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Live Reading of Holiday Stories By Local Authors In Beavercreek Dec 7

In Business, Children and Family, Entertainment, Food, Local News, Senior Lifestyle, sociology on November 22, 2012 at 11:44 am

BEAVERCREEK, OH – On Friday, December 7th local authors of the Western Ohio Writers Association (WOWA) will present a live reading of short holiday-inspired short stories and poetry at 4 Starters Coffee Café, 2495 Commons Blvd. in Beavercreek, Ohio. An author reception will begin at 6 pm and the live readings will run from 7 pm until 9 pm. The event is free and open to the public.

Known as Beatnik Café, the relaxed, informal format of the evening pays homage to the hole-in-the-wall poetry cafes of the 1960’s in a more contemporary style. The public performance presented several times a year by members of the Western Ohio Writers Association, a resource group that provides support, education and professional assistance for writers in southwest central Ohio, eastern Indiana and northern Kentucky.

Writers in a variety of genres attend monthly WOWA critique and educational meetings where they can hone their skills and have their work reviewed by fellow scribes. Professional freelance commercial writer Gery L. Deer of Jamestown is the founder and coordinator of the organization.

“Outside of a college class or expensive writers’ conferences, there was no consistent support available in our area,” Deer said. “We started the WOWA to provide critique and networking opportunities to local writers of all genres, both amateur and professional.”

As a special addition to the event, two children’s authors, C. C. Christian, of Yellow Springs, author of The Legendary Tales of Sharktooth and Hammer, and Teasha Seitz, of Moraine, author of Little Leah Lou and Her Pink Tu will be reading original holiday stories and selling and signing copies of their books. Sharktooth is an ideal book for kids age 9-12, and Little Leah Lou is a picture book for pre-school through age 7.

“The public readings give people the opportunity to hear from some of the most talented writers in the Midwest,” Deer continued. “We invite everyone to come out and meet our writers and enjoy the atmosphere provided at 4 Starters.  It’s an ideal place to hang out, read and enjoy the work of our writers.”

The Western Ohio Writers Association events are sponsored by GLD Enterprises Commercial Writing concierge business writing services. For more information, go online to http://www.westernohiowriters.org.

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Small Business Saturday on WDTN’s Living Dayton, Nov 23.

In Business, Economy, Education, Local News, Media, television, Uncategorized on November 16, 2012 at 12:56 pm

Entrepreneur Gery L. Deer and Living Dayton co-host, Nathalie Basha.

Jamestown entrepreneur featured to discuss buying local.

Dayton, OH – Jamestown writer, entrepreneur Gery L. Deer will be the expert guest on WDTN-Ch2’s Living Dayton program beginning at Noon, Friday November 23rd in a special segment focusing on  Small Business Saturday. As the program’s resident business contributor, Deer will discussing the background and importance of how the November 24th event will generate awareness and sales for local companies.
American Express started Small Business Saturday in 2010 as a way to encourage consumers to support community businesses. The event takes place on the Saturday between Black Friday and Cyber Monday, the two busiest shopping days of the year. Last year, according to Forbes Magazine, more than 100 million consumers shopped local stores and small, online storefronts. The company is providing free logos and marketing materials to participating retailers and a $25 statement credit to their customers who enroll qualified cards and use them to shop at local merchants.
“Small Business Saturday is a great opportunity to spotlight local merchants,” says Deer, creative director and owner of his copywriting, public relations and entertainment firm, GLD Enterprises in Jamestown. “It includes brick and mortar stores as well as locally-owned, online retailers as well.”
Local merchants can take advantage of the program by simply adding the logo to their websites, shop windows and advertisements, to let customers know. Deer also recommends providing an incentive to shoppers. “Providing a discount, free products or other perks to reward them for their patronage. This is a unique opportunity that comes with a national advertising campaign provided, in part, by the publicity generated by American Express.”  However, Deer also emphasizes the importance of patronizing these businesses year around, including professional services and other companies that may not be retail based.
“Shopping local is not merely something we should do during the holiday buying rush, but a regular practice that helps to strengthen the region’s economic base and protect it from national fiscal problems,” Deer says. “We also need to remember that there are hundreds of non-retail businesses in our communities that can provide us with everything from insurance to electrical contracting. They have competitive products and services to benefit everyone.”
Gery L. Deer also serves on the board of advisers for the Fairborn Community Center and as Secretary Treasurer for the Greater Dayton Professionals Chapter of BNI based in Beavercreek, Ohio. Viewers can see his regular business segments airing the first Thursday of each month on Living Dayton live weekdays from Noon until 1pm on television or streaming live from the station’s website at http://www.wdtn.com/generic/video/living-dayton-live-stream.

