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Congress is robbing Peter to pay Paul … and Mary

In Business, National News, Opinion, Politics, Uncategorized on January 8, 2013 at 8:53 pm

Deer In Headlines

By Gery L. Deer

debt calamityAnytime you take resources originally allocated for one use and direct it towards another, you are “robbing Peter to pay Paul.” Although there’s some dispute about the origins of the old saying there seems to be no doubt about its meaning, particularly with the United States Congress. Given the scope of the debt and the amount of money coming in, perhaps the saying should really be, “robbing Peter to pay Paul and Mary.“

Now that we’re past the overblown, media-hyped and mostly imaginary fiscal cliff, the next challenge is to get both sides of the congressional aisle to come together on how to pay America’s bills.

Just like the rest of us, the government takes in a certain amount of revenue every day and congress decides how it is going to be spent. In recent years, however, money coming in doesn’t come close to what has to be paid out – an issue all too familiar to their constituents.

To be fair, juggling America’s money is no easy task and trying to comprehend the full scale of fiscal goings on in Washington would be impossible in this short essay. So, let’s just focus on a single day in the life of the almighty federal dollar; say, February 15th.

On that day alone, according to a recent CNN report, the Treasure will take in only $9 billion. Sounds like a lot of money, right? Not when you consider the government is already committed to pay out $52 billion. Deciding how to allocate spending is the major challenge taking into account the kinds of bills that need to be paid.

On our random date, February 15th, again from the CNN report, America’s bills include $30 billion in interest on the national debt; $6.8 billion in IRS refunds; $3.5 billion in federal salaries and benefits; $2.7 billion in military active pay; $2.3 billion in Medicare and Medicaid payments; $1.5 billion to defense vendors; $1.1 billion in safety net spending, including for food stamps and unemployment benefits; and $4.4 billion in other spending.

Just like balancing your home checkbook, there is only so much money to go around and you have to decide what to pay and when. The stakes are a bit higher at the federal level, of course. If you don’t pay your electric bill the power company disconnects you. It’s inconvenient, but unless you’re on some kind of life-sustaining device, you aren’t likely to die from it.

If congress fails to pay Medicare or Medicaid or the salaries of our military, it becomes far more than an inconvenience. People could lose their homes, hospitalization and child support.

That said, the danger is also a bit over dramatized for the evening news. What happens next is a game of musical bucks, shifting and reallocating funds from one program or department to another until the immediate needs are covered without causing too much uproar in the area from which the money originated. Sound familiar?

It should. This is how most middle-class families balance their budgets every month; choosing which bills get paid over the ones that are less urgent. It’s more about weighing consequences and trying to keep from adding more debt to the pile than actually paying off the amount owed.

The debt ceiling is one of the determining factors in reallocating resources. If the debt ceiling is higher, they get more time to cover certain bills, thus allowing them to pay other, more critical ones.

Every bill passed by congress has “pork” in it; pet project funding that really benefits no one but the congressman or senator who sponsored it. In most cases elimination of that kind of spending would ratchet up the country’s bank account and allow more debt to be paid down, instead of using it for a study like how long it takes a cockroach to eat a bar of chocolate.

Congress has several fiscal deadlines coming up and, as usual, Democrats and Republicans are already posturing to gain ground before debate even begins. But in the end, the American people will be the ones paying the price; higher taxes, higher energy costs and more wasted money on a congress that has simply failed to do its job.

 

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Hooper’s Les Miserables film may set a theatrical precedent

In Business, Children and Family, Economy, Education, Entertainment, Media, National News, Opinion, psychology, sociology, Technology, Theatre on January 2, 2013 at 11:20 am

lesmisDeer In Headlines

By Gery L. Deer

Over the holidays, I was compelled to see the new movie, Les Miserables, based on the musical theatre version of the 1862 novel by Victor Hugo. In this big-budget film, director Tom Hooper’s version of Les Mis, as it is known colloquially, has set a precedent for helping to expose the masses to quality musical theatre without having to know that the word “gallery” is just rich people theatre speak for “nosebleed seats.”

In case you haven’t seen the show or read the novel, here’s the Reader’s Digest version. The story follows the plight of petty thief Jean Valjean the 1800’s when France was on the brink of revolution.

