Local News & Commentary Since 1890.

Archive for the ‘Economy’ Category

, , , , , ,

For small business owners, image is everything.

In Business, Economy, National News, Opinion, Uncategorized on March 31, 2013 at 9:32 am

Deer In Headlines

Gery L. Deer

frabizOne of the reasons that many small and home-based business people are not taken as seriously by mainstream professionals is because they don’t take themselves seriously enough. Remember, you are no less important than any other business leader, no matter how large the company. But you have to believe it yourself before others will and show your confidence in your appearance and behavior.

Regardless of your workspace or the size of your business, your value is no less than that of someone working in a Fortune 100 company on the 26th floor of a skyscraper. But, how you are perceived by the outside world can make or break your livelihood. If, for example, you show up for a meeting with a new customer looking like you just rolled out of bed or stepped off the treadmill at the gym, people are less likely to give you the outward credibility you may be due.

Working from home has something of a stigma attached to it, put there by the mainstream professional world. Some business people believe that if you built your business from home, rather than tossing in thousands in overhead to have a posh office somewhere, you must be unprofessional and not be worth your weight. That, of course, is nonsense.

Unless you need retail space or a specific kind of work environment where people would be coming to you, build your business from home, have pride in what you do, and work your way up. Keep in mind that, at least for the last couple of hundred years, one of the most powerful people on earth has worked from home – 1600 Pennsylvania Avenue, to be precise. But, with the exception of Thomas Jefferson, who is said to have met dignitaries in a bathrobe and slippers, most American presidents conduct themselves professionally and dress in contemporary business attire for their workday.

Unlike the concept of having a single kind of outfit when dressing for a job interview, work attire should become a staple of your wardrobe. Be consistent with what you wear so whenever you are out in a business-related situation you present an image of professionalism and you don’t look uncomfortable in the role.

We are talking more about basics here, not so much style. Style is a secondary level altogether and I am the last person to be able to offer that kind of advice. For men, you can’t go wrong with a navy blue business suit, white shirt and a tie. Ladies, keep it conservative. Knee-length skirt or slacks with a blazer, something along those lines.

You don’t need to shell out a lot of cash, either. Forget the $5,000 Armani suit. Local thrift stores hold a treasure trove of business attire, but it might take some legwork to find something modern and in the right size.

Professionals in the skilled trades like plumbers, electricians and contractors, aren’t immune to this problem, but full business dress might be overkill in most cases – except in specific circumstances. You will still want to put on a shirt and tie when attending important meetings or talking with finance or investment personnel.

It’s not just about clothing, however. The number one complaint I get about small business owners, particularly home-based professionals is a lack of punctuality. Nothing makes you look less professional than arriving late to an appointment, particularly if it’s the first time you’ve met with someone or when your presence is essential to the activity. And trust me when I say this, no one cares about your excuses.

My high school band director had a saying he used to drum into us on a daily basis, “To be early is to be on time; to be on time is to be late; and to be late is to be left behind.” What he meant was, be early to your appointments so you’re always prepared if you happen to have a delay or need to adjust for an unexpected change in the agenda. I recommend arriving at least 15 minutes early for any business appointment. Be brief, be bright, be consistent, be professional and you’ll find the success you are working toward.

 

, , , , , , ,

Great books are hard to find on today’s shelves

In Business, Children and Family, Economy, Education, Entertainment, Literature, Local News, Opinion, Senior Lifestyle, sociology, Technology on March 20, 2013 at 2:47 am

Deer In Headlines

By Gery L. Deer

"Flights of Fiction" is an anthology of stories set in southwest Ohio by local authors from the Western Ohio Writers Association. It will hit shelves in mid-April 2013 and features local talent and production.

“Flights of Fiction” is an anthology by local authors will hit shelves in mid-April 2013.

Books are incredible things. They can make you laugh and cry. They can whisk you off to faraway places with strange sounding names and introduce you to characters and worlds that only exist in the mind’s eye.

