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Archive for the ‘television’ Category

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Jamestown business celebrates 15 years with televised ribbon cutting

In Business, Economy, Entertainment, Jobs, Local News, television, Uncategorized on September 3, 2013 at 6:39 pm
Deer In Headlines author and Living Dayton business contributor, Gery L. Deer in the "Stafford Jewelers Diamond Room" at WDTN.

Deer In Headlines author and Living Dayton business contributor, Gery L. Deer in the “Stafford Jewelers Diamond Room” at WDTN.

DAYTON, OH – On Thursday, September 5th, GLD Enterprises Commercial Writing in Jamestown will celebrate 15 years in business with a televised ribbon cutting event on the set of the WDTN-TV2 daytime talk show, Living Dayton. Viewers can see the program live on Dayton channel 2 or streaming online at http://www.livingdaytontv.com.

In March of 1998, Gery L. Deer, of Jamestown, started the business from the spare bedroom of a London, Ohio apartment. Originally called GLD Enterprises & Productions, the company had two areas of focus: on-site computer support and entertainment development. It later expanded into variety talent placement and commercial public relations services.

The name and focus have changed slightly over time and today GLD Enterprises Commercial Writing specializes in communications services for all types and sizes of business including commercial copywriting, public relations and marketing consulting. The company also has two separate divisions for IT support and entertainment development, each serving a limited and exclusive clientele.

In addition to the anniversary celebration, the firm is also launching a totally re-designed website at www.gldenterprises.net and recognizing the addition of its first outside sales and business development specialist. Karen Schroeder joined up in August to help develop house account projects and provide a liaison to the growing community of women-owned companies in the area.

An award-nominated freelance writer and entrepreneur for more than two decades, Deer has also served as the on-air business expert to the Living Dayton program since it started in February of 2012. His educational background is in engineering and writing, but he learned his business sense from his family’s entrepreneurial history.

GLD_Enterprises_ol“We’ve had to make a great many adjustments to the business over the years to keep going, sometimes even altering it into a part-time status,” Deer says. “But this is an important milestone for us and the local economy, particularly since we hire so many other freelance professionals, from graphics artists to research analysts.”

Deer says his company is one of the most streamlined independent businesses in the area. “We do everything we can to save money, get the most from our efforts and act as a partner to our customers in their long-term success,” he says. “We are grateful that we have such a loyal clientele and we hope the next 15 years give us the opportunity to help more Miami Valley businesses succeed and grow.”

More information about GLD Enterprises Commercial Writing and the televised event is available online at www.gldenterprises.net or by calling (937) 902-4857.

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Those thrilling days of yesteryear

In Children and Family, Entertainment, Media, Movies, National News, Opinion, sociology, television, Uncategorized on July 9, 2013 at 8:39 am

DIH LOGOThe Lone Ranger first debuted in 1933 from the studios of WXYZ radio in Detroit, Michigan. Created by station owner George W. Trendle and writer Fran Striker, the character is said to have been based on the exploits of Bass Reeves, a real life federal peace officer who worked in Indian Territory during the late 1870s. Accompanied by his trusty Indian sidekick, Tonto, and themed by the thrilling rhythm of Gioachino Rossini’s operatic William Tell Overture, The Lone Ranger became an immediate success.

By the time that last surviving ranger hit the airways Wild West lore had been incredibly popular for more than two decades, particularly in dime novels, on the radio and in traveling shows. Originally aimed at children, it is estimated that more than half the audience for the program were adults, many of whom had grown up with stories about western legends like Billy the Kid, Bat Masterson and Wyatt Earp.

Unlike his historical counterparts who clearly had bad sides to their character, The Lone Ranger would be the ultimate good guy, with a mask to both maintain his anonymity and help confound corrupt government officials as to his true nature. In order to keep continuity for the character, the original writers created a set of guidelines that established who and what The Lone Ranger is meant to be. Some of the guidelines were a little silly, but others far ahead of their time.