After breaking his parole, Valjean struggles to rebuild his life under assumed names as he is relentlessly pursued by police inspector Javert. He eventually winds up raising the daughter of a woman for whose death he felt ultimately responsible and finds himself tangled in the beginnings of the French Revolution.

Hugo’s novel was adapted into musical theatre in Paris in 1980 using music written by Claude-Michel Schönberg and original French lyrics by Alain Boublil and Jean-Marc Natel, as well as an English-language libretto by Herbert Kretzmer. Over the last 30-odd years, it’s been one of the most successful musicals of all time and the producers of this new film have made every effort to bring the sights and sounds of the stage show to the silver screen and to a wider audience.

Instead of having the actors lip-sync to a recorded track and overlay the vocals later, director Tom Hooper attempted something that hasn’t been done since the infancy of the industry. All of the singing parts were recorded as they were shot, right along with the video, just as if the audience was watching it happen live on stage.

The result was a wonderful mixture of visual and audio effects that brought the audience closer to the actors and the emotion of the story than could have ever been achieved before. But technical innovation was not the only potentially ground-breaking achievement demonstrated by this movie.

There is a direct correlation between the progress of a society and advancement in the arts. Unfortunately, in most countries including the United States, high quality theatre productions are often inaccessible but to the elite wealthiest few because of the staggeringly high ticket prices.

Occasionally, there will be lower-priced seating on lesser-known shows or locally produced events, but Broadway-quality performances are still usually out of reach of the average middle class, particularly once you factor in parking and other associated expenses.

Of course, organizers constantly tout that theatre should be available to everyone but the prices remain astronomical. However, Hooper’s Les Mis film may change that. For the price of one mezzanine seat at the theater, a family of four can go to a matinee movie or, later on, buy or rent the video of the production at a substantially lesser cost.

The challenge for filmmakers will be to create quality productions that mirror the stage show. In the case of Les Miserables, Hooper has captured the intent of the production and combined it with the grandeur available on the big screen and, in doing so, has the potential to reach millions more audience members than his stage-bound counterparts.

As so many people complain about the quality of today’s movies and television, Hooper’s version of Les Miserables provides a welcome respite from the violence and repetition in today’s mass entertainment industry.

As for my experience, it was fascinating. At the end of the movie when the final note was sung, there wasn’t a dry eye in the house and the audience broke into applause, just as if all of the actors were there to hear them. It was really something to see.

Nothing will ever replace the experience of seeing a live production on stage. But, at that moment I realized that films like this could change the face of theatre in the digital age and bring high quality shows more accessible to everyone.

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Acclaimed commercial writing guru Peter Bowerman presents Beavercreek workshop

In Business, Economy, Education, Entertainment, Uncategorized on December 11, 2012 at 4:56 pm
"Well-Fed Writer" - Peter Bowerman

“Well-Fed Writer” – Peter Bowerman

Beavercreek, OH – On Thursday, December 27th, aspiring professional writers in the Miami Valley have the opportunity to meet and learn from commercial freelancing guru Peter Bowerman, author of The Well-Fed Writer series of books.

From 5-9 PM at 4 Starters Coffee Café, 2495 Commons Blvd., in Beavercreek, Bowerman will present a two-part workshop titled, Building a Well-Fed Mini-Empire: An Evening Exploration of Lucrative Self-Publishing & “Commercial” Freelancing. Admission is $5 per person, cash only at the door and open to the public. The event is sponsored by the Western Ohio Writers Association and GLD Enterprises Commercial Writing.

In 1993, after a 15-year career in sales and marketing, Peter Bowerman turned his sights to freelance commercial writing. With no industry experience, no previous paid writing experience and no writing background, he built a commercial freelancing business in Atlanta, Georgia from fantasy to full-time in less than four months.

He has published more than 250 articles and editorials, leads seminars on writing and is a professional coach for both commercial freelancing business start-up and self-publishing endeavors. He has been continuously publishing his critically acclaimed monthly ezine for the commercial freelancing industry, The Well-Fed E-PUB, since May 2002. In 2008, he launched The Well-Fed Writer Blog, named in 2010 as a Top 50 Freelance Blog.

Beginning with the self-publishing portion of the evening, Bowerman will give an overview of the self-publishing industry, including his personal strategies for production, promotion and publicity that have yielded 70,000 copies in print of his four books.

At 7 PM, the topic will turn to the world of professional commercial freelancing. Bowerman will explain what commercial writing is, why the field makes sense now, how to build a portfolio, where the work is, what to charge, and more.