This month, Disney released the film version of Oz, The Great and Powerful, a prequel story to the more familiar tale of Dorothy Gale’s trip down the Yellow Brick Road. Author L. Frank Baum wrote his 14 originally published Oz books between 1900 and 1920 and each one carried us over the rainbow to a world of magic and adventure.

Of course, it was movie magic that brought the Land of Oz to life on more than one occasion. Even with all of the high-tech special effects and brilliant colors, nothing can replace the written versions of these timeless classics.

Books have a way of exciting the mind and launching the imagination of children and adults alike. Sadly, instead of giving us amazing tales of adventure, modern publishing has turned its attention more towards anything that fits a hot-selling genre rather than keeping an eye out for the next Sherlock Holmes.

When Baum and his contemporaries like Sir Arthur Conan Doyle were writing their books, publishers were looking for great writing and engaging stories. Of course they wanted to make money, but they were less likely to sacrifice quality in favor of selling solely for the lowest common denominator. They knew that the best way to grow revenue was to publish a great book.

It seems that today’s publishers are looking, not so much for good literature, but sole marketability. Publishing companies are focusing on the bottom line with through a bit of astigmatism.

People often forget that the business of publishing fiction is part of the entertainment industry and is driven by the buying public. As major publishers shrink in size and revenue, they continue to blame the Internet and self-publishing authors rather than looking in a mirror to realize they’ve done this to themselves.

Occasionally, a publisher will take a chance on a unique story which then turns into a runaway success. The best examples are more recent series books like Harry Potter, Twilight and 50 Shades of Grey. But once those titles charge up the audience, the publishers start releasing knock-offs or genre-trapped titles based on similar characters and situations to pacify the desire for more of the same.

The problem comes when that’s all they put out, rather than trying to take advantage of a good book-buying market and release something different. All they’re publishing for is cash flow at that point, landing much better manuscripts in the trash bin.

Sadly, there’s really no way to change this trend as long as the public continues to follow hype instead of looking for quality. Until consumers demand better material to read, the status quo will remain low cost, high volume, all buildup and no substance.

So if readers don’t find what they want at the big-box bookstores, they should turn their attention to local authors. After all, everyone talks about buying local and here’s just another way to do that. Thanks to high-quality electronic and self-publishing options, some great local authors are making their work available on a regular basis.

A few minutes in a neighborhood bookstore, even used book shops like Xenia’s, “Blue Jacket Books,” on S. Detroit St., can turn up a treasure trove of locally produced work. From memoires to science fiction local authors have some great work out there to satisfy the hunger of the voracious reader.

Like with larger outlets, local authors can spin some stinkers too, but they often cost less and, even if the book isn’t that great, you’ve helped support the community. Local authors work and live in your community and often hold signings and attend area writing groups. Keep your eyes open. There might just be another L. Frank Baum out there somewhere, yet undiscovered by the big guys. So go hit the local bookstore and remember reading is fundamental.

LOOKING FOR A GREAT BOOK? HERE ARE OUR RECOMMENDATIONS! 

, , ,

Avoiding sequestration may depend on back room deals

In Business, Economy, Jobs, Media, National News, Opinion, Politics, State News, Uncategorized on March 8, 2013 at 9:38 am

DEER IN HEADLINES

By Gery L. Deer

Over the last several weeks, political bloggers and cable news talking heads have tormented their mush-brained followers with frightening tales of the pending budget sequestration. As the media spreads yet another horror story of fiscal disintegration, the real efforts to solve these problems probably won’t be broadcast by CSPAN or anyone else for that matter. Actually, it’s unlikely anyone will know how the deals were actually reached or by whom.

Washington seems to be consumed in a cloud of congestion caused and perpetuated by power-hungry narcissists who go relatively untouched by their own actions. More than $85 billion will be cut reaching virtually every part of government infrastructure from soup to nuts.

For those not schooled in political fiscal jargon, sequestration probably sounds less like an economic term and more like something a proctologist might diagnose. Instead the word refers to a series of pre-arranged and unilateral budget cuts to government agencies. The plan was laid out as part of the Budget Control Act of 2011which extended the government’s ability to borrow money.