For example, one of the rules stated that the Ranger would never be pitted against an adversary who was not American so as to avoid criticism from minority groups. In other words, it was already practicing political correctness. Another said that he could never drink or smoke and any “saloon” scenes had to be portrayed as cafes with waiters serving food instead of bartenders pouring drinks. One of the most interesting was a rule that stated he would always use perfect grammar and diction, devoid of slang and colloquialisms.

Many people who remember those days believe that actor William Conrad, star of the 1970s P.I. show, “Cannon,” was the original voice of The Lone Ranger on radio, but that is not so. In fact, Conrad voiced another famous western lawman, Gunsmoke’s Marshall Matt Dillon.

In 1949, the show made the ultimate leap from radio to the fledgling technology known as television, with Clayton Moore donning the famous mask and Native American actor Jay Silverheels as Tonto. After eight seasons on ABC, two of which with a different actor in the lead role, the show was cancelled in 1957. A year later, a theatrical feature was released starring the TV actors in a new adventure but the demand for the masked man never quite returned to its former pitch, though a couple of other failed attempts were made to return him to both the theatre and the small screen.

In 1981, a big screen version of The Lone Ranger was met with the harshest of criticism and dismal box office receipts. The movie failed partly because it was just a bad film, but mostly because the producers sued former star, Clayton Moore, to forbid him from wearing the signature mask in public appearances. Who says there’s no such thing as bad press?

The most recent incarnation of the Masked Man hit the silver screen this summer as a tongue-in-cheek Disney flick featuring Armie Hammer as Ranger John Reid (The Lone Ranger) and Johnny Depp as his trusted Indian partner. Unfortunately the campy tone that worked so well for Depp in the Pirates of the Caribbean series falls flat in this film, detracting from the nature of the characters and overshadowing the story.

Disney had the opportunity here to introduce two beloved characters of Americana to a new generation. But, instead of using the elements that made the show a success originally, they changed the formula and merely created another summer flop from a classic franchise. Hopefully, The Lone Ranger has not forever ridden off into the sunset and will get another chance to let audiences experience, “a cloud of dust and a hardy ‘Hi-Yo Silver!’”

 

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Daredevil Performances: Is the spectacle worth the risk?

In Education, Entertainment, history, Local News, Media, National News, Opinion, sociology, Technology, television, Theatre, Uncategorized, World News on June 25, 2013 at 6:27 pm

DIH LOGODanger as a spectacle has long been a past time of human culture. Death-defying stunts have graced stages of theatres and circus tents for centuries. Never has there been a more awe-inspiring sight, however, than the dramatic aerobatics of stunt pilots and wing walkers. On Saturday, June 22nd, wing walker Jane Wicker and her pilot Charlie Schwenker died in a fiery crash during a performance at the Dayton Vectren Air Show in Vandalia, Ohio.

Wicker, who had been involved with aerobatics for more than a quarter-century, was sitting on the wing of the inverted plane as it dove, nose-first, into the ground and exploded. The aftermath of the crash left a burning wreck, two people dead and hundreds of spectators horrified.

News of the accident quickly spread around the country, landing on the lead story of every print, broadcast and online media outlet from the New York Daily News to the Huffington Post. Preliminary investigations of the cause of the crash from the Federal Aviation Administration and the National Transportation Safety Board are as yet inconclusive.

The very next day, high wire performer Nik Wallenda spent his evening engaged in a heart-stopping, quarter-mile tightrope walk across a 1,500 foot deep section of the Grand Canyon. As a record number of viewers tuned in to the Discovery Channel to watch, they were treated to more than a half hour of listening to Wallenda continually pray or thank God and praising Jesus with nearly every successful step. One might wonder if they would think he’s crazy too.

