Deer In Headlines II

By Gery Deer

I’ve been a freelance journalist for most of my adult life, going back to my days as a staff writer on a college newspaper. Since then, I’ve been published hundreds of times in everything from weekly newspapers to regional trade magazines. Much of my work consists of feature stories, opinion columns, and a few hard news pieces.

I was trained by an old-school newspaper editor who demonstrated consistent ethics and integrity. I was taught never to take a story to press without three primary sources and on-the-record statements from those directly involved to back up the information.

As the Internet became an easy way for the citizen journalist to publish news and information, credibility and fact gave way to sensationalism and uninformed opinion. Click bait replaced proper headlines. Soon, what was once referred to as “the press,” was suddenly renamed, “the media.” In this reporter’s humble opinion, they are not the same.

Webster’s Dictionary defines media (plural of the word medium) as a means of communication, such as radio, TV, newspapers, social, the internet, and so on. In other words, it refers to the delivery system rather than the content or its source.

For example, social media is a primary source of news for many Americans. Unless the information originates from a reputable news source, the content may have no oversight, no editorial integrity, no fact-checking, nothing.

You may have no idea where the information came from or how it may have changed. Think of it as a game of telephone. The more the word spreads, the less accurate it becomes. To reiterate, the social media platform (or app), such as Facebook, X, or Instagram, is just the vehicle – the medium. Reputable or not, the message originates elsewhere.

“The Press,” on the other hand, is guaranteed by the First Amendment of the U.S. Constitution. Like the three branches of government, it’s literally set up right there in black and white – which is why it’s called the Fourth Estate.

The Press should serve as a watchdog to help hold those in power accountable and provide the public with the information they need to make informed decisions. Trained Press journalists gather facts, verify information, and present it objectively across a variety of media.

A functional and qualified Press works within the realm of fact – not truth (that’s for philosophers). It should present information without bias or commentary (there’s a page for that and you’re looking at it now) and demonstrate integrity in the process.

Before I have people shouting at the screen or tearing up the paper, I agree the problem of misinformation spread by so-called news outlets is in epidemic proportions. Unfortunately, many news agencies have traded integrity for revenue, to say nothing about a complete disregard for journalistic expertise.

Cable news programs often fall into this category. They base their content on current news stories, targeting the biases and interests of a single segment of audience to grow advertising revenue. This is not news – it’s entertainment.

Even worse is when a news outlet censors content to favor the business or political interests of their owners. For example, once a paragon of investigative journalism, “The Washington Post” is rapidly losing credibility because of interference with its newsroom by its owner, Amazon founder Jeff Bezos.

Between social media, so-called citizen journalists, bloggers, and whatever else is out there, unvetted, unqualified, and often false content is cranked at an alarming rate. Their goal is to spread as much click bait as possible and deliver customers to advertisers – it’s all about money. That makes it hard to sift through the noise for qualified, factual news.

In the end, the Press should be rooted in ethics and accuracy. Sadly, many news outlets now prioritize profit, sensationalizing content to stay competitive in digital media. That’s muddied the journalistic waters, making it harder for the public to distinguish between fact and opinion.

My only advice is to check the source and remember that perspective isn’t the same as bias. News should be factual and accurate, not “fair.” There is no such thing as “fair and balanced” news. Fairness suggests compromise, whereas facts stand alone. The standard should be: is it factual, or not?