Preventing the process from going forward is essential if the recent economic growth in the country is to continue. Despite exaggerated job growth numbers, the economy really is improving, albeit at a snail’s pace for those down in the real world. As the clock ticks down to the self-imposed fiscal doomsday, all sides profess that progress is being made but officials never sound too optimistic.

Somewhere in Washington, however, in some dark, smoke-filled room, lesser known but equally powerful political operatives are working the real deals that will settle the budget crisis. These quiet, back-room bargains are a mainstay of politics at every level of government and are often where the real work gets done.

Bob Greene is a noted Washington journalist, author and CNN contributing writer. In a recent CNN.com editorial, he mentions a South Michigan Avenue hotel in Chicago called the Blackstone. More than a century old, the Blackstone was where the political phrase “smoke-filled room” originated, referring to the back-room deals made by politicians to hammer out solutions to issues out of view of the public and the press.

Greene writes, “In 1920, Warren G. Harding was chosen as the Republican candidate for president by a group of leaders meeting there to hammer out a consensus, even as the official convention was in session in a different part of town. A wire-service reporter wrote that the choice had been worked out “in a smoke-filled room,” and it became part of the language.”

Put another way, there are two things no one wants to see made – sausages and laws. The fact is, for the most part, the public only sees what Washington wants exposed. Even though most government buildings are now smoke-free, there are still plenty of back room deals and, oddly, that’s probably how it should happen.

Sometimes legislators and their associates are charged to get the job done and keep the public out of it, that’s why there are elected representatives of the people. But for the last few years, very little of substance has been accomplished because of a Washington steeped in a self-induced state of perpetual crisis.

Millions of Americans will be affected by sequestration if a deal cannot be reached soon. Yet, a bitter irony surrounds the group of people who go unaffected by the cuts – congress and the president. While layoffs and furloughs create havoc for millions of families, Mr. Obama, Mr. Boehner and the rest of their Beltway buds sleep comfortably in luxury unwilling to give an inch of political ground.

Whatever they might say during election season, a more disconnected group of legislators never existed. Stocked with millionaires drawing six-figure salaries, federal leaders have no comprehension of how their actions affect their tax-paying benefactors.  The only thing left to do now is hope the smoke-filled room has an “occupied” sign on the door.

 

, , , , ,

Has Kasich set his sights on the Oval Office?

In Business, Economy, Education, Jobs, Local News, Media, National News, Opinion, Politics, Senior Lifestyle, State News, Uncategorized on February 19, 2013 at 11:45 pm

Deer In Headlines

By Gery L. Deer

(AP Photo/Charlie Neibergall, File)

(AP Photo/Charlie Neibergall, File)

I am by no means one of the top political minds in the State of Ohio – far from it, in fact – nor do I hold any connections that would give me insight into what might be going on in the governor’s office right now. But, it seems to me (nod to fellow columnist Bill Taylor) that John Kasich has his eye on another chief executive office – the one with the oval-shaped room.

While most commentators are crediting the activity to Kasich’s bid for re-election, given the level of his high-handed agenda over the last two months, it is my belief that the governor is planning a run for the 2016 Republican presidential nomination, or at least the vice-president’s spot on the ticket. A quick review of the governor’s public agenda clearly shows a noted increase in the number of high-profile policy and legislative initiatives, particularly in recent months.

It certainly seems as if he is doing just what a politician should do when he wants to win over both sides for a broader appeal. He’s riding the fence, trying to appease liberals as well as conservatives with nationally controversial legislative changes such as an increase in the minimum wage passed in December, but largely unpopular with republicans. Dangerous, since he is still vulnerable even in a re-bid for his job, but it’s a give and take.

According to political columnist, Chris Cillizz, a September Washington Post poll showed that the republican governor held a 50-percent approval rating. In December, a Quinnipiac University poll gave him a 42 percent overall job approval, with 35 percent disapproving, his highest marks in that poll since inauguration.