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Is PBS television for rich people? Ask Mitt.

In Children and Family, Education, Entertainment, Health, Media, National News, Opinion, television on October 16, 2012 at 9:22 pm

DEER IN HEADLINES

By Gery L. Deer

Poor Big Bird; he was just walking around Sesame Street minding his own business, collecting a government paycheck – just like Mitt Romney – and the next thing he knew he was the topic of national political debate. The former Massachusetts governor has made it clear he intends to end funding to the Public Broadcasting Service. If he were old enough to vote – and human – he would go to the polls and help re-elect President Obama, if for no other reason than just to keep his job.

Sadness has gripped Hooper’s Store. No one’s buying sodas. Oscar the Grouch is even more cross than ever, and Cookie Monster is so distraught he turned down a plate full of chocolate chip raisin. If that isn’t bad enough, Charlie Rose might have to get a personality and stay on morning news television, evicted forever from his blackened studio.

If Mitt Romney has his way, hard line left wingers will have to find somewhere else to distribute their propaganda besides public television. But, aren’t the republicans the ones who are always saying that PBS is television for rich people? So, if that’s true, shouldn’t Romney be trying to preserve this refuge for every 20-year-old British television show ever produced? Nope. In Romney’s eyes, PBS is a complete and total waste of taxpayer dollars.

Seriously though, make a list of all the wasteful spending Congress will pass in a single year and the resulting torrential flood of pointless programs and pet projects funded in the billions by tax dollars would stagger the imagination. There’s nothing wasteful about PBS and it costs more to fill the presidential limousine once than public television costs the individual taxpayer for a year.

Fact: PBS accounts for only 0.00012 percent of the country’s budget. That’s about $1.35 per person, per year. That’s it. That’s what Romney is saying should be cut from the budget to reduce the deficit. He needs a calculator and some fact checking – something that’s not happening much in the current campaign.

In a country where we underfund schools and undervalue teachers, the American educational system needs all the help it can get and PBS offers that support.

Perhaps a more practical way to ensure the public is getting its money’s worth on PBS is to check over their spending. Paula Kerger, the PBS CEO earns just over $623.000. Is there a need for such a high, six-figure salaries at the Corporation for Public Broadcasting? What about the the political side?

Is the overall message coming from PBS programming too liberally biased? If the tax payers are funding the programs, they should be neutral – fair and unbiased. But that’s not the generally sense.

Most conservatives believe that PBS is harshly liberal, anti-American and catering to the rich, democratic elite. Most liberals think that people who don’t watch Upstairs Downstairs, or PBS Newshour, just for example, are uninformed, unsophisticated and brain dead. Well, there’s probably some truth to both of those statements. But the value of PBS is not in the news or bad English sitcoms.

The majority of those who benefit from public television are underprivileged children. In defense of PBS, commentators and pundits are saying that PBS is one of the most valuable video resources for school teachers and students, providing a type of professionally-made educational programming that is free to the public.

No, Mr. Romney, Big Bird isn’t the problem with the deficit. Your overpaid, over privileged friends in Congress are responsible for the out of control spending. Never do they have to watch a true budget, forever dipping into the bottomless pocket of the suffering tax payer.

Additionally, with all of the economic difficulty befalling the country right now, should the focus of the candidates really be on Big Bird and PBS? It just offers more proof how out of touch both of these candidates are with the problems faced by the regular people of America.