Harry Houdini

Harry Houdini

From escape artist Harry Houdini to motorcycle stunt rider Robert “Evil” Knievel, daredevils have long attracted crowds of spectators and generated millions upon millions of dollars for their promoters over the years. While Houdini eventually died of a ruptured appendix, he was nearly killed several times by his own hand as a result of escape attempts gone wrong. Many of his compatriots, like Wicker, were not so lucky; which begs the question, is the spectacle worth the risk? Apparently it is because the public keeps going to see them, like sadistic voyeurs almost hoping to see something go horribly wrong.

Local government, concerned about the staggering level of liability involved, does everything it can to discourage people from attempting these kinds of stunts by requiring miles of paperwork and expensive permits before allowing these kinds of activities on public lands. Some simply don’t allow it to happen at all.

Wallenda’s high wire walk, for example, didn’t actually cross over the Grand Canyon, but the gorge of the Little Colorado River Navajo Tribal Park. His 1,400 foot steel cable was actually suspended over land of the Navajo Nation, near Cameron, Arizona.

Could these daredevils have what Freud called a “death wish,” a desire, often deeply repressed, for self-destruction, accompanied by feelings of depression, hopelessness, and self-reproach? That might be said of Houdini, given his almost obsessive interest in death and the afterlife. But for most everyone else in this line of work, it’s about attention and a desire to push the envelope – that need for the adrenaline rush associated with doing what no one else is brave enough to do (or stupid enough, depending on your point of view).

In the end, there would be no market for these kinds of acts if the public wasn’t thoroughly fascinated by them. As for the performers themselves, it’s probably best to take into account Jane Wicker’s own words.

“Why do I do this? There is nothing that feels more exhilarating or freer to me than the wind and sky rushing by me as the earth rolls around my head,” Wicker once wrote. The day before the crash she told WDTN TV2, “I’m never nervous or scared because I know if I do everything as I usually do everything’s going to be fine.”

For those left behind, there is a great sense of loss when these daring entertainers pass doing what they love. But they will be remembered for their spirit and the smiles on the face of those who sat in awe of their skill and passion to defy the very fabric of nature.

Gery L. Deer is an independent columnist and business writer based in Jamestown, Ohio. More at http://www.deerinheadlines.com.

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Money cannot buy eternal salvation

In Charities, Media, National News, Opinion, psychology, Religion, television, Uncategorized on April 30, 2013 at 10:55 am

EVANGDeer In Headlines

By Gery L. Deer

Have you ever turned on the TV early on a weekend morning and heard something like this, “Friends, dig deep for those green rockets of salvation. Help us to lead the sheep to His lovin’ care with your kind love offering. Operators are standing by to pray with you – all for just $49.99.” A cross between an infomercial and a bad Saturday Night Live parody, television evangelists have been conning millions from the pockets of the devout since the medium was invented.

These clergy-covered con men (and women) take the stage amidst gold-plated, throne-like chairs, religious statuary and acrylic podiums to convince us all that we’re damned to the fiery pits of Hell unless we give and give generously. Armani-suited, well-quaffed, jewel-bedazzled TV preachers spout dramatic sermons from a teleprompter while holding up a Bible as if it were the newly presented cub in the Lion King movie.

If that’s not enough drama, it’s is followed by repeated moments of squint-eyed, hand-raised prayer and Lord praising before thousands of onlookers in the audience who are doing the same. Without opening their eyes, the host preacher prays that God will direct the viewers to the telephone number that appears at the bottom of the screen and give generously to the ministry so that more souls can be saved.

At home, viewers dial quickly, handing over millions upon millions of dollars to what could easily be compared to a guy begging on a highway exit ramp. The difference is that at least you know the panhandler is exactly that. He’s not pretending to give you a direct phone line to eternal salvation at the same time.

Holier-than-thou in their demeanor and testimony, eventually they fall from their pedestals in some kind of sex scandal or tax evasion allegations. I’m sure everyone remembers the rise and fall of Jim and Tammy Baker, Oral Roberts and Jimmy Swaggart.