He is more popular than ever, possibly more so than his democratic predecessor, Ted Strickland. But, in the last half of his term, he is upping the ante to prove he can lead in tough times and get things done to improve Ohio’s economy even as Washington remains stymied.

Kasich still has a long way to go with a great many negatives on his desk, among them lackluster job numbers, which are currently below the national average. He also has some outspoken opposition to his “rough” demeanor.

In a recent Dayton Daily News report, Montgomery County Republican Party Chairman Rob Scott, a Kasich supporter, admitted that the governor sometimes has a harsh approach.

“I think what Gov. Kasich has brought to Ohio is that he’s up front and honest: this is what we need to do and this is how we get there,” Scott said. “And he may run over a couple people, but sometimes to get things done, and to do what’s right, you’ve got to do that.”

If there is a possibility that Kasich is looking towards 1600 Pennsylvania Avenue, then the question is, does he have what it takes first to get the attention of a splintered GOP and second, to win over the disheartened voters from both sides of the aisle? At the moment the only conservative frontrunner for the presidential nomination is former vice-presidential candidate Paul Ryan. Once an unknown, Ryan had the national stage, often upstaging his running mate with his more down-to-earth demeanor and likeability among the younger voters.

Kasich is getting national attention for his aggressive policies and growing poll numbers, but he’s still not well known outside Ohio and far too conservative even for moderate democrats. But, he might at least get credit for adding some new Ohio jobs in the near future, beginning with Ford’s pending announcement about a new engine plant to be located near Cleveland. The $200 million upgrade will add about 450 jobs to a plant which currently employs approximately 1,300 hourly and salaried workers.

This announcement comes on the heels of Kasich’s State of the State address in which he outlined even bolder plans to achieve his vision for the state. It remains to be seen if he can get legislators to go along with radical changes in taxes and school funding. If he manages to do half of what he’s set out to, he might just have a shot at the big chair in the Oval Office sooner than later.

, , ,

Equal citizenry under the 14th Amendment

In Economy, Education, Opinion, Politics, psychology, Religion, sociology, Uncategorized on January 22, 2013 at 7:04 pm

14thAmDeer In Headlines

By Gery L. Deer

With a single sentence early in the text of the Declaration of Independence, Thomas Jefferson established the concept of human equality in a fledgling country. “We hold these truths to be self-evident,” Jefferson famously penned, “that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.”

Ironically, many of the men who signed the final version of the document were slave owners, with no acknowledgement of the hypocrisy they were about to go to war to protect. It took more than a century after John Hancock applied his prominent penmanship to the parchment to bring about a law that would provide the basis for the ultimate guarantee of a free and equal society.  But it didn’t exactly work out that way.

Passed on July 9, 1868, the 14th Amendment of the U.S. Constitution, in theory, sets equal status for each citizen. The wording clearly recognizes “citizens” as having either been born within the country or naturalized and goes on to grant equal privileges to each with no specifically stated restrictions based on gender, ethnicity, economic status, sexual preference or anything else.

At the time it was written, America was still experiencing shell shock following the Civil War, and it would be some time before full enforcement of the 14th would be widespread. Early on, even the government seemed to be choosing to ignore its own laws wherever it pleased to do so. A large part of the virtual annihilation of the Native American populations within the United States took place after the 14th was passed.

This legislation should have immediately equalized anyone born in the country, regardless of gender or race. But this was rarely the case. Some whites, particularly in the south, rejected the concept of overall equality. Racism and general prejudice ran high throughout the region, becoming violent on far too many occasions.

For those situations not expressly dealt with under the 14th, supplemental legislation has had to be passed to address those issues. But some people are offended that any subsequent legislation is required to enforce those “unalienable rights” already granted by the Constitution.  In their eyes, doing so only serves to solidify the idea that anyone other than the able-bodied, white male was somehow inferior and now needed ‘special’ legal considerations.

Sublime in their fortitude and thirst for liberty, America’s Founding Fathers are quoted by academics, politicians, world figureheads and even religious leaders. But in many ways that honorarium is less deserved because of staggering moral shortsightedness by not extending basic civil rights to everyone. Such a simple act in the beginning may have upended the economy of the new country, but it might also have helped preempt two hundred years of prejudice, war and bloodshed.

