Deer In Headlines II

By Gery Deer

Imagine it’s 2030, and you sit down at your digital interface to send an email. A wave of your hand over an invisible sensor brings up a holographic menu that floats before you. Just thinking about what you want to say activates an artificial intelligence (AI) chip implanted in your head, and text appears on the holographic page without a single word.

Across town, an artist stands before a digital canvas. Imagination and inspiration spiral through her mind, and she waves her hands like a sorcerer conjuring magical images out of thin air. Colors and patterns appear on the canvas, enhanced by the AI built into the electronic easel. Within moments, a brilliant painting has been created that will sell for thousands in an online gallery.

In the heart of the Midwest, a racetrack grandstand is filled with spectators. They wave banners, cheer, and call out to their favorites as the field speeds around the track. But there are no Dale Earnhardts or Danica Patricks behind the steering wheels of these unbelievably quiet vehicles.

There aren’t even steering wheels. These cars are electric and entirely autonomous. Advanced, self-driving AI technology pilots the cars in fierce, robotic competition. Skilled drivers trained the AI well before the race, but now the cars compete with each other, and millions of dollars in sponsorship and sports betting are on the line.

Sounds crazy, right? Not that long ago, all this would have been the stuff of science fiction, but we’re not as far from it as you might imagine. Although, you don’t have to because the AI is doing the imagining for you. Well, sort of.

Before I get into all that, some full disclosure. As someone with a highly technical education and professional background, I agree AI has some amazing potential. We’re seeing incredible applications in medicine, logistics, customer experience, fraud prevention, and communications. At the same time, technology has once again advanced faster than our wisdom. The fledgling technology is increasingly misused as a means of cost reduction by eliminating the need for creatives.

Human nature to date implores us to find the quickest route to success, and AI offers that very thing – especially to the do-it-yourselfers. Why train and compensate a person when the computer can handle the job without benefits or sick days?

Skill, expertise, creativity, integrity, and inspiration become valueless if the job is handed off to an AI bot. Can artificial intelligence and creativity coexist? That depends on the user. The real question we should ask is how the technology is applied in any given situation.

AI has neither inspiration nor imagination. Contrary to popular opinion, AI can’t “create” anything. It only assembles information from known sources, organizes it based on the required parameters, and then spits it back out in the requested pattern. Everything is driven and interpreted by the user, including the result.

True creativity comes from the person, the human being who holds the pen, the brush, the welding torch, or the race car steering wheel. Unlimited, on-the-fly, daredevilish creativity is inherent to the human condition. For most people, however, it goes unrealized because of circumstance. This fledgling technology may mature to help those people fulfill their creative potential.

Without emotional intelligence or ethical considerations, AI is a potential devil in the dark. The creative world scrambles to adapt to a technology poised to devalue it. But it doesn’t have to be that way. With thoughtful imagination, professional ethics, and a healthy dose of common sense, human creativity can flourish and even take ownership of the technology.

Again, my only issue with the technology is its ethical application. AI’s value is unlimited if used to benefit rather than replace the process. If they haven’t already done so, creative professionals should begin to apply AI tools, but not as a substitute for artistic imagination – it can’t do that anyway. Instead, use these tools to free time from repetitive tasks, analyze online and social media data, facilitate collaborative efforts, and streamline production.

The goal here is not to yield to the buzz but instead benefit from the potential. Deliberate motivation toward applied expertise in artificial intelligence offers another tool for creative augmentation and increased professional value.