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TWilly’s FrozenYogurt Café Offers An Adventure

In Business, Children and Family, Economy, Entertainment, Food, National News, Senior Lifestyle, State News, Uncategorized on September 21, 2012 at 7:00 am

T-Willy’s Yogurt Emporium owner, Wendy Preiser

WASHINGTON TWP. / CENTERVILLE – If you think you know what a Velvet Elvis might be, you could be wrong. Instead of a framed piece of retro artwork, imagine swirls of chocolate, soft-serve yogurt, add two slices of flamed bananas, a squirt of peanut butter topping and a generous sprinkling of maple sugar potato chips. How’s that for something “the King” might have had on his table?

That’s just a taste of what is available at T-Willy’s Yogurt Emporium, the newest tenant of Washington Square Shopping Center in Centerville. On Saturday, September 29, T-Willy’s invites everyone to join them in celebrating a brand-new way of enjoying frozen soft-served yogurt during a special, grand opening event.

Beginning with the official ribbon cutting for invited guests at 10 a.m., T-Willy’s will open from 11 a.m. until 10 p.m. for an exciting day of door prizes, samplers and much more. According to shop owner, Wendy Preiser, T-Willy’s Yogurt Emporium is not just another soft serve yogurt café. It’s also about exploring your creative, adventurous side.

“Our store is about trying something new,” Preiser says. “There will always be something to intrigue and inspire our customers.”

Inspiration can certainly be found everywhere in the shop, from the adventurous mural on the wall to the gigantic, tree-trunk toppings table. There’s even an antique, manual typewriter, complete with post cards, all set to take down your special story. If the atmosphere isn’t enough, the myriad of yogurt and sorbet flavors is sure to turn a head or two.

T-Willy’s offers a rotating menu of specially blended frozen yogurt flavors including Blueberry Burst, New York Cheesecake, White Chocolate Macadamia and Tart Cranberry Hibiscus. Of course chocolate and vanilla are available for those who want an old favorite. All of the yogurt and toppings are sold by the ounce, in cups.   Mixing and matching is highly encouraged. There are always options that have no sugar added and most are gluten free.

Originally from Chicago, Preiser completed her undergraduate education at Northwestern University and received a Master of Business Administration from the Kellogg School of Management. After years working in new product development with food companies like Sara Lee Bakery, Nestle Chocolate and Birds Eye Foods, Preiser set out in her new business venture with the knowledge that today’s families are always on the lookout for great-tasting, healthier choices.

T-Willy’s frozen soft serve offers one of the highest counts of live and active yogurt cultures. The average 4-ounce serving contains less than 0.5 grams of dairy butter fat. “Yogurt is such a great basis because it is healthy, tasty and fun,” Preiser says. “My philosophy on food is that we should pay more attention to what we put in our bodies and less about what we leave out.  If we eat consciously, the occasional treat can be good for us physically and especially emotionally.”

T-Willy’s Frozen Yogurt Emporium is located at 6085 Far Hills Ave., near Boston Stoker and just across the parking lot from Dorothy Lane Market. To learn more about T-Willy’s Yogurt Emporium, including the incredible tale of T-Willy, go online to www.twillysyogurt.com or call 937-567-7818. T-Willy’s is open daily during the summer from 11 a.m. until 10 p.m. and until 8 p.m. from October through April.

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People Treat You Like The Clothes You Wear

In Business, Economy, Entertainment, Media, National News, Opinion, Politics, psychology, sociology, television, Uncategorized on September 11, 2012 at 9:59 am

DEER IN HEADLINES

By Gery L. Deer

How do you think people see You?

From the earliest of ages most people are taught not to judge the proverbial book by its cover. But, contrary to that advice, we all tend to treat people like the clothes they wear, even though we only see what they show us.

Each of us is judged every day by our friends, employers, customers, even those on the street who we don’t know. We are judged because of height, weight, hair color, skin color, clothes, shoes, the car we drive, what kind of dog we have and, especially during this election season, our political views.

Sometimes these assessments are socially motivated. If you are active in a particular political, social or economic circle, your sociopolitical survival may dependent solely on the perceptions of others. Your clothing, how you walk, how you speak and even the color of your eyes can affect whether people accept you into their clique.