In the end, all rights are ‘civil,’ established and enforced by duly elected representatives of the people. Even with the country so divided over these issues, the government still has a chance to enforce the original purpose of the 14th Amendment.

People are always going to be frightened of change. But the opportunity remains to squelch old prejudice and make sure that all men, all citizens, are equal under the law no matter the color of their skin, to which god they pray, or whom they choose to marry.

It may be that no more laws need to be created. Each citizen is already endowed with the rights of life, liberty and the pursuit of happiness; not as much by their creator, as the 14th Amendment of the Constitution of the United States of America. If it really is the Supreme Law of the Land, it needs to be applied that way. If it doesn’t happen soon, Jefferson’s goal of an equal citizenry will never be much more than a pipe dream.

, , , , , ,

Hooper’s Les Miserables film may set a theatrical precedent

In Business, Children and Family, Economy, Education, Entertainment, Media, National News, Opinion, psychology, sociology, Technology, Theatre on January 2, 2013 at 11:20 am

lesmisDeer In Headlines

By Gery L. Deer

Over the holidays, I was compelled to see the new movie, Les Miserables, based on the musical theatre version of the 1862 novel by Victor Hugo. In this big-budget film, director Tom Hooper’s version of Les Mis, as it is known colloquially, has set a precedent for helping to expose the masses to quality musical theatre without having to know that the word “gallery” is just rich people theatre speak for “nosebleed seats.”

In case you haven’t seen the show or read the novel, here’s the Reader’s Digest version. The story follows the plight of petty thief Jean Valjean the 1800’s when France was on the brink of revolution.

After breaking his parole, Valjean struggles to rebuild his life under assumed names as he is relentlessly pursued by police inspector Javert. He eventually winds up raising the daughter of a woman for whose death he felt ultimately responsible and finds himself tangled in the beginnings of the French Revolution.

Hugo’s novel was adapted into musical theatre in Paris in 1980 using music written by Claude-Michel Schönberg and original French lyrics by Alain Boublil and Jean-Marc Natel, as well as an English-language libretto by Herbert Kretzmer. Over the last 30-odd years, it’s been one of the most successful musicals of all time and the producers of this new film have made every effort to bring the sights and sounds of the stage show to the silver screen and to a wider audience.

Instead of having the actors lip-sync to a recorded track and overlay the vocals later, director Tom Hooper attempted something that hasn’t been done since the infancy of the industry. All of the singing parts were recorded as they were shot, right along with the video, just as if the audience was watching it happen live on stage.

The result was a wonderful mixture of visual and audio effects that brought the audience closer to the actors and the emotion of the story than could have ever been achieved before. But technical innovation was not the only potentially ground-breaking achievement demonstrated by this movie.

There is a direct correlation between the progress of a society and advancement in the arts. Unfortunately, in most countries including the United States, high quality theatre productions are often inaccessible but to the elite wealthiest few because of the staggeringly high ticket prices.

Occasionally, there will be lower-priced seating on lesser-known shows or locally produced events, but Broadway-quality performances are still usually out of reach of the average middle class, particularly once you factor in parking and other associated expenses.

Of course, organizers constantly tout that theatre should be available to everyone but the prices remain astronomical. However, Hooper’s Les Mis film may change that. For the price of one mezzanine seat at the theater, a family of four can go to a matinee movie or, later on, buy or rent the video of the production at a substantially lesser cost.

The challenge for filmmakers will be to create quality productions that mirror the stage show. In the case of Les Miserables, Hooper has captured the intent of the production and combined it with the grandeur available on the big screen and, in doing so, has the potential to reach millions more audience members than his stage-bound counterparts.

As so many people complain about the quality of today’s movies and television, Hooper’s version of Les Miserables provides a welcome respite from the violence and repetition in today’s mass entertainment industry.

As for my experience, it was fascinating. At the end of the movie when the final note was sung, there wasn’t a dry eye in the house and the audience broke into applause, just as if all of the actors were there to hear them. It was really something to see.