Religious panhandling – might as well call it by name – is a real problem in America and, unfortunately, it’s completely legal and largely tax-exempt. For the truly devout, there is a clear understanding that man is meant to be humble and kneel before God. That doesn’t mean we were meant to live in abject poverty, but we’re not supposed to use the Almighty as a way to dupe billions of dollars out of unsuspecting people searching for answers in a life full of uncertainty and hardship.

With multi-million-dollar homes, limousines and servants, there is nothing holy about these so-called “evangelists.” In fact, in my opinion, it’s just flat out criminal. These people soil the image and intentions of faithful, honest people all over the country who are genuinely trying to do some good in the world. Most live modestly, often with a second job or from a share of whatever comes in the offering on Sunday morning. There are no limousines, golden thrones or evangelical stadiums.

There is nothing to excuse the fact that some of the poorest people in America, the elderly, are the most common victims to this kind of nonsense. Looking for spiritual leadership and often lonely and shut-in, seniors often send money to these TV charlatans before even paying for food and medicine.

Of course, these religious phonies don’t care who they hurt because they can hide out in tax-sheltered mansions, go for a dip in their Olympic-sized swimming pools or jet off to vacation homes in the Cayman Islands.

Not convinced? According to CelebrityNetWorth.Com, one of the most popular TV evangelists, Benny Hinn, is worth more than $42 million; all from donations to his “ministry.” Another extremely popular – and rich – television pastor, Joel Osteen, is reportedly roughing it on only $40 million. And more money is still pouring in.

I don’t have a problem with people living prosperously and giving generously from hard work and the success built from that labor. I am deeply offended, however, when those claiming to be men and women of God live in luxury at the expense and from the charity of lost souls desperately searching for comfort. It would do them well to go read that book they’re always waiving around on TV; particularly the book of Matthew, Chapter 19, Verse 24.

 

 

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Annette made it cool to be good.

In Entertainment, Local News, Media, National News, Opinion, psychology, sociology, television, Uncategorized on April 8, 2013 at 9:45 pm

Deer In Headlines

By Gery L. Deer

Frankie Avalon & Annette Funicello (1960s)

Frankie Avalon & Annette Funicello (1960s)

In 1955, Walt Disney personally selected, 12-year-old, Annette Funicello to become one of the first “Mouseketeers” on the original Mickey Mouse Club television series. She’d been discovered in a production of Swan Lake at the Starlight Bowl in Burbank California but quickly became one of America’s best known actresses.

A gifted actor, singer and dancer, Funicello’s formidable years were spent growing up in front of a camera. In 1960, she hung up her bowed mouse ears and signature white sweater bearing her name (reading simply, “Annette”) to take on a movie career, but never shook her “America’s sweetheart” image.

During the 1960’s, Funicello appeared in a series of beach party movies with singer Frankie Avalon. Though they lived very separate lives off-screen, the two were so successful and appeared so often together on screen, most people believed they were actually married.

Annette continued working through the next two decades in reunion beach movies, television appearances and as the ultimate “mom” figure in Skippy peanut butter commercials. Her death on April 8, from complications related to Multiple Sclerosis, saddened millions of fans around the world, but her “goody two shoes” image never faded, even at 70.

After the success of the Mickey Mouse Club, Disney tried to revamp the show; first with a syndicated version in 1977 and then on the Disney cable network for a healthy, seven-year run. While they did turn out some great talent, neither reboot had cast members with quite the same popular appeal of the original.

Many of the Mouseketeers from the first series went on to have long, successful careers, in front of and behind the camera. Likewise, several modern pop stars got their start with Mickey including Britney Spears, Justin Timberlake, and Christina Agulera, just to name a few.

There’s no question these talented people will leave their mark, but it’s hard to imagine anyone remembering Britney or Justin in the same way as the previous generations remember Annette and her fellow Mouseketeers. In those days, the standards for behavior, public and private, were far higher, although somewhat unrealistic.