The Western Ohio Writers Association is based in Greene County and provides networking and educational opportunities to writers in southwest-central Ohio. Participants attend monthly critique sessions to hone their writing skills through peer feedback, networking opportunities and educational presentations.

“This is the second year for Mr. Bowerman’s workshop so he graciously offered to expand it to include the self-publishing session,” says Gery L. Deer, professional freelance writer, owner of GLD Enterprises Commercial Writing and director of the Western Ohio Writers Association. “Our organization is about education and enhancing the skills and opportunities available to writers in our area. Professional career support, like Mr. Bowerman’s workshop, is an important part of that mission.”

In the spirit of the holiday season, Bowerman will be offering books and other products at the event for a 25-percent discount. Those interested in attending are asked to RSVP online at www.westernohiowriters.org or by emailing gdeer@gldenterprises.net.

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Live Reading of Holiday Stories By Local Authors In Beavercreek Dec 7

In Business, Children and Family, Entertainment, Food, Local News, Senior Lifestyle, sociology on November 22, 2012 at 11:44 am

BEAVERCREEK, OH – On Friday, December 7th local authors of the Western Ohio Writers Association (WOWA) will present a live reading of short holiday-inspired short stories and poetry at 4 Starters Coffee Café, 2495 Commons Blvd. in Beavercreek, Ohio. An author reception will begin at 6 pm and the live readings will run from 7 pm until 9 pm. The event is free and open to the public.

Known as Beatnik Café, the relaxed, informal format of the evening pays homage to the hole-in-the-wall poetry cafes of the 1960’s in a more contemporary style. The public performance presented several times a year by members of the Western Ohio Writers Association, a resource group that provides support, education and professional assistance for writers in southwest central Ohio, eastern Indiana and northern Kentucky.

Writers in a variety of genres attend monthly WOWA critique and educational meetings where they can hone their skills and have their work reviewed by fellow scribes. Professional freelance commercial writer Gery L. Deer of Jamestown is the founder and coordinator of the organization.

“Outside of a college class or expensive writers’ conferences, there was no consistent support available in our area,” Deer said. “We started the WOWA to provide critique and networking opportunities to local writers of all genres, both amateur and professional.”

As a special addition to the event, two children’s authors, C. C. Christian, of Yellow Springs, author of The Legendary Tales of Sharktooth and Hammer, and Teasha Seitz, of Moraine, author of Little Leah Lou and Her Pink Tu will be reading original holiday stories and selling and signing copies of their books. Sharktooth is an ideal book for kids age 9-12, and Little Leah Lou is a picture book for pre-school through age 7.

“The public readings give people the opportunity to hear from some of the most talented writers in the Midwest,” Deer continued. “We invite everyone to come out and meet our writers and enjoy the atmosphere provided at 4 Starters.  It’s an ideal place to hang out, read and enjoy the work of our writers.”

The Western Ohio Writers Association events are sponsored by GLD Enterprises Commercial Writing concierge business writing services. For more information, go online to http://www.westernohiowriters.org.

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Starve A Cold and Stay In Bed

In Business, Children and Family, Education, Health, Opinion, psychology, Senior Lifestyle, sociology, Uncategorized on November 20, 2012 at 9:28 am

DEER IN HEADLINES

By Gery L. Deer

 

When I was helping to care for my mother towards the end of her life, my cousin and I did everything we could to limit her exposure to even the slightest sneeze or sniffle. Everything from the bed rails to the wheelchairs was repeatedly and regularly wiped down with antibacterial solutions to prevent her from picking up a random bug that, in her weakened condition, could possibly be life-threatening.

Of course, we couldn’t protect her from everything. From time to time, we would have to take her out of the controlled environment of her home for doctor visits, family functions and sometimes just to give her some fresh air. But what I grew increasingly paranoid of was the amazing number of people who would go about their day suffering from severe colds or other illnesses, seemingly ignorant to the potential dangers they posed to others.

Despite other achievements, medical science is still remarkably ignorant of the common cold and its associated contagions. Doped up on symptom-hiding chemicals, people plod blearily through the day without a second thought to the fact that they could make others seriously ill just by being the last person to push a door open or use a shopping cart.