Nothing will ever replace the experience of seeing a live production on stage. But, at that moment I realized that films like this could change the face of theatre in the digital age and bring high quality shows more accessible to everyone.

, , , , ,

Acclaimed commercial writing guru Peter Bowerman presents Beavercreek workshop

In Business, Economy, Education, Entertainment, Uncategorized on December 11, 2012 at 4:56 pm
"Well-Fed Writer" - Peter Bowerman

“Well-Fed Writer” – Peter Bowerman

Beavercreek, OH – On Thursday, December 27th, aspiring professional writers in the Miami Valley have the opportunity to meet and learn from commercial freelancing guru Peter Bowerman, author of The Well-Fed Writer series of books.

From 5-9 PM at 4 Starters Coffee Café, 2495 Commons Blvd., in Beavercreek, Bowerman will present a two-part workshop titled, Building a Well-Fed Mini-Empire: An Evening Exploration of Lucrative Self-Publishing & “Commercial” Freelancing. Admission is $5 per person, cash only at the door and open to the public. The event is sponsored by the Western Ohio Writers Association and GLD Enterprises Commercial Writing.

In 1993, after a 15-year career in sales and marketing, Peter Bowerman turned his sights to freelance commercial writing. With no industry experience, no previous paid writing experience and no writing background, he built a commercial freelancing business in Atlanta, Georgia from fantasy to full-time in less than four months.

He has published more than 250 articles and editorials, leads seminars on writing and is a professional coach for both commercial freelancing business start-up and self-publishing endeavors. He has been continuously publishing his critically acclaimed monthly ezine for the commercial freelancing industry, The Well-Fed E-PUB, since May 2002. In 2008, he launched The Well-Fed Writer Blog, named in 2010 as a Top 50 Freelance Blog.

Beginning with the self-publishing portion of the evening, Bowerman will give an overview of the self-publishing industry, including his personal strategies for production, promotion and publicity that have yielded 70,000 copies in print of his four books.

At 7 PM, the topic will turn to the world of professional commercial freelancing. Bowerman will explain what commercial writing is, why the field makes sense now, how to build a portfolio, where the work is, what to charge, and more.

The Western Ohio Writers Association is based in Greene County and provides networking and educational opportunities to writers in southwest-central Ohio. Participants attend monthly critique sessions to hone their writing skills through peer feedback, networking opportunities and educational presentations.

“This is the second year for Mr. Bowerman’s workshop so he graciously offered to expand it to include the self-publishing session,” says Gery L. Deer, professional freelance writer, owner of GLD Enterprises Commercial Writing and director of the Western Ohio Writers Association. “Our organization is about education and enhancing the skills and opportunities available to writers in our area. Professional career support, like Mr. Bowerman’s workshop, is an important part of that mission.”

In the spirit of the holiday season, Bowerman will be offering books and other products at the event for a 25-percent discount. Those interested in attending are asked to RSVP online at www.westernohiowriters.org or by emailing gdeer@gldenterprises.net.

, , , , ,

Apocalypse Now & Then: Aunt Margaret and the Mayans

In Children and Family, Economy, Entertainment, Health, Media, National News, Opinion, Politics, psychology, Religion, Science, Senior Lifestyle, sociology, Technology, television, Uncategorized on November 26, 2012 at 11:56 pm

Case in point. The graphic is actually the AZTEC calendar, commonly misused to represent the Mayan version. Misinformation is only part of the problem with the doomsday scare.

By Gery L. Deer

People seem to have a bizarre, and sometimes irrational, fascination with the end of the world. So far, however, concerns about ominous apocalyptic events have been little more than the babblings of high-profile conspiracy nuts, money-grubbing religious fanatics and an over abundance of exaggerated media coverage. Still, the idea of impending doom must generate some money for someone because every few years, there’s a new disaster on the horizon.

