppers in their native habitat. Even so, People of Walmart has been watched by more than 6.1 million viewers. People of Walmart 2, released last November, already has more than 1.6 million views. Apparently people weren’t that offended.

The economic effects by Walmart on local communities are as mixed as its clientele, probably more so than people generally know. According to a 2009 study, most negatively affected by the big box giant are those mom-and-pop retailers selling products in direct competition, such as small, higher-priced grocery, clothing and dry-goods stores.

The research also indicated that retailers offering products and services not available from Walmart tend to do better if in close proximity because people are already prepared to spend the money.

As for Walmart’s overall effect on and property values, new research released by the National Bureau of Economic Research startled the company’s critics. A 2001-2006 study of 159 new Walmart stores found that homes within a half-mile of each actually increased in value as much as 3-percent. Local tax revenue also increases substantially.

Like it or not, Walmart is here to stay. Anytime a business or an individual is successful, they will always have critics and even enemies. Fifty years ago, it’s doubtful that Sam Walton could have imagined what his small shop would eventually become.

Today his company provides jobs, affordable food and clothing, and the most unusually diverse array of patrons any retailer could imagine. So, happy birthday Walmart! Keep the rollbacks coming and, please, could someone fix the wheel on that one shopping cart that just won’t roll when you’re in a hurry?

Public Transportation Issues Expose Ignorance and Prejudice

In Business, Children and Family, Economy, Education, Jobs, Local News, Opinion, Politics, Senior Lifestyle, Uncategorized on June 26, 2012 at 10:22 am

Plans for public transportation service to local communities stonewalled by ignorance and prejudice. Photo courtesy RTA Dayton Wright Stop Plaza Transit Center

By Gery L. Deer

Deer In Headlines

Throughout most ofOhio, public transportation mainly consists of busses and commuter trains. But around the country, public transportation also includes cable cars, street cars, subways, ferry boats, and a host of other means, all of which are vital to the communities they serve.

According to the American Public Transportation Association, in 2010 Americans took 10.2 billion trips on public transit systems. The organization also reports that for every $1 spent on public transportation, $4 of economic return is generated.

Additionally, out of every dollar earned, Americans spend 18 cents on transportation and 94 percent of that money is used for maintaining a personal vehicle. People who use public transportation can save that money or use it for other expenses, providing further economic benefit.

So why are so many local government leaders in towns like Beavercreek and Tipp City resistant to the idea of placing public transit stops in their communities?  The answer is simple; the same things that tend to limit progress in any small community – ignorance and prejudice.

Regardless of how much positive information is provided regarding public transportation, some communities believe that unwanted elements outweigh any potential benefit. One argument leveled by critics is that buses will increase traffic problems. In reality, they actually ease road congestion by reducing the number of individual cars.

Proponents say that civic leaders want to block public transit stops so they can be more discriminating about who has access to certain neighborhoods. In the media both sides seem to be dancing around the concept that minorities, lower income people, the disabled and elderly, and even criminal elements are presumed to be the primary customers of public transportation.

Local officials and residents alike apparently believe that by restricting bus routes from higher-end retail areas they are somehow protecting the community from the less-desirable elements of society. How is that not racist or at the very least, discriminatory towards lower income people?

Of course dangerous criminals like drug dealers can ride into town on the local transit bus, but it’s likely that they already have a way in. Research shows that drugs are highly prevalent in upper income neighborhoods – just better hidden – and a bus stop is unlikely to have much of an effect on that problem, one way or the other.

Politically, government officials often take whatever side they think will appease the voters, regardless of what might be the right thing to do. Not everyone does this, but more do than not, unfortunately.

The indication here is that it’s not just the city councils that are uninformed, but so are the residents. After all, any hope of re-election rests with the brainless masses of the voting public. Remember folks that while your elected official is kissing your baby, he or she is also stealing their lollipop.

Regardless of the political implications, increased consumer traffic is good for local merchants and the economy. Public transportation provides more consumers with additional access to restaurants, malls, civic centers, post offices and other business routes. The money they spend goes into the local economy and increases the value of these businesses. When business values rise, so do those of the properties around them – commercial and residential.

In the end, none of the negative arguments hold much water. It still seems to boil down to snobby white guys (and gals) who are stonewalling public transportation expansions because they don’t want their neighborhoods to look like an inner city.

It might behoove these people to do a little research on urban decay before worrying that something like a bus stop is going to destroy their property value. Sometimes stupid is perpetuated by greed, prejudice and arrogance, and this issue is a perfect example of all three.

The Key To Identity Theft Prevention Is Preparation

In Business, Economy, Education, Opinion, Senior Lifestyle, sociology, Technology, Uncategorized on June 19, 2012 at 7:35 am

By Gery L. Deer

Deer In Headlines

Apart from locks and security systems, one of the most basic things we can do to keep our homes and families secure is to take steps to prevent identity theft. When the bad guys get hold of critical private information it is not hard for them to start using your information to their benefit.

According to the Federal Trade Commission (FTC), as many as 9 million Americans have their identities stolen each year. Identity theft is the act of using personally identifying information, like name, Social Security number, or credit card number, without your permission, to commit fraud or other crimes.

The crime of identity theft may be perpetrated in various ways, from renting an apartment to opening a credit card. The thefts may actually go unnoticed for some time, often until the victim notes some kind of anomaly in his or her bank statement or credit report. Sometimes the victims do not find out until they are contacted by a debt collecting service.

So what can you do to prevent identity theft? Probably the single most effective weapon against this type of crime is knowledge. Knowledge of the methods used by these criminals to steal your information as well as a better awareness of your own records and personal financial information can help you beat many forms of this crime.

One thing you can do is to closely monitor your personal information, such as credit reports and monthly bills, to uncover any problems as soon as possible. Identity thieves depend on the inaction of their victims. Unless the total on a bill is outrageously high, often people just pay it, without scrutinizing the contents.

Another preventative measure against this kind of crime is to be mindful of where your old paperwork goes when it is thrown away. When disposing of any paperwork containing personal information, be sure to shred the documents completely – especially medical files, checks, and credit card statements.

Most people get credit card offers in the mail on a regular basis and just toss them into the trash. This is also something that could lead to an identity theft problem. Criminals will often scour trash for these papers and open credit cards in your name using those documents.

Also, be sure when buying online to use only secured websites and ask them about their security before buying anything if it seems questionable. If you notice anything suspicious on any credit reports, bank statements, or other critical documents, contact the creditor or company as soon as possible.

For those who enjoy making online purchases on a regular basis, create a ‘dummy’ email address at Yahoo or Gmail specifically to be used for these transactions. Retailers often sell email and other contact information to marketing companies which then flood inboxes with junk mail. Some of the incoming messages may come from illegitimate sellers using personal information to obtain passwords and credit card information. Using a different email address allows better control over incoming junk mail and limits the chances of clicking on a link that might inadvertently open the door to an identity thief.

If you have already been plagued by this kind of criminal action, you are not alone. First, contact the authorities. Most police departments now have an identity theft division or someone designated to help with this kind of crime.

Be ready! Keep, readily available, a complete list of all credit cards, online accounts, checking accounts, and so on, including any PIN numbers, passwords and customer service contact information. If something should happen, you can shut down these accounts quickly before more damage is done.

Stay diligent and continue to monitor your private information closely for several months. There is no way to really say how long the effects of identity theft can last.For more information on how to prevent identity theft or what to do if you think you may have been a victim, visit the Federal Trade Commission website at http://www.ftc.gov.

 

Has America Become A Babysitting State?

In Children and Family, Economy, Education, Entertainment, Health, Local News, Opinion, Politics, psychology, Religion, sociology, State News, television, Uncategorized on June 12, 2012 at 8:17 am

By Gery L. Deer

Deer In Headlines

 

Did you ever wonder (thanks Andy Rooney) why we have so many laws designed to, “protect us from ourselves?” You know what I am referring to. Think about the laws requiring us to wear seat belts, no public drinking or smoking, fines for public profanity, mandatory motorcycle helmets, and so on.

With obvious exceptions, like distracted or drunken driving, very little of what we do affects anyone else. If I choose to risk my own death by not wearing a helmet while riding a motorcycle on the highway, who does that affect other than me? It may be incredibly inconsiderate to my family or the poor guy who has to clean my brains off the pavement after an accident, but other than that, who does it really injure?

Of course, I’m exaggerating here. You’d have to be a complete idiot to ride without a helmet – sorry bikers, it’s just plain stupid – but it’s still your own choice and it shouldn’t be up to the government to decide. It can be argued that it costs the taxpayers more money to cover the medical charges of a rider who’s had a head injury without a helmet, but that point of view can be hard to quantify. Applying the same logic, however, tobacco should be made illegal for the same reasons.

Some laws don’t protect us from ourselves but are actually in place to pacify the moral majority. For example, no alcohol sales on Sunday, no cursing in public, television censors and so on. Decency laws require that every television network maintain a department of standards and practices whose sole duty is to ensure that no one says or does anything over broadcast TV or radio prior to 10 PM that might offend the religious right.

Many anti-drug laws, like those against the use of marijuana, are in place, not because of health risks but to satisfy the moral right. Tobacco use has immediate and long-term detrimental effects but is a regulated, taxable commodity. Marijuana, on the other hand, is said by experts to be no more dangerous than tobacco but is still classified as an illegal, Schedule I hallucinogen. Why? There are at least two possible explanations.

First, the obvious reason – hallucinogenic drugs are just bad. There’s no other way to say it. Long-term use of any substance like this is going to eventually be a health hazard. But the other reason is more sinister. The tobacco industry is huge, powerful, and wants complete control over your toxic addiction without competition from Mary Jane.

A great deal of money goes into congress from the tobacco big-wigs. They will always argue against legalized marijuana because it would eat into their profits, and therefore less cash would be available with which to line the pockets of public officials fighting their battle on Capitol Hill.

Understand clearly that I am in no way endorsing or advocating drug use. I think it’s idiotic and makes one stupid and unemployable. I’m simply pointing out that we are living amidst a realm of hopeless double-standards, of which alcohol and drug use is only a small example.

I don’t know whether these pointless and expensive regulations come from genuinely well-meaning people trying to help keep others from making dangerous mistakes or if they are the result of controlling, politically-motivated individuals. Either way, it really seems like we’re moving further into a babysitting state where the government controls everything down to what size soft drink I can buy at 7 Eleven.

There’s nothing wrong with regulating public issues – second-hand smoke is a health hazard to those around the smoker and the dangers of drunken driving are a no-brainer, but what these individuals do in their own home should be their own business – as with the pot smoker, the junk food junkie, or the watcher of reality television.

Personally, I think Americans spend far too much time worrying about what our neighbors doing and not enough time minding our own business. If they really want to regulate something to benefit the public, they should start by outlawing and reality television. Clearly the Kardashians are detrimental to society as a whole.

 

 

Empty Promises Headline 2012 Presidential Campaign

In Business, Economy, Education, Jobs, Local News, Media, National News, Opinion, Politics, Senior Lifestyle, Uncategorized on June 4, 2012 at 10:28 pm

By Gery L. Deer

Deer In Headlines
 

Remember when good oratory skills and talk of “change” at least seemed like a good start? The concept might have made a great slogan for candidate Obama’s election run, but there’s very little about it that would apply to his presidency. But would Mitt Romney have been able to achieve any greater success given the same circumstances? Probably not.

The president’s dismal job performance numbers and Romney’s complete lack of connection with those bringing home anything less than a seven-figure salary leave both of them a mediocre choice in November. So far, even the media can’t figure out what to say about these two.

In recent weeks, some of the biggest campaign headlines focus on relatively pointless issues like how much Obama is outspending Romney in advertising or the former governor sending hecklers to an event where the president was campaigning. It’s all fluff and no substance – again.

If something doesn’t happen to really define these candidates, the country may see a repeat of the 2008 election when many Americans were just tired of “W” and hisWashingtoninsiders. Most were happy see him gone but neither did they want a left-wing, America-downing liberal or even another Republican crony. So, who better to put in the White House but an untested, junior senator from Illinois?

As they say at Wrigley Field, “Swing and a miss.” Instead of the hopeful changes promised by the Obama camp, the country slipped deeper into recession and near depression-level unemployment which, incidentally, has yet to return to pre-Obama numbers.

But wait, there’s more. Challenging the president this fall is another millionaire – yes President Obama is a millionaire several times over – the Massachusetts Mormon, former Governor Willard Mitt Romney. Here’s a man so rich and out of touch he seemed in one speech to actually believe that every housewife has two Cadillacs and a summer home inCalifornia.

Why is Romney so out of touch? It might have something to do with that silver spoon sticking he always seems to be gagging on. Despite his profession of “humble beginnings” and being a “self-made man,” he attended Stanford, Brigham Young University in Provo, UT, and finally Harvard.

Given that kind of background, it’s highly unlikely he has any idea what it would be like to have to stand in an unemployment office or apply for some kind of welfare assistance after a layoff. But financial extremism is a problem for both parties in this election.

While the liberal left whines about conservative campaign funding from big business, the president is filling his war chest with least as much from the millionaire actors and studio execs inHollywood. Well, at least both parties are getting their cash from people who make a living off the public while pretending to be what they’re not.

 It’s likely that the 2012 election will come down to two things – the economy and jobs – something neither candidate has much to crow about. However, no one can really be congratulated for that. Many experts suggest that the economy would have eventually recovered in a natural progression without sinking billions of tax dollars into the problem.

However it plays out, in order to reach the voters, Obama and Romney will each need to stop the mud-slinging campaigns and tell the public how they will make things better. So far, all they’ve done is rail against each other. Without some real substance and a plan to get behind, the undecided voter will be stepping into the polls simply to choose the lesser of “who cares.”

Greene County Safe Communities Promotion Emphasizes Motorcycle Safety

In Children and Family, Education, Health, Local News, Media, National News, Sports News, State News, Uncategorized on May 23, 2012 at 7:45 am

Motorcyclist Fatalities Have Increased After Decline in 2009

XENIA Motorcyclist fatalities increased slightly in 2010 to 4,502, accounting for 14% of total fatalities for the year. This increase in motorcycle fatalities for the year resumes the unfortunate overall increasing trend over the last 13 years, an upward trend that saw only a single one-year decline in 2009, when 4,462 motorcyclists were killed. However, the greatest decrease in the estimated number of injured people is among motorcyclists, with an 8.9% decrease.

In response to this increase, Greene County Safe Communities announced today that it is joining with other federal, state and local highway safety, law enforcement, and motorcycle organizations in proclaiming May as “Motorcycle Safety Awareness Month.”  During this time – and during the rest of the year – motorists and other road users are reminded to safely “share the road” with motorcycles, and to be extra alert to help keep motorcyclists safe.  Changing the driving habits of motorists and motorcyclists alike will help decrease the numbers of motorcyclist killed and injured in crashes.  Motorcyclists are reminded to make sure that they are visible to motorists, and that they follow the rules of the road.  All road users are reminded to never drive, ride, walk or bicycle while distracted.

“As the weather improves, more and more motorcyclists are hitting the roads,” said Laurie Fox, Safe Communities Coordinator.  “And with that in mind, pedestrians, bicyclists and drivers of all vehicles, including SUVs, passenger cars and trucks, need to be extra attentive and make sure they ‘share the road.’  A motorcycle is one of the smallest vehicles on our roads, often hidden in a car or truck’s blind spot.  Every driver needs to aggressively look for them before changing lanes or merging with traffic.”

Motorists and bicyclists should perform visual checks for motorcyclists by checking mirrors and blind spots before they enter or exit a lane of traffic, and at intersections.  Pedestrians should also get into the habit of scanning for motorcyclists who might be hidden by other traffic.

Ms. Fox reminds all road users that, “Motorcyclists have responsibilities, too.  They should obey traffic rules, be alert to other drivers, never ride while impaired or distracted, and always wear a Department of Transportation-compliant helmet and other protective gear.”

Ms. Fox said that a motorcyclist is much more vulnerable than a passenger vehicle occupant in the event of a crash.  She said that research from DOT’s National Highway Traffic Safety Administration shows that per vehicle mile traveled, motorcyclists are about 39 times more likely than passenger car occupants to die in traffic crashes.

Ms. Fox offered tips for drivers to help keep motorcyclists safe on our roadways.

  • ·         Remember, a motorcycle is a vehicle with all of the rights and privileges of any other motor vehicle.
  • ·         Always allow a motorcyclist the full lane width—never try to share a lane.
  • ·         Perform a visual check for motorcycles by checking mirrors and blind spots before entering or exiting a lane of traffic, and at intersections.
  • ·         Always signal your intentions before changing lanes or merging with traffic.
  • ·         Don’t be fooled by a flashing turn signal on a mo­torcycle – motorcycle signals are often not self-canceling and riders sometimes forget to turn them off. Wait to be sure the motorcycle is going to turn before you proceed.
  • ·         Allow more following distance – three or four sec­onds – when behind a motorcycle so the motorcyclist has enough time to maneuver or stop in an emer­gency.
  • ·         Never tailgate. In dry conditions, motorcycles can stop more quickly than cars.
  • ·         Never drive while distracted. 

Ms. Fox also said motorcyclists can increase their safety by:

  • ·         Avoiding riding in poor weather conditions;
  • ·         Wearing brightly colored protective gear and a DOT-compliant helmet;
  • ·         Using turn signals for every turn or lane change, even if the rider thinks no one will see it;
  • ·         Combining hand signals and turn signals to draw more attention to themselves;
  • ·         Using reflective tape and stickers to increase conspicuity;
  • ·         Positioning themselves in the lane where they will be most visible to other drivers; and
  • ·         Never driving while impaired. 

Our message to all drivers and motorcyclists is: Help to share in the responsibility of keeping all road users safe, and do your part by safely “sharing the road.”

For more information on motorcycle safety, please visit http://www.nhtsa.gov/Safety/Motorcycles.  For information on Greene County Safe Communities, please call 937-374-5669 or email lfox@gcchd.org.

“Pull for the Kids” Truck & Tractor Pull June 23rd

In Children and Family, Education, Entertainment, Local News, Media, Sports News, Uncategorized on May 23, 2012 at 7:34 am

XENIA – The Greene County Combined Health District (GCCHD) is holding its annual “Pull for the Kids” Truck and Tractor Pull on Saturday, June 23rd at the Greene County Fairgrounds.  This event is a fundraiser for the Greene Community Health Foundation.  The philanthropic arm of GCCHD, the Greene Community Health Foundation raises and manages gifts on behalf of the Health District.  The generosity of our donors allows GCCHD to continue the commitment to offer quality healthcare toGreeneCounty residents in need regardless of their ability to pay.

An antique tractor pull will begin at 10 a.m., a kiddie tractor pull at 3 p.m., and the big modified tractors and trucks begin at 5 p.m.  For those interested in entering a truck or tractor, entry fees range from $1 to $20, depending on the entry.  Cash prizes will be awarded for the winners in each division.  General admission is only $5.00 per adult and children ages 10 and younger are free.  Lots of family fun, food and drinks are on tap for all ages.

This event is sponsored in part by the Old Timers Club, Greene County FFA Alumni, Barker’s Towing, Greene County Dailies, Farm Bureau of Greene County, NAPA Auto Parts and Trophy Sports.  For more information, please contact Carol Sue Knox, Development Assistant at 937-374-5658 or by email at cknox@gcchd.org.

Not Enough To LIKE About Facebook’s IPO

In Business, Economy, Entertainment, Media, National News, Opinion, Politics, Science, Technology, Uncategorized on May 21, 2012 at 11:54 pm

Photo Courtesy Associated Press

By Gery L. Deer

Deer In Headlines

Unless you live in a cave someplace, you probably heard that the Internet social media leviathan Facebook hit Wall Street with their initial public stock offering (IPO) on Friday, hoodies and all. Amidst the rock-concert type excitement over the event, the stock’s dismal performance seemed to leave everyone scratching their heads – except me.

No, I’m not some kind of Wall Street clairvoyant, nor do I consider myself any sort of expert on the subject. I do know tech companies, though, and I suggested a few weeks ago in another article that the Facebook public stock release would be a lot of buildup with no substance. Facebook might be the flavor of the month, but just around the corner there’s always another Mark Zuckerberg (Facebook’s founder, or thief, depending on which story you believe).

Not much happened after Zuckerberg rang the opening bell at the New York Stock Exchange. Trading of Facebook stock was delayed until just after 11:30 in the morning and then watching the Facebook stock ticker was a bit like looking at the slow motion replay of a horse race. You know they’re supposed to go faster, but they just poke along.

The company issued 421.2 shares of stock at an initial price of $38 and never really got much past that. With an intentional sense of irony, just a few minutes into trading, I used Facebook to publicly record my prediction that the stock would not exceed $45 a share – and it never did.

The second day of trading was actually worse. When the market closed on Monday, Facebook stock had fallen nearly 11 percent finally ending at $34.03. To say it was disappointing to Facebook followers is an understatement.

I’m not a financial expert, but I have done my fair share of day trading and information was always the best tool for choosing a stock. I honestly believe many people don’t understand how Facebook, and other businesses like it, actually earn money, thus giving them value. They bought in to be part of the fad, and now they’re paying the price.

I also think one of the biggest mistakes made by the financial pundits was to constantly compare Facebook to Apple – literally apples to oranges (pun intended). While Apple does offer some web-based services, at its core (another pun intended) the company sells a product, in fact it sells many different products – physical, usable, manufactured products with an understood perceived value – iPhones, iPads, software and computers.

Facebook, on the other hand, is like a free newspaper or magazine in that makes a great deal of its money from selling advertising space. Add to that the fact that Facebook has yet to establish a solid, profit-generating business model for the long term and you get a company that’s far too volatile to be compared to the likes of Apple.

Hype worked for Apple, in fact, for many years, it seems that most of the computer giant’s marketing plan consisted of Steve Jobs, a black turtleneck and a big empty stage. Facebook tries, and fails, to emulate that kind of drama and we saw a great example of that during Friday’s IPO. As of now, everyone who bought in has officially lost money.

Social media sites like Facebook make their money through advertising and licensing of patented or copyrighted applications (custom programming based on the website content). But if too many major advertisers bail, the company loses steam. Just before Zuckerberg rang the opening bell at the New York Stock Exchange on Friday morning, General Motors announced it was pulling all of its advertising from Facebook.

The exodus of the auto giant was bad news for the company’s bottom line, and shook its viability on the stock exchange. Losing GM cost the Internet behemoth much needed credibility and might have had an effect on the early underperformance of the stock.

In my humble opinion, the Facebook IPO was a publicity failure, but not necessarily a business failure. Still, Facebook will always be forced to outdo itself. But where do you go from up? We’ll have to watch and see. Oh yes, and don’t forget to LIKE me on Facebook!
Columnist Gery L. Deer is an independent journalist and business writer based in Jamestown, Ohio. More at http://www.geryldeer.com