More mind-blowing are the numbers of healthcare workers and restaurant servers who go to work sick and are allowed to remain at their post. This is just ridiculous. I understand that it’s hard to take a day off when you’re working hour by hour but by staying home you may be losing a few bucks but you might be keeping someone else from becoming deathly ill, and getting yourself back to health a bit faster.

So how do you know when you should call in sick? On Tuesday, November 20, Dr. Holly Phillips, on CBS This Morning’s Health Watch, offered these suggestions for knowing when you should stay home. “It’s hard to know when you should call out sick,” she notes. “A fever, particularly in the 101 – 102 degree range, accompanied by aches and pains, might signal the flu, and you should definitely stay home.”

“A milder fever, sore throat white patches on tonsils indicates a strep infection and it’s probably time for some antibiotics, so a doctor visit is recommended,” she says. “A low grade fever coupled with a cough and sniffles mild signal a mild cold, so it’s your choice to stay home or not. But if you choose to go to work, be kind to your co-workers and wash your hands often and cover mouth and nose when coughing or sneezing and don’t handle food.”

Researchers say that the common cold costs American business more than $25 billion every year. More than $17 billion of that loss is attributed to people who go to work sick and are therefore less productive. In my opinion, wives tales and ignorance are also major contributors to that loss.

For years, people thought a cold or other infections illness came from being outside in the rain or by not wearing a coat outside on chilly days. These behaviors lower the immune system, but colds and other diseases come from other people through some kind of contact, either person-to-person, or person-to-object. We spread these things ourselves, no divine intervention is required. In the end, it’ll be our own ignorance that kills us.

I’m not a doctor, but I can tell you from my own experiences that the number one part of preventing colds and flu is in sanitation. Maintaining a clean sink and toilet, using liquid instead of bar soaps, paper towels or air dryers and, when you can’t wash, antibacterial wipes and gels.

An ounce of prevention really is worth a pound of cure. If you do have a cold or some other issue that has you sneezing and coughing all day, please consider those around you. Had we not been so proactive, my mother could have died much earlier from complications of what to some people are just minor respiratory issues.

If you work in food service, stay home. If you work in medical care or around kids and the elderly, stay home. And as they always say, get lots of rest and drink plenty of liquids.

 

 

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Small Business Saturday on WDTN’s Living Dayton, Nov 23.

In Business, Economy, Education, Local News, Media, television, Uncategorized on November 16, 2012 at 12:56 pm

Entrepreneur Gery L. Deer and Living Dayton co-host, Nathalie Basha.

Jamestown entrepreneur featured to discuss buying local.

Dayton, OH – Jamestown writer, entrepreneur Gery L. Deer will be the expert guest on WDTN-Ch2’s Living Dayton program beginning at Noon, Friday November 23rd in a special segment focusing on  Small Business Saturday. As the program’s resident business contributor, Deer will discussing the background and importance of how the November 24th event will generate awareness and sales for local companies.
American Express started Small Business Saturday in 2010 as a way to encourage consumers to support community businesses. The event takes place on the Saturday between Black Friday and Cyber Monday, the two busiest shopping days of the year. Last year, according to Forbes Magazine, more than 100 million consumers shopped local stores and small, online storefronts. The company is providing free logos and marketing materials to participating retailers and a $25 statement credit to their customers who enroll qualified cards and use them to shop at local merchants.
“Small Business Saturday is a great opportunity to spotlight local merchants,” says Deer, creative director and owner of his copywriting, public relations and entertainment firm, GLD Enterprises in Jamestown. “It includes brick and mortar stores as well as locally-owned, online retailers as well.”
Local merchants can take advantage of the program by simply adding the logo to their websites, shop windows and advertisements, to let customers know. Deer also recommends providing an incentive to shoppers. “Providing a discount, free products or other perks to reward them for their patronage. This is a unique opportunity that comes with a national advertising campaign provided, in part, by the publicity generated by American Express.”  However, Deer also emphasizes the importance of patronizing these businesses year around, including professional services and other companies that may not be retail based.
“Shopping local is not merely something we should do during the holiday buying rush, but a regular practice that helps to strengthen the region’s economic base and protect it from national fiscal problems,” Deer says. “We also need to remember that there are hundreds of non-retail businesses in our communities that can provide us with everything from insurance to electrical contracting. They have competitive products and services to benefit everyone.”
Gery L. Deer also serves on the board of advisers for the Fairborn Community Center and as Secretary Treasurer for the Greater Dayton Professionals Chapter of BNI based in Beavercreek, Ohio. Viewers can see his regular business segments airing the first Thursday of each month on Living Dayton live weekdays from Noon until 1pm on television or streaming live from the station’s website at http://www.wdtn.com/generic/video/living-dayton-live-stream.