Anyone in the public eye under the Disney logo had to be the model of the boy or girl next door, 24 hours a day, seven days a week. Any variation from that image meant a summary dismissal by Walt himself. The fact was, sometimes there were problems no one outside ever saw and those kids were discharged anyway. When scandal attached itself to a young actor, the “cute factor” could no longer be exploited and a replacement would have to be found in a quickly executed and masterful work of marketing sleight of hand.

Of course no one working on television in the 1950’s was as squeaky clean as they were made out to be on the air, but they did their best to maintain their image, at least enough to stay employed. In retrospect, it may not be such a bad thing if studios re-instituted Walt’s no-tolerance attitude so long as the performers are under contract. With justice and good sense taking a backseat to public demand for perpetuation of pop culture icons, it’s not right that celebrities wear bad behavior like a badge of honor.

What kind of example does that set for young people? Isn’t that the question that’s always being asked by the media “experts” who admonish someone out of one side of their mouths while out of the other side giving a pass to Lindsay Lohan for her latest drug-induced infraction? American society is riddled with double standards and a declining sense of integrity and self-worth.

It seems today that people are more likely to be ridiculed for staying clear of drugs, alcohol and other life-wrecking activities while others are honored for completing a 12-step program after the fact. Seems a bit backwards, doesn’t it? There should be more honor and reward in having avoided the problem in the first place than to have succumbed.

Who knows, maybe the Mickey Mouse Club’s day is done and the clubhouse should remain boarded up and dark until a new generation decides it’s cool to be good again.

 

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Lost in space, the salvation of classic TV online

In Children and Family, Entertainment, Media, Opinion, sociology, Technology, television, Uncategorized on March 13, 2013 at 12:00 am

Deer In Headlines

By Gery L. Deer

gsspI’ve written in the past about the lack of creativity coming out of Hollywood these days and it seems increasingly worse. Reality television flows through the airways like so much Typhoid-infested water, riddled with disease and parasites. Thankfully, like an oasis in the desert, modern technology has provided a welcome respite from the gunk that is today’s network television.

By monthly subscription, online video streaming services like Netflix, Hulu Plus and Amazon Instant Video offer TV junkies instant access to more than a half-century of programming. Forget waiting a whole week for the next fix of Gilligan’s Island, Cheers or NYPD Blue, now I can watch anytime I want to, day or night, episode after delicious episode from pilot to finale.

These services were originally intended to provide instant access to the same movies you used to go to the video store to rent. But for those of us who prefer bite after bite of tasty episodic television, they serve up a veritable buffet of broadcast entrees ranging from exciting 1950’s westerns like Gunsmoke to angst-filled dramas of the nineties like Beverly Hills 90210.

No more will my television fix need to be delayed by thoroughly staged yet somehow unscripted shows like The Bachelor or bad refits of The Gong Show like The Voice or American Idol. If you don’t’ know what the Gong Show was, your probably too young to understand any of these other references either.

But, Danger Wil Robinson! Because of Hollywood’s continual reinvention of the wheel, when you finally rediscover your favorite old show, you have to be sure which version you’re watching. Is it the new Knight Rider or classic Knight Rider. The Hoff is a classic? Now I just feel old.

Do you recognize this vehicle? Hint - it was on a live action Saturday morning kid's show in 1976.

Do you recognize this vehicle? Hint – it was on a live action Saturday morning kid’s show in 1976.

If you prefer your TV tray filled with something more modern but still thoughtful, well-written and engaging, you can forget the networks. You’ll need to subscribe to cable or satellite services for AMC, BBC America or other high-end channels.

Award-winning programs like Mad Men, The Walking Dead, Doc Martin, Sherlock and the new runaway hit, Downton Abbey, have successfully lured fastidious viewers from Fox, CBS, ABC and NBC for several years. What’s that you say? You don’t have cable? Fear not!

All you need is high-speed Internet, a computer, tablet or even a smart phone, and these programs are just an app download away. Faster than Trump can say, “You’re fired,” you’ll be whisked off to a land where all of life’s problems are solved in a half-hour and no one called Snookie would have ever been allowed on the air.