Still, while most of us avoid calling such critical attention to ourselves, some people crave it or are naturally argumentative, choosing instead to invite a challenge to their choices. When you put a bumper sticker on your car or dye your hair blue, for example, the purpose for doing so couldn’t be clearer – you are trying to get a reaction from people.

Naturally, someone is reading this saying, “No, that’s wrong! I’m exercising my freedom of expression.” A valid point; but we express things so that people will hear us, otherwise why bother? So again, whatever the motivation, you’re seeking the attention and someone will be judging you for it.

Now, in an era of high-tech surveillance, even more people are watching and judging us. For those who actually thrive on such attention, reality television has set an unprecedented tone of exposing the worst in people.

Exposure seems to be the operative word here, with TV shows that exploit virtually anyone all in the name of ratings. Cable television, once dedicated to entertainment and news, now specializes in parading before us a sideshow that would have embarrassed even the likes of P.T. Barnum.

From little people and hyper-religious families with dozens of children to hog-hunting hill folk and spray-tanned uber-rich housewives, producers jockey for best train wreck for prime time. Why? Networks are raking in the advertising cash by feeding on the voyeuristic, excessively judgmental nature of the American public.

People think it’s fun to watch and criticize those who have willingly thrown themselves out there to be fed upon by the vultures in the viewing audience. All of this comes from our inherent tendency towards prejudice and the underlying critical nature of humanity.

Something worth mentioning is that as I was writing this, I realized I had used the word “judgment” or “judge” more than I normally would in one essay. Reviewing several online thesauruses, I discovered there were no direct synonyms for the word “judgment” when it applies to forming an opinion or condemning someone based on personal opinion. It was the only word that fit. How’s that for a narrow-minded reality?

In the end we’re all judged and we all do the same to others. We might not act on those opinions, but we certainly have them. It’s a fact of society, and always has been. A person in a business suit will likely be treated differently than someone in dirty, torn jeans and a t-shirt. As inaccurate as it might be sometimes, people treat you like the clothes you wear.

Remember also, that all of this depends on your point of view, like the car missing two hubcaps on one side. If the observer is looking at the side of the car where the wheels are still covered, what difference does it make?

 

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Greene County Authors Featured At Lebanon Book Signing

In Business, Children and Family, Education, Entertainment, Local News, Media, National News, psychology, Senior Lifestyle, State News, Uncategorized on September 10, 2012 at 7:18 pm

Authors C.C. Christian and R.G. Huxley

Lebanon, OH – On Saturday, September 15, Chapters Pre-Loved Books, in Lebanon will host a reading and book signing featuring two, newly published Miami Valley writers. From 1 p.m. until 3 p.m., visitors have the chance to meet C.C. Christian, author of the middle grade adventure novel, The Legendary Tales of Sharktooth and Hammer – The Awakening and R.G. Huxley, author of paranormal thriller, The Cleansing.

Celebrating two years in business, Chapters Pre-Loved Books is a locally-owned, family-operated bookstore located at 726 E. Main St. in Lebanon, at the west end of the Colony Square Shopping Center. Unlike the cramped, musty used bookstores people may be used to, Chapters offers a more upscale experience. A wide selection of new and used books, games, puzzles and more are offered in a welcoming atmosphere which includes a pleasant decor, wide aisles, comfortable seating, coffee and tea for purchase, free wireless internet access, and a welcoming atmosphere.

Yellow Springs, Ohio native C. C. Christian began her writing career unexpectedly by telling stories to her two sons which eventually led to The Legendary Tales of Sharktooth and Hammer – The Awakening.  The story revolves around two young sharks named Sharktooth and his best friend Hammer who set out on a journey to discover the truth of The Battle of the Great Canal – a war that ultimately changed the future of their colony forever.

First in a series of three, the novel is packed with action but, as Christian notes, it’s educational as well. “The story line presents many situations that people, especially kids, face every day,” she says. “This book is meant not only to entertain, but to enlighten and peak the readers’ curiosity about many topics and places.”