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There’s No Place Like Home. Again.

In Business, Children and Family, Economy, Home Improvement, Jobs, Local News, Media, Opinion, psychology, sociology, State News, Uncategorized on November 13, 2012 at 12:39 pm

DEER IN HEADLINES

By Gery L. Deer

Economists suggest that the Great Recession is over, but the aftereffects are still quite apparent. Along with record unemployment and a troubled political landscape the fiscal meltdown left one more frightening thing in its wake … junior, who came back home to live in your basement.

According to a February 14, 2012 story in Time magazine, more than 25 million adults returned to live with their parents because they are either unemployed or underemployed, or for a variety of other reasons, primarily economic. Another piece in a recent edition of USA Today quotes Paul Taylor, director of the Pew Research Center’s Social & Demographic Trends project.  “This is a case of families adapting to difficult circumstances,” he says. “Family is the ultimate social safety net.”

A temporary social safety net, yes, but it shouldn’t be indefinite. Most of the adults, single men and women between the ages of 22 and 34, moved back in with Mom and Dad because he or she could not find work in the same field or at a previous level of employment. With rent and other necessities becoming more difficult to manage, they end up on the doorstep of their family home hoping for a fresh start.

Unfortunately, because of lackluster employment growth in America, there seems to be very little light at the end of the tunnel for those empty nesters who invited kids back into the fold with open arms, but many of whom who were also ready to settle in and enjoy retirement. Instead, they’ve been returned to the days before the kids shipped off to the ivy covered walls of college.

Practical society places great importance on financial and personal independence and the idea that your job defines you. For most people moving back to the family home is a last resort and can often have a profound effect on the ego and the social life; a state to be avoided if at all possible.

For others, however, it’s just a cheap way to get out of having to actually look for a job. If you’re a parent whose children have returned to overstay their welcome, the main question now is when to show Maynard G. Krebs the door. Since you’re home with your adult kids, you can explain who he is after they read this.

It’s hard to say when it’s time to cut the purse strings. The lack of self-esteem brought on by unemployment and social rejection can really have a crushing effect on your child’s motivation to change a comfortable, safe situation.

After a time, gentle encouragement might be ineffective and you may need to use stronger, more direct measures. You might try saying something like, “Junior, it’s time for you to take whatever job you can and get back out there.” If that doesn’t work, try “Get out.” Just kidding; unless you think it would work then feel free to use the quote.

Kids, when you come back home, be respectful of the fact that it is still your parents’ house and you need to do whatever you can to make your stay effortless for them. Do your own laundry, cook, buy your own food, help with bills wherever possible and, by all means, be grateful!

Things will get better out there. There has been some improvement and there are jobs available. Sometimes it’s necessary to swallow one’s pride and take whatever work comes along, always striving to get back to wherever it is you want to be. Just keep at it and don’t give up.

 

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Voters can’t handle the truth

In Business, Economy, Education, Local News, Media, National News, Opinion, Politics, State News, Uncategorized on October 9, 2012 at 9:03 am

Deer In Headlines

By Gery L. Deer

Politicians distort the truth and exaggerate facts to elicit effect from an audience. All of them do it. The idea of any candidate being open and honest is not only unbelievable, but would likely bring the American political system to a dead stop.

No one is going to be completely honest and the determination of whether a politician is lying is in the eye of the beholder. Unfortunately die-hard fans of a particular candidate will insist that it’s only the opponent who lies. The hard, cold truth is, they all “lie.”

In the Star Wars film series, mentor Obi Wan Kenobi warns Luke Skywalker that many of the truths we cling to in life depend greatly on our point of view. Nowhere is that a more appropriate statement than in the political ring.

Often, distortion of the facts is an effort to cover uncertainty or a lack of knowledge. No one could possibly provide an answer to every problem and, rather than appear weak or uninformed, a candidate has prepared a neutral response to counter his or her lack of a solution. Voters should learn to read between the lines and determine whether this behavior is a character flaw or the nature of the job.