In November of 1999, at the age of 91, my Great Aunt Margaret was still a smart woman, if not particularly personable to some, and she’d lost most of her eyesight to Glaucoma. A retired school teacher, she had spent more than three decades living alone in her old, block house at the foothills of the Appalachians, surrounded by other even more isolated senior citizens.

I was standing with her outside the house, watching my dad do something to her garage door, when I felt her frail, thin hand take my arm as she said, calmly, “Gery, what’s this about the world ending or everyone losing all their money because of a problem with all the computers?” Catching me somewhat off guard, I had to think for a moment on how to explain to her the Y-2-K issue in a way she’d understand, considering she knew nothing about computers. Her home still had a manual television and rotary telephone.

“Well,” I began, “old computers only allowed for two digit year notations in their programming so when they roll over from the year 1999 to 2000 on December 31st, they’ll think it’s 1900.” I went on to explain how some software would generate miscalculations but it really wouldn’t cause as big a problem as the media had blown it up to be. Satisfied with my understanding and explanation of the problem, she nodded and dismissed it. But for a time, she was frightened, actually scared she’d lose all her money and that the electricity and water to her home would stop flowing to her isolated home in the hills.

The idea that she and her elderly friends were so frightened by disinformation legitimized by a panic-loving media really angered me. A short time later, laying my technical and writing careers on the table, I published an editorial denouncing Y2K as little more than techno paranoia. As it turns out, unsurprisingly, I was right, but now we’re faced with a similar problem in the form of the Mayan calendar prophecy and other end of the world predictions set for December of this year.

Just like their Y2K counterparts, religious and survivalist extremists from all over the world are out there touting an imminent doomsday of Biblical proportions, stirring up baseless fear and panic. As the stories continue to be blown further out of proportion petrified people pointlessly buy everything from survival books to bomb shelters in an attempt to protect themselves. But experts say there is nothing to fear. The misunderstood Mayan prophecy is based on a calendar that restarts, marking a long period of time the way we might catalog a century or millennium.

Of course we could still fall victim to our own stupidity and blow ourselves up over petty arguments about who owns the world’s resources or whose god is the ‘real’ one. We’re human and we’ve been killing each other since the model was introduced so that’s not likely to stop. But the idea of a cataclysmic natural disaster destroying all life and civilization on earth is pretty far out. Is it impossible, no; staggeringly unlikely, yes.

In any case, if something that big happens there’s nothing that any of us can do about it. All the lunatics out in the woods with a few boxes of dried beef and lots of guns will be just as dead as the rest of us.

Sadly, my aunt passed away several years ago, well into her 90s. But, for all the other “Aunt Margarets” out there, frightened by all this apocalyptic nonsense, please count your blessings, sit back, relax and enjoy the holidays. I promise you, like I promised her; the world isn’t going anywhere anytime soon.

, , , , , , , , ,

Small Business Saturday on WDTN’s Living Dayton, Nov 23.

In Business, Economy, Education, Local News, Media, television, Uncategorized on November 16, 2012 at 12:56 pm

Entrepreneur Gery L. Deer and Living Dayton co-host, Nathalie Basha.

Jamestown entrepreneur featured to discuss buying local.