Ah, the good old days – when the same B movie actor in a rubber carrot suit tormented the Robinson family on Lost In Space one week and sent the crew of the Submarine Seaview rocking and rolling on Voyage to the Bottom of the Sea the next. Back then, no one worried whether the lines were politically correct and the very idea of product placement was barely a glimmer in some Mad Man’s eye.

With my remote as my time machine, I can go back there again with a mere click of the play button or a tap on my tablet screen. The down side is that there’s always another episode waiting out there, somewhere in the ether. I move from one to the next, losing all track of time and action. Did I feed the cat? Is this still Tuesday? Oh well, I can figure all that out after I find out who shot JR Ewing. Of course, they just went and killed him off again –this time for keeps (RIP Larry Hagman).

When the rest of the TV landscape seems empty and foreign, these characters feel safe and familiar, like old friends I’ve lost touch with. But even after just enough time to write these few words, I feel out of the loop again, so I better get back to watching. Sometimes you still wanna go where everybody knows your name.

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Local Columnist To Guest Judge TV Cook-Off

In Entertainment, Food, Local News, Media, television, Uncategorized on February 8, 2013 at 9:50 am
Deer In Headlines author and Living Dayton business contributor, Gery L. Deer in the "Stafford Jewelers Diamond Room" at WDTN.

Deer In Headlines author and Living Dayton business contributor, Gery L. Deer in the “Stafford Jewelers Diamond Room” at WDTN.

DAYTON – From Monday, February 11 through Friday, February 15, local columnist and business writer Gery L. Deer, will appear as a guest judge for a television cook-off on the WDTN-TV2 daytime show, Living Dayton, co-hosted by Sallie Taylor.

Deer, author of the weekly editorial series, Deer In Headlines,will join BellyFire Cafe chef Jeff Blumer to judge specialty meals prepared by area firefighters with the winners being announced on the show Friday. The show airs live, Monday through Friday at noon on WDTN, Channel 2 in Dayton. Check your provider listings for specific times and channel. The show also streams live from WDTN.com, click on the Living Dayton link.
Deer is the author of several business-related e-books and the resident small business expert contributor to Living Dayton. He appears regularly on the daytime talk show offering tips and advice to local business owners for operating and marketing their companies. Deer is the owner and creative director of GLD Enterprises Commercial Writing, a commercial copywriting, public relations and media consulting firm. For more information visit www.gerydeer.com.

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Stop the presses. Please?

In Children and Family, Entertainment, Media, Opinion, Politics, psychology, sociology, Technology, television, Uncategorized on December 18, 2012 at 10:41 am

mic1DEER IN HEADLINES

By Gery L. Deer

Following the horrific shooting in Newtown, Connecticut, I’ve debated whether to weigh in as yet another part of the media’s relentless armchair quarterbacking of the tragedy. When I finally decided to write about it, I thought I’d take a slightly different approach. Even though I am a part of the machinery of the American press, I believe they deserve a scolding.

From the moment the news hit the wires that a gunman had opened fire at Sandy Hook Elementary, the press has been relentless in its coverage. Every media outlet has surpassed the necessary “news” aspects of the story, as each tries to scoop the other with grotesque detail, or by displaying the most painful tale from surviving parents and children.

None of this is necessary. As Newtown tries to begin what is certain to be a long and difficult recovery from these events, it has become a media circus. Completely oblivious to how invasive and unwelcome they are, television news programs are broadcasting remotely from every open parking lot, thrusting microphones and cameras into the faces of grieving parents and neighbors.

If the pointless commentary by coffee mug wielding morning show hosts isn’t enough to make you sad for the state of our news agencies, factor in that both sides of the gun control debate are using this awful event as a pulpit for their ridiculous agendas. Other commentators suggested the shooting would distract the public from the Fiscal Cliff debate. Apparently, the ignorance of such an unprofessional media just continues to flow. Politicizing such unspeakable tragedy is reprehensible and, for lack of a stronger word, moronic in the highest degree.