Sometimes a candidate, in a moment of either clarity or misstep, will betray his or her thoughts. Mitt Romney’s off-the-cuff remarks about the 47-percent of people who will vote for Obama because of the president’s predilection for endorsing entitlement programs is a perfect example of what can happen when a candidate’s true thoughts come to light.

Political candidates are under intense, constant scrutiny. Every word, every step, every mispronounced name can affect their overall image and subsequent performance in polling. Even misspeaking can be inferred as a lie and bring a campaign crashing down at any moment.

No matter how carefully words and phrases are chosen, however, they can still be used out of context to paint a candidate with a single brush stroke. Generally referred to as “sound bites,” the act of hacking up entire speeches into 30-second snippets has become far too common and can lead the listening public to the wrong conclusions.

Along the same concept, political advertising should be focused on informing the public about the intentions of the candidate. Instead, the point of these messages is to tear down the other guy, discrediting the opposition to the point of exclusion. Millions of dollars are poured into these ads just so each campaign can go back and forth on television, radio and on the Internet, just trying to counter the latest round of jabs from the other side.

Print or broadcast, generally the ads follow a simple pattern. One candidate takes a stab at the opponent’s position on something which is then answered from the other side with an accusation of lying about it, followed by some kind of weak rebuttal. But who is actually lying? Once again, that may depend on a point of view.

Developing and keeping on track a strong platform is tough for a political operative in today’s 2-minute news cycle. Since the American voter tends to go on hearsay and emotional preference rather than fact, it’s nearly impossible to maintain a consistent message. Much of the time is spent on damage control, like the president is doing now after his lackluster performance in the first debate.

Still, whether or not a politician lies is almost irrelevant to the modern voter. Americans seem to be more interested in trivial issues than the larger picture, proven by how easily they are distracted from more important problems by garbage issues. One man’s garbage, however, is another man’s treasure; so once again, it’s back to the pesky point of view.

One thing is for certain – all politicians lie. Voters just need to come to terms with how much of that really matters and learn how to separate the facts from the rhetoric.

 

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Buy Local, Should Be More Than A Slogan

In Business, Economy, Education, Health, Jobs, Local News, Opinion, Senior Lifestyle, sociology, Uncategorized on September 26, 2012 at 8:01 am

DEER IN HEADLINES

By Gery L. Deer

We hear the phrase constantly – buy local. But regardless of how much encouragement comes from public service announcements, most people still buy what they need from large, corporate chain stores. From toilet paper to breakfast cereal, local markets have always had a difficult time competing with companies like Walmart, Target and Meijer.

Since the start of the recession, local chambers of commerce and other civic groups have tried to get people to switch from big box buying to shopping at the locally-owned retailer. As money belts tightened, those messages were falling on more deaf ears than ever before.

Money in a particular community is a bit like blood in a body, it has to circulate to do any good. Money moves around a region from business to consumer and back, over and over again. That’s how the economic system works. Buying from out-of-town based companies moves the money out of the area. Buying local keeps more (not all) of the money in the community.

Many argue that they simply can’t afford to shop locally because of significantly higher prices. Others complain that local companies lack the product selection or expertise of larger merchants. A family struggling to make ends meet and feed a couple of kids can’t pay $4 for a box of breakfast cereal at a local vendor, when Walmart has it for $2. For them, every dollar counts and the extra five minutes they drive is worth the time and gas if it means there is significant savings at the bottom of the sales receipt.

Prices are lower at chain stores because of mass buying and selling. For example, for every bottle of ketchup a small grocery store sells, companies like Walmart sell hundreds of thousands more. It’s a simple matter of volume. A small business lacks the massive reach and bulk buying power afforded to big companies and therefore has to pay more for products, passing that higher price along to customers at the cash register.

Some small shops lower prices on one aisle, like on every-day necessities such as bread, cereal, soap, and so on, while keeping prices higher on extravagancies to counter the difference. Many already offer a generic alternative to most products or a store brand, the quality of which is often superior to the national offerings.

In the end, it’s up to the consumer to pay attention and do a little homework to see what’s out there and comparison shop. Most large, chain stores will price match nowadays. But nothing is more infuriating than to see someone in Walmart trying for a price match with a coupon from a local store offering a cheaper alternative. Why not just shop at the local retailer and get the deal they’re offering while keeping the money in the community?