Richard (R.G.) Huxley grew up in Fairborn, Ohio. His paranormal crime novel, The Cleansing, follows former police detective Jack Angel, a man who could, at one time, literally feel and see a crime from the point of the victims. When three pastors go mad and try to cleanse themselves by fire right in front of their congregations, one survivor may hold the answer to the disappearance of Angel’s daughter, drawing him reluctantly back into his old life.

“The idea (for the book) came to me one day out of the blue,” Huxley explains. “I remember sitting at my desk and watching a trailer online and it showed this guy walking around the woods and he was engulfed in flames. He wasn’t fighting the blaze and I wondered what if he set the fire himself?”

Excerpts from the books are available from each of the authors’ respective websites, http://www.sharktoothandhammer.com and http://www.rghuxley.com. Visitors to the signing and store anniversary event will receive special pricing, autographs, photo opportunities with the authors and more. For detailed information visit http://www.chaptersprelovedbooks.com or call (513) 934-BOOK (2665).

 

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Olympic Games Offer Mixed Messages for Kids

In Children and Family, Education, Entertainment, National News, Opinion, Politics, sociology, Sports News, Uncategorized on August 3, 2012 at 8:22 am

I recently read an article composed by a local non-profit about the lessons that could be learned by children from the Summer Olympic Games. The story encouraged parents to watch the events with their kids and discuss the nature of competition, good sportsmanship, hard work, and so on.

As they grow up, we try to teach children the value of good sportsmanship, hosing them down with gooey sentiments like, “It’s not whether you win or lose but how you play the game that counts.” But even in that very statement there is hypocrisy and an absence of reality.

Coming in first is, and always will be, the ultimate purpose behind Olympic competition. The quest for the center platform has driven countries and individuals to outrageous behavior. Figure skater Nancy Kerrigan was clubbed in the leg at the 1994 Winter Olympics, causing her severe injury. Intended to knock Kerrigan out of the contest, the attack was arranged by Jeff  Gillooly, the ex-husband of one of her competitors, Tonya Harding.

In the days of the Cold War, the fierce competition between the United States and the Soviet Union was fueled by precarious diplomatic relations and the massive egos of the world’s two super powers. Winning was not only imperative, it was a matter of life and death for some. However anecdotal, failed Russian athletes were said to have been exiled, tortured and jailed if they were outperformed by Americans.

Sometimes the motivation behind Olympic participation is not a gold medal, but gold itself – in the form of money. Like it or not, the Olympics is a business – for the sponsors and the competing countries.

Every four years, billions of dollars are spent by the nations of the world to send teams of athletes to the summer Olympic Games. Countless corporations spend billions more trying trump the advertising bids of their competition for the honor of being “official” sponsors. Exposure on the world stage can boost a company’s recognition a thousand fold. Recognition translates to sales.

There is money to be made, a lot of money, not to mention the bragging rights for bringing home the most gold. In fact, just to host the Olympic Games, London spent more than $18 million, which has the British Parliament debating even as the event proceeds.

In the end our kids are getting, at best, a mixed message. They see it on television, and in the stands at the local little league game whenever parents get into fist-fights over a bad call. So parents are just as much to blame as the media.

We grow up being told that sportsmanship, honor and diligence is the ultimate goal of athletic competition, but the truth is a bit more obvious and children are smarter than most people give them credit.

Even a kid understands that no one goes to the Olympics hoping for a bronze medal or wishing to be in fifth place. Their eye is on the gold. A gold medal means recognition, money, fifteen minutes of fame, and the cover of Sports Illustrated.

As for, “how you play the game,” well, that’s a distorted idea as well. Olympic athletes are constantly monitored for illegal use of steroids and other enhancement drugs. The threat of cheating looms heavy over the excitement of the arena. Clearly, winning is the most important objective. After all, if winning doesn’t matter, why keep score?

 

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Blue Jacket Books Hosts WOWA Beatnik Café Author Reading

In Business, Children and Family, Education, Entertainment, Local News, Media, psychology, Uncategorized on August 3, 2012 at 5:25 am

WOWA writers Michael Martin (left) and Gery Deer at the 2010 Beatnik Cafe. Both will be reading at the upcoming event.