Dayton, OH – Jamestown writer, entrepreneur Gery L. Deer will be the expert guest on WDTN-Ch2’s Living Dayton program beginning at Noon, Friday November 23rd in a special segment focusing on  Small Business Saturday. As the program’s resident business contributor, Deer will discussing the background and importance of how the November 24th event will generate awareness and sales for local companies.
American Express started Small Business Saturday in 2010 as a way to encourage consumers to support community businesses. The event takes place on the Saturday between Black Friday and Cyber Monday, the two busiest shopping days of the year. Last year, according to Forbes Magazine, more than 100 million consumers shopped local stores and small, online storefronts. The company is providing free logos and marketing materials to participating retailers and a $25 statement credit to their customers who enroll qualified cards and use them to shop at local merchants.
“Small Business Saturday is a great opportunity to spotlight local merchants,” says Deer, creative director and owner of his copywriting, public relations and entertainment firm, GLD Enterprises in Jamestown. “It includes brick and mortar stores as well as locally-owned, online retailers as well.”
Local merchants can take advantage of the program by simply adding the logo to their websites, shop windows and advertisements, to let customers know. Deer also recommends providing an incentive to shoppers. “Providing a discount, free products or other perks to reward them for their patronage. This is a unique opportunity that comes with a national advertising campaign provided, in part, by the publicity generated by American Express.”  However, Deer also emphasizes the importance of patronizing these businesses year around, including professional services and other companies that may not be retail based.
“Shopping local is not merely something we should do during the holiday buying rush, but a regular practice that helps to strengthen the region’s economic base and protect it from national fiscal problems,” Deer says. “We also need to remember that there are hundreds of non-retail businesses in our communities that can provide us with everything from insurance to electrical contracting. They have competitive products and services to benefit everyone.”
Gery L. Deer also serves on the board of advisers for the Fairborn Community Center and as Secretary Treasurer for the Greater Dayton Professionals Chapter of BNI based in Beavercreek, Ohio. Viewers can see his regular business segments airing the first Thursday of each month on Living Dayton live weekdays from Noon until 1pm on television or streaming live from the station’s website at http://www.wdtn.com/generic/video/living-dayton-live-stream.

, , , , , ,

There’s No Place Like Home. Again.

In Business, Children and Family, Economy, Home Improvement, Jobs, Local News, Media, Opinion, psychology, sociology, State News, Uncategorized on November 13, 2012 at 12:39 pm

DEER IN HEADLINES

By Gery L. Deer

Economists suggest that the Great Recession is over, but the aftereffects are still quite apparent. Along with record unemployment and a troubled political landscape the fiscal meltdown left one more frightening thing in its wake … junior, who came back home to live in your basement.

According to a February 14, 2012 story in Time magazine, more than 25 million adults returned to live with their parents because they are either unemployed or underemployed, or for a variety of other reasons, primarily economic. Another piece in a recent edition of USA Today quotes Paul Taylor, director of the Pew Research Center’s Social & Demographic Trends project.  “This is a case of families adapting to difficult circumstances,” he says. “Family is the ultimate social safety net.”

A temporary social safety net, yes, but it shouldn’t be indefinite. Most of the adults, single men and women between the ages of 22 and 34, moved back in with Mom and Dad because he or she could not find work in the same field or at a previous level of employment. With rent and other necessities becoming more difficult to manage, they end up on the doorstep of their family home hoping for a fresh start.

Unfortunately, because of lackluster employment growth in America, there seems to be very little light at the end of the tunnel for those empty nesters who invited kids back into the fold with open arms, but many of whom who were also ready to settle in and enjoy retirement. Instead, they’ve been returned to the days before the kids shipped off to the ivy covered walls of college.

Practical society places great importance on financial and personal independence and the idea that your job defines you. For most people moving back to the family home is a last resort and can often have a profound effect on the ego and the social life; a state to be avoided if at all possible.

For others, however, it’s just a cheap way to get out of having to actually look for a job. If you’re a parent whose children have returned to overstay their welcome, the main question now is when to show Maynard G. Krebs the door. Since you’re home with your adult kids, you can explain who he is after they read this.

It’s hard to say when it’s time to cut the purse strings. The lack of self-esteem brought on by unemployment and social rejection can really have a crushing effect on your child’s motivation to change a comfortable, safe situation.

After a time, gentle encouragement might be ineffective and you may need to use stronger, more direct measures. You might try saying something like, “Junior, it’s time for you to take whatever job you can and get back out there.” If that doesn’t work, try “Get out.” Just kidding; unless you think it would work then feel free to use the quote.

Kids, when you come back home, be respectful of the fact that it is still your parents’ house and you need to do whatever you can to make your stay effortless for them. Do your own laundry, cook, buy your own food, help with bills wherever possible and, by all means, be grateful!

Things will get better out there. There has been some improvement and there are jobs available. Sometimes it’s necessary to swallow one’s pride and take whatever work comes along, always striving to get back to wherever it is you want to be. Just keep at it and don’t give up.