Of course, it could be easily argued that big-box stores should be welcomed rather than refuted since they employ more people and pay more taxes to small communities. Valid points of course, but what happens when corporate decides to move the store or shut it down? The collateral damage can be economically devastating.

It should be emphasized also that this problem is not limited to groceries and sundries. Service companies like law offices, insurance providers, carpet layers and even accountants struggle to retain clients, even after years of service. These kinds of businesses are based on trust, relationships and personal referrals, concepts that may have escaped the younger generations who opt, instead, for the online approach or more “progressive” options.

Buying local needs to be more than just a slogan offered up by politicians in tough economic times. Government can’t and won’t save the local economy. It requires a joint effort between consumers and businesses. Consumers need to tell local retailers what they want; Retailers, listen to customers and take action to keep them.

Buying local strengthens a community’s economy against downturn and protects jobs. So, take your next shopping trip to the local grocer and phone your nearest insurance agent for a competitive quote. You might be surprised at what you learn.

Gery L. Deer is an independent columnist and WDTN-TV2, Living Dayton business contributor. More at http://www.gerydeer.com

 

Sponsored By: 

Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

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TWilly’s FrozenYogurt Café Offers An Adventure

In Business, Children and Family, Economy, Entertainment, Food, National News, Senior Lifestyle, State News, Uncategorized on September 21, 2012 at 7:00 am

T-Willy’s Yogurt Emporium owner, Wendy Preiser

WASHINGTON TWP. / CENTERVILLE – If you think you know what a Velvet Elvis might be, you could be wrong. Instead of a framed piece of retro artwork, imagine swirls of chocolate, soft-serve yogurt, add two slices of flamed bananas, a squirt of peanut butter topping and a generous sprinkling of maple sugar potato chips. How’s that for something “the King” might have had on his table?

That’s just a taste of what is available at T-Willy’s Yogurt Emporium, the newest tenant of Washington Square Shopping Center in Centerville. On Saturday, September 29, T-Willy’s invites everyone to join them in celebrating a brand-new way of enjoying frozen soft-served yogurt during a special, grand opening event.

Beginning with the official ribbon cutting for invited guests at 10 a.m., T-Willy’s will open from 11 a.m. until 10 p.m. for an exciting day of door prizes, samplers and much more. According to shop owner, Wendy Preiser, T-Willy’s Yogurt Emporium is not just another soft serve yogurt café. It’s also about exploring your creative, adventurous side.

“Our store is about trying something new,” Preiser says. “There will always be something to intrigue and inspire our customers.”

Inspiration can certainly be found everywhere in the shop, from the adventurous mural on the wall to the gigantic, tree-trunk toppings table. There’s even an antique, manual typewriter, complete with post cards, all set to take down your special story. If the atmosphere isn’t enough, the myriad of yogurt and sorbet flavors is sure to turn a head or two.

T-Willy’s offers a rotating menu of specially blended frozen yogurt flavors including Blueberry Burst, New York Cheesecake, White Chocolate Macadamia and Tart Cranberry Hibiscus. Of course chocolate and vanilla are available for those who want an old favorite. All of the yogurt and toppings are sold by the ounce, in cups.   Mixing and matching is highly encouraged. There are always options that have no sugar added and most are gluten free.

Originally from Chicago, Preiser completed her undergraduate education at Northwestern University and received a Master of Business Administration from the Kellogg School of Management. After years working in new product development with food companies like Sara Lee Bakery, Nestle Chocolate and Birds Eye Foods, Preiser set out in her new business venture with the knowledge that today’s families are always on the lookout for great-tasting, healthier choices.

T-Willy’s frozen soft serve offers one of the highest counts of live and active yogurt cultures. The average 4-ounce serving contains less than 0.5 grams of dairy butter fat. “Yogurt is such a great basis because it is healthy, tasty and fun,” Preiser says. “My philosophy on food is that we should pay more attention to what we put in our bodies and less about what we leave out.  If we eat consciously, the occasional treat can be good for us physically and especially emotionally.”

T-Willy’s Frozen Yogurt Emporium is located at 6085 Far Hills Ave., near Boston Stoker and just across the parking lot from Dorothy Lane Market. To learn more about T-Willy’s Yogurt Emporium, including the incredible tale of T-Willy, go online to www.twillysyogurt.com or call 937-567-7818. T-Willy’s is open daily during the summer from 11 a.m. until 10 p.m. and until 8 p.m. from October through April.