XENIA, OH – On Friday, August 3rd, local authors of the Western Ohio Writers Association (WOWA) will present a live reading of short stories and poetry at Blue Jacket Books, 60 S. Detroit St. in Xenia. Known as Beatnik Café, the relaxed, informal format of the evening pays homage to the hole-in-the-wall poetry cafes of the 1960’s in a more contemporary style. An author reception will begin at 6 pm and the live readings will run from 7 pm until 9 pm. The event is free and open to the public and coincides with Xenia’s First Friday activities.

The Beatnik Café is presented three times a year by members of the Western Ohio Writers Association, a resource group that provides support, education and professional assistance for writers in southwest central Ohio, eastern Indiana and northern Kentucky.

Writers in a variety of genres attend monthly WOWA critique and educational meetings where they can hone their skills and have their work reviewed by fellow scribes. Gery L. Deer of Jamestown is the founder and coordinator of the organization.

“Outside of a college class or expensive writers’ conferences, there was no consistent support available in our area,” Deer said. “We started the WOWA to provide critique and networking opportunities to local writers of all genres, both amateur and professional.”

Deer is a professional freelance commercial writer and editorial columnist. While making a move from periodical content to longer, creative manuscripts he found that networking with other writers might help him with the change in writing styles but opportunities were limited.

“The public readings give people the opportunity to hear from some of the most talented writers in the Midwest,” Deer continued. “We invite everyone to come out and meet our writers and enjoy the atmosphere provided at Blue Jacket Books.  It’s an ideal place to hang out, read and enjoy the work of our writers.”

The Western Ohio Writers Association events are sponsored by GLD Enterprises Commercial Writing concierge business writing services. For more information, go online to http://www.theconciergecopywriter.com and click on the WOWA logo in the upper right corner, or email gdeer@gldenterprises.net. The Beatnik Café and the WOWA are trademarks of GLD Enterprises Commercial Writing.

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Greene County Wild West Artists Host 10th Annual Event in Greenville

In Children and Family, Economy, Entertainment, Local News, National News, Senior Lifestyle, television, Uncategorized on July 9, 2012 at 8:16 pm

GREENVILLE, OH – Wild West performers headlining the 10th Annual Annie Oakley Western Arts Showcase are gearing up for five live performances during Annie Oakley Days in the upper level of the Darke County Fairground Coliseum. Whip artists, trick ropers and other Wild West art experts who have appeared shows like America’s Got Talent and The Bonnie Hunt Show will be on hand to perform at 7 p.m. on Friday July 27 at 7 p.m. on Saturday the 28th 1 p.m. and 6 p.m. with two more shows at Noon and 2 p.m. on Sunday the 29th. Each show is free with regular admission.

The event started out as a gathering of whip crackers in May of 2002 at the family farm of the founder and producer of the event, nationally known writer, entertainer Gery L. Deer. Deer expanded the event a year later to include trick roping, knife throwing and much more and moved it to the grounds of Annie Oakley Days Festival. Participants have the opportunity to learn from some of the best names in the business while sharing their skills to entertain the public.

Deer is an award-winning whip artist who has spent a quarter century performing, competing and teaching whip artistry. “We’re happy to be back at Annie Oakley Days for our tenth year of precision whip artistry, knife throwing and fancy trick roping,” says Deer, who is also the managing director of The Whip Artistry Studio, bullwhip training center inJamestown,Ohio. “I’m grateful that we have the opportunity to show the public genuine Wild West arts that require talent and skill, not to mention years of practice.”

Each showcase will also feature champion knife thrower Kirk Bass, of Xenia, who teams up with wife Melodee in the suspenseful Bass Blades impalement show. Bass is a certified thrown weapons instructor with the International Knife Throwers Hall of Fame and the assistant director for the Western Arts Showcase events.

According to Deer, the best show to see will be on Saturday evening. “We pull out all the stops on Saturday, with Wild West arts exhibitions during the afternoon performance and a longer, variety show in the evening.” For the 9th year at the festival, Saturday night’s extended program will be hosted by The Brothers & Co. Entertainers music and variety group fromJamestown,Ohio. Often compared to The Statler Brothers or Oak Ridge Boys, the group offers audiences a brilliant combination of four-part vocals and Vaudeville-style comedy and variety routines.