Additionally, when the media gives exploiters a platform, they are just as guilty. While the American press has the responsibility to report, they also have an equal liability to know when enough is enough and let respect and good taste outweigh greed for ratings gold.

No matter how many guest experts are interviewed or what level of speculation goes into the motivations of the troubled man who pulled the trigger, or even how many cameras are shoved into the faces of survivors, we may never know the real reasons why these things happen. Endlessly debating the issue on morning talk shows will do nothing more than provide a better plan for the next unstable loner to do it more efficiently.

As the days and weeks pass, the frenzy will die down and Newtown residents will be left to deal with things on their own. Unfortunately, because of the nature of this event and our country’s twisted fascination with mass murder and other horrific crimes, the families will be faced with constant reminders in the media, books, online, everywhere. They will have something in common with those who lost loved ones in the Twin Towers on 9/11. They will forever be forced to relive that day over and over because of the public’s sick thirst for grotesque detail.

From my point of view, this will happen again; not because of guns or some madman’s quest for power but because our nation aggrandizes the killer and the event. It’s likely that there are more mentally ill people out there who see an act of deadly aggression as his or her only way to get noticed and distort that undying craving for attention into an internally-driven martyr complex.

Those who guard our schools, theatres and malls need to be on the alert, now more than ever. Thanks in no small part to the media’s continuous exposition, somewhere out there, sitting quietly in a dark room, the next shooter is deteriorating into madness and admiring the mayhem of this most recent horror.

Make no mistake – I do not blame the media for the acts of a madman. But I do blame them for their lack of good taste and journalistic judgment. We are lucky to have a free press, but there is a point where complete coverage becomes blatant commercialization and exploitation of tragedy.

 

 

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Apocalypse Now & Then: Aunt Margaret and the Mayans

In Children and Family, Economy, Entertainment, Health, Media, National News, Opinion, Politics, psychology, Religion, Science, Senior Lifestyle, sociology, Technology, television, Uncategorized on November 26, 2012 at 11:56 pm

Case in point. The graphic is actually the AZTEC calendar, commonly misused to represent the Mayan version. Misinformation is only part of the problem with the doomsday scare.

By Gery L. Deer

People seem to have a bizarre, and sometimes irrational, fascination with the end of the world. So far, however, concerns about ominous apocalyptic events have been little more than the babblings of high-profile conspiracy nuts, money-grubbing religious fanatics and an over abundance of exaggerated media coverage. Still, the idea of impending doom must generate some money for someone because every few years, there’s a new disaster on the horizon.

In November of 1999, at the age of 91, my Great Aunt Margaret was still a smart woman, if not particularly personable to some, and she’d lost most of her eyesight to Glaucoma. A retired school teacher, she had spent more than three decades living alone in her old, block house at the foothills of the Appalachians, surrounded by other even more isolated senior citizens.

I was standing with her outside the house, watching my dad do something to her garage door, when I felt her frail, thin hand take my arm as she said, calmly, “Gery, what’s this about the world ending or everyone losing all their money because of a problem with all the computers?” Catching me somewhat off guard, I had to think for a moment on how to explain to her the Y-2-K issue in a way she’d understand, considering she knew nothing about computers. Her home still had a manual television and rotary telephone.

“Well,” I began, “old computers only allowed for two digit year notations in their programming so when they roll over from the year 1999 to 2000 on December 31st, they’ll think it’s 1900.” I went on to explain how some software would generate miscalculations but it really wouldn’t cause as big a problem as the media had blown it up to be. Satisfied with my understanding and explanation of the problem, she nodded and dismissed it. But for a time, she was frightened, actually scared she’d lose all her money and that the electricity and water to her home would stop flowing to her isolated home in the hills.

The idea that she and her elderly friends were so frightened by disinformation legitimized by a panic-loving media really angered me. A short time later, laying my technical and writing careers on the table, I published an editorial denouncing Y2K as little more than techno paranoia. As it turns out, unsurprisingly, I was right, but now we’re faced with a similar problem in the form of the Mayan calendar prophecy and other end of the world predictions set for December of this year.