All performances are family friendly. For more information go online to http://www.ohiowesternarts.org or call (937) 902-4857.

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A Half-Century of Walmart. Economic Savior or Evil Empire?

In Business, Economy, Entertainment, Jobs, Local News, National News, Opinion, Politics, Senior Lifestyle, sociology, Uncategorized on July 2, 2012 at 10:25 pm

Singer, songwriter Jessica Frech’s satirical music video, “People of Walmart” has attracted more than 6 million viewers, and probably offended just as many. (Jessica is in the upper left square of this screen shot from her video.)

By Gery L. Deer

Deer In Headlines

Most people don’t realize that Walmart is the world’s largest private employer. According to a recent article in Time magazine’s business section, only the U.S. Department of Defense andChina’s People’s Liberation Army employ more people than Sam Walton’s massive dynasty of discount. On July 2, Walmart turned the half-century mark of rolling back prices and shaking up the competition.

On that date in 1962, Sam opened the very first Walmart store inRogers,Arkansas. Fifty years and four-thousand, three-hundred-ninety-nine stores later, the chain employs more than 2.1 million people and sets the standard by which other budget retailers are measured.

Along with those who appreciate Walmart’s contributions toAmerica’s economy, there are equally as many who regard it as an evil, impersonal, corporate monster. And they may be correct, after all, it would have been impossible to become the discount retail leader without doing some damage to the competition and holding fast to as much of its own money as possible along the way to get there.

Impenetrable by unions and continually slammed by the liberal left, the bargain behemoth continues to rake in the cash, bringing in a whopping $443 billion last year. Revenue like that must please the company’s shareholders, who, ironically, are probably the last people to set foot in one of its stores (at least while someone’s looking).

But what is Walmart, really? Is it evil? Or, is this just the price that has to be paid for corporate efficiency and unprecedented business growth? Do small towns really dry up and blow away when Walmart moves in?

The pros and cons of Walmart are probably more a matter of perspective than fact. Walmart shoppers are hard to categorize, but the common image is the middle to lower class, interested in getting the lowest price possible on toilet paper while caring nothing about the environment in which it is sold to them.

Well if you believe singer, songwriter Jessica Frech’s point of view in her satirical YouTube music video, People of Walmart, shoppers simply cannot be categorized. They come in every shape, size, color and creed, from every socioeconomic background and lifestyle. They come at every hour of the day and night in search of, well, a great deal on whatever it is they need.

It’s worth mentioning also that many Wallyworlders found Jessica’s music video terrifically offensive because it uses actual photos of Walmart shoppers in their native habitat. Even so, People of Walmart has been watched by more than 6.1 million viewers. People of Walmart 2, released last November, already has more than 1.6 million views. Apparently people weren’t that offended.

The economic effects by Walmart on local communities are as mixed as its clientele, probably more so than people generally know. According to a 2009 study, most negatively affected by the big box giant are those mom-and-pop retailers selling products in direct competition, such as small, higher-priced grocery, clothing and dry-goods stores.

The research also indicated that retailers offering products and services not available from Walmart tend to do better if in close proximity because people are already prepared to spend the money.

As for Walmart’s overall effect on and property values, new research released by the National Bureau of Economic Research startled the company’s critics. A 2001-2006 study of 159 new Walmart stores found that homes within a half-mile of each actually increased in value as much as 3-percent. Local tax revenue also increases substantially.

Like it or not, Walmart is here to stay. Anytime a business or an individual is successful, they will always have critics and even enemies. Fifty years ago, it’s doubtful that Sam Walton could have imagined what his small shop would eventually become.

Today his company provides jobs, affordable food and clothing, and the most unusually diverse array of patrons any retailer could imagine. So, happy birthday Walmart! Keep the rollbacks coming and, please, could someone fix the wheel on that one shopping cart that just won’t roll when you’re in a hurry?