Just like their Y2K counterparts, religious and survivalist extremists from all over the world are out there touting an imminent doomsday of Biblical proportions, stirring up baseless fear and panic. As the stories continue to be blown further out of proportion petrified people pointlessly buy everything from survival books to bomb shelters in an attempt to protect themselves. But experts say there is nothing to fear. The misunderstood Mayan prophecy is based on a calendar that restarts, marking a long period of time the way we might catalog a century or millennium.

Of course we could still fall victim to our own stupidity and blow ourselves up over petty arguments about who owns the world’s resources or whose god is the ‘real’ one. We’re human and we’ve been killing each other since the model was introduced so that’s not likely to stop. But the idea of a cataclysmic natural disaster destroying all life and civilization on earth is pretty far out. Is it impossible, no; staggeringly unlikely, yes.

In any case, if something that big happens there’s nothing that any of us can do about it. All the lunatics out in the woods with a few boxes of dried beef and lots of guns will be just as dead as the rest of us.

Sadly, my aunt passed away several years ago, well into her 90s. But, for all the other “Aunt Margarets” out there, frightened by all this apocalyptic nonsense, please count your blessings, sit back, relax and enjoy the holidays. I promise you, like I promised her; the world isn’t going anywhere anytime soon.

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Small Business Saturday on WDTN’s Living Dayton, Nov 23.

In Business, Economy, Education, Local News, Media, television, Uncategorized on November 16, 2012 at 12:56 pm

Entrepreneur Gery L. Deer and Living Dayton co-host, Nathalie Basha.

Jamestown entrepreneur featured to discuss buying local.

Dayton, OH – Jamestown writer, entrepreneur Gery L. Deer will be the expert guest on WDTN-Ch2’s Living Dayton program beginning at Noon, Friday November 23rd in a special segment focusing on  Small Business Saturday. As the program’s resident business contributor, Deer will discussing the background and importance of how the November 24th event will generate awareness and sales for local companies.
American Express started Small Business Saturday in 2010 as a way to encourage consumers to support community businesses. The event takes place on the Saturday between Black Friday and Cyber Monday, the two busiest shopping days of the year. Last year, according to Forbes Magazine, more than 100 million consumers shopped local stores and small, online storefronts. The company is providing free logos and marketing materials to participating retailers and a $25 statement credit to their customers who enroll qualified cards and use them to shop at local merchants.
“Small Business Saturday is a great opportunity to spotlight local merchants,” says Deer, creative director and owner of his copywriting, public relations and entertainment firm, GLD Enterprises in Jamestown. “It includes brick and mortar stores as well as locally-owned, online retailers as well.”
Local merchants can take advantage of the program by simply adding the logo to their websites, shop windows and advertisements, to let customers know. Deer also recommends providing an incentive to shoppers. “Providing a discount, free products or other perks to reward them for their patronage. This is a unique opportunity that comes with a national advertising campaign provided, in part, by the publicity generated by American Express.”  However, Deer also emphasizes the importance of patronizing these businesses year around, including professional services and other companies that may not be retail based.
“Shopping local is not merely something we should do during the holiday buying rush, but a regular practice that helps to strengthen the region’s economic base and protect it from national fiscal problems,” Deer says. “We also need to remember that there are hundreds of non-retail businesses in our communities that can provide us with everything from insurance to electrical contracting. They have competitive products and services to benefit everyone.”
Gery L. Deer also serves on the board of advisers for the Fairborn Community Center and as Secretary Treasurer for the Greater Dayton Professionals Chapter of BNI based in Beavercreek, Ohio. Viewers can see his regular business segments airing the first Thursday of each month on Living Dayton live weekdays from Noon until 1pm on television or streaming live from the station’s website at http://www.wdtn.com/generic/video/living-dayton